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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) DeReMa (Development Research of Management) Jurnal Manajemen International Journal of Artificial Intelligence Research Jurnal Riset Akuntansi dan Keuangan Shirkah: Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education Literacy: Jurnal Pendidikan Ekonomi Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Journal Of Human And Education (JAHE) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Akuntansi Manado (JAIM) Jurnal Penelitian Riset Akuntansi dan Portofolio Investasi Equilibrium: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nova Ch. Mamuaya
Universitas Negeri Manado
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Determinants of Customer Satisfaction and Its Implications on Word of Mouth in E-Commerce Industry: Case Study in Indonesia Mamuaya, Nova Ch.; Pandowo, Aditya
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.967 KB) | DOI: 10.32535/apjme.v3i1.740

Abstract

The aim of this study is to analyze the effect of several antecedents of customer satisfaction in e-commerce industry, namely web design, time saved, product variety, and delivery performance, and their consequences on customer satisfaction and word of mouth. The investigation used purposive sampling with repeat buyers as criteria. 100 samples were eligible and feasible to test after validity and reliability are concluded. The results show that website design, time saved, and delivery performance are significantly influence on customer satisfaction. In the meantime, website design, time saved, and product variety were effect on word of mouth. In addition, the result also confirms the hidden role of customer satisfaction as intervening variable partially.
Analisis kinerja pemerintah desa di Desa Malitu Tunta, Jesisca; Mamuaya, Nova Ch.; Tangkau, Jaqueline E. M.
Riset Akuntansi dan Portofolio Investasi Vol. 2 No. 2 (2024)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/rapi.193

Abstract

The aim of thus research is to determine the performance of the village government in carrying out village development and also in managing the allocation of village funds in Malitu village, whether it is in accordance with existing regulations and also in accordance with the indicators that must be carried out by the village government. The method used in this research is a descriptive method whit a qualitative approach. The results of the research show that the village government in carrying out its duties has followed the regulations and also the indicators or measurements used to see the performance of the village government, namely, productivity, service quality, responsiveness, responsibility, and accountability. So, it can be said that the performance of the Malitu village government is good. Likewise, for managing village fund allocations, the village government has used the implementation stage, supervision stage and also the accountability stage. So that realization of the village fund allocations is carried out well and in accordance whit the needs of the Malitu village community, even though there are obstacles faced in it, namely, the weather and also poor roads.
Antecedents of Customer Satisfaction in Increasing Muslim Customer Loyalty in Halal Restaurants Mamuaya, Nova Ch.; Pandowo, Aditya
EQUILIBRIUM Vol 12, No 1 (2024): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v12i1.21851

Abstract

This research integrates product quality and perceived price with halal labeling to increase insight into purchasing behavior in consuming halal products. This study aims to explore the role of Muslim consumer satisfaction as well as its antecedents and consequences. The sample in this study was 100 Muslim respondents who visited fast food restaurants at least twice in the last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labeling, perceived price, product quality, and satisfaction had a significant effect on loyalty directly. In contrast, the indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their loyalty. Therefore, companies must continue to maintain customer satisfaction. This research has certain limitations, namely that it focuses only on fast-food restaurants in Manado City and has only explored the mediating role of customer satisfaction. Practitioners and academics need to do further research in the future, especially in the context of halal products.
Young Moslem Consumers In Manado: Investigation of Satisfaction And Loyalty Toward Halal-Labeled Fast Food Mamuaya, Nova Ch.; Pandowo, Aditya
JURNAL PENELITIAN Vol. 21 No. 1 (2024)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v21i1.2022

Abstract

This study aimed to explore the role of young Muslim consumer satisfaction as well as its antecedents and consequences. The sample study was 100 Muslim respondents who visited fast food restaurants at least twice last month and were 18-25 years old. Data collection was carried out using a questionnaire survey around the city of Manado. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that halal labelling, perceived price, product quality, and satisfaction directly affected loyalty. The indirect effect shows that perceived price does not significantly influence loyalty through satisfaction. The results of this study prove that the relationship between young Muslim consumers' satisfaction with the halal label and product quality can strengthen their commitment
Investigating the Impact of Product Quality, Price Sensitivity, and Brand Reputation on Consumer Purchase Intentions in the FMCG Sector Mamuaya, Nova Christian
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.614

