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All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Journal of Social Studies, Arts and Humanities (JSSAH) Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies IIJSE Epaper Bisnis: International Journal Entrepreneurship and Management
Sufrin Hannan
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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KARAKTERISTIK PENGGUNA DAN APLIKASI PADA TINGKAT PENGGUNAAN (STICKINESS) APLIKASI VIDEO PENDEK XYZ Gagan Gandara; Ujang Sumarwan; Sufrin Hannan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.75

Abstract

This study aimed to analyze differences in user characteristics (demographics and motivation) and the XYZ application characteristics (content category and service quality) at the level of use (stickiness). This study's respondents were 797 daily users, consisting of 584 uploaders (have uploaded videos) and 213 watchers (never uploaded videos. The data processing methods used were descriptive analysis and Kruskal Wallis and Mann Whitney U difference test. The results showed that the users were mostly male, aged 18-30 years, had a high school education level and income below 2 million rupiahs per month. The motivations for sharing videos were mostly to make money, share with friends and family, and gain followers. The most preferred content categories by watchers were good looking women, comedy, and scenery. Watchers were satisfied with the existing content category. Uploaders had a neutral preference for service quality. Accumulatively, 90.8% of all respondents used the application for 10-30 minutes or more daily. The motivation to share videos, the most preferred content category, the quality of service, namely the ease of recording videos, and the completeness and suitability of the music catalog were significantly different at the level of use. Managerial implications are addressed in terms of content development, enhancement of all aspects of service quality, and promotion strategies to improve XYZ application performance. Keywords: content category, demographics, motivation, service quality, stickiness
PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KPR NON SUBSIDI DENGAN MEDIASI PERSEPSI MEREK (STUDI PADA BANK XYZ) Santi Piramita; Sufrin Hannan; Jan Horas Vervady Purba
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 2 (2021): JABM Vol. 7 No. 2, Mei 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.2.487

Abstract

The purpose of this research is how to social media marketing and service quality to impact non-subsidized mortgage purchasing decisions, with brand perception as a mediating variable. The model in this research was designed using hierarchical components with a reflective-reflective measurement model consisting of four variables (social media marketing, service quality, brand perception and purchase decisions) and sixteen dimention (entertainment, informative, interactive, tangible, reliable, responsiveness, assurance, empathy, brand experience, brand affective, brand trust, recognition of needs, information search, evaluation of alternatives, purchase decisions and post-purchasing behavior). Data analysis in this research was using the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results revealed that social media marketing factors and service quality have a positive and significant effect on brand perception. In addition, social media marketing factors and brand perceptions were found to have a positive and significant effect on purchasing decisions and service quality factors which had an insignificant effect. The mediating role of brand perception was found to have a partial mediating effect on the relationship between social media marketing and purchasing decisions, while the relationship between service quality was found to be fully mediated. Keywords: purchase decision, service quality, brand perception, social media marketing, non subsidized mortgage
Competitive Strategy Formulation in The Furniture Industry Fasya, Hannika; Hannan, Sufrin; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.586

Abstract

Background: Since its establishment in 2021, PT XYZ has continuously experienced a decline in sales of its flagship product, the sofa furniture. Therefore, an effective strategy is needed to continue to survive and compete in the current declining sales and increase the company turnover.Purpose: The purpose of this study is to finding the right competitive strategies that can implemented by PT XYZ to keep their existence in furniture industry.Design/Methodology/Approach: This study employs a qualitative method with informant selection through purposive sampling technique. Data collection techniques include observation, and interviews. Finding/Result: The findings of this study show that to solve the decline in sales of sofa furniture, PT XYZ can implement of appropriate competitive strategies in the form of market penetration strategy (optimizing networking and digital marketing for marketing and sales) and product development (conducting research and development to foster product innovation and improving the quality of sofa products and services without neglecting the quality of products and services that are currently provided) to increase the company turnover. Conclusion: This study shows that the priority strategy to solve the decline in sales of sofa furniture, and to increase the company turnover are with market penetration and product development. Originality/Value (State of the art): This study attempts to explain the effective competitive strategies for sustaining presence in the sofa furniture industry. It is hoped that the development of the identification of competitive factors within the CPM Matrix will contribute to a more comprehensive body of literature and provide a more precise analysis of competitors. Keywords: competitive strategies, market penetration, product development, sofa furniture, CPM
Strategy for Developing Business Kebun Latte Restaurant As A Culinary Tourism Destination Dharmawan, Rafi; Arif Imam Suroso; Sufrin Hannan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.858

Abstract

Background: Kebun Latte Restaurant has a concept of a teak plantation atmosphere and offers a diverse menu, making it one of the top choices for culinary tourism. However, Kebun Latte Restaurant has experienced a decline in revenue over the past three years, and there are several revenue streams that have not been maximized. Given the modern lifestyle trends of today's society, the restaurant company must anticipate changes and implement business model development strategies to enhance competitiveness and ensure the company remains a sustainable choice as a culinary tourism destination..Purpose: This research aims to identify the condition of the company using the business model canvas, then formulate alternative strategies so as to produce priority strategy recommendations that are implemented as a new business model formulation for Kebun Latte restaurant.Design/methodology/approach: This research was conducted from August 2023 to September 2024 and involved five respondents who had five years of experience in the tourism industry, particularly in the restaurant sector. In addition, the information received was processed using the business model canvas method, IFE and EFE, IE Matrix, SWOT analysis and Analytical Hierarchy Process (AHP).Finding/Result: The results of the study show nine elements of the business model canvas at Kebun Latte. The SWOT analysis shows 10 alternative strategies, and based on the AHP analysis, there are three strategic priorities, namely: improving marketing by highlighting the Instagrammable outdoor concept, maintaining and improving product quality, and developing products towards sustainability. These results provide changes in the formulation of the new version of the business model canvas.Conclusion: The results of this study provide strategic priorities to be implemented by the company, including increasing marketing by emphasizing the concept of instagrammable outdoors, maintaining and improving product quality and developing products towards sustainability. This affects the development of the 6 elements of the business model canvas.Originality/value (State of the art): The new Kebun Latte restaurant business model has a competitive advantage as a culinary tourism destination, namely the existence of sustainable products supported by an instagrammable outdoor concept. Keywords: analytical hierarchy process, business model canvas, culinary tourism, swot, strategy development
Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding Rachman, Mohammad Irfan; Asnawi, Yudha Heryawan; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.900

Abstract

This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day. Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPM
Formulasi Strategi Pengembangan Usaha Cafe: Formulation of Business Development Strategies in Cafe Windayani, Fina; Nurhayati, Popong; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.602

Abstract

Background: The rise of coffee shops in Bogor City is increasing every year. In the middle of a tightly populated café industry with coffee commodities, business actors are still recovering due to the impact of COVID-19.Purpose: This study aims to analyze the internal using the VRIO analysis method through a resource-based view (RBV) approach and external factors using the Porter's Five-Forces approach a PEST Analysis (politic, economy, social, and technology) of The Coffee Companion in facing competition, formulate suitable strategies, and determine priority strategies that can be implemented by the company. Design/methodology/approach: The analytical tools for this research include; the IFE matrix, EFE matrix, VRIO, PEST, and QSPM.Findings/Result: The results of the IE matrix analysis show alternative strategies that can be execute; intensive strategies (market penetration, market development, and product development) or integrative (backward integration, forward integration, and horizontal integration). There are four alternative strategies; improving the quality of existing products, increasing supplier control, improving marketing strategies, and expanding product distribution channels. The results of the QSPM analysis show that the best alternative strategy is to improve the quality of existing products which is 6.57 greater than the other three alternative strategies.Conclusion: The main strategy suggested to companies is to improve the quality of existing products. Followed by increasing control over suppliers, improving marketing strategies, and expanding distribution channels.Originality/value (State of the art): In implementing strategies that have been formulated by adapting to current conditions and making improvements to financial conditions and managing capabilities in facing changing consumer trends. Keywords: PEST analysis, RBV, strategy formulation, VRIO
Co-Authors Agref Valendra Putra Agus Setyo Pranowo Alif, Muhammad Farras Anggi Triantoro Apriado, Albert Arif Imam Suroso Dharmawan, Rafi Diah Krisnatuti Diani Mustika Prianti Endah Wal Istanawati Entang, H. M. Fachry, Emir Farradia, Yuarry Fasya, Hannika Fery Siswadi Gagan Gandara Hari Muharram Hartoyo Horas V Purba, Jan Hutama, Dwinanda Idqan Fahmi Indrawan, Raden Dikky Iriandy, Wahyu Jan Horas Vervady Purba Laksono, Gigih Andi Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mohamad Syamsul Ma’arif Muflihan, Elgin Muhamad Entang Muharam, Hari Nana Wahyuni Nurdiniati, Gita Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri Rachayu, Widhi Rachman, Mohammad Irfan Ratnadianti, Aulia Rumawak, Yerry Gerson ruslan abdul gani ruslan Sanjaya, Irsyad Santi Piramita Setiadi, Deyna Dwitama Siti Jahroh Sumantri, Hariyadi Tesar, Mochamad Tresiani, Yunita Dwi Ujang Sumarwan Ultimarchya, Debra Windayani, Fina Yerry Gerson Rumawak Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az