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All Journal Jurnal Sosioteknologi Jurnal Penelitian Komunikasi dan Opini Publik Komunikator Jurnal Kajian Komunikasi ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Jurnal Audience Avant Garde Journal of Media and Communication Science (JcommSci) Jurnal Politikom Indonesiana Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Digital Media dan Relationship Jurnal Locus Penelitian dan Pengabdian Media Nusantara Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Indonesian Journal of Humanities and Social Sciences Jurnal Abdimas Journal of Communication, Business and Social Science (JCOBS)
Maylanny Christin
Universitas Telkom
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Journal : MetaCommunication

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The Implementation of Social Media Marketing on Instagram GWK Cultural Park Bali in Creating Customer Engagement Novyanti, Dewa Ayu Chyntia; Christin, Maylanny
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19669

Abstract

In the current era of globalization, all human activities have evolved to become completely digital. Social media is one of the uses of technology in the field of communication that is often used by people throughout the world. Not only as a medium for communicating and expressing yourself, social media is now widely used for marketing, or what is often called social media marketing. GWK Cultural Park Bali is one of the tourist destinations that implements social media marketing via Instagram. The aim is to provide information regarding the GWK Cultural Park tourist destination to the audience and to create customer engagement. Therefore, this research aims to determine the implementation of social media marketing on Instagram at GWK Cultural Park Bali in creating customer engagement. The method used in this research is descriptive-qualitative, with data collection through interviews, observation, documentation, and a literature study. The data validity technique uses source triangulation. The results of this research show that GWK Cultural Park has carried out social media marketing through four components (context, communication, collaboration, and connection). However, in its application, GWK Cultural Park is not yet optimal in creating interactive content, so interaction from the audience is still lacking. Therefore, there needs to be optimization so that Instagram followers (@gwkbali) feel engaged with this tourist destination.  
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Anshari, Ahmad Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Bhagaskara, Dimas Anargya Daffa Alfiant Putra Dasrun Hidayat Dasrun Hidayat Deri Hanafy D Dewi, Sonia Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Guspita, Salsa Gustini, Leili Kurnia Hikam, Muhammad Naufal Husnita, Husnita Intan Nur Azis Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Marshal, Tito Maulida, Hayra Tri Nabila Cahyani Putri Novyanti, Dewa Ayu Chyntia Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tri Riska Utami Yasyfa Fitri Yohana, Magdalena Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira