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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam International Research Journal of Business Studies (E-Journal) Jurnal Organisasi Dan Manajemen DIJB (Diponegoro International Journal of Business) Jurnal Bisnis dan Akuntansi Review of Management and Entrepreneurship Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Eduvest - Journal of Universal Studies Research Horizon Jurnal REKOMEN (Riset Ekonomi Manajemen) Business, Management & Accounting Journal International Research Journal of Business Studies Economic and Business Horizon
Indi Djastuti
Fakultas Ekonomi Universitas Diponegoro Semarang Jalan Prof. Soedharto Tembalang Semