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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN DERIVATIF Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Performance : Jurnal Bisnis dan Akuntansi BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat Jurnal Syntax Fusion : Jurnal Nasional Indonesia Jurnal Simki Economic Jurnal Manajemen DIVERSIFIKASI Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan
Suharto, Akhmad
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Simki Economic

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Pengaruh Motivasi, Kreativitas, Inovasi dan, Digital Marketing terhadap Keberlanjutan Usaha pada Kafe Shop di Kecamatan Sumbersari Kabupaten Jember Prasetya, Ilham Dwi; Suharto, Akhmad; Rusdiyanto, Rusdiyanto
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1207

Abstract

This study began with the phenomenon of many businesses, including cafes, that could not survive long in the midst of fierce business competition. Due to a number of difficult challenges, many business owners decided to stop their businesses. Several factors that are suspected to be the main causes of this problem are lack of innovation, low creativity in product development, and less than optimal digital marketing. This study aims to analyze the impact of motivation, creativity, innovation, and digital marketing on the sustainability of cafe businesses in Sumbersari District, Jember Regency. The methodology applied in this study is quantitative, where data is collected through questionnaires and data analysis is carried out using multiple linear regression. The number of samples used is 125 respondents with the probability sampling method. The findings of the study indicate that motivation, creativity, innovation, and digital marketing have a significant influence on the sustainability of cafe businesses in Sumbersari District, Jember Regency.
Pengaruh Pengetahuan Kewirausahaan, Self Efficacy dan Dukungan Sosial terhadap Minat Berwirausaha pada Mahasiswa di Kabupaten Jember Rizqy, M. Mahfud; Suharto, Akhmad; Hafidzi, Achmad Hasan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1287

Abstract

This study aims to evaluate and analyze the influence of entrepreneurial knowledge, self-efficacy, and social support on entrepreneurial interest in students domiciled in Jember Regency. The approach used is quantitative descriptive with saturated sampling technique, involving 400 student respondents. To analyze the relationship between variables, this study uses multiple linear regression method to determine how much influence each independent variable has on the dependent variable. The results of the analysis show that all independent variables have a significant influence on entrepreneurial interest. Entrepreneurial knowledge has a significance value of 0.001 and a t count of 8.574, which is greater than the t table of 1.966. Self-efficacy also shows a significance of 0.001 with a t count of 10.208> t table. Likewise, social support has a significance value of 0.001 and a t count of 4.247> t table. These findings indicate that the three independent variables have a significant positive influence on increasing students' interest in entrepreneurship. This research is expected to provide important contributions in the development of entrepreneurship policies, especially in the academic environment of Jember Regency.
Co-Authors Abdillah, Yusuf Achmad Hasan Hafidzi Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzudin Amelia Puspita Dewi Aminullah, Rois Aminullah, Rois Andarini, Syarifah Fidelia Ariwibowo, Bagus Joni Arsita, Selly Aspirandi, Rendy Mirwan David Jaya Wardhana Dhanang Eka Putra Diansari, Tatit Diansari, Tatit Emik Iriyanti Emy Kholifah Endah Supeni, Retno Fatikasari, Dyah Ambar Fikri Budi Berliawan Fitra Fidianti Ningsih Fitra Nahar Rizky Getta Hayyuning Mangesti Gozi, Ahmad Hasanah, Milayatus Surur Hoji, Saiful Ida Ayu Putu Sri Widnyani Ika Sari, Maheni Ira Revita Iriyanti, Emik Jekti Rahayu Khofifah, Yunita Nur M. Nur Hakim Maheni Ika Sari Mochammad Dendy Amirullah Nikmah, Rif'atun Nor Afandi, Sujik Novita Sari Novita Sari Nur Vikiyah Amalina Siham Nurlailiyah, Nurlailiyah Nursaidah Nursaidah, Nursaidah Nursamsi, Faizal Nurul Qomariah Prasetya, Ilham Dwi Puspitadewi S, Ira Puspitadewi, Ira R. Abdoel Djamali Rahayu, Jekti Retno Endah Supeni Retno Endah Supeni Rimadani, Lianda Rizqy, M. Mahfud Rois Aminullah Rois Aminullah Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Salsabila Fara Samsuryaningrum, Ira Puspitadewi Sulistiyowati, Dian Susanto, Yanuar Bagus Suwarto Suwarto Tatit Diansari Trias Setyowati, Trias Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wenny Murtalining Tyas Winahyu, Pawestri Yohanes Gunawan Wibowo Yusron Rozaid Yusuf Abdillah