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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) EQUILIBRIUM DeReMa (Development Research of Management) Jurnal Manajemen International Journal of Artificial Intelligence Research Jurnal Riset Akuntansi dan Keuangan Shirkah: Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education Literacy: Jurnal Pendidikan Ekonomi Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Journal Of Human And Education (JAHE) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Akuntansi Manado (JAIM) Jurnal Penelitian Jurnal Keuangan dan Bisnis Riset Akuntansi dan Portofolio Investasi Equilibrium: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nova Ch. Mamuaya
Universitas Negeri Manado
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Multichannel Digital Marketing Optimization through Big Data Analysis in the Tourism Industry Hidayat, Hidayat; P, I Made Indra; Mamuaya, Nova Christian; Damanik, Darwin; Akbarina, Farida
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.691

Abstract

In today's information-saturated environment, the travel and tourism industry is increasingly dependent on technology to attract new customers. Therefore, what kinds of digital marketing techniques must be put into action in the tourism business to draw in customers and establish a digital brand name? In this section, the author will address research on how to maximize the effectiveness of multichannel marketing in the tourism industry by making use of big data. This investigation takes a qualitative approach and makes use of descriptive research tools. According to the findings, in contrast to the websites of other industries, such as the manufacturing and logistics industries, where customers want to get answers to their questions as quickly as possible and then leave the web page, tourism websites find it more profitable to keep the attention of customers on their websites for longer periods to increase their visibility. As a result, organizations involved in tourism employ multichannel marketing with the assistance of big data to plan marketing campaigns, provide assistance in making the appropriate decisions, create innovations, and personalize customers.
Are the Profitability of Companies Influenced by Working Capital and Liquidity? Tumiwa, Ramon Arthur Ferry; Mamuaya, Nova Christian
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v2i1.357

Abstract

The purpose of our study is to examine and analyze: (1) the effect of working capital on profitability, (2) the effect of liquidity on profitability, and (3) the effect of working capital and liquidity simultaneously to profitability. This research was conducted at the ceramics, glass, and porcelain of manufacturing companies that listed on the Indonesia Stock Exchange (IDX) 2012-2016. The companies analyzed amounted to 6 companies determined based on sampling criteria. The analysis method used is panel data analysis by using Eviews 10 programming computer. The results of this study found that working capital has an insignificant relationship with profitability. The liquidity has an insignificant with profitability. The working capital and liquidity have no significant effect on profitability, simultaneous. Keywords: Working Capital, Liquidity, Profitability, Manufacturing Companies, Indonesia Stock Exchange
Institutional Financial Management Analysis in Manado State University (UNIMA) Kawatu, Freddy Semuel; Tumiwa, Ramon Arthur Ferry; Mamuaya, Nova Christian; Rumagit, Merry Natalia
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v2i1.361

Abstract

The purpose of this study is to find out how are the financial management system and financial performance accountability at Manado State University (UNIMA). The research method uses a quantitative analysis approach, and data collection with open interview and interview techniques. The results of this study found that the level of suitability of the financial management system and the accountability of financial performance at UNIMA with the applicable theories and legislation (although there are still several factors that play a less optimal role include: a). Many financial management human resources are not in accordance with financial management expertise competencies, b). the accounting record system still combines manuals with computerization (only in the preparation of financial statements); c) unavailability of Financial Management Standards). Keywords: financial management, good governance, performance accountability
Investigating the Impact of Product Quality, Price Sensitivity, and Brand Reputation on Consumer Purchase Intentions in the FMCG Sector Mamuaya, Nova Christian
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.614

