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Journal : Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian

Pengembangan Ekonomi Kreatif Produk Industri Rumah Tangga dan UMKM di Desa Pelehu Kecamatan Bilato Kabupaten Gorontalo Sri Endang Saleh; Ismail Djakaria; Mentari Rizki Sawitri Pilomonu
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 3, No 3 (2023): September
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.3.3.693-700.2023

Abstract

Business activities are mostly dominated by the community through the frame of Creative Economy and Micro, Small, and Menengan Enterprises. The choice of this frame is because the concept is simple and affordable, especially for the lower middle class. Home industry products in the framework of MSMEs play a major role in economic growth and employment. Problems for the creative economy and MSMEs include a lack of knowledge about the establishment of MSMEs, no permits, no branding, and the most important problem is digital marketing strategies. This is also found in Pelehu Village, Bilato District, with small household industries (MSMEs) starting to be developed but not yet using a digital business system, the appearance side of both Labeling, Packaging, and marketing is still relatively traditional and does not have a business license. To improve the economic self-sufficiency of business actors in Pelehu Village, Bilato District, Gorontalo Regency, the Thematic KKN implementation team by involving lecturers and students conducted socialization and training for MSME actors, housewives, and MSME observers. The main objectives of this Thematic KKN program are to assist MSMEs related to business licensing to obtain a Business Identification Number (BIN) to be legally legal; foster business actors to design MSME products and digital marketing systems; and involve students in guiding and motivating MSME actors. With the hope that it can independently encourage the economy in the Pelehu village area, Bilato District, Gorontalo Regency.
Pengembangan Ekonomi Kreatif Produk Industri Rumah Tangga Dan UMKM di Desa Pelehu Kecamatan Bilato Kabupaten Gorontalo Saleh, Sri Endang; Djakaria, Ismail; Pilomonu, Mentari Rizki Sawitri
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 3, No 4 (2023): December
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.3.4.835-842.2023

Abstract

Business activities are mostly dominated by the community through the frame of Creative Economy and Micro, Small, and Menengan Enterprises. The choice of this frame is because the concept is simple and affordable, especially for the lower middle class. Home industry products in the framework of MSMEs play a major role in economic growth and employment. Problems for the creative economy and MSMEs include a lack of knowledge about the establishment of MSMEs, no permits, no branding, and the most important problem is digital marketing strategies. This is also found in Pelehu Village, Bilato District, with small household industries (MSMEs) starting to be developed but not yet using a digital business system, the appearance side of both Labeling, Packaging, and marketing is still relatively traditional and does not have a business license. To improve the economic self-sufficiency of business actors in Pelehu Village, Bilato District, Gorontalo Regency, the Thematic KKN implementation team by involving lecturers and students conducted socialization and training for MSME actors, housewives, and MSME observers. The main objectives of this Thematic KKN program are to assist MSMEs related to business licensing to obtain a Business Identification Number (BIN) to be legally legal; foster business actors to design MSME products and digital marketing systems; and involve students in guiding and motivating MSME actors. With the hope that it can independently encourage the economy in the Pelehu village area, Bilato District, Gorontalo Regency.
Co-Authors Agustina, Melisa Agusyarif Rezka Nuha Alamri, Fahima Amalia Tatu Armayani Arsal Armin Haluti Arwildayanto, Arwildayanto Asriadi Asriadi Boby Rantow Payu Caicy Magelo Demas Novaleda Abdul Karim Dewi Rahmawati Isa Dewi Rahmawaty Isa Djibran, Fahrudin Djihad Wungguli Evi Hulukati Fatmawati Payopo Fenly B Mohamad Fitra Reza Dj Wares Franky Alfrits Oroh Gaib, Muhammad Bachtiar Hamila Hulihulis Hamza B Uno HARIYATI H. USMAN Harun, Trieke Nurfadilah Haryati Octaviani Bempah Hasan, Irsan K. Hasan, Riyanto Hasan, Salmiaty HASIRU, LISA SYAHRIA Hendra Andrianto Yusuf Herlina Jusuf Isran K Hasan Iyohu, Lisa Rianti Jackonias Sanadi Jenny Patricia Ayu Kai K. Hasan, Isran K. Nasib, Salmun Kartin Usman Kasim, Miranti H. La Ode Nashar Ladjali, Nurjana Namko Ladjali, Sri Indriani Lailany Yahya Madonsa, Muhammad Rifai Mahajani, Roy Mahmud, Sri Lestari Majid Majid Majid, Majid Marice Awairaro Mentari Rizki Sawitri Pilomonu Modeong, Fakhira Mohamad Rivaldi Moha Mokoginta, Karmila Muhammad Fathurrahman Muhammad Fathurrahman Muhammad Rezky F. Payu Nazmi Al-lahmadi Ningsih, Setia NISKY IMANSYAH YAHYA Nosva Adam Yunus Novianty Djapri Nurhayati Abbas Nursiya Bito Pakaya, Debyyansa Paputungan, Arsiullahnur R. Perry Zakaria POMALINGO, DEWI ZULYANI Putri Dini Retno Pratiwi Rahmi Moh. Amin Resmawan Resmawan Ria Kilala Safrudin Ismail Salima Silayar Salmun K. Nasib Sarira, Regina Amelia siswanto, Navira Siti Nurmardia Abdussamad Sitra Kalauw Sri Endang Saleh Sri Haryatmi Kartiko Suhardiman Darson Tamu Suleman, Alis Sumarno Ismail suryo Guritno Swasti Maharani Syafrudin Katili Syafrudin, Marisa Syamsu Qomar Badu Ukhti Nurfajriah Sasmita Ijonu Ulopo, Asrul S WA SALMI WD Rifqah Amalliah Ndangi Yamin Ismail Yenni Sauli Yunus, Silvani Yusuf, Hendra Andrianto Zulkifli Alamtaha