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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Bina Praja Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL PANGAN Journal of Innovation in Business and Economics Jurnal Bisnis Darmajaya Jurnal Ilmiah Edunomika (JIE) Widyariset BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Kirbrandoko Kirbrandoko

Ibn Khaldun Bogor University

Author-ID : 2523352

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences

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ANALISIS PERSEPSI DEVELOPER TERHADAP PRODUK KREDIT PEMILIKAN RUMAH (KPR) BANK XYZ CABANG BOGOR Yuni Krisnawati; Kirbrandoko Kirbrandoko; MD. Djamaludin
Jurnal Manajemen & Agribisnis Vol. 6 No. 1 (2009): Vol. 6 No. 1 Maret 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The result of the study showed that respondent had difference perception about Bank XYZ Housing loan (KPR) product and other bank. There are eleven attributes as respondent factors in choosing Housing loan (KPR) product applied in this research, the attributes are interest rate, term and conditions loan, down payment, fees and chargers, credit process, product information, services from account officer, sales fee (commision), event of gathering and bank location. According to perception of respondent there are five excellences of mortgage product Bank XYZ, that is having term loan that is sufficiently long, down payment which is light, credit process that is quickly, event of gathering which is good enough and good location. Bank XYZ need strategy to increase Housing loan product, such as increase sales fee or reward to sales developer by giving special program and interesting reward, gives service marketing satisfying, competing interest rate, Meanwhile the management has to maintains good enough have been credit process and more improved again, because according to perception of respondent a real important attributes are sales fee for sales developer, interest rate and credit process. That attributes also becomes main preference according to respondent perception.

ANALISIS EKUITAS BERBAGAI MEREK MINYAK GORENG Ujang Sumarwan; Kirbrandoko Kirbrandoko; Etriya Etriya
Jurnal Manajemen & Agribisnis Vol. 1 No. 2 (2004): Vol. 1 No. 2 Oktober 2004
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The purpose of this study was to analyzethe factors influencing brand equity of branded cooking oil. The data werecollected from 149 households living in Bogor.Cochran test, importance and performance analysis, Markov chain, anddiscriminant were used to analyze the data. The result of this study showedthat Sania position is in brand recall category. The Brand association of Saniawere yellow shine color and good packaging. Branded cooking oil users tend tobe unloyal that showed from high percentage of possibility rate of transition. Theresult suggested that Sari Agrotama Persada as Sania marketing and distributioncompany to strengthen Sania's differentiation on non preservative attribute andits brand image as healty cooking oil, and to keep its availability in alloutlets.

KEPUASAN PELAKU USAHA TERHADAP KUALITAS LAYANAN PERIZINAN PUPUK DI KEMENTERIAN PERTANIAN Hasim Ashari; Ujang Sumarwan; Kirbrandoko Kirbrandoko
Jurnal Manajemen & Agribisnis Vol. 10 No. 3 (2013): Vol. 10 No. 3, November 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

ABSTRACTThe objectives of this study were: 1) analyze level of satisfaction index, 2) analyze factors that influence the satisfaction of fertilizer license services at the Ministry of Agriculture, 3) analyze the impact of satisfaction that influence recommendation. Data obtained from 86 respondents who were making license at the Pusat Perlindungan Varietas Tanaman dan Perizinan Pertanian (PPVTPP) and Direktorat Jenderal Prasarana dan Sarana Pertanian (Ditjen PSP). The data were processed using Microsoft Office Excel to perform a descriptive cross tabulation analysis for each variable, while the analysis of the direct impact of service satisfaction variable to the recommendation used Path Analysis with LISREL 8.30 program. The conclusion of this study is the reliability and empathy shows direct significant influence to satisfaction but directly all variables are insignificant to recommendation. Indirectly, the variables of tangibility, reliability and responsiveness have significant influence to recommendation.Keywords: servqual model, fertilizer permit service, path analysis, fertilizerABSTRAKTujuan dai penelitian adalah 1) menganlisis tingkat kepuasn, 2) menganalilis faktor-faktor yang mempengaruhi kepuasan terhadap pelayanan perizinan pupuk di Kementerian Pertanian, 3) menganalisis pengaruh kepuasan terhadap pemberian rekomendasi. Pengambilan data terdiri dari 86 responden yang sedang mengurus perizinan di Pusat Perlindungan Varietas Tanaman dan Perizinan Pertanian (PPVTPP) dan Direktorat Jenderal Prasarana dan Sarana Pertanian (Ditjen PSP). Pengolahan data dengan menggunakan Mocrosoft Office Excel untuk menghitung analisis tabulasi silang pada setiap variabel, dan untuk mengetahui pengaruh kepuasan terhadap pemberian rekomendasi menggunakan analisis jalur (path analysis) yang menggunakan program Lisrel 8.30. Kesimpulan pada penelitian ini adalah secara langsung variabel keandalan (reliability) dan empati (empathy) berpengaruh siknifikan terhadap terhadap kepuasan. Secara langsung semua variabel tidak berpengaruh terhadap pemberian rekomendasi. Secara tidak langsung melalui kepuasan, variabel tampilan fisik (tangible), keandalan (reliability) dan ketanggapan (responsiveness) berpengaruh signifikan terhadap pemberian rekomendasi.Kata kunci: model servqual, layanan perizinan pupuk, analisis path, pupuk

IDENTIFICATION OF STAKEHOLDERS' ROLE IN THE SOCIAL ENTREPRENEUR OF SEA CULTIVATION OF VANAME SHRIMP (Litopenaeus vannamei) Luthfa Jamilah; Mukhamad Najib; Kirbrandoko
Jurnal Manajemen & Agribisnis Vol. 16 No. 3 (2019): JMA Vol. 16 No. 3, November 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Mariculture of vaname shrimp, which is based on the social entrepreneur, is one of the strategies to improve the coastal welfare community. This concept focuses on enhancing the community's economy and environmental sustainability. To succeed in the business, an active role and stakeholder involvement is needed. This study aims to identify and map the role of stakeholders that influences business activities. Data analysis is carried out descriptively based on the results of identification, the typology classification, and the analysis of Dependence Mapping. The results of the study state that the role of stakeholders is divided into the internal and the external. The typology classification shows the educational institutions expect the role of definite owned by the group leader, the research and suppliers, the latent-discretionary by operational and marketing executives, the expected-dangerous by local governments, provincial governments and community leaders, the latent-dormant by the mass media and NGOs, the latent-discretionary by private companies, the latent demanding by financial institutions and MSMEs, and the expected-dependent by end consumers. The groups of stakeholders that influence the business are 1) High Interdependence consisting of group leaders, operational executors, finance and marketing, suppliers and private companies, and 2) Power Stakeholders consisting of end consumers, community leaders, local governments, educational and research institutions. Keywords: social entrepreneur, stakeholder, vaname, dependence mapping

Farmers’ Behavioral Intention to Adopt Peer-To-Peer Lending Using UTAUT2 Approach Hera Laxmi Devi Septiani; Ujang Sumarwan; Lilik Noor Yuliati; Kirbrandoko
Jurnal Manajemen & Agribisnis Vol. 17 No. 2 (2020): JMA Vol. 17 No. 2, July 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.17.2.107

