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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) DeReMa (Development Research of Management) Jurnal Manajemen International Journal of Artificial Intelligence Research Jurnal Riset Akuntansi dan Keuangan Shirkah: Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education Literacy: Jurnal Pendidikan Ekonomi Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Journal Of Human And Education (JAHE) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Akuntansi Manado (JAIM) Jurnal Penelitian Riset Akuntansi dan Portofolio Investasi Equilibrium: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nova Ch. Mamuaya
Universitas Negeri Manado
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE Mamuaya, Nova Ch.; Novilia, Fitri; Paulina, Julinta; Nggandung, Yeheskial; Nuraini, Luthfi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11883

Abstract

Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest
Pengaruh Citra Merek dan Persepsi Harga terhadap Loyalitas Pelanggan TOP Coffee Toraja pada masyarakat Kota Manado Sombolinggi, Janet; Mamuaya, Nova; Legi, Marice
Manajemen dan Kewirausahaan Vol. 2 No. 1 (2021): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v2i1.963

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan persepsi harga terhadap loyalitas pelanggan TOP Coffee Toraja pada masyarakat Kota Manado Metode penelitian ini adalah kuantitatif Dalam penelitian ini teknik pengambilan sampel menggunakan Purposive Sampling< em> dengan jumlah sampel sebanyak 100 orang dan teknik analisis data yang digunakan adalah regresi linear berganda Hasil penelitian menunjukkan terdapat pengaruh yang positif dan signifikan citra merek dan persepsi harga terhadap loyalitas pelanggan baik secara parsial maupun simultan < p>
Pengaruh Komunikasi Interpersonal, Beban Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan di PT Sumber Energi Jaya Motoling Timur Pantow, Feybiola; Watung, Sjeddie R.; Mamuaya, Nova Christian
Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v6i2.12985

Abstract

Penelitian ini dilakukan untuk mengetahui sejauh mana komunikasi interpersonal, beban kerja, dan budaya organisasi memengaruhi kinerja karyawan di PT. Sumber Energi Jaya Motoling Timur. Pendekatan yang digunakan bersifat kuantitatif dengan penerapan analisis regresi berganda serta pengujian hipotesis untuk menilai dampak masing-masing variabel terhadap kinerja karyawan. Hasil analisis menunjukkan bahwa komunikasi interpersonal memberikan pengaruh positif yang signifikan, di mana komunikasi yang lancar dan jelas mampu meningkatkan pemahaman tugas serta memperkuat hubungan antarpegawai. Sebaliknya, beban kerja yang tinggi terbukti berdampak negatif terhadap kinerja, karena dapat menimbulkan stres, kelelahan, dan menurunkan produktivitas. Budaya organisasi yang positif dan kuat juga memberikan pengaruh konstruktif terhadap kinerja, menciptakan suasana kerja yang harmonis serta memotivasi karyawan untuk berkontribusi secara maksimal dalam mencapai target perusahaan. Analisis simultan menegaskan bahwa ketiga faktor tersebut, ketika diperhitungkan bersama, secara signifikan memengaruhi kinerja karyawan. Temuan ini memberikan arahan bagi perusahaan untuk mengelola komunikasi, menyeimbangkan beban kerja, serta membangun budaya organisasi yang mendukung demi peningkatan kinerja karyawan secara menyeluruh. This study aims to analyze the influence of interpersonal communication, workload, and organizational culture on employee performance. This study was conducted to determine the extent to which interpersonal communication, workload, and organizational culture influence employee performance at PT. Sumber Energi Jaya Motoling Timur. The approach used was quantitative, with multiple regression analysis and hypothesis testing applied to assess the impact of each variable on employee performance. The analysis results indicate that interpersonal communication has a significant positive influence, where smooth and clear communication can improve task understanding and strengthen relationships between employees. Conversely, a high workload has been shown to have a negative impact on performance, as it can cause stress, fatigue, and reduce productivity. A positive and strong organizational culture also has a constructive influence on performance, creating a harmonious work environment and motivating employees to contribute optimally to achieving company targets. Simultaneous analysis suggests that these three factors, when considered together, significantly influence employee performance. These findings guide for companies to manage communication, balance workloads, and foster a supportive organizational culture, ultimately enhancing overall employee performance.
The Influence of Managerial Ownership and Institutional Ownership on Agency Costs (Studies on Manufacturing Companies in The Basic Industrial and Chemical Sectors Listed on The Indonesia Stock Exchange) Ramon Arthur Ferry Tumiwa; Nova Christian Mamuaya
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.78

Abstract

The purpose of this study is to examine and analyze: (1) the effect of managerial ownership on agency costs, (2) the effect of institutional ownership on agency costs, and (3) the effect of managerial ownership and institutional ownership simultaneously affect to agency costs. This research was conducted at the primary industrial sector and chemical of manufacturing companies that listed on the Indonesia stock exchange 2014-2016. The companies analyzed amounted to 18 companies determined based on sampling criteria. The analysis method used is panel data analysis by using Eviews 9 programming computer. The results of this study found that managerial ownership has an insignificant relationship with agency cost. The institutional ownership has an insignificant with agency costs. The managerial ownership and institutional ownership have no significant effect on agency costs, simultaneous.
Determinants of Customer Satisfaction and Its Implications on Word of Mouth in E-Commerce Industry: Case Study in Indonesia Nova Ch. Mamuaya; Aditya Pandowo
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i1.740

Abstract

The aim of this study is to analyze the effect of several antecedents of customer satisfaction in e-commerce industry, namely web design, time saved, product variety, and delivery performance, and their consequences on customer satisfaction and word of mouth. The investigation used purposive sampling with repeat buyers as criteria. 100 samples were eligible and feasible to test after validity and reliability are concluded. The results show that website design, time saved, and delivery performance are significantly influence on customer satisfaction. In the meantime, website design, time saved, and product variety were effect on word of mouth. In addition, the result also confirms the hidden role of customer satisfaction as intervening variable partially.
Multichannel Digital Marketing Optimization through Big Data Analysis in the Tourism Industry Hidayat Hidayat; I Made Indra P; Nova Christian Mamuaya; Darwin Damanik; Farida Akbarina
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.691

Abstract

In today's information-saturated environment, the travel and tourism industry is increasingly dependent on technology to attract new customers. Therefore, what kinds of digital marketing techniques must be put into action in the tourism business to draw in customers and establish a digital brand name? In this section, the author will address research on how to maximize the effectiveness of multichannel marketing in the tourism industry by making use of big data. This investigation takes a qualitative approach and makes use of descriptive research tools. According to the findings, in contrast to the websites of other industries, such as the manufacturing and logistics industries, where customers want to get answers to their questions as quickly as possible and then leave the web page, tourism websites find it more profitable to keep the attention of customers on their websites for longer periods to increase their visibility. As a result, organizations involved in tourism employ multichannel marketing with the assistance of big data to plan marketing campaigns, provide assistance in making the appropriate decisions, create innovations, and personalize customers.
Brand Trust Can Moderates The Influence of Rating Reviews on Purchasing Decisions: Penelitian Muhamad Risal Tawil; Gilang Pranajasakti; Fahad Ramadhan; Dimas Realino; Nova Ch. Mamuaya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5271

Abstract

Amidst the escalation of digital economic competition in 2026, this study aims to investigate the interaction mechanism between online rating reviews and consumer purchasing decisions by placing brand trust as a moderating variable. Integrating Signaling Theory and Trust-Transfer Theory , this quantitative study uses a causal-explanatory approach to 450 active e-commerce user respondents who were analyzed through the Moderated Regression Analysis (MRA) technique using E-Views 12 software . The empirical test results prove that although rating reviews are a significant external signal in reducing information asymmetry, their effectiveness in triggering transactions is highly dependent on the level of brand trust held by consumers; where brand trust functions as a psychological filter that validates the credibility of the review. These findings reveal a moderation phenomenon whereby for brands with high trust equity, the influence of positive reviews is significantly amplified, while for brands with low trust, positive reviews are often met with cognitive skepticism that hinders purchase conversion.The practical implications of this study emphasize that marketing managers should prioritize building long-term brand loyalty and trust over simply manipulating short-term ratings to ensure sustainable market value in an era of digital sentiment volatility.
Socialization of Good Communication for MSMEs to Increase Revenue and Service Quality: Pengabdian Nova Ch. Mamuaya; Rizal Bakti; Muh. Taufik Iqbal; Eris Nur Dirman; Olivia Tahalele
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5277

Abstract

A fundamental problem hindering the acceleration of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is the low level of service communication competency, which results in poor customer experience and low sales conversion rates. This community service activity aims to socialize and provide assistance in effective communication strategies to improve service quality and partner operational income. This program is implemented collaboratively by a consortium of academics from four strategic institutions: Manado State University, Jakarta Global University, Fajar University, and Pattimura University. The implementation method uses Participatory Technology Assistance (PTA) which includes persuasive communication workshops, service excellence training, and the implementation of an AI-based communication assistant (ChatGPT) for digital service optimization. The results of the activity show an 88% increase in partner understanding of business communication ethics and a positive correlation with a 15-20% increase in daily turnover in the first month after the intervention. This synergy has succeeded in creating service communication standards that are adaptive to local cultural characteristics in North Sulawesi, Jakarta, Makassar, and Maluku.
Utilizing Social Media and Creating Creative Content as A Means of Digital Tourism Branding: Pengabdian Nova Ch. Mamuaya; Nabila Cecilia Marasabessy; Aloysius Gonzage Eka Wenats; Wisman; Ida I Dewa Ayu Raka Susanty
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7595