Abstract

This research investigates the intricate dynamics influencing consumer purchase intentions within the fast-moving consumer goods (FMCG) sector, focusing on the impact of product quality, price sensitivity, and brand reputation. A quantitative research design was adopted, with data collected from a sample of 500 respondents through an online survey. Descriptive statistics, correlation analysis, regression analysis, and ANOVA were employed to analyze the data comprehensively. The findings reveal a strong positive correlation between perceived product quality and consumer purchase intentions, emphasizing the importance of maintaining high-quality standards. Price sensitivity was found to negatively impact purchase intentions, highlighting the need for strategic pricing strategies. Brand reputation emerged as a significant predictor of purchase intentions, emphasizing the enduring value of strong brand equity. Demographic analyses identified distinct target segments based on age and income levels. The study contributes valuable insights for FMCG companies in developing tailored marketing strategies and enhancing market competitiveness.
Mentoring Digital Content Creation in High School Entrepreneurship Lessons in Indonesia Mamuaya, Nova Ch.; Susanto, Sherly Ernawati; Siregar, Barham; Zsazsa, Cut Sah Kha Mei; Widodo, Hadi
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2322

Abstract

Abstract The author's idea to conduct monitoring with the theme of becoming a digital content creator is included in every entrepreneurship subject in high schools in especially at SMA 1 Manado & SMK 1 Medan Indonesia. The result in this study show the author has a special scheme in mentoring students with the eight materials presented above. The eight materials are delivered within a period of two weeks with the provision that one theme is delivered full one day alternately. The author believes that the seven themes can be a stimulus for high school students throughout Indonesia to become digital content creators. Keyword : Mentoring, Digital, Content Creation
Socialization of Strengthening the Role of Rural Women in Building Independent Villages and Creating Indonesia EMAS 2045: Pengabdian Nova Ch. Mamuaya; Hajar Mukaromah; Ma’rifani Fitri Arisa; Dahlia; Bambang Amir Alhakim
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1730

Abstract

The author conducted this community service through a communicative approach with village officials to involve women in various village activities. The villages in question are Kalawiran Village, Minahasa, Bajangrejo Village, Banyuurip, and Simpang Sungai Duren Village, Muaro Jambi. The conclusion in this article show that The author conducted outreach in this community service after obtaining approval from the village apparatus for women to be involved in every village activity. However, women in the village where the author conducted community service did not have high self-confidence and sufficient experience to be involved in rural activities. Based on this, the author conducted outreach to increase women's self-confidence to be involved in rural activities. There are six advantages of women compared to men in general, including the following: 1). Handle stress better. 2). Better at maintaining relationships. 3). Better at communicating. 4). Better at managing finances. 5). More capable of multitasking. 6). Have a sharper memory. These six advantages are important for women to have to improve the quality of village activities and help create independent villages. The creation of independent villages can also lead to the creation of Indonesia GOLD 2045.
Optimizing Digital-Based Home Industry in Improving Digital Business in Rural Communities Mamuaya, Nova Ch.; Ardi, Abdullah; Gunawan, Anak Agung Ngurah; Putra, Ramadhani Kirana; Yeni, Afni
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.938

