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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) DeReMa (Development Research of Management) Jurnal Manajemen International Journal of Artificial Intelligence Research Jurnal Riset Akuntansi dan Keuangan Shirkah: Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education Literacy: Jurnal Pendidikan Ekonomi Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Journal Of Human And Education (JAHE) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Akuntansi Manado (JAIM) Jurnal Penelitian Riset Akuntansi dan Portofolio Investasi Equilibrium: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nova Ch. Mamuaya
Universitas Negeri Manado
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Optimizing Digital-Based Home Industry in Improving Digital Business in Rural Communities Mamuaya, Nova Ch.; Ardi, Abdullah; Gunawan, Anak Agung Ngurah; Putra, Ramadhani Kirana; Yeni, Afni
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.938

Abstract

Technological advances that are increasingly sophisticated in this modern era are one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Digital Business is a training program to improve sales innovation competency aimed at company players who intend to operate on a Micro, Small and Medium Enterprise (MSME) scale or village residents who have not yet or have done so. The current development of information and digital technology has had a significant impact on various aspects of life, including the world of business and marketing. Digital transformation has influenced the way society interacts, communicates and accesses information. In the context of the development of home-based businesses in villages, the use of digital business technology is becoming increasingly relevant and important for expanding markets and increasing the competitiveness of the products and services produced. The main aim of these applications is to engage village communities. In business, people's participation can generate profits, one of which is through digital marketing. Social media is considered to have the ability to directly reach customers, because they are cheap and do not require special skills to start a business. The Community Service Team is motivated to inform other people about the use of information and communication technology because village residents do not understand what digital marketing is. The results of the community service program for villagers in the Tanjung Batu Village area, Wanea District, Manado City, North Sulawesi, had a positive impact on those who participated. This is proven by increases in knowledge, skills and product quality, number, type and turnover, management capabilities, profits and the number of new entrepreneurs.
PENGARUH ETOS KERJA DAN KOORDINASI TERHADAP KINERJA APARATUR SIPIL NEGARA DI SEKRETARIAT DAERAH MINAHASA TENGGARA Sahensolar, Gratcia Ayu Esteline; Siswanto, Sri; Mamuaya, Nova
Literacy: Jurnal Pendidikan Ekonomi Vol. 4 No. 2 (2023): Desember
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v4i2.7744

Abstract

Abstrak
The Influence of Managerial Ownership and Institutional Ownership on Agency Costs (Studies on Manufacturing Companies in The Basic Industrial and Chemical Sectors Listed on The Indonesia Stock Exchange) Tumiwa, Ramon Arthur Ferry; Mamuaya, Nova Christian
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.78

Abstract

The purpose of this study is to examine and analyze: (1) the effect of managerial ownership on agency costs, (2) the effect of institutional ownership on agency costs, and (3) the effect of managerial ownership and institutional ownership simultaneously affect to agency costs. This research was conducted at the primary industrial sector and chemical of manufacturing companies that listed on the Indonesia stock exchange 2014-2016. The companies analyzed amounted to 18 companies determined based on sampling criteria. The analysis method used is panel data analysis by using Eviews 9 programming computer. The results of this study found that managerial ownership has an insignificant relationship with agency cost. The institutional ownership has an insignificant with agency costs. The managerial ownership and institutional ownership have no significant effect on agency costs, simultaneous.
Determinants of Customer Satisfaction and Its Implications on Word of Mouth in E-Commerce Industry: Case Study in Indonesia Mamuaya, Nova Ch.; Pandowo, Aditya
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i1.740

Abstract

The aim of this study is to analyze the effect of several antecedents of customer satisfaction in e-commerce industry, namely web design, time saved, product variety, and delivery performance, and their consequences on customer satisfaction and word of mouth. The investigation used purposive sampling with repeat buyers as criteria. 100 samples were eligible and feasible to test after validity and reliability are concluded. The results show that website design, time saved, and delivery performance are significantly influence on customer satisfaction. In the meantime, website design, time saved, and product variety were effect on word of mouth. In addition, the result also confirms the hidden role of customer satisfaction as intervening variable partially.
CONSUMER INERTIA IN TOILETRIES PRODUCTS: MEDIATION EFFECTS OF QUALITY PERCEPTION ON BRAND CREDIBILITY, BRAND SATISFACTION, AND BRAND COMMITMENT Pandowo, Aditya; Mamuaya, Nova Christian
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 1 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i1.53432

Abstract

Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand satisfaction. SmartPLS was used to test the relationship between constructs. A total of 180 respondents were selected using a purposive sampling technique. The results show that brand credibility is an antecedent of perceived quality, brand satisfaction, consumer inertia, and brand commitment. Perceived quality is the beginning of brand satisfaction and commitment. Moreover, brand satisfaction affects consumer inertia. Mediation tests involving perceived quality demonstrate its role as a mediator in the relationship between brand credibility, brand satisfaction, and brand commitment. This study estimates constructs containing consumer inertia by emphasizing the individual cognitive, affective, and conative aspects. The contributions of this study will be helpful for practitioners and academics to explore the determinants of inertia and commitment.JEL: M30, M31.
THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE Mamuaya, Nova Ch.; Novilia, Fitri; Paulina, Julinta; Nggandung, Yeheskial; Nuraini, Luthfi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11883

Abstract

Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest
Brand Trust Can Moderates The Influence of Rating Reviews on Purchasing Decisions: Penelitian Muhamad Risal Tawil; Gilang Pranajasakti; Fahad Ramadhan; Dimas Realino; Nova Ch. Mamuaya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5271

Abstract

Amidst the escalation of digital economic competition in 2026, this study aims to investigate the interaction mechanism between online rating reviews and consumer purchasing decisions by placing brand trust as a moderating variable. Integrating Signaling Theory and Trust-Transfer Theory , this quantitative study uses a causal-explanatory approach to 450 active e-commerce user respondents who were analyzed through the Moderated Regression Analysis (MRA) technique using E-Views 12 software . The empirical test results prove that although rating reviews are a significant external signal in reducing information asymmetry, their effectiveness in triggering transactions is highly dependent on the level of brand trust held by consumers; where brand trust functions as a psychological filter that validates the credibility of the review. These findings reveal a moderation phenomenon whereby for brands with high trust equity, the influence of positive reviews is significantly amplified, while for brands with low trust, positive reviews are often met with cognitive skepticism that hinders purchase conversion.The practical implications of this study emphasize that marketing managers should prioritize building long-term brand loyalty and trust over simply manipulating short-term ratings to ensure sustainable market value in an era of digital sentiment volatility.
Pengaruh Citra Merek dan Persepsi Harga terhadap Loyalitas Pelanggan TOP Coffee Toraja pada masyarakat Kota Manado Sombolinggi, Janet; Mamuaya, Nova; Legi, Marice
Manajemen dan Kewirausahaan Vol. 2 No. 1 (2021): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v2i1.963

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan persepsi harga terhadap loyalitas pelanggan TOP Coffee Toraja pada masyarakat Kota Manado Metode penelitian ini adalah kuantitatif Dalam penelitian ini teknik pengambilan sampel menggunakan Purposive Sampling< em> dengan jumlah sampel sebanyak 100 orang dan teknik analisis data yang digunakan adalah regresi linear berganda Hasil penelitian menunjukkan terdapat pengaruh yang positif dan signifikan citra merek dan persepsi harga terhadap loyalitas pelanggan baik secara parsial maupun simultan < p>
Pengaruh Komunikasi Interpersonal, Beban Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan di PT Sumber Energi Jaya Motoling Timur Pantow, Feybiola; Watung, Sjeddie R.; Mamuaya, Nova Christian
Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v6i2.12985

Abstract

Penelitian ini dilakukan untuk mengetahui sejauh mana komunikasi interpersonal, beban kerja, dan budaya organisasi memengaruhi kinerja karyawan di PT. Sumber Energi Jaya Motoling Timur. Pendekatan yang digunakan bersifat kuantitatif dengan penerapan analisis regresi berganda serta pengujian hipotesis untuk menilai dampak masing-masing variabel terhadap kinerja karyawan. Hasil analisis menunjukkan bahwa komunikasi interpersonal memberikan pengaruh positif yang signifikan, di mana komunikasi yang lancar dan jelas mampu meningkatkan pemahaman tugas serta memperkuat hubungan antarpegawai. Sebaliknya, beban kerja yang tinggi terbukti berdampak negatif terhadap kinerja, karena dapat menimbulkan stres, kelelahan, dan menurunkan produktivitas. Budaya organisasi yang positif dan kuat juga memberikan pengaruh konstruktif terhadap kinerja, menciptakan suasana kerja yang harmonis serta memotivasi karyawan untuk berkontribusi secara maksimal dalam mencapai target perusahaan. Analisis simultan menegaskan bahwa ketiga faktor tersebut, ketika diperhitungkan bersama, secara signifikan memengaruhi kinerja karyawan. Temuan ini memberikan arahan bagi perusahaan untuk mengelola komunikasi, menyeimbangkan beban kerja, serta membangun budaya organisasi yang mendukung demi peningkatan kinerja karyawan secara menyeluruh. This study aims to analyze the influence of interpersonal communication, workload, and organizational culture on employee performance. This study was conducted to determine the extent to which interpersonal communication, workload, and organizational culture influence employee performance at PT. Sumber Energi Jaya Motoling Timur. The approach used was quantitative, with multiple regression analysis and hypothesis testing applied to assess the impact of each variable on employee performance. The analysis results indicate that interpersonal communication has a significant positive influence, where smooth and clear communication can improve task understanding and strengthen relationships between employees. Conversely, a high workload has been shown to have a negative impact on performance, as it can cause stress, fatigue, and reduce productivity. A positive and strong organizational culture also has a constructive influence on performance, creating a harmonious work environment and motivating employees to contribute optimally to achieving company targets. Simultaneous analysis suggests that these three factors, when considered together, significantly influence employee performance. These findings guide for companies to manage communication, balance workloads, and foster a supportive organizational culture, ultimately enhancing overall employee performance.
Socialization of Good Communication for MSMEs to Increase Revenue and Service Quality: Pengabdian Nova Ch. Mamuaya; Rizal Bakti; Muh. Taufik Iqbal; Eris Nur Dirman; Olivia Tahalele
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5277

Abstract

A fundamental problem hindering the acceleration of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is the low level of service communication competency, which results in poor customer experience and low sales conversion rates. This community service activity aims to socialize and provide assistance in effective communication strategies to improve service quality and partner operational income. This program is implemented collaboratively by a consortium of academics from four strategic institutions: Manado State University, Jakarta Global University, Fajar University, and Pattimura University. The implementation method uses Participatory Technology Assistance (PTA) which includes persuasive communication workshops, service excellence training, and the implementation of an AI-based communication assistant (ChatGPT) for digital service optimization. The results of the activity show an 88% increase in partner understanding of business communication ethics and a positive correlation with a 15-20% increase in daily turnover in the first month after the intervention. This synergy has succeeded in creating service communication standards that are adaptive to local cultural characteristics in North Sulawesi, Jakarta, Makassar, and Maluku.
Co-Authors A. A. Ngurah Gunawan Adithya Pandowo Angmalisang, Stefani I. Ardi, Abdullah Bambang Amir Alhakim Barham Siregar Bertha Mundung Cecilia Lelly Kewo Dahlia Damanik, Darwin Dimas Realino Dirman, Eris Nur Fahad Ramadhan Farida Akbarina Fitri Novilia Freddy S. Kawatu Freddy Semuel Kawatu Freddy Semuel Kawatu Gilang Pranajasakti Grace Jenny Soputan Gratcia Ayu Esteline Sahensolar Hajar Mukaromah Hidayat Hidayat James Manengkey Janet Sombolinggi Jaqueline E.M Tangkau Joanita Pio Julinta Paulina Laksono Trisnantoro Legi, Marice P. Luthfi Nuraini Ma'rifani Fitri Arisa Made Krisnanda Maria Yuliana Kasiala Marice Legi Marice P. Legi Merry C. N. Rumagit Meslin Mirah Muh. Taufik Iqbal Muhamad Risal Tawil Nggandung, Yeheskial Novilia, Fitri Nuraini, Luthfi Olivia Tahalele P, I Made Indra Pantow, Feybiola Paulina, Julinta Putra, Ramadhani Kirana Ramon Arthur Ferry Tumiwa Rizal Bakti Sahensolar, Gratcia Ayu Esteline Siswanto, Sri Sjeddie Watung Sombolinggi, Janet Sophia Pongoh Sri Siswanto Susanto, Sherly Ernawati Tunta, Jesisca Widodo, Hadi Yeheskial Nggandung Yeni, Afni Zsazsa, Cut Sah Kha Mei