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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Akuntansi (JRMA) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Dharma Bhakti Ekuitas E-JRM Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Eris Dianawati
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Partisipasi Masyarakat Dalam Pembangunan Desa di Desa Bontokape Kecamatan Bolo Kabupaten Bima Mutmainnah, Lina; Basalamah, Muhammad Ridwan; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of community participation in the field of planning, the field of organizing, the field of implementation and the field of supervision in improving village development in Bontokape Village, Bolo District, Bima Regency. This research method uses quantitative methods. The population in this study is people living in Bontokape Village since 2019 and village officials who have served since 2019. Determination of the number of samples using the slovin formula and obtained 55 respondents with purposive sampling techniques. The data collection method uses observation, documentation and questionnaires/questionnaires given offline to respondents. The data analysis methods used in this study are research instrument tests (Validity test, Reliability test), Normality Test, Classical assumption test (Multicollinearity test, Heterokedasticity test), Multiple linear analysis, Hypothesis test (t test, f test) and Determination coefficient test using SPSS data processor. The results of the study partially obtained results where community participation in the field of planning did not have a significant effect on village development, community participation in the field of organizing did not have a significant effect on village development, community participation in the field of implementation did not have a significant effect on village development, community participation in the field of supervision did not have a significant effect on village development, due to the large population It is studied to have a social phenomenon of development, the majority of which are still in operational form or in the operational managerial group where elements of planning, organizing, implementing and supervising have been completed in the government and village officials while the village community is more involved or physically participating when activities are carried out. Simultaneously, community participation in the fields of planning, organizing, implementing and supervising has a significant effect on village development. Keywords: Field Of Planning, Organizing, Implementing, Supervising And Developing Villages
Pengaruh Literasi Keuangan Syariah Dan Perilaku Kewirausahaan Muslim Terhadap Kinerja Pelaku Usaha Di Malang Raya Anggraeni, Dwi Adela; Mardani, Ronny Malavia; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and analyze the relationship between Islamic Financial Literacy and Muslim Entrepreneurial Behavior on the Performance of Business Actors. This research uses studies on Business Actors in Malang, both in the City and Regency. Data was obtained by distributing questionnaires to business actors selected using purposive sampling. Determining the number of samples using the Slovin formula and the results obtained were 72 respondents. The analytical method used in this research was the research instrument test (Validity Test, Reliability Test), Normality Test. Classic assumption test (Multicolinearity Test, Heteroskedasticity Test). Multiple linear regression analysis. Hypothesis test (F test, t test) and Coefficient of Determination Test using SPSS data processing. The results of this research show that Islamic Financial Literacy does not influence the Performance of Business Actors. Muslim Entrepreneurial Behavior has a significantly positive effect on the Performance of Business Actors. Keywords:Islamic Financial Literacy, Muslim Entrepreneurial Behavior, and Business Actor Performance 
APLIKASI PEMASARAN DIGITAL MELALUI RUMAH PENGUSAHA MALANG RAYA DALAM PENATALAKSANAAN BISNIS PADA UMKM Budianto, Alexius Endy; Iswahyudi, Didik; Dianawati, Eris
Jurnal Dharma Bhakti Ekuitas Vol. 5 No. 1 (2020): Jurnal Dharma Bhakti
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v5i1.303

Abstract

Abstrak Perkembangan UMKM atau Usaha Mikro, Kecil dan Menengah di Indonesia akan semakin berkembang seiring dengan pertumbuhan ekonomi yang semakin meningkat. Selanjutnya berdampak pada pelaku UMKM agar lebih kreatif serta inovatif dalam perencanaan strategis pemasaran yang efektif. Sebuah UMKM akan mendapat kesulitan untuk berkembang jika para pelaku usaha kecil ini tidak memahami bagaimana cara memasarkan suatu produknya dengan efektif.. Dalam kesempatan ini kami bertujuan memberikan solusi lewat Program Pengembangan Kewirausahaan (PPK) Universitas Kanjuruhan Malang yang menggandeng Rumah Pengusaha Malang Raya (RPMR), berupa strategi pemesaran digital yaitu e_pasar. Metode yang kami gunukan dalam kegiatan ini yaitu melakukan workshop dengan membentuk kelompok usaha kecil menengah sesuai jangkauan pasarnya. Investasi yang kami berikan adalah berupa aplikasi pemasaran digital. Hasil dari investasi menunjukan perubahan yang signifikan dalam pemasaran pada anggota Rumah Pengusaha Malang Raya.
Pengaruh Brand Storytelling Marketing dan Emotional Connection Terhadap Keputusan Pembelian Teh Botol Sosro (Studi pada Konsumen di Kota Malang) Aisyah, Rahmatika Nur; Basalamah, Muhammad Ridwan; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Increasingly fierce industry competition encourages companies to implement more effective marketing strategies, one of which is through brand storytelling marketing that builds emotional connections with consumers. This study analyzes the effect of brand storytelling marketing and emotional connection on purchasing decisions for Teh Botol Sosro in Malang City. The research method used is quantitative with survey techniques on 75 respondents. The analysis technique used is multiple linear regression analysis which shows that both brand storytelling marketing and emotional connection have a effect on purchasing decisions. Consumers are more interested and loyal to brands that are able to build strong stories and emotional attachments. This research emphasizes the importance of companies in developing compelling brand communication and building emotional connections with consumers to increase market competitiveness. Keywords: Brand Storytelling Marketing, Emotional Connection, Purchase Decision.
Pengaruh Content Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Pada Aplikasi Tiktok (Studi Pada Generasi Z) Romadhon, Fitra Sasi; Basalamah, Muhammad Ridwan; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and analyze the influence of Content Marketing (X1) and Influencer Marketing (X2) on purchase decisions. The research employs a quantitative approach. The sampling technique used is purposive sampling, with a total of 75 respondents. The respondents in this study are Generation Z students from the Faculty of Economics and Business at the Islamic University of Malang. The data analysis method utilizes statistical tests, including instrument testing, multiple linear regression analysis, normality test, classical assumption test, and hypothesis testing, with analysis conducted using SPSS 30. The results of this study indicate that content marketing and influencer marketing have a significant positive influence, both partially and simultaneously, on purchase decisions. Keywords: Content Marketing, Influencer Marketing, Purchase Decision
Pengaruh Kemudahan Penggunaan, Persepsi Risiko, Dan Kepercayaan Nasabah Terhadap Loyalitas Pengguna Brimo (Studi Pada Mahasiswa Universitas Islam Malang) Windiana, Chelsea; Mustapita, Arini Fitria; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and assess how ease of use (X1), risk perception (X2), and customer trust (X3) affect BRImo user loyalty (Y). This study adopts a quantitative research design and uses a probability sampling technique specifically, stratified random sampling with a total of 60 respondents. These respondents are students of the 2021 intake at the Islamic University of Malang. The data were analyzed using various tests, including validity, reliability, normality, multicollinearity, and heteroscedasticity tests, along with multiple linear regression analysis. In addition, the F test (for simultaneous effects), t test (for individual effects), and coefficient of determination tests were conducted using SPSS 30. The findings indicate that ease of use and customer trust have a significant positive effect on loyalty, both individually and collectively, while risk perception has a significant partial negative impact on loyalty. Keywords: Ease Of Use, Risk Perception, Customer Trust, User Loyalty
Pengaruh Influencer Marketing, Eletronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian pada Konsumen Produk Kecantikan Facetology Generasi Z Kota Malang Putri, Restu Cahyani; Wahono, Budi; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how Generation Z in Malang City makes decisions on Facetology product purchases in relation to Influencer Marketing, Electronic Word of Mouth (eWOM), and Brand Image. With an explanatory research approach, a quantitative research methodology is employed.  Because the population size was unknown, the sample strategy used purposive sampling and included 96 late Gen Z respondents, as determined by Lemeshow's algorithm.  A questionnaire was used to gather the data, and multiple linear regression was used for analysis.  The findings show that brand image, eWOM, and influencer marketing have a big impact on purchase decisions. Keywords: Influencer Marketing, eWOM, Brand Image, Purchase Decision
Pengaruh Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen (Studi Kasus Toko Sembako H. Kastari Putra) Nisak, Iif Hilyatun; Hidayati, Nur; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Brand Image on customer loyalty through customer satisfaction at H. Kastari Putra Grocery Store in Jombang Regency. The background of this research is based on the importance of building and maintaining customer loyalty in the face of increasingly intense competition in the grocery retail business. Brand Image is considered a key factor that shapes customer perceptions, which ultimately affects their satisfaction and loyalty. This research uses a quantitative method by collecting data through questionnaires distributed to customers of H. Kastari Putra Grocery Store. Data analysis is conducted using statistical methods to examine the relationship between brand image, customer satisfaction, and customer loyalty. The results of this research are expected to provide theoretical contributions to the development of marketing management science, particularly regarding the role of Brand Image and customer satisfaction in building customer loyalty in the grocery retail sector. Practically, the findings of this study offer strategic recommendations for store owners and other retail business actors to enhance Brand Image and customer satisfaction in order to create sustainable customer loyalty. Keyword: Brand Image, Customer Loyalty, Customer Satisfaction
Pengaruh Tiktok Live shopping, Consumer rating Terhadap Keputusan Pembelian dan Kepercayaan Pelanggan Sebagai Variabel Intervening (Studi pada Mahasiswa UNISMA Pengguna Aplikasi Tiktok Angkatan 2021) Chalingga, Dicky; Widarko, Agus; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of TikTok Live shopping and Consumer rating on Purchase Decisions, with Customer Trust as a mediating variable. The research subjects were active students of the Islamic University of Malang (UNISMA) from the 2021 cohort who use the TikTok application and have made purchases through the TikTok Live shopping feature. A sample of 80 respondents was selected using purposive sampling. This study employed a quantitative approach with explanatory research design and path analysis to examine the relationships between variables. The findings indicate that TikTok Live shopping (X1) and Consumer rating(X2) have a positive and significant influence on Customer Trust(Z) and Purchase Decisions(Y). Moreover, Customer Trust is proven to mediate the influence of the independent variables on Purchase Decisions. These results reinforce the importance of trust as a key factor in shaping consumer decisions on digital platforms. Keywords: TikTok Live shopping, Consumer rating, Customer Trust, Purchase Decision
Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan Aplikasi Dan Harga Terhadap Loyalitas Pelanggan Pada Pengguna Aplikasi Netflix (Studi Kasus pada Mahasiswa Universitas islam Malang) Zidan, Moh Izzad Kamal; Mardani, Ronny Malavia; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of service quality, ease of use and price on customer loyality among Netflix application users. The research employed a quantitative methode with an explanatory approach. The sampling technique used was purposive sampling, with a total of 90 respondents who are students at the Islamic University of Malang and have user or are currently using Netflix. Data were collected trough the distribution of questionnaires and analyzed using validity test, reliability test, normality test, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, t-test and the coeffisien of determination test, all processed with SPSS 30. The result of the study indicate that service quality has a significant effect on customer loyality, ease of use has a significant effect on customer loyality and price has a significant effect on customer loyality. Keywords : Customer loyality, service quality ease of use, price, Netflix
Co-Authors A Halim AA Sudharmawan, AA Abdul Kodir Djaelani Achmad Agus Prioyono Adhi Prasetio Adnan Abdul Khobir Afi Rachmat Slamet Afi Rahmat Slamet Agustin, Wiendhy Sri Aisyah, Rahmatika Nur Alfian Budi Primanto Alfiansyah, Zamzami Reza Alimia Ni’matul Maghviro Anggraeni, Dwi Adela Aniyah, Nabila Masrurotul Anwar Made Anwar, Siti Aminah Aprilina, Kiki Ria Arief, Rafly Mochamad Arini Fitria Mustapita Asih Masita Basalamah, Muhammad Ridwan Beti, Agustina Budianto, Alexius Endy Candiwan Chalingga, Dicky Cindy Caroline Denia Alifiana Denok Eliana Manda Mubtadiin Devana Sulistiowati Dewi Sabrina Aisyah Putri Dewita Rizma Amirezy Diassyifaul Nafsi Divia Dea Ananda Eka Wahyuni Elda, Natalia Evi Onalisa Farida, Eka Ferdiansah Pradana Hanindya Indriatitisari Hardani, Nilam Indah Hesri Hesri HIMMAH, RIFKHA FAIKHOTUL Hizbullah Hasyim Iswahyudi, Didik Iva Nurdiana Nurfarida Izza Saifullah Fatta Izzah, Fina Nailatul Jeni Susyanti Juniar Sofyan Syah KHOIRUL ANAM Koenta Adji Koerniawan lestari, intan ayu Lilik Sri Hariani Lisnawati, Ika Loda, Maria Adriani M. Ryan Faridilham M. Umar Izzul Chaq Masyhudi, Nadzhira Auliya Mellyn Arinda Veranita Muhamad, Razzan Zaki Muhammad Adam Yusuf Muhammad Agus Saifuddin Mutmainah, Izrotul Ally Mutmainnah, Lina Nadia Putri Rahmatika Nailul Fawaid Nastiti, Ratna Dwi Niko Aditya Nindi Aulia Riadi Ningtyas, Sindi Wahyu Nisak, Iif Hilyatun novian, Rachmad wahyu Nur Hidayati Nur Hidayati Nurjiddah M Hi Yusuf Nurul Shabrinannisa Nurvita Trianasari Oktavina, Prawita Pardiman Pardiman PRASETIYATI, DENI Pratiwi, Rita Anggis Prinanta, Ledys Juncia Purwanto, Nanang Puspita Kencana Sari Putra, Harrys Amdana Andika Putri Dian Ningrum Putri, Restu Cahyani Renaldo Wildan firmansyah Rita Indah Mustikowati Riza Aditya Romadhon, Fitra Sasi Ronny Malavia Mardani Sada, Rikhardus Kodhi Salsabila Alfi Ayu Shahara Salwa, Afifatus Sari, Anis Widia Sari, Arinta Wulan Sendhitasari, Aulia Ferina Silvia Sahara Siti Asiyah Siti Suhaebah Sudarmanto, Apong Sulistyo Sulistyo Ubaidullah Ubaidullah Ulfa, Evi Indana Ulfah, Elisa Widarko, Agus Windiana, Chelsea Yulia, Fadila Hilma Yuliati, Rosa Yunawan, Dista Adit Yusuf, Haris Muhamad Zidan, Moh Izzad Kamal