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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) EQUILIBRIUM DeReMa (Development Research of Management) Jurnal Manajemen International Journal of Artificial Intelligence Research Jurnal Riset Akuntansi dan Keuangan Shirkah: Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education Literacy: Jurnal Pendidikan Ekonomi Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Journal Of Human And Education (JAHE) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Akuntansi Manado (JAIM) Jurnal Penelitian Jurnal Keuangan dan Bisnis Riset Akuntansi dan Portofolio Investasi Equilibrium: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nova Ch. Mamuaya
Universitas Negeri Manado
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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The Influence Of Adaptibility And Social Media On Marketing Peformance With Brand Trust As A Moderating Variable Nova Ch. Mamuaya; Fitri Novilia; Eva Desembrianita; Efti Novita Sari; Muhammad Sabir
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peneliti meyakini kemampuan adaptasi perusahaan yang baik dan pengelolaan media sosial yang maksimal akan semakin meningkatkan kinerja pemasaran, yang pada akhirnya dapat berdampak pada meningkatnya permintaan dan angka penjualan, produk tahan lama, dan kinerja perusahaan yang berkelanjutan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data dalam penelitian ini diperoleh dari metode penyebaran kuesioner kepada 150 penjual shopee yang sudah menjual produknya minimal 1 tahun dan 150 konsumen shopee yang sudah berbelanja di shopee minimal 1 tahun. Data ini bisa disebut data primer. Data yang digunakan dianalisis menggunakan alat analisis smart PLS 4.0.
PENGARUH ETOS KERJA DAN KOORDINASI TERHADAP KINERJA APARATUR SIPIL NEGARA DI SEKRETARIAT DAERAH MINAHASA TENGGARA Gratcia Ayu Esteline Sahensolar; Sri Siswanto; Nova Mamuaya
Literacy: Jurnal Pendidikan Ekonomi Vol. 4 No. 2 (2023): Desember
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v4i2.7744

Abstract

Abstrak
Antecedents of Customer Satisfaction in Increasing Muslim Customer Loyalty in Halal Restaurants Mamuaya, Nova Ch.; Pandowo, Aditya
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.21851

Abstract

This research integrates product quality and perceived price with halal labeling to increase insight into purchasing behavior in consuming halal products. This study aims to explore the role of Muslim consumer satisfaction as well as its antecedents and consequences. The sample in this study was 100 Muslim respondents who visited fast food restaurants at least twice in the last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labeling, perceived price, product quality, and satisfaction had a significant effect on loyalty directly. In contrast, the indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their loyalty. Therefore, companies must continue to maintain customer satisfaction. This research has certain limitations, namely that it focuses only on fast-food restaurants in Manado City and has only explored the mediating role of customer satisfaction. Practitioners and academics need to do further research in the future, especially in the context of halal products.
THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE Nova Ch. Mamuaya; Fitri Novilia; Julinta Paulina; Yeheskial Nggandung; Luthfi Nuraini
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11883

Abstract

Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest
Determinants of Customer Satisfaction and Its Implications on Word of Mouth in E-Commerce Industry: Case Study in Indonesia Mamuaya, Nova Ch.; Pandowo, Aditya
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.967 KB) | DOI: 10.32535/apjme.v3i1.740

Abstract

The aim of this study is to analyze the effect of several antecedents of customer satisfaction in e-commerce industry, namely web design, time saved, product variety, and delivery performance, and their consequences on customer satisfaction and word of mouth. The investigation used purposive sampling with repeat buyers as criteria. 100 samples were eligible and feasible to test after validity and reliability are concluded. The results show that website design, time saved, and delivery performance are significantly influence on customer satisfaction. In the meantime, website design, time saved, and product variety were effect on word of mouth. In addition, the result also confirms the hidden role of customer satisfaction as intervening variable partially.
Analisis kinerja pemerintah desa di Desa Malitu Tunta, Jesisca; Mamuaya, Nova Ch.; Tangkau, Jaqueline E. M.
Riset Akuntansi dan Portofolio Investasi Vol. 2 No. 2 (2024)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/rapi.193

Abstract

The aim of thus research is to determine the performance of the village government in carrying out village development and also in managing the allocation of village funds in Malitu village, whether it is in accordance with existing regulations and also in accordance with the indicators that must be carried out by the village government. The method used in this research is a descriptive method whit a qualitative approach. The results of the research show that the village government in carrying out its duties has followed the regulations and also the indicators or measurements used to see the performance of the village government, namely, productivity, service quality, responsiveness, responsibility, and accountability. So, it can be said that the performance of the Malitu village government is good. Likewise, for managing village fund allocations, the village government has used the implementation stage, supervision stage and also the accountability stage. So that realization of the village fund allocations is carried out well and in accordance whit the needs of the Malitu village community, even though there are obstacles faced in it, namely, the weather and also poor roads.
Antecedents of Customer Satisfaction in Increasing Muslim Customer Loyalty in Halal Restaurants Mamuaya, Nova Ch.; Pandowo, Aditya
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.21851

Abstract

This research integrates product quality and perceived price with halal labeling to increase insight into purchasing behavior in consuming halal products. This study aims to explore the role of Muslim consumer satisfaction as well as its antecedents and consequences. The sample in this study was 100 Muslim respondents who visited fast food restaurants at least twice in the last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labeling, perceived price, product quality, and satisfaction had a significant effect on loyalty directly. In contrast, the indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their loyalty. Therefore, companies must continue to maintain customer satisfaction. This research has certain limitations, namely that it focuses only on fast-food restaurants in Manado City and has only explored the mediating role of customer satisfaction. Practitioners and academics need to do further research in the future, especially in the context of halal products.
Young Moslem Consumers In Manado: Investigation of Satisfaction And Loyalty Toward Halal-Labeled Fast Food Mamuaya, Nova Ch.; Pandowo, Aditya
JURNAL PENELITIAN Vol. 21 No. 1 (2024)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v21i1.2022

Abstract

This study aimed to explore the role of young Muslim consumer satisfaction as well as its antecedents and consequences. The sample study was 100 Muslim respondents who visited fast food restaurants at least twice last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labelling, perceived price, product quality, and satisfaction directly affected loyalty. The indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their commitment
The Influence of Managerial Ownership and Institutional Ownership on Agency Costs (Studies on Manufacturing Companies in The Basic Industrial and Chemical Sectors Listed on The Indonesia Stock Exchange) Ramon Arthur Ferry Tumiwa; Nova Christian Mamuaya
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.78

Abstract

The purpose of this study is to examine and analyze: (1) the effect of managerial ownership on agency costs, (2) the effect of institutional ownership on agency costs, and (3) the effect of managerial ownership and institutional ownership simultaneously affect to agency costs. This research was conducted at the primary industrial sector and chemical of manufacturing companies that listed on the Indonesia stock exchange 2014-2016. The companies analyzed amounted to 18 companies determined based on sampling criteria. The analysis method used is panel data analysis by using Eviews 9 programming computer. The results of this study found that managerial ownership has an insignificant relationship with agency cost. The institutional ownership has an insignificant with agency costs. The managerial ownership and institutional ownership have no significant effect on agency costs, simultaneous.
Optimizing Digital-Based Home Industry in Improving Digital Business in Rural Communities Nova Ch. Mamuaya; Abdullah Ardi; Anak Agung Ngurah Gunawan; Ramadhani Kirana Putra; Afni Yeni
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.938

Abstract

Technological advances that are increasingly sophisticated in this modern era are one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Digital Business is a training program to improve sales innovation competency aimed at company players who intend to operate on a Micro, Small and Medium Enterprise (MSME) scale or village residents who have not yet or have done so. The current development of information and digital technology has had a significant impact on various aspects of life, including the world of business and marketing. Digital transformation has influenced the way society interacts, communicates and accesses information. In the context of the development of home-based businesses in villages, the use of digital business technology is becoming increasingly relevant and important for expanding markets and increasing the competitiveness of the products and services produced. The main aim of these applications is to engage village communities. In business, people's participation can generate profits, one of which is through digital marketing. Social media is considered to have the ability to directly reach customers, because they are cheap and do not require special skills to start a business. The Community Service Team is motivated to inform other people about the use of information and communication technology because village residents do not understand what digital marketing is. The results of the community service program for villagers in the Tanjung Batu Village area, Wanea District, Manado City, North Sulawesi, had a positive impact on those who participated. This is proven by increases in knowledge, skills and product quality, number, type and turnover, management capabilities, profits and the number of new entrepreneurs.
Co-Authors Abdullah Ardi Adithya Pandowo Afni Yeni Anak Agung Ngurah Gunawan Angmalisang, Stefani I. Bambang Amir Alhakim Barham Siregar Bertha Mundung Cecilia Lelly Kewo Dahlia Damanik, Darwin Eva Desembrianita Farida Akbarina Fitri Novilia Freddy S. Kawatu Freddy Semuel Kawatu Freddy Semuel Kawatu Grace Jenny Soputan Gratcia Ayu Esteline Sahensolar Hajar Mukaromah Hidayat Hidayat James Manengkey Janet Sombolinggi Jaqueline E.M Tangkau Joanita Pio Julinta Paulina Laksono Trisnantoro Legi, Marice P. Luthfi Nuraini Made Krisnanda Maria Yuliana Kasiala Marice Legi Marice P. Legi MARIFANI FITRI ARISA Merry C. N. Rumagit Meslin Mirah Muhammad Sabir P, I Made Indra Ramadhani Kirana Putra Ramon Arthur Ferry Tumiwa Sari, Efti Novita Sombolinggi, Janet Sophia Pongoh Sri Siswanto Susanto, Sherly Ernawati Tunta, Jesisca Widodo, Hadi Yeheskial Nggandung Zsazsa, Cut Sah Kha Mei