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Green Awareness Effect on Consumers’ Purchasing Decision Prayoga, I Made Surya; Adiyadnya, Made Santana Putra; Putra, Bagus Nyoman Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.4

Abstract

Environmental conditions are influenced by the behavior of the community itself. In this transparent era public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green products. This research was conducted in well known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.
Komunikasi, Informasi dan Edukasi (KIE) tentang gizi, kesehatan serta pemberdayaan ekonomi untuk kesejahteraan lansia di Desa Antiga Kelod Kecamatan Manggis Marhaeni, A. A. I. N.; Yuliarmi, Ni Nyoman; Budhi, Made Kembar Sri; Rustariyuni, Surya Dewi; Pradnyadewi T, Diah; Wijaya, Gede Crisna; Primajana, Dewa Jati; Adiyadnya, Made Santana Putra; Jayanthi, Ni Kadek Eka
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37530

Abstract

AbstrakPeningkatan usia harapan hidup di Indonesia menyebabkan bertambahnya jumlah lansia yang memerlukan intervensi terintegrasi pada aspek kesehatan dan ekonomi. Kegiatan pengabdian ini bertujuan: (1) meningkatkan pengetahuan dan praktik gizi seimbang, (2) meningkatkan pemahaman lansia tentang kesehatan mental dan pengelolaan stres, serta (3) mendorong kemandirian ekonomi lansia. Kegiatan dilaksanakan pada Mei 2025 di Desa Antiga Kelod, Kecamatan Manggis, Kabupaten Karangasem dengan melibatkan 45 lansia, kader Posyandu Lansia, BKL, dan pemerintah desa. Metode pemberdayaan menggunakan ceramah interaktif, diskusi kelompok, demonstrasi senam lansia, serta pemeriksaan kesehatan oleh tenaga medis. Evaluasi dilakukan melalui pengukuran pengetahuan, sikap, dan praktik sebelum–sesudah kegiatan menggunakan analisis deskriptif. Hasil menunjukkan peningkatan pemahaman gizi dan kesehatan yang signifikan; sebelum kegiatan 53% peserta tidak memahami materi, setelah KIE 89% menjadi paham–sangat paham. Sebanyak 95,5% peserta mampu mempraktikkan senam ringan untuk pengelolaan stres, dan >80% menyatakan termotivasi mengikuti aktivitas ekonomi produktif berbasis rumah tangga. Program KIE terbukti efektif meningkatkan kapasitas lansia pada aspek gizi, kesehatan mental, dan kemandirian ekonomi. Kata kunci: gizi; kesehatan; lansia; pemberdayaan ekonomi; stres. Abstract The increase in life expectancy in Indonesia has led to a growing elderly population that requires integrated interventions in health and economic aspects. This community service program aimed to: (1) improve knowledge and practices of balanced nutrition, (2) enhance understanding of mental health and stress management, and (3) encourage economic independence among the elderly. The activity was conducted in May 2025 at Antiga Kelod Village, Manggis District, Karangasem Regency, involving 45 elderly participants, Posyandu Lansia cadres, BKL, and village authorities. Empowerment methods included interactive lectures, group discussions, elderly exercise demonstrations, and health screenings by medical personnel. Evaluation was carried out through pre–post measurement of participants’ knowledge, attitudes, and practices using descriptive analysis. The results showed a significant improvement in nutrition and health understanding; prior to the program, 53% of participants did not understand the materials, while after the CIE session 89% became understand to highly understand. As many as 95.5% of participants were able to practice light exercise for stress management, and more than 80% expressed motivation to engage in home-based productive economic activities. The CIE program proved effective in strengthening elderly capacity in nutrition, mental health, and economic empowerment. Keywords: economic empowerment; elderly; health; nutrition; stress.
Community-Based Initiative to Improve Elderly Health and Quality of Life in Aan Village, Banjarangkan Sub-District, Klungkung Regency A A I N Marhaeni; Ni Nyoman Yuliarmi; Made Kembar Sri Budhi; Made Santana Putra Adiyadnya; Diah Pradnyadewi; Dewa Jati Primajana; Gede Andika
Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v6i2.38142

Abstract

Improving the quality of life for the elderly is essential for fostering a healthier, more prosperous society in Indonesia. In Aan Village, Banjarangkan Sub-district, Klungkung Regency, this goal is pursued through health check-ups, educational sessions by experts, and tailored exercises for the elderly. The program aims to enhance the physical and mental well-being of elderly residents via targeted educational and health initiatives. The program's objectives include: 1) Providing Information, Education, and Communication (IEC) on physical and mental health to improve Knowledge, Attitudes, and Practices (KAP); 2) Educating the elderly on age-appropriate physical exercises to boost health; and 3) Conducting health check-ups to guide subsequent health interventions. These check-ups, performed by trained medical students, assess blood pressure, cholesterol, and blood sugar levels. Following these evaluations, doctors offer tailored advice and physical activities designed to promote health. Results indicate significant improvements in awareness and participation among the elderly, with increased engagement in physical activities and proactive health measures. Common health issues identified include high blood pressure, sugar, and cholesterol levels, with referrals made for further treatment. Challenges include unstable health conditions, difficult access, and scheduling conflicts with traditional events. Recommendations for future programs include enhancing accessibility, offering flexible schedules, and improving facilities. Despite obstacles, the initiative positively impacts elderly well-being and serves as a model for replication in other villages, contributing to the sustained welfare of Indonesia’s aging population.
Pengaruh Kondisi Sosial Dan Ekonomi Terhadap Aspirasi Kerja Tenaga Kerja Provinsi Bali Pasca Pandemi Covid-19 Made Santana Putra Adiyadnya; Putu Ayu Meidha Suwandewi
Warmadewa Economic Development Journal (WEDJ) Vol. 7 No. 1 (2024): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.7.1.2024.40-48

