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EFEKTIVITAS PROGRAM KREDIT USAHA RAKYAT TERHADAP PENDAPATAN PEDAGANG UMKM DI KECAMATAN DENPASAR UTARA Adiyadnya, Made Santana Putra; Yuliastuti, Ida Ayu Nyoman; Salain, Putu Pradiva Putra
Solusi Vol. 18 No. 3 (2020): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i3.2608

Abstract

Undang-Undang Nomor 20 Tahun 2004 tentang Sistem Perencanaan Pembangunan Nasional, menyatakan bahwa seluruh masyarakat menjadi bagian yang sangat penting dari semua pemangku kepentingan yang ada. Sektor UMKM adalah yang paling dipilih oleh publik karena mampu menyerap tenaga kerja yang cukup banyak. Tingkat efektivitas program Kredit Usaha Rakyat (KUR) digunakan untuk mengukur kemampuan pemerintah daerah dalam merealisasikan program pemerintah.Penelitian tentang Efektivitas Kredit Usaha Rakyat ini dilaksanakan di Kecamatan Denpasar Utara. Variabel yang dianalisis adalah: 1) Variabel Input, dengan  indikator ketepatan program, sosialisasi program dan tujuan program; 2) Variabel Proses, dengan indikator respon petugas, tingkat pemantauan dan tingkat evaluasi; 3) Variabel Keluaran, dengan indikator tingkat pendapatan pengusaha.Hasil dari program Efektivitas Kredit Usaha Rakyat terhadap Pendapatan Pedagang UMKM di Kecamatan Denpasar Utara cukup efektif. Peningkatan pendapatan terjadi pada UMKM di Kecamatan Denpasar Utara dan masih memiliki peluang untuk ditingkatkan sebagai bagian dari pembangunan ekonomi nasional. Respon petugas terhadap keluhan pedagang mengenai program Kredit Usaha Rakyat setelah program diterapkan haruslah cepat agar dapat meningkatkan tingkat pendapatan pedagang UMKM.  Kata kunci:       Pembangunan Ekonomi, Program Kredit Usaha Rakyat, Paradigma Awal, Efektivitas
The Influence of Digital Literacy, Marketing Strategy, and Business Duration on The Income of MSMES Using E-Catalogs in Denpasar City Suwandewi, Putu Ayu Meidha; Adiyadnya, Made Santana Putra
Jurnal Indonesia Sosial Sains Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i7.1769

Abstract

The development of the current era where digitalization is growing rapidly indirectly shifts the pattern of business people in running a business. Utilizing the marketplace as a medium to interact with buyers is an opportunity to be able to develop a business with a wider reach. The government, which is also active in the procurement process of goods and services, also uses electronic media in the procurement of goods and services to create a transparent shopping climate, fair competition, and shopping at reasonable prices. The purpose of this study is to determine the influence of digital literacy, marketing strategies, and business duration in increasing the income of MSMEs using E-Catalog in Denpasar City. This research is a type of quantitative research. Data collection techniques through observation and interviews conducted by researchers to MSME actors using E-Catalog in Denpasar City. The results of this study show that digital literacy, marketing strategies, and business length have a positive and significant effect on the income of MSMEs using E-Catalog in Denpasar City.
Green Awareness Effect on Consumers’ Purchasing Decision Prayoga, I Made Surya; Adiyadnya, Made Santana Putra; Putra, Bagus Nyoman Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.4

Abstract

Environmental conditions are influenced by the behavior of the community itself. In this transparent era public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green products. This research was conducted in well known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.