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Efisiensi Pemasaran Lanting di Desa Karang Anyar Kecamatan Gedong Tataan Kabupaten Pesawaran Real Irhamna; Marlinda Apriyani; Irmayani Noer
Journal of Food System & Agribusiness Volume 5 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v5i1.1986

Abstract

This study aims to analyze the marketing efficiency of lanting. The research method used is a survey method. This research was conducted in Karanganyar Village, Gedong Tataan Subdistrict, Pesawaran Regency, with 37 respondents. The analysis used is the marketing channel, marketing margins, business profits, and lanting marketing efficiency. The results of the analysis show that the most efficient marketing of lanting is a marketing channel that does not involve marketing agencies, namely producers directly to the end consumers. This marketing channel is the first channel (channel 1). Keywords: efficiency, lanting, and marketing
EFEKTIVITAS PROGRAM KEMITRAAN PETERNAKAN SAPI DI KABUPATEN LAMPUNG SELATAN Sri Handayani; Irmayani Noer
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4582

Abstract

The issue of feeder cattle import policy requires feedlots to carry out breeding which requires a long time. Limitations of cages and the risk of breeding business for feedlots, as well as limited capital and technology for cattle breeders are the basis for the partnership between feedlots and breeders. The purpose of this research are to analyze the effectiveness of the community cattle breeding partnership in South Lampung Regency. The research method that will be used is a survey method to be precise in the 2 biggest cattle breeding centers, namely Sidomulyo and Tanjungsari Districts, South Lampung Regencies. The effectiveness ratio uses a simple statistical method of comparison between the realization and the target. Furthermore, the effectiveness criteria refer to the Ministry of Home Affairs Research and Development. The results and discussion show that the implementation of the community cattle breeding partnership program in South Lampung Regency in terms of input is quite effective with an effectiveness ratio of 82.5%. In terms of process and output, the implementation of the partnership has been effectively carried out, namely 90.6% and 92%.
Collective Marketing Performance of Coffee Beans in Lampung Province Irmayani Noer
International Journal of Applied Business and International Management Vol 7, No 2 (2022): August 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.148 KB) | DOI: 10.32535/ijabim.v7i2.1725

Abstract

This study aims to identify actors in collective marketing channels and analyze the collective marketing performance of coffee beans in Lampung Province, Indonesia. Research samples are 50 coffee farmers in West Lampung Regency, randomly selected from farmer groups. The analytical method used to assess the collective marketing performance was marketing margin analysis.”The results showed that many actors were involved in the marketing channel, including collectors, wholesalers, farmer groups, Federate Farmers Groups, Joint Business Groups, and exporters.”Their involvement increased the handling costs during the marketing process. There are four collective marketing channels of coffee beans identified in this research.”Based on the results of marketing margin analysis, it is known that the most efficient collective marketing channel is direct selling to Joint Business Group.”
Marketing System of Grain from Farmers to Rice Mill Producers in Pringsewu District Nurpalina Nurpalina; Irmayani Noer; Henry Kurniawan
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.888 KB) | DOI: 10.32535/jcda.v5i2.1501

Abstract

ABSTRACT This article aims to identify the pattern of the grain/rice marketing system from the farmer-producing level to the milling producer and the activities carried out by the actors involved. Data collection was carried out in the rice production center area in Pringsewu Regency, namely Gadingrejo District because it has the largest rice area in Pringsewu Regency. Data were collected using survey methods (field observations) and interviews with producer farmers and actors involved in the grain/rice trade chain system in Pringsewu Regency. Respondents are rice farmers in Pekon Parerejo totaling 67 farmers, rice milling producers (huller) as many as 4 industries, and 2 collectors traders who are in the research location. Based on the results of the study, it was found that the pattern of the grain/rice trade system in Pringsewu Regency has a flow structure from the Pekon Parerejo production center, Gading Rejo District to several rice milling industries in Pringsewu Regency. There are two patterns, namely the first channel, farmers sell grain to traders and then to wholesalers, grain traders are collected and distributed on a large scale to hullers (mills). From the huller, the grain undergoes processing including drying, milling, grading and rice. The packaged and labeled rice is then distributed to wholesalers. From wholesalers distributed to retailers to be sold to consumers.Keywords: Marketing System,   Channel of Marketing System, Actors an Activity
Financial Feasibility of Cattle Breeding Partnership in South Lampung Regency Sri Handayani; Irmayani Noer; Eko Win Kenali; Kusuma Adhianto
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.939 KB) | DOI: 10.32535/ijafap.v4i3.1200

Abstract

The arising problem in South Lampung Regency is that the pattern of cattle breeding runs on people's businesses scale related to other farming.  The farmers established partnerships with feedlots to tackle the hardships of developing cattle breeding for more effective and efficient results. The disproportionate structure of cattle breeding should be analyzed carefully. This research aims to analyze the feasibility of a cattle breeding partnership in the two cattle breeding centers of the South Lampung Regency.  The data were quantitatively analyzed with feasibility analysis and the indicators are NPV (Net Present Value), Net B / C (Net Benefit Cost Ratio), PP (Payback Period), and IRR (Internal Rate of Return.  The research results indicate that the profit scheme is IDR 20,353,930. As the Net B/C ratio is higher than 1, the business is feasible. Also, the IRR value of 29.9% signifies that the business is economically feasible.
Supply Chain and Distribution Analysis of Value Added of Coffee Bean in Lampung Province Indonesia Irmayani Noer
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.441

Abstract

Lampung Province is one of the potential coffee producers in Indonesia, with the contribution to national exports reaching an average of 61.26 percent over the past six years. The contribution of Lampung's coffee export to national exports in 2013 was more than 70% (AEKI, 2014). However, it was interesting to explore whether this contribution also have a positive effect on added value for farmers? One aspect of justice in the supply chain can be seen from the distribution of added value among actors involved in it. Therefore a study is needed to analyze the supply chain and distribution analysis of value added of coffee beans in Lampung Province. The main performance indicators used in analyze was financial indicators for each actor involved in the coffee bean supply chain, including production costs, labor, procurement, storage, as well as margin calculation and added value. The analysis showed that the biggest added value of all actors in the coffee bean supply chain is the farmers and the smallest is the collectors. Moreover, farmers get the highest proportion of value added compared to other actors. The highest added value is obtained by farmers when they choose to sell coffee beans to the joint business group (KUB).
Edukasi Penggunaan Bahan Tambahan Pangan untuk Menjamin Keamanan Pangan Olahan KWT Harapan Jaya Bandar Lampung Chandra Utami Wirawati; Henry Kurniawan; Irmayani Noer; Ni Siluh Putu Nuryanti; Nurbani Kalsum
Jurnal Abdimas ADPI Sains dan Teknologi Vol. 3 No. 4 (2022): Jurnal Abdimas ADPI Sains dan Teknologi
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/saintek.v3i4.264

Abstract

Food additives application in food processing should be a conscious matter by either producers or consumers due to food additives excessive and misuses that will give negative impact on human well-being. Farmer Women Group (FWG) Harapan Jaya Rajabasa is one of small and medium enterprises (SMEs) engaged in beverage processing, especially soy milk and herbal ginger drinks. These product marketing was still limited to local area, nevertheless consumer demands and auction for both products were quite effective for family additional income and support family food security. Food additives awareness to the member of Harapan Jaya FWG in food processing become an important factor in production process sustainability not only to improve the product selling but also  as an assurance in food safety for their own family members that consumed the product. The method used is counseling and demonstration followed by evaluation. The activity was attended by 22 FWG members. The activity was preceded by brain storming the FWG members awareness on food additives application in food products. Most of the KWT members (more than 84%) have not notice for the regulation, type of food additives, dosage and how to applied food additives in food product. The evaluation results showed that FWG’s member awareness and good practice in food additives regulation, type and dosage, and method to applied had increased.
Sikap Konsumen Dalam Pembelian Buah Pisang Cavendish di Pasar Modern Kota Bandar Lampung Niluh Puji Okta Wahyuni; Irmayani Noer; Teguh Budi Trisnanto
Journal of Food System & Agribusiness Volume 6 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v6i2.2455