Abstract

Sektor pariwisata merupakan salah satu pilar utama perekonomian Indonesia dengan potensi besar untuk pembangunan berkelanjutan. Namun, kesenjangan literasi digital dan keterbatasan kemampuan dalam mengelola konten promosi kreatif masih menjadi kendala utama bagi kelompok penyadar pariwisata (Pokdarwis) dan UMKM di berbagai daerah. Kegiatan Pengabdian Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas pelaku pariwisata melalui penggunaan media sosial dan pembuatan konten kreatif sebagai instrumen branding pariwisata digital. Program PKM ini dilaksanakan secara komprehensif di empat pulau besar di Indonesia: Jawa, Sumatera, Sulawesi, dan Kalimantan, untuk memberikan dampak yang merata dan integratif. Metode yang digunakan dalam pengabdian ini meliputi pemetaan potensi lokal, pelatihan intensif (workshop) tentang strategi branding digital, bantuan teknis dalam pembuatan konten (fotografi, videografi, dan copywriting), dan evaluasi berkala terhadap kinerja digital media sosial objek wisata. Hasil kegiatan ini menunjukkan peningkatan yang signifikan dalam pemahaman literasi digital dan keterampilan teknis mitra dalam memproduksi konten kreatif. Selain itu, terjadi peningkatan keterlibatan digital (engagement rate) pada akun media sosial resmi objek wisata yang dikelola oleh mitra. Digitalisasi pariwisata berbasis komunitas memperluas pasar, memperkuat citra global, dan memandirikan ekonomi lokal.
Are the Profitability of Companies Influenced by Working Capital and Liquidity? Ramon Arthur Ferry Tumiwa; Nova Christian Mamuaya
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v2i1.357

Abstract

The purpose of our study is to examine and analyze: (1) the effect of working capital on profitability, (2) the effect of liquidity on profitability, and (3) the effect of working capital and liquidity simultaneously to profitability. This research was conducted at the ceramics, glass, and porcelain of manufacturing companies that listed on the Indonesia Stock Exchange (IDX) 2012-2016. The companies analyzed amounted to 6 companies determined based on sampling criteria. The analysis method used is panel data analysis by using Eviews 10 programming computer. The results of this study found that working capital has an insignificant relationship with profitability. The liquidity has an insignificant with profitability. The working capital and liquidity have no significant effect on profitability, simultaneous. Keywords: Working Capital, Liquidity, Profitability, Manufacturing Companies, Indonesia Stock Exchange
Co-Authors A. A. Ngurah Gunawan Adithya Pandowo Aloysius Gonzage Eka Wenats Angmalisang, Stefani I. Ardi, Abdullah Bambang Amir Alhakim Barham Siregar Bertha Mundung Cecilia Lelly Kewo Dahlia Damanik, Darwin Dimas Realino Eris Nur Dirman Fahad Ramadhan Farida Akbarina Fitri Novilia Freddy S. Kawatu Freddy Semuel Kawatu Gilang Pranajasakti Grace Jenny Soputan Gratcia Ayu Esteline Sahensolar Hajar Mukaromah Hidayat Hidayat I Made Indra Ida I Dewa Ayu Raka Susanty James Manengkey Janet Sombolinggi Jaqueline E.M Tangkau Joanita Pio Julinta Paulina Laksono Trisnantoro Legi, Marice P. Luthfi Nuraini Ma'rifani Fitri Arisa Made Krisnanda Maria Yuliana Kasiala Marice Legi Marice P. Legi Merry C. N. Rumagit Meslin Mirah Muhamad Risal Tawil Muhammad Taufik Iqbal Nabila Cecilia Marasabessy Nggandung, Yeheskial Novilia, Fitri Nuraini, Luthfi Olivia Tahalele Pantow, Feybiola Paulina, Julinta Putra, Ramadhani Kirana Ramon Arthur Ferry Tumiwa Rizal Bakti Sahensolar, Gratcia Ayu Esteline Siswanto, Sri Sjeddie Watung Sombolinggi, Janet Sophia Pongoh Sri Siswanto Susanto, Sherly Ernawati Tunta, Jesisca Widodo, Hadi Wisman Yeheskial Nggandung Yeni, Afni Zsazsa, Cut Sah Kha Mei