Abstract

Indonesia as a developing country has serious problems in economic development, namely related to the high level of open unemployment. The Covid-19 pandemic that occurred in 2019 had a significant impact on the level of open unemployment in all regions, including Bali Province which relies heavily on the tourism sector. The Covid-19 pandemic, which has been going on for quite a long time, has indirectly influenced the work aspirations of the workforce in their efforts to obtain work after completing their studies.The purpose of this research is to analyze and obtain empirical evidence of the influence of economic conditions, social conditions and educational competence simultaneously on the employment aspirations of Bali Province workers after the Covid-19 Pandemic as well as to analyze and obtain empirical evidence of the influence of economic conditions, social conditions and educational competence partially towards the work aspirations of the Bali Province workforce after the Covid-19 Pandemic.The results of this research are that economic conditions, social conditions and educational competencies simultaneously affect the work aspirations of the Bali Province workforce after the Covid-19 Pandemic. Another result is that economic conditions have no effect on the work aspirations of Bali Province workers after the Covid-19 Pandemic, and social conditions and educational competencies partially have a positive and significant effect on the work aspirations of Bali Province workers after the Covid-19 Pandemi.
Pengaruh Budaya Patrilineal, Tingkat Pendidikan dan Keterlibatan Kerja terhadap Produktivitas Tenaga Kerja di Provinsi Bali Made Santana Putra Adiyadnya; Putu Ayu Meidha Suwandewi
Warmadewa Economic Development Journal (WEDJ) Vol. 7 No. 2 (2024): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.7.2.2024.70-78

Abstract

A very large population is the capital owned by the country to achieve sustainable national development. Women are one of the human capital that must receive special attention from the government so as not to lose the country's productivity potential. Bali Province shows that the level of female labor force participation in Bali Province is 70.63 percent, which has a fairly high difference compared to the level of male labor force participation in Bali Province, which is 83.55 percent. The purpose of this study is to analyze and obtain empirical evidence of the influence of patrilineal culture, education level and work involvement simultaneously and partially on the productivity of female labor in Bali Province. The results of this study are: 1) the patrilineal culture variable has a positive and significant partial effect on the productivity of female labor in Bali Province; 2) the education level variable has a positive and significant partial effect on the productivity of female labor in Bali Province; and 3) the work involvement variable has a positive and significant partial effect on the productivity of female labor in Bali Province.
Faktor-faktor yang Mempengaruhi Kesempatan Kerja Tenaga Kerja Wanita Menikah di Provinsi Bali Made Santana Putra Adiyadnya; Putu Ayu Meidha Suwandewi
Warmadewa Economic Development Journal (WEDJ) Vol. 8 No. 2 (2025): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.8.2.2025.87-97

Abstract

Bali Province has an economic structure dominated by the tourism, services, and micro-enterprise sectors, as well as strong social norms that create opportunities and obstacles for female workers, especially married female workers. These limitations affect the employment opportunities of married female workers, making them very limited. Limited employment opportunities will impact the quality of life of married female workers. This research is important to analyze and obtain empirical evidence of the influence of patrilineal culture and psychological conditions partially and simultaneously on the employment opportunities of married female workers in Bali Province, with the job aspiration variable as a moderating variable. The aim of this study is to determine the influence of patrilineal culture and psychological conditions on employment opportunities for married female workers in Bali Province with work aspirations as a moderating variable. The results of this study are: 1) The patrilineal culture variable has a negative and significant effect on the employment opportunities of married female workers in Bali Province; 2) The psychological condition variable has a negative and significant effect on the employment opportunities of married female workers in Bali Province; and 3) The job aspiration variable is unable to moderate the influence of the patrilineal culture variable and psychological conditions on the employment opportunities of married female workers in Bali Province.
OPTIMALISASI KINERJA STAFF GUEST RELATION OFFICER (GRO) MELALUI PELATIHAN CUSTOMER SERVICE DAN PENANGANAN KONDISI DARURAT DI MARUTI EXPRESS Made Santana Putra Adiyadnya; Ni Putu Intan Puspita; Cokorda Istri Agung Evita Nindia Putri
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan ini dilaksanakan di Maruti Express yang bergerak di bidang jasa transportasi laut (fast boat). Permasalahan yang dihadapi meliputi belum optimalnya kinerja Staff Guest Relation Officer (GRO), keterbatasan kemampuan komunikasi, penanganan keluhan yang belum efektif, serta kurangnya pemahaman terhadap prosedur penanganan kondisi darurat. Kondisi ini berpotensi menurunkan kualitas pelayanan dan kepuasan pelanggan. Solusi yang diberikan berupa pelatihan customer service dan penanganan kondisi darurat untuk meningkatkan kompetensi staff. Metode pelaksanaan meliputi observasi, perencanaan, pelatihan, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan komunikasi, pelayanan yang lebih profesional, serta kesiapsiagaan staff dalam menghadapi kondisi darurat. Program ini memberikan dampak positif terhadap peningkatan kualitas pelayanan, keamanan operasional, dan kepuasan pelanggan.
The Influence Of Go Food Usage, Business Duration, And Education Level On The Income Of Culinary Businesses In Denpasar City Putu Ayu Meidha Suwandewi; Made Santana Putra Adiyadnya; Komang Ayu Trisantika Dewi
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1314

Abstract

Economic growth, poverty, and unemployment are long-term issues faced by every country. How to reduce these rates is a primary concern for governments striving to achieve success in economic development. One approach to decreasing unemployment and poverty rates is by promoting home businesses, commonly known as MSMEs (Micro, Small, and Medium Enterprises). This research aims to determine the impact of Go-Food usage, the duration of the business, and the education level on the income levels of culinary businesses in Denpasar City. The rapid development of MSMEs has a positive impact on the economy. In this study, the author focuses on MSMEs in the culinary sector in Denpasar City. The culinary business is the fastest-growing sector in Denpasar compared to other sectors. This research is located in Denpasar City, focusing on culinary businesses in the area. The sample is determined using accidental sampling techniques. Data analysis is conducted using multiple linear regression, with simultaneous and partial testing. The results of data processing using SPSS show that the variables of Go-Food usage, business duration, and education level have a positive impact on the income of culinary businesses in Denpasar City.
Pro Environmental Behavior: Is the Travelers Apply It in The City of Denpasar? Gde Bagus Brahma Putra; Made Santana Putra Adiyadnya; Ni Putu Yuria Mendra
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i2.522

Abstract

This study aims to investigate whether energy conservation, mobility and transportation, waste avoidance, recycling, consumerism, and vicarious behaviors toward conservation play a role in the formation of pro-environmental behavior among tourists visiting sites in the city of Denpasar. The results showed that the six of behaviors that forming pro environmental behavior, two of them were not had an influence on the formation of pro environmental behavior among the tourists visiting the historical sites in the city Denpasar. Such behavior is Energy conservation, and Mobility and transportation. Keywords: pro environmental behavior, energy conservation, mobility, behavior, tourism
EFEKTIVITAS PROGRAM KREDIT USAHA RAKYAT TERHADAP PENDAPATAN PEDAGANG UMKM DI KECAMATAN DENPASAR UTARA Made Santana Putra Adiyadnya; Ida Ayu Nyoman Yuliastuti; Putu Pradiva Putra Salain
Solusi Vol. 18 No. 3 (2020): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i3.2608

Abstract

Undang-Undang Nomor 20 Tahun 2004 tentang Sistem Perencanaan Pembangunan Nasional, menyatakan bahwa seluruh masyarakat menjadi bagian yang sangat penting dari semua pemangku kepentingan yang ada. Sektor UMKM adalah yang paling dipilih oleh publik karena mampu menyerap tenaga kerja yang cukup banyak. Tingkat efektivitas program Kredit Usaha Rakyat (KUR) digunakan untuk mengukur kemampuan pemerintah daerah dalam merealisasikan program pemerintah.Penelitian tentang Efektivitas Kredit Usaha Rakyat ini dilaksanakan di Kecamatan Denpasar Utara. Variabel yang dianalisis adalah: 1) Variabel Input, dengan  indikator ketepatan program, sosialisasi program dan tujuan program; 2) Variabel Proses, dengan indikator respon petugas, tingkat pemantauan dan tingkat evaluasi; 3) Variabel Keluaran, dengan indikator tingkat pendapatan pengusaha.Hasil dari program Efektivitas Kredit Usaha Rakyat terhadap Pendapatan Pedagang UMKM di Kecamatan Denpasar Utara cukup efektif. Peningkatan pendapatan terjadi pada UMKM di Kecamatan Denpasar Utara dan masih memiliki peluang untuk ditingkatkan sebagai bagian dari pembangunan ekonomi nasional. Respon petugas terhadap keluhan pedagang mengenai program Kredit Usaha Rakyat setelah program diterapkan haruslah cepat agar dapat meningkatkan tingkat pendapatan pedagang UMKM.  Kata kunci:       Pembangunan Ekonomi, Program Kredit Usaha Rakyat, Paradigma Awal, Efektivitas