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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Akuntansi (JRMA) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Dharma Bhakti Ekuitas E-JRM Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Eris Dianawati
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : E-JRM

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Pengaruh Kemudahan Penggunaan, Persepsi Risiko, Dan Kepercayaan Nasabah Terhadap Loyalitas Pengguna Brimo (Studi Pada Mahasiswa Universitas Islam Malang) Windiana, Chelsea; Mustapita, Arini Fitria; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and assess how ease of use (X1), risk perception (X2), and customer trust (X3) affect BRImo user loyalty (Y). This study adopts a quantitative research design and uses a probability sampling technique specifically, stratified random sampling with a total of 60 respondents. These respondents are students of the 2021 intake at the Islamic University of Malang. The data were analyzed using various tests, including validity, reliability, normality, multicollinearity, and heteroscedasticity tests, along with multiple linear regression analysis. In addition, the F test (for simultaneous effects), t test (for individual effects), and coefficient of determination tests were conducted using SPSS 30. The findings indicate that ease of use and customer trust have a significant positive effect on loyalty, both individually and collectively, while risk perception has a significant partial negative impact on loyalty. Keywords: Ease Of Use, Risk Perception, Customer Trust, User Loyalty
Pengaruh Influencer Marketing, Eletronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian pada Konsumen Produk Kecantikan Facetology Generasi Z Kota Malang Putri, Restu Cahyani; Wahono, Budi; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how Generation Z in Malang City makes decisions on Facetology product purchases in relation to Influencer Marketing, Electronic Word of Mouth (eWOM), and Brand Image. With an explanatory research approach, a quantitative research methodology is employed.  Because the population size was unknown, the sample strategy used purposive sampling and included 96 late Gen Z respondents, as determined by Lemeshow's algorithm.  A questionnaire was used to gather the data, and multiple linear regression was used for analysis.  The findings show that brand image, eWOM, and influencer marketing have a big impact on purchase decisions. Keywords: Influencer Marketing, eWOM, Brand Image, Purchase Decision
Pengaruh Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen (Studi Kasus Toko Sembako H. Kastari Putra) Nisak, Iif Hilyatun; Hidayati, Nur; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Brand Image on customer loyalty through customer satisfaction at H. Kastari Putra Grocery Store in Jombang Regency. The background of this research is based on the importance of building and maintaining customer loyalty in the face of increasingly intense competition in the grocery retail business. Brand Image is considered a key factor that shapes customer perceptions, which ultimately affects their satisfaction and loyalty. This research uses a quantitative method by collecting data through questionnaires distributed to customers of H. Kastari Putra Grocery Store. Data analysis is conducted using statistical methods to examine the relationship between brand image, customer satisfaction, and customer loyalty. The results of this research are expected to provide theoretical contributions to the development of marketing management science, particularly regarding the role of Brand Image and customer satisfaction in building customer loyalty in the grocery retail sector. Practically, the findings of this study offer strategic recommendations for store owners and other retail business actors to enhance Brand Image and customer satisfaction in order to create sustainable customer loyalty. Keyword: Brand Image, Customer Loyalty, Customer Satisfaction
Pengaruh Tiktok Live shopping, Consumer rating Terhadap Keputusan Pembelian dan Kepercayaan Pelanggan Sebagai Variabel Intervening (Studi pada Mahasiswa UNISMA Pengguna Aplikasi Tiktok Angkatan 2021) Chalingga, Dicky; Widarko, Agus; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of TikTok Live shopping and Consumer rating on Purchase Decisions, with Customer Trust as a mediating variable. The research subjects were active students of the Islamic University of Malang (UNISMA) from the 2021 cohort who use the TikTok application and have made purchases through the TikTok Live shopping feature. A sample of 80 respondents was selected using purposive sampling. This study employed a quantitative approach with explanatory research design and path analysis to examine the relationships between variables. The findings indicate that TikTok Live shopping (X1) and Consumer rating(X2) have a positive and significant influence on Customer Trust(Z) and Purchase Decisions(Y). Moreover, Customer Trust is proven to mediate the influence of the independent variables on Purchase Decisions. These results reinforce the importance of trust as a key factor in shaping consumer decisions on digital platforms. Keywords: TikTok Live shopping, Consumer rating, Customer Trust, Purchase Decision
Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan Aplikasi Dan Harga Terhadap Loyalitas Pelanggan Pada Pengguna Aplikasi Netflix (Studi Kasus pada Mahasiswa Universitas islam Malang) Zidan, Moh Izzad Kamal; Mardani, Ronny Malavia; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of service quality, ease of use and price on customer loyality among Netflix application users. The research employed a quantitative methode with an explanatory approach. The sampling technique used was purposive sampling, with a total of 90 respondents who are students at the Islamic University of Malang and have user or are currently using Netflix. Data were collected trough the distribution of questionnaires and analyzed using validity test, reliability test, normality test, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, t-test and the coeffisien of determination test, all processed with SPSS 30. The result of the study indicate that service quality has a significant effect on customer loyality, ease of use has a significant effect on customer loyality and price has a significant effect on customer loyality. Keywords : Customer loyality, service quality ease of use, price, Netflix
Pengaruh Customer Experience, Electronic Word Of Mouth, Kualitas Produk, Dan Strategi Pemasaran Terhadap Niat Pembelian (Studi Pada Produk Executive) Ningtyas, Sindi Wahyu; Primanto, Alfian Budi; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to explore and evaluate the effects of customer experience, electronic word of mouth (e-WOM), product quality, and marketing strategies on consumers' purchase intention of Executive brand products. A quantitative research approach was adopted, utilizing a Likert scale for measurement. The sample, consisting of 125 students, was selected through purposive sampling using the Malhotra formula. Data collection was carried out through questionnaires distributed via Google Forms. The data analysis involved several tests, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination test, all conducted using SPSS version 26. The findings indicate that customer experience, electronic word of mouth, product quality, and marketing strategies have both simultaneous and individual effects on the purchase intention of Executive products. Keyword: Customer Experience, Electronic Word Of Mouth, Product Quality, and Marketing Strategy, Purchase Intention
Pengaruh Harga, Varian Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi pada Pelanggan Dapur Cece Wulan di Kabupaten Jombang) Caroline, Cindy; Asiyah, Siti; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of price, product variation, and service quality on purchasing decisions at Dapur Cece Wulan in Jombang Regency. Using a quantitative approach, data were collected through questionnaires distributed to 65 respondents. Data analysis was conducted using multiple linear regression to test the simultaneous and partial effects of the independent variables on the dependent variable. The results show that simultaneously, price, product variation, and service quality significantly affect purchasing decisions. Partially, price and product variation have a significant influence, while service quality does not show a significant effect. These findings indicate that appropriate pricing strategies and improvements in service quality are key factors in encouraging consumers to make purchases at Dapur Cece Wulan. Keywords: Price, Product Variation, Service Quality, Purchasing Decision, Dapur Cece Wulan
Co-Authors A Halim AA Sudharmawan, AA Abdul Kodir Djaelani Achmad Agus Prioyono Adhi Prasetio Adnan Abdul Khobir Afi Rachmat Slamet Afi Rahmat Slamet Agustin, Wiendhy Sri Aisyah, Rahmatika Nur Alfian Budi Primanto Alfiansyah, Zamzami Reza Alimia Ni’matul Maghviro Anggraeni, Dwi Adela Aniyah, Nabila Masrurotul Anwar Made Anwar, Siti Aminah Aprilina, Kiki Ria Arief, Rafly Mochamad Arini Fitria Mustapita Asih Masita Basalamah, Muhammad Ridwan Beti, Agustina Budianto, Alexius Endy Candiwan Chalingga, Dicky Cindy Caroline Denia Alifiana Denok Eliana Manda Mubtadiin Devana Sulistiowati Dewi Sabrina Aisyah Putri Dewita Rizma Amirezy Diassyifaul Nafsi Divia Dea Ananda Eka Wahyuni Elda, Natalia Evi Onalisa Ferdiansah Pradana Hanindya Indriatitisari Hardani, Nilam Indah Hesri Hesri HIMMAH, RIFKHA FAIKHOTUL Hizbullah Hasyim Iswahyudi, Didik Iva Nurdiana Nurfarida Izza Saifullah Fatta Izzah, Fina Nailatul Jeni Susyanti Juniar Sofyan Syah KHOIRUL ANAM Koenta Adji Koerniawan lestari, intan ayu Lilik Sri Hariani Lisnawati, Ika Loda, Maria Adriani M. Ryan Faridilham M. Umar Izzul Chaq Mellyn Arinda Veranita Muhamad, Razzan Zaki Muhammad Adam Yusuf Muhammad Agus Saifuddin Mutmainah, Izrotul Ally Mutmainnah, Lina Nadia Putri Rahmatika Nailul Fawaid Nastiti, Ratna Dwi Niko Aditya Nindi Aulia Riadi Ningtyas, Sindi Wahyu Nisak, Iif Hilyatun novian, Rachmad wahyu Nur Hidayati Nur Hidayati Nurjiddah M Hi Yusuf Nurul Shabrinannisa Nurvita Trianasari Oktavina, Prawita Pardiman Pardiman PRASETIYATI, DENI Pratiwi, Rita Anggis Prinanta, Ledys Juncia Purwanto, Nanang Puspita Kencana Sari Putra, Harrys Amdana Andika Putri Dian Ningrum Putri, Restu Cahyani Renaldo Wildan firmansyah Rita Indah Mustikowati Riza Aditya Romadhon, Fitra Sasi Ronny Malavia Mardani Sada, Rikhardus Kodhi Salsabila Alfi Ayu Shahara Sari, Anis Widia Sari, Arinta Wulan Sendhitasari, Aulia Ferina Silvia Sahara Siti Asiyah Siti Suhaebah Sudarmanto, Apong Sulistyo Sulistyo Ubaidullah Ubaidullah Ulfa, Evi Indana Ulfah, Elisa Widarko, Agus Windiana, Chelsea Yulia, Fadila Hilma Yuliati, Rosa Yunawan, Dista Adit Yusuf, Haris Muhamad Zidan, Moh Izzad Kamal