Article Per Year (5 Year)
p-Index From 2020 - 2025
7.017
P-Index
This Author published in this journals
All Journal Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis SEIKO : Journal of Management & Business Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Dinasti International Journal of Education Management and Social Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research juremi: jurnal riset ekonomi Prosperity: Journal of Society and Empowerment JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Saintifik
Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

 1 
STRATEGI PENINGKATAN KEPUASAN KONSUMEN JAHE SANG JAWARA DI MASA PANDEMI COVID-19 DENGAN PENDEKATAN IMPORTANCE PERFORMANCE ANALYSIS Arif Dzulfikar; Siti Jahroh; Mochammad Mukti Ali
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.681

Abstract

COVID-19 has major impact on human lives, the presence of this virus has made many people switch into healthy lifestyles. However, Arvan Natural Group, a start-up company which produce instant ginger Sang Jawara has not taken advantage of this opportunity optimally. Therefore, the aim of this research is to evaluate the consumer satisfaction of ginger Sang Jawara in category of product, price, promotion, and service; and formulating strategies to increase consumer satisfaction. Data collection methods used are questionnaires and in-depth interviews with selected respondents. The sampling technique used is purposive sampling with the following criteria, consumers with an age range of 20-60 years, made purchases in the last three months, knowing the promotions and benefits of the products purchased. The number of samples obtained in this study are 42 respondents. The analysis tools used are the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of the CSI analysis showed a value of 81.03%. The results of the IPA analysis show that of the 21 measurement attributes, there are 5 attributes that are suggested to experience improvement. The attributes that are in quadrant I (top priority) are the product brand, size variations, colors, and promotional bonuses. The attributes in this quadrant are suggested to be corrected immediately by the company in order to meet the expectations of consumers. Meanwhile, in quadrant III, the attribute whose performance can be improved is special attention (empathy). Keywords: COVID-19, lifestyle, IPA, instant ginger, consumer satisfaction
Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek Pitaloka, Atika Dian; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.314

Abstract

This study analyzes the factors that influence the buying intention of vegetables through e-commerce platforms in Jabodetabek through the variables of perceived ease of use, perceived usefulness, trust, attitude and satisfaction, formulates managerial implications and marketing strategies to increase consumer repurchase intention. This study involved 153 respondents who were selected by convenience sampling technique. Data were collected through questionnaires distributed online. The analysis used Structural Equation Modeling (SEM) with LISREL. The results showed that perceived ease of use had a significant effect on perceived usefulness, perceived usefulness and trust had a significant effect on attitude, attitude has a significant effect on satisfaction and satisfaction has a significant effect on repurchase intention. Managerial implications that can be carried out by vegetable entrepreneurs in e-commerce to increase repurchase intention are continuing to carry out strategies that can increase consumer trust and satisfaction. Keywords: repurchase intention, satisfaction, technology acceptance model, theory of reasoned action, vegetable e-commerce
Model of Forming Purchase Intention For Skincare Products Through Tiktok Social Media With Theory of Planned Behavior Analysis Siregar, Nurul Fathin; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.479

Abstract

Background: Currently TikTok has become the most widely used social media application for online shopping, with beauty products securing the second position as the most frequently purchased category by consumers through social media platforms.Purpose: The aim of this research are to analyze the influence of content marketing, perceived value, and perceived risk on the Theory of Planned Behavior, and the model for forming the intention to purchase skincare products through the TikTok social media platform using the Theory of Planned Behavior.Design/methodology/approach: The data processing techniques used in this research are descriptive analysis and Structural Equation Model(SEM) analysis.Findings/Result: The research results indicate that the highest percentage in the content marketing variable is found in on brand, perceived value in hedonic value, perceived risk in product risk, attitude in safety, subjective norms in content creator/affiliator, and perceived behavioral control in convenience.Conclusion: Attitudes, subjective norms, and perceived behavioral control have a significant effect on the intention to purchase skincare products throughTikTok. Content marketing, perceived value, and perceived risk significantly affect attitudes. Content marketing significantly influences subjective norms, and perceived behavioral control is only influenced by perceived value.Originality/value (State of the art): In this study, purchase intention is viewed through content marketing (credible, shareable, useful or fun, interesting, relevant, different, and on-brand), perceived value (utilitarian value, hedonic value, and social value), perceived risk (transaction risk, delivery risk, and product risk), and based on the theory of planned behavior (attitude, subjective norms, and perceived behavioral control). This combination of theories is tested using SEM PLS to understand how consumers develop the intention to buy skincare products through TikTok Shop. Keywords: content marketing, perceived risk, perceived value, purchase intention, theory of planned behavior
Co-Authors (Efi), Nunung Ayu Sofiati Aeni, Puri Nur Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggraeni, Yulia Dyah Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Ayu Sofiati, Nunung Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jordan, Reza Juanda, Ujang Karamang, Ezra Khairunisya, Hania Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Melati, Sukma Mubarok, Dadan Abdul Azis Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Prita Prasetya R. Rheina Amalina Iskandar Rama Chandra Jaya Recky, Recky Riadi Akbar, Ridho Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Sahati, Antonius Sakti, Anggono Anggono Raras Tirto Sakti, Anggono Raras Tirto Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofiati, Nunung Ayu Sofiaty, Nunung Ayu Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo