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All Journal JURNAL RELASI STIE MANDALA JEMBER EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis UNEJ e-Proceeding Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Alignment: Journal of Administration and Educational Management Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Sains Manajemen dan Bisnis Indonesia MBA: Journal of Management and Business Aplication BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Journal of Community Development Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata International Journal of Management Science and Information Technology (IJMSIT) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Relasi : Jurnal Ekonomi IIJSE Jurnal Kesehatan dr. Soebandi JIMEK Jurnal Penelitian IPTEKS
Toni Herlambang
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : jimek

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Pengaruh Kreativitas, Media Sosial, dan Keterampilan Berwirausaha terhadap Keunggulan Bersaing UMKM Olahan Ikan Kecamatan Puger Achmad Jamaludin; Toni Herlambang; Wenny Murtaliningtyas
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6145

Abstract

Fish processing MSMEs in Puger District, Jember Regency, have great potential to develop amidst the increasingly tight competition in the local food industry. However, many business actors still face challenges in maintaining and improving their competitiveness. This study aims to analyze the influence of creativity, social media, and entrepreneurial skills on the competitive advantage of fish processing MSMEs in the region. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected by distributing questionnaires to MSME actors and analyzed using the SPSS program. The results of the study showed that the three independent variables of creativity, social media, and entrepreneurial skills have a significant effect on competitive advantage. This finding indicates that improvements in these three aspects can drive MSME competitiveness more optimally. However, its effectiveness is still hampered by limited resources, low digital literacy, and minimal access to training. Therefore, cross-sector synergy is needed to strengthen the capacity of MSME actors so that they are able to compete sustainably.
Co-Authors Abadi Sanorsa Abadi Sanosra Abdul Lani Achmad Jamaludin Aditya Dimas Pratama Afiril Inisia Hajar Ahmad Efrizal Ammrullah Ahmad Rizqi Arief Fitriadi Aini Nurul Akhmad Khalim Ana Sanjaya anggela eka anggraeni anggraeni, anggela eka Anggraeni, Anggela Eka Anggraeni Eka Anindya Restu Permana Anita Eka Navalina Aprilia Windarti Ardi Wira Nata Arief Awaluddin Arif Cahyono Asep Reza Kurniawan Bayu Wijayantini, Bayu Boy Sampurno Dina Triya Yuliasari DWI CAHYONO Edi Sutiarso Edi Yulianto Efendy, Mochamad Rizal R Eko Budi Satoto Eko Cahyono Eko Cahyono, Eko Elida Eftitah Feel, Nico Harumanu Hisyam Zaini I Dewa Gede Aristana Wijaya Kesuma I Putu Angga Wahyudi Indah Kurniawati Jekti Rahayu Kiki Rohmana Kitria Octariana Hartono Martini, Ni Nyoman Putu Mochamad Rizal R Efendy Muhammad Luqman Hakim Muhammad Luqman Hakim, Muhammad Luqman Munawaroh, Ayu Siti Nata, Ardi Wira Naufal Yoga Fahreza Nia Damayanti Nico Harumanu Feel Ninik Indrayani Ninyoman Putu Martini Noor Salim Nunik Nurhidayatul Ma’rifah Nurlatifah Nurlatifah Nursa'id Nursa'id Nursaid Nursaid Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktarina, Oktarina Puji Astutik Retno Endah Supeni Riyanto Setiawan Rohmatul Maula Rozaid, Yusron Rozzaid, Yusron Rumi Enggarwati Rusdiyanto Rusdiyanto S, Sya?roni Sandra Aris Wagiyono Siti Aminatun Siti Nursyamsiyah Sri Rahayu Niwidadi Sri Suherning Sumadi Sumadi Susbiyani, Arik Syamsul Hadi Sya’roni S Thamrin, Mohammad Trias Setyowati Trias Setyowati, Trias Wachid Ridwan Wenny Murtalining Tyas Yantika, Yuli Yayak Hendarini Yoyok Sudarmanto Yuli Yantika Yulian Budi Laksono Yusron Rozaid Yusron Rozzadi Yusron Rozzaid