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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Akuntansi (JRMA) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Dharma Bhakti Ekuitas E-JRM
Eris Dianawati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Customer Experience, Electronic Word Of Mouth, Kualitas Produk, Dan Strategi Pemasaran Terhadap Niat Pembelian (Studi Pada Produk Executive) Ningtyas, Sindi Wahyu; Primanto, Alfian Budi; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to explore and evaluate the effects of customer experience, electronic word of mouth (e-WOM), product quality, and marketing strategies on consumers' purchase intention of Executive brand products. A quantitative research approach was adopted, utilizing a Likert scale for measurement. The sample, consisting of 125 students, was selected through purposive sampling using the Malhotra formula. Data collection was carried out through questionnaires distributed via Google Forms. The data analysis involved several tests, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination test, all conducted using SPSS version 26. The findings indicate that customer experience, electronic word of mouth, product quality, and marketing strategies have both simultaneous and individual effects on the purchase intention of Executive products. Keyword: Customer Experience, Electronic Word Of Mouth, Product Quality, and Marketing Strategy, Purchase Intention
Sosialisasi dan Pelatihan Pencatatan Laporan Keuangan dan Kewajiban Perpajakan untuk UMKM Susyanti, Jeni; Anwar, Siti Aminah; Dianawati, Eris; Anam, Khoirul; Yuliati, Rosa; Muhamad, Razzan Zaki; Prinanta, Ledys Juncia
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 3 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i3.19262

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan pendampingan kepada pelaku UMKM mengenai pemahaman tentang pencatatan laporan keuangan yang benar dan kewajiban perpajakan serta penggunaan Aplikasi pencatatan keuangan dan pelaporan pajak. Metode yang diterapkan adalah dengan melakukan observasi dan wawancara, serta bimbingan teknis. Hasil dari kegiatan ini, para pelaku UMKM memperoleh pemahaman dan pengetahuan tentang pencatatan laporan keuangan dan kewajiban perpajakan UMKM pada tiga mitra di kecamatan kedungkandang, Kota Malang.
Pengaruh Harga, Varian Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi pada Pelanggan Dapur Cece Wulan di Kabupaten Jombang) Caroline, Cindy; Asiyah, Siti; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of price, product variation, and service quality on purchasing decisions at Dapur Cece Wulan in Jombang Regency. Using a quantitative approach, data were collected through questionnaires distributed to 65 respondents. Data analysis was conducted using multiple linear regression to test the simultaneous and partial effects of the independent variables on the dependent variable. The results show that simultaneously, price, product variation, and service quality significantly affect purchasing decisions. Partially, price and product variation have a significant influence, while service quality does not show a significant effect. These findings indicate that appropriate pricing strategies and improvements in service quality are key factors in encouraging consumers to make purchases at Dapur Cece Wulan. Keywords: Price, Product Variation, Service Quality, Purchasing Decision, Dapur Cece Wulan
Co-Authors AA Sudharmawan, AA Abdul Kodir Djaelani Achmad Agus Prioyono Adnan Abdul Khobir Afi Rachmat Slamet Afi Rahmat Slamet Agustin, Wiendhy Sri Aisyah, Rahmatika Nur Alfian Budi Primanto Alfiansyah, Zamzami Reza Alimia Ni’matul Maghviro Anggraeni, Dwi Adela Aniyah, Nabila Masrurotul Anwar Made Anwar, Siti Aminah Aprilina, Kiki Ria Arini Fitria Mustapita Asih Masita Basalamah, Muhammad Ridwan Beti, Agustina Budianto, Alexius Endy Chalingga, Dicky Cindy Caroline Denia Alifiana Denok Eliana Manda Mubtadiin Devana Sulistiowati Dewi Sabrina Aisyah Putri Dewita Rizma Amirezy Diassyifaul Nafsi Divia Dea Ananda Eka Wahyuni Elda, Natalia Evi Onalisa Ferdiansah Pradana Hanindya Indriatitisari Hardani, Nilam Indah Hesri Hesri HIMMAH, RIFKHA FAIKHOTUL Hizbullah Hasyim Iswahyudi, Didik Iva Nurdiana Nurfarida Izza Saifullah Fatta Jeni Susyanti Juniar Sofyan Syah KHOIRUL ANAM Koenta Adji Koerniawan Lilik Sri Hariani Lisnawati, Ika Loda, Maria Adriani M. Ryan Faridilham M. Umar Izzul Chaq Mellyn Arinda Veranita Muhamad, Razzan Zaki Muhammad Adam Yusuf Muhammad Agus Saifuddin Mutmainah, Izrotul Ally Mutmainnah, Lina Nadia Putri Rahmatika Nailul Fawaid Nastiti, Ratna Dwi Niko Aditya Nindi Aulia Riadi Ningtyas, Sindi Wahyu Nisak, Iif Hilyatun novian, Rachmad wahyu Nur Hidayati Nur Hidayati Nurjiddah M Hi Yusuf Nurul Shabrinannisa Oktavina, Prawita Pardiman Pardiman PRASETIYATI, DENI Pratiwi, Rita Anggis Prinanta, Ledys Juncia Purwanto, Nanang Putra, Harrys Amdana Andika Putri Dian Ningrum Putri, Restu Cahyani Renaldo Wildan firmansyah Rita Indah Mustikowati Riza Aditya Romadhon, Fitra Sasi Ronny Malavia Mardani Sada, Rikhardus Kodhi Salsabila Alfi Ayu Shahara Sari, Anis Widia Sari, Arinta Wulan Silvia Sahara Siti Asiyah Siti Suhaebah Sudarmanto, Apong Sulistyo Sulistyo Ubaidullah Ubaidullah Ulfa, Evi Indana Ulfah, Elisa Widarko, Agus Windiana, Chelsea Yulia, Fadila Hilma Yuliati, Rosa Yunawan, Dista Adit Yusuf, Haris Muhamad Zidan, Moh Izzad Kamal