Abstract

Banana is a fruit that is widely consumed by the community. Cavendish banana is one of the interesting bananas to be bought by consumers. Many consumers did not know aboutCavendish bananas, so it made demand of cavendish decrease. Therefore, this study is aimedto identify the character of consumers, the process of making choices, and consumer attitudesto Cavendish bananas in the modern market of Bandar Lampung City. This study used surveymethods and questionnaires as research instruments. A total of 100 consumers from variousmodern markets in Bandar Lampung were involved in this study. The study data were analyzedusing Microsoft excels formulas. The findings showed that the characteristics of consumerswho bought Cavendish bananas were 70% women and 30% were men and high schoolgraduates were the most buyers with 45%. Then in the process of choosing Cavendishbananas, more than 50% of consumers chose Cavendish bananas for delicious taste and healthbenefit. The study also found that 90% of consumers will buy Cavendish bananas againbecause they provided health benefits.
TINGKAT KEPUASAN KONSUMEN DALAM MENGONSUMSI PRODUK MINUMAN KOPI BERDASARKAN ATRIBUT PRODUK (Studi Kasus KL Coffee Bandar Lampung) Dian Febrianingsih; Fadila Marga Saty; Irmayani Noer; Fitriani Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8938

Abstract

The rise of coffee shops in Bandar Lampung causes people to have many choices according to the wishes of the community. One of the coffee shops that has survived the rapid development of the coffee shop business in Bandar Lampung is KL Coffee. This final project aims to describe the characteristics of KL Coffee consumers, analyze the level of satisfaction and recommendations for improvement of KL Coffee priorities, as well as to determine the loyalty of KL Coffee consumers. The sampling technique used in this study is Accidental Sampling. Respondents in this study amounted to 52 respondents. The data analysis methods used are descriptive analysis, Customer Satisfaction Index (CSI) analysis, Importance Performance Analysis (IPA), and Net Promoter Score (NPS). The results showed that the characteristics of KL Coffee respondents were 78.85% of respondents aged 21-25 years, dominated by female consumers as many as 61.54% of respondents, as many as 88.46% of respondents were unmarried, 50% of respondents had a D4/S1 education, with 46.15% of respondents have pocket money/income per month as much as Rp. 500,000 – Rp. 2,500,000, as well as family members 1-4 people as much as 50% of respondents and 5-8 people as much as 50% of respondents. The results of the analysis using the Customer Satisfaction Index (CSI) method show that the level of customer satisfaction is 87.80% which is included in the very satisfied category. Recommendations for improvement for KL Coffee are instruments that are in quadrant I of the Cartesian diagram of Importance Performance Analysis (IPA) there are 4 instruments, namely consumers hope that the price of products offered by KL Coffee is affordable with quality, consumers hope that the products served have a stable taste in every season. the presentation. The results of the calculation of the Net Promoter Score (NPS) obtained a result of 30.77% which is included in the loyal category.
JARINGAN RANTAI PASOK KOPI BIJI Irmayani Noer; Sri Handayani
Jurnal Penelitian Pertanian Terapan Vol 23 No 2 (2023)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v23i2.2762

Abstract

Coffee agribusiness in Indonesia has grown rapidly in the last 5 years. This commodity has great potential to make a significant contribution to the post-pandemic national economic recovery (PEN) program. The results of previous studies showed that most of the coffee beans from farmers (56%) were sold in the form of dry beans (raw material), or in bulk. Meanwhile, the rapid progress of the tourism and creative economy sectors as well as the development of consumer preferences in the food and beverage business have been able to elevate premium coffee (picked red) into a potential new market for farmers. However, limited market access and supply chain systems as well as yield handling technology mean that this potential is only enjoyed by a small number of farmers. This study aims to: identify the coffee supply chain system from farmers to consumers (exporters/coffee processing industries) from West Lampung production centers to Bandar Lampung City. Based on the identification of the coffee bean supply chain system, there are eight streams of the coffee bean supply chain and several actors who are directly involved, namely farmers, collector traders, wholesalers, farmer groups, federate farmer groups, joint business groups, and consumers (exporters and industry). The results of calculations and analysis of economic added value show that most of the added value from the coffee bean supply chain channel is enjoyed by actors who are directly involved in the supply chain system. The largest value added recipients are farmers and the smallest value added recipients are collectors. Keywords: supply chain system, actors of coffe supply chain, added value of coffee bean