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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Journal : eCo-Fin

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Pengaruh E-Service Quality dan Kepercayaan Terhadap Keputusan Pembelian Studi Pada Pelanggan Marketplace Aplikasi Blibli di Kota Bandung Setiawan, Andi; Ali, Mochammad Mukti
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2512

Abstract

The e-commerce fields is encounter very grow fast, driven by increasing internet penetration and the use of mobile devices among the public. In Indonesia, various e-commerce platforms compete to attract consumer attention, including Blibli. Blibli is a marketplace platform owned by PT Global Digital Niaga Tbk, which operates under the trade name Blibli Tiket Group. This review aims to examine the impact of e-service quality and confidence in purchasing decisions, focusing on users of the Blibli marketplace application in Bandung City. The study adopts a quantitative approach, utilizing both descriptive and verification methods. The study population consists of Blibli app users, selected based on the average number of active users, with a sample size of 100 respondents. Data analysis includes tests for data quality, classical assumptions, and the relationship between variables. Hypothesis testing is conducted using the t-test (partial) and F-test (simultaneous). All data processing is carried out using SPSS version 26. The regression analysis reveals that e-service quality (6.864) and trust (4.831) significantly influence purchasing decisions, with an F-value of 59.548 and a p-value of 0.000. These findings indicate that both e-service quality and trust have a strong and positive effect on purchasing decisions.
Co-Authors (Efi), Nunung Ayu Sofiati Aeni, Puri Nur Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Ayu Sofiati, Nunung Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jordan, Reza Juanda, Ujang Karamang, Ezra Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Melati, Sukma Mubarok, Dadan Abdul Azis Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Prita Prasetya R. Rheina Amalina Iskandar Rama Chandra Jaya Riadi Akbar, Ridho Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Sahati, Antonius Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofiati, Nunung Ayu Sofiaty, Nunung Ayu Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo