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Analisis Pengaruh Keberadaan Wisata Hiu Paus Terhadap Peluang Usaha dan Pemanfaatan Lahan Andika Pratama; Nurul Hudaningsih; Ulfa Turrahmi; Koko Hermanto
UJMC (Unisda Journal of Mathematics and Computer Science) Vol 11 No 1 (2025): Unisda Journal of Mathematics and Computer Science
Publisher : Mathematics Department, Faculty of Sciences and Technology Unisda Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/ujmc.v11i1.8977

Abstract

The existence of whale shark tourism in the area around Saleh Bay has not been fully utilized optimally by the local community to improve the economy. Therefore, the purpose of this study is to analyze the relationship between the influence of human resource competency development and whale shark tourism village product management on descriptive business opportunities and land use so that it can be a reference for the Labuhan Jambu community. The Labuhan Jambu community is the respondent of this study as a source for obtaining research data. The method used to analyze the relationship is the Structural Equation Modeling (SEM) method with the Lisrel approach. The results of the study indicate that the development of human resource competencies in whale shark tourism villages has a positive but insignificant effect on descriptive business opportunities and a negative but insignificant impact on land use. Meanwhile, the product management of the whale shark tourism village has a positive and significant impact on descriptive business opportunities and land use.
Analisis Strategi Bersaing Menggunakan SWOT Dan Quantitative Strategic Planning Matrix (QSPM) Di J&T Express Sumbawa Handayani, Pitri; Ismi Mashabai; Silvia Firda Utami; Nurul Hudaningsih
JURNAL INDUSTRI DAN TEKNOLOGI SAMAWA Vol 7 No 1 (2026): EDISI 13
Publisher : Program Studi Teknik Industri Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jitsa.v7i1.6478

Abstract

J&T Express Sumbawa began operations in 2016. Based on the results of a questionnaire containing 10 questions to 20 customers, it was found that JNE was the preferred choice of consumers when selecting a freight forwarding service. This indicates that consumer interest in choosing J&T Express Sumbawa for shipping services has decreased. The method used to design J&T Express Sumbawa's competitive strategy involved analyzing the internal and external environment through the determination of IFAS weights, EFAS, the IE matrix position, and the formulation of strategies using SWOT analysis. For prioritizing alternative strategies, QSPM was used. The results of the IFAS matrix calculation yielded a total score of 2.913, and the EFAS matrix calculation yielded a total score of 3.524. The strategy from the IE matrix is described as a growth and development strategy. The SWOT matrix strategy produced 11 alternatives: 2 SO strategies, 3 ST strategies, 3 WO strategies, and 3 WT strategies. The QSPM matrix strategy priority assessment yielded 3 main priorities: strategy 5 with a TAS score of 5.692, which involves implementing technology to improve service quality; strategy 2 with a TAS score of 5.594; and strategy 10 with a TAS score of 5.328