Abstract

This research investigates the intricate dynamics influencing consumer purchase intentions within the fast-moving consumer goods (FMCG) sector, focusing on the impact of product quality, price sensitivity, and brand reputation. A quantitative research design was adopted, with data collected from a sample of 500 respondents through an online survey. Descriptive statistics, correlation analysis, regression analysis, and ANOVA were employed to analyze the data comprehensively. The findings reveal a strong positive correlation between perceived product quality and consumer purchase intentions, emphasizing the importance of maintaining high-quality standards. Price sensitivity was found to negatively impact purchase intentions, highlighting the need for strategic pricing strategies. Brand reputation emerged as a significant predictor of purchase intentions, emphasizing the enduring value of strong brand equity. Demographic analyses identified distinct target segments based on age and income levels. The study contributes valuable insights for FMCG companies in developing tailored marketing strategies and enhancing market competitiveness.
Mentoring Digital Content Creation in High School Entrepreneurship Lessons in Indonesia Mamuaya, Nova Ch.; Susanto, Sherly Ernawati; Siregar, Barham; Zsazsa, Cut Sah Kha Mei; Widodo, Hadi
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2322

Abstract

Abstract The author's idea to conduct monitoring with the theme of becoming a digital content creator is included in every entrepreneurship subject in high schools in especially at SMA 1 Manado & SMK 1 Medan Indonesia. The result in this study show the author has a special scheme in mentoring students with the eight materials presented above. The eight materials are delivered within a period of two weeks with the provision that one theme is delivered full one day alternately. The author believes that the seven themes can be a stimulus for high school students throughout Indonesia to become digital content creators. Keyword : Mentoring, Digital, Content Creation
Socialization of Strengthening the Role of Rural Women in Building Independent Villages and Creating Indonesia EMAS 2045: Pengabdian Nova Ch. Mamuaya; Hajar Mukaromah; Ma’rifani Fitri Arisa; Dahlia; Bambang Amir Alhakim
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1730

Abstract

The author conducted this community service through a communicative approach with village officials to involve women in various village activities. The villages in question are Kalawiran Village, Minahasa, Bajangrejo Village, Banyuurip, and Simpang Sungai Duren Village, Muaro Jambi. The conclusion in this article show that The author conducted outreach in this community service after obtaining approval from the village apparatus for women to be involved in every village activity. However, women in the village where the author conducted community service did not have high self-confidence and sufficient experience to be involved in rural activities. Based on this, the author conducted outreach to increase women's self-confidence to be involved in rural activities. There are six advantages of women compared to men in general, including the following: 1). Handle stress better. 2). Better at maintaining relationships. 3). Better at communicating. 4). Better at managing finances. 5). More capable of multitasking. 6). Have a sharper memory. These six advantages are important for women to have to improve the quality of village activities and help create independent villages. The creation of independent villages can also lead to the creation of Indonesia GOLD 2045.
Co-Authors Abdullah Ardi Adithya Pandowo Afni Yeni Anak Agung Ngurah Gunawan Angmalisang, Stefani I. Bambang Amir Alhakim Barham Siregar Bertha Mundung Cecilia Lelly Kewo Dahlia Damanik, Darwin Eva Desembrianita Farida Akbarina Fitri Novilia Freddy S. Kawatu Freddy Semuel Kawatu Freddy Semuel Kawatu Grace Jenny Soputan Gratcia Ayu Esteline Sahensolar Hajar Mukaromah Hidayat Hidayat James Manengkey Janet Sombolinggi Jaqueline E.M Tangkau Joanita Pio Julinta Paulina Laksono Trisnantoro Legi, Marice P. Luthfi Nuraini Made Krisnanda Maria Yuliana Kasiala Marice Legi Marice P. Legi MARIFANI FITRI ARISA Merry C. N. Rumagit Meslin Mirah Muhammad Sabir P, I Made Indra Ramadhani Kirana Putra Ramon Arthur Ferry Tumiwa Sari, Efti Novita Sombolinggi, Janet Sophia Pongoh Sri Siswanto Susanto, Sherly Ernawati Tunta, Jesisca Widodo, Hadi Yeheskial Nggandung Zsazsa, Cut Sah Kha Mei