The limited access of smallholder farmers to funding sources is one of the main challenges facing Indonesia agriculture sector. In order to address this constraint some Fintech entities have initiated peer-to-peer (P2P) lending for funding the farming. Different from formal financial institution, farming funding P2P lending facilitates farmers by not requiring any collateral and applying profit sharing scheme instead of interest, which is in favor of smallholder farmers condition. Irrespective of the benefits, the adoption rate of farming funding P2P lending by farmers is still relatively low. Based on this background, the objective of this study is to investigate the factors influencing the behavioral intention of farmers to adopt farming funding P2P lending. This study uses variables of UTAUT2 and Schwartz Theory of Basic Values. The respondents of this research are 530 farmers in West Java, Indonesia who have and have not participated in farming funding P2P lending. The respondents are selected using purposive sampling method. The population of adopter farmers are the members of farming funding P2P lending providers Crowde and TaniFund. Whereas the non-adopter farmers are selected based on representation of various farming commodities. The data is analyzed using SEM, demonstrating the results that there are five variables showing significant correlation with behavioral intention to adopt P2P lending, which are performance expectancy, hedonic motivation, price value, habit and values. Keywords: consumer behavior, peer-to-peer lending, technology adoption, UTAUT2, valuess

Perceived Risk Analysis of and Willingness to Buy Food Nanotechnology Fidyani, Citra; Satria, Arif; Kirbrandoko, Kirbrandoko
Jurnal Manajemen dan Agribisnis Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

A number of studies stated that nanotechnology is predicted to encourage the third wave of research diffusion, development, and advancement in agricultural and food sectors, as an integrated part of the nanotechnology revolution in various fields. The aim of this study was to assess the effect of nanotechnology knowledge, trust, and communication media on perceived risk and willingness to buy food nanotechnology. The data came from an online questionnaire with 302 people collected by an online survey, and the research used a purposive sampling method, and structural equation modeling was used for data analysis. Based on the result of the research on three variables (nanotechnology knowledge, trust, and communication media), it is known that communication media and trust had significant effects on risk perception; however, nanotechnology knowledge had no significant effect. Furthermore, perceived risk had a significant effect on willingness to buy food nanotechnology. The sequence from the largest to the smallest of willingness to buy is functional food with a health benefit, food packaging, and food additive to improved product quality. Functional food has been chosen because there is an additional health benefit they will get. Meanwhile, food packaging was considered less risky as it did not directly contact with the product and was not digested by the body. Food additives to improve product quality was the lowest since the respondents felt they did not get any benefits from the application.

Co-Authors Adi Mulyadi Aditya Galih Prihartono Aji Hermawan Aldi Noviandi Alfa Nursyamiza Nusifera Alla Asmara Annisa Dieni Lestari, Annisa Dieni Anwar Rahim Ari Surya Rusdiono Arief Daryanto Arief Daryanto Arief Daryanto Arif Satria Awisal Fasyni Benedictus Permadi, Benedictus Bonar M Sinaga Budi Suharjo Budi Susila, Budi Budi Wiharto Debi Sarah Djoni Djoni Dwi Intan Widyastutie Entus Rahayu Erliza Noor Etriya Etriya Fidyani, Citra Galih Andihka Harianto Harianto Hasim Ashari Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Imam Zulkarnain Ira Agustina, Ira Isbandriyati Mutmainah Kanya Lakshmi Sidarta Khairunnisa Khairunnisa Lilik Noor Lilik Noor Yulianti Lilik Noor Yuliati Lukman M Baga Lukman M. Baga Luthfa Jamilah M. Syamsul Maarif M. Syamsul Ma’arif M. Syamsul Ma’arif MD. Djamaludin Megawati Simanjuntak Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muhammad Irdy Eka Mahendra Mukhamad Najib Noor, Lilik Noviandi, Aldi Pella, Darmin Ahmad Rano Hendranata Reni Heviandri Riandarini Reni Sanjaya Riandarini, Reni Heviandri Rianto Rianto Rina Oktaviani Rina Oktaviani Rita Nurmalina Ruswana Saraswati, Henny Subhan, . Subowo, Eko Sugiarman Sugiarman Suprapto Suprapto Tantry Nugroho Tegar Graha Adiwiguna Tofan Tri Nugroho Tujuan Sanggam Silaen Ujang Sumarwan Vharessa Aknesia Yandra Arkeman Yuni Krisnawati

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