Abstract

Technological advances that are increasingly sophisticated in this modern era are one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Digital Business is a training program to improve sales innovation competency aimed at company players who intend to operate on a Micro, Small and Medium Enterprise (MSME) scale or village residents who have not yet or have done so. The current development of information and digital technology has had a significant impact on various aspects of life, including the world of business and marketing. Digital transformation has influenced the way society interacts, communicates and accesses information. In the context of the development of home-based businesses in villages, the use of digital business technology is becoming increasingly relevant and important for expanding markets and increasing the competitiveness of the products and services produced. The main aim of these applications is to engage village communities. In business, people's participation can generate profits, one of which is through digital marketing. Social media is considered to have the ability to directly reach customers, because they are cheap and do not require special skills to start a business. The Community Service Team is motivated to inform other people about the use of information and communication technology because village residents do not understand what digital marketing is. The results of the community service program for villagers in the Tanjung Batu Village area, Wanea District, Manado City, North Sulawesi, had a positive impact on those who participated. This is proven by increases in knowledge, skills and product quality, number, type and turnover, management capabilities, profits and the number of new entrepreneurs.
PENGARUH ETOS KERJA DAN KOORDINASI TERHADAP KINERJA APARATUR SIPIL NEGARA DI SEKRETARIAT DAERAH MINAHASA TENGGARA Sahensolar, Gratcia Ayu Esteline; Siswanto, Sri; Mamuaya, Nova
Literacy: Jurnal Pendidikan Ekonomi Vol. 4 No. 2 (2023): Desember
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v4i2.7744

Abstract

Abstrak
CONSUMER INERTIA IN TOILETRIES PRODUCTS: MEDIATION EFFECTS OF QUALITY PERCEPTION ON BRAND CREDIBILITY, BRAND SATISFACTION, AND BRAND COMMITMENT Pandowo, Aditya; Mamuaya, Nova Christian
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 1 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i1.53432

Abstract

Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand satisfaction. SmartPLS was used to test the relationship between constructs. A total of 180 respondents were selected using a purposive sampling technique. The results show that brand credibility is an antecedent of perceived quality, brand satisfaction, consumer inertia, and brand commitment. Perceived quality is the beginning of brand satisfaction and commitment. Moreover, brand satisfaction affects consumer inertia. Mediation tests involving perceived quality demonstrate its role as a mediator in the relationship between brand credibility, brand satisfaction, and brand commitment. This study estimates constructs containing consumer inertia by emphasizing the individual cognitive, affective, and conative aspects. The contributions of this study will be helpful for practitioners and academics to explore the determinants of inertia and commitment.JEL: M30, M31.
Co-Authors A. A. Ngurah Gunawan Adithya Pandowo Aloysius Gonzage Eka Wenats Angmalisang, Stefani I. Ardi, Abdullah Bambang Amir Alhakim Barham Siregar Bertha Mundung Cecilia Lelly Kewo Dahlia Damanik, Darwin Dimas Realino Eris Nur Dirman Fahad Ramadhan Farida Akbarina Fitri Novilia Freddy S. Kawatu Freddy Semuel Kawatu Gilang Pranajasakti Grace Jenny Soputan Gratcia Ayu Esteline Sahensolar Hajar Mukaromah Hidayat Hidayat I Made Indra Ida I Dewa Ayu Raka Susanty James Manengkey Janet Sombolinggi Jaqueline E.M Tangkau Joanita Pio Julinta Paulina Laksono Trisnantoro Legi, Marice P. Luthfi Nuraini Ma'rifani Fitri Arisa Made Krisnanda Maria Yuliana Kasiala Marice Legi Marice P. Legi Merry C. N. Rumagit Meslin Mirah Muhamad Risal Tawil Muhammad Taufik Iqbal Nabila Cecilia Marasabessy Nggandung, Yeheskial Novilia, Fitri Nuraini, Luthfi Olivia Tahalele Pantow, Feybiola Paulina, Julinta Putra, Ramadhani Kirana Ramon Arthur Ferry Tumiwa Rizal Bakti Sahensolar, Gratcia Ayu Esteline Siswanto, Sri Sjeddie Watung Sombolinggi, Janet Sophia Pongoh Sri Siswanto Susanto, Sherly Ernawati Tunta, Jesisca Widodo, Hadi Wisman Yeheskial Nggandung Yeni, Afni Zsazsa, Cut Sah Kha Mei