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All Journal Juara: Jurnal Riset Akuntansi Asia-Pacific Management and Business Application SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SOLUSI WIDYA MANAJEMEN Jurnal Ilmiah Satyagraha Daengku: Journal of Humanities and Social Sciences Innovation Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Jurnal Manajemen Widya Amerta International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Jurnal Indonesia Sosial Sains SENEMA
Made Santana Putra Adiyadnya
Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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The Influence of Digital Literacy, Marketing Strategy, and Business Duration on The Income of MSMES Using E-Catalogs in Denpasar City Suwandewi, Putu Ayu Meidha; Adiyadnya, Made Santana Putra
Jurnal Indonesia Sosial Sains Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i7.1769

Abstract

The development of the current era where digitalization is growing rapidly indirectly shifts the pattern of business people in running a business. Utilizing the marketplace as a medium to interact with buyers is an opportunity to be able to develop a business with a wider reach. The government, which is also active in the procurement process of goods and services, also uses electronic media in the procurement of goods and services to create a transparent shopping climate, fair competition, and shopping at reasonable prices. The purpose of this study is to determine the influence of digital literacy, marketing strategies, and business duration in increasing the income of MSMEs using E-Catalog in Denpasar City. This research is a type of quantitative research. Data collection techniques through observation and interviews conducted by researchers to MSME actors using E-Catalog in Denpasar City. The results of this study show that digital literacy, marketing strategies, and business length have a positive and significant effect on the income of MSMEs using E-Catalog in Denpasar City.
Green Awareness Effect on Consumers’ Purchasing Decision Prayoga, I Made Surya; Adiyadnya, Made Santana Putra; Putra, Bagus Nyoman Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.4

Abstract

Environmental conditions are influenced by the behavior of the community itself. In this transparent era public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green products. This research was conducted in well known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.
Komunikasi, Informasi dan Edukasi (KIE) tentang gizi, kesehatan serta pemberdayaan ekonomi untuk kesejahteraan lansia di Desa Antiga Kelod Kecamatan Manggis Marhaeni, A. A. I. N.; Yuliarmi, Ni Nyoman; Budhi, Made Kembar Sri; Rustariyuni, Surya Dewi; Pradnyadewi T, Diah; Wijaya, Gede Crisna; Primajana, Dewa Jati; Adiyadnya, Made Santana Putra; Jayanthi, Ni Kadek Eka
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37530

Abstract

AbstrakPeningkatan usia harapan hidup di Indonesia menyebabkan bertambahnya jumlah lansia yang memerlukan intervensi terintegrasi pada aspek kesehatan dan ekonomi. Kegiatan pengabdian ini bertujuan: (1) meningkatkan pengetahuan dan praktik gizi seimbang, (2) meningkatkan pemahaman lansia tentang kesehatan mental dan pengelolaan stres, serta (3) mendorong kemandirian ekonomi lansia. Kegiatan dilaksanakan pada Mei 2025 di Desa Antiga Kelod, Kecamatan Manggis, Kabupaten Karangasem dengan melibatkan 45 lansia, kader Posyandu Lansia, BKL, dan pemerintah desa. Metode pemberdayaan menggunakan ceramah interaktif, diskusi kelompok, demonstrasi senam lansia, serta pemeriksaan kesehatan oleh tenaga medis. Evaluasi dilakukan melalui pengukuran pengetahuan, sikap, dan praktik sebelum–sesudah kegiatan menggunakan analisis deskriptif. Hasil menunjukkan peningkatan pemahaman gizi dan kesehatan yang signifikan; sebelum kegiatan 53% peserta tidak memahami materi, setelah KIE 89% menjadi paham–sangat paham. Sebanyak 95,5% peserta mampu mempraktikkan senam ringan untuk pengelolaan stres, dan >80% menyatakan termotivasi mengikuti aktivitas ekonomi produktif berbasis rumah tangga. Program KIE terbukti efektif meningkatkan kapasitas lansia pada aspek gizi, kesehatan mental, dan kemandirian ekonomi. Kata kunci: gizi; kesehatan; lansia; pemberdayaan ekonomi; stres. Abstract The increase in life expectancy in Indonesia has led to a growing elderly population that requires integrated interventions in health and economic aspects. This community service program aimed to: (1) improve knowledge and practices of balanced nutrition, (2) enhance understanding of mental health and stress management, and (3) encourage economic independence among the elderly. The activity was conducted in May 2025 at Antiga Kelod Village, Manggis District, Karangasem Regency, involving 45 elderly participants, Posyandu Lansia cadres, BKL, and village authorities. Empowerment methods included interactive lectures, group discussions, elderly exercise demonstrations, and health screenings by medical personnel. Evaluation was carried out through pre–post measurement of participants’ knowledge, attitudes, and practices using descriptive analysis. The results showed a significant improvement in nutrition and health understanding; prior to the program, 53% of participants did not understand the materials, while after the CIE session 89% became understand to highly understand. As many as 95.5% of participants were able to practice light exercise for stress management, and more than 80% expressed motivation to engage in home-based productive economic activities. The CIE program proved effective in strengthening elderly capacity in nutrition, mental health, and economic empowerment. Keywords: economic empowerment; elderly; health; nutrition; stress.
OPTIMALISASI KINERJA STAFF GUEST RELATION OFFICER (GRO) MELALUI PELATIHAN CUSTOMER SERVICE DAN PENANGANAN KONDISI DARURAT DI MARUTI EXPRESS Made Santana Putra Adiyadnya; Ni Putu Intan Puspita; Cokorda Istri Agung Evita Nindia Putri
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan ini dilaksanakan di Maruti Express yang bergerak di bidang jasa transportasi laut (fast boat). Permasalahan yang dihadapi meliputi belum optimalnya kinerja Staff Guest Relation Officer (GRO), keterbatasan kemampuan komunikasi, penanganan keluhan yang belum efektif, serta kurangnya pemahaman terhadap prosedur penanganan kondisi darurat. Kondisi ini berpotensi menurunkan kualitas pelayanan dan kepuasan pelanggan. Solusi yang diberikan berupa pelatihan customer service dan penanganan kondisi darurat untuk meningkatkan kompetensi staff. Metode pelaksanaan meliputi observasi, perencanaan, pelatihan, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan komunikasi, pelayanan yang lebih profesional, serta kesiapsiagaan staff dalam menghadapi kondisi darurat. Program ini memberikan dampak positif terhadap peningkatan kualitas pelayanan, keamanan operasional, dan kepuasan pelanggan.
Co-Authors A. A. Diah Pradnyawati Anak Agung Istri Ngurah Marhaeni Arsha, I Made Risma M. Bagus Nyoman Kusuma Putra Cokorda Istri Agung Evita Nindia Putri Desak Ayu Sriary Bhegawati Diputra, Gde Indra Surya Gde Bagus Brahma Putra I Gusti Ayu Asri Pramesti I Kadek Deni Kayusma Arta I Made Bagus Restu Purwa Putra I Made Surya Prayoga I Made Surya Prayoga I Wayan Suardika Ida Ayu Nyoman Yuliastuti Jayanthi, Ni Kadek Eka Made Edy Septian Santosa Made Kembar Sri Budhi Ni Nyoman Adityarini Abiyoga Vena Swara Ni Nyoman Anik Evayanti Ni Nyoman Yuliarmi Ni Putu Intan Puspita Ni Putu Sita Krisna Dewi Ni Putu Yuria Mendra Nyoman Djinar Setiawina Pradnyadewi T, Diah Primajana, Dewa Jati Putra, Bagus Nyoman Kusuma Putu Agus Eka Rismawan Putu Novia Hapsari Ardianti Putu Pradiva Putra Salain Ratih Dwi Anggaraeni Salain, Putu Pradiva Putra Santosa, I Made Edy Septian SURYA DEWI RUSTARIYUNI Suwandewi, Putu Ayu Meidha Wijaya, Gede Crisna