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Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

 1 
Everything is Possible on Social Media: Using Instagram as an Eco-print Marketing Media in Serang Village, Purbalingga Regency Dewi, Reni Shinta; Budiatmo, Agung; Purbawati, Dinalestari; Chairina, Soraya
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1984

Abstract

Purpose: The study aims to address the impact of the COVID-19 pandemic on sectors including eco-print products produced by Gallery Yupa Eco-print in Purbalingga. The shift in consumer behavior from offline to online has posed challenges such as the halt of exhibition activities, preventing the introduction of products to potential consumers. Method: The service activities carried out by the Undip PKUM (Strengthening Community Leading Commodities) Team involve providing Digital Marketing training and assistance, particularly on Instagram social media. The Participatory Rural Appraisal (PRA) approach is used in this activity, which is a method for studying rural conditions and life from, with, and by village communities. Practical Applications: The training and assistance aim to increase consumer awareness, especially introducing Eco-print as a unique and environmentally friendly contemporary handicraft. This approach is considered appropriate as it empowers the community to independently solve the problems they face. Conclusion: As a result of the PKUM service activities, Gallery Yupa Eco-print was able to promote their products via social media, specifically Instagram, and began to gain awareness from consumers or potential customers. This indicates the effectiveness of the implemented methods in addressing the challenges posed by the pandemic.
Co-Authors Acai Sudirman Adinda Herlista Aditya, Benedicktus Dhimas Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Ariyanti, Kartika Khrisna Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Br. Sembiring Depari, Ame Angelique Budi Setiyono Bulan Prabawani Chairina, Soraya Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dhammawan, Virya Dhiya, Saffanah Haura Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Istiq Meidea, Zhurna Auliya Jamadi Jati, Dewi Sekar Kaniyah, Dwi Kiki Afrilia Dewi Kismartini Kismartini Maknunah, Intan Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Nabila, Aurilya Kanzha Nada, Aizzatin Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Ompusunggu, Martalina Zwita Onita Sari Sinaga Prasanti, Safira Amanda Pujiwati, Murti Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto P. Hadi Sulthan Hanif Fakhruddin Tampubolon, Ekho Panorangi Teguh Yuwono Trivilanita, Alsela Suri Triyani Rahmadewi, Triyani Unsha, Tanzila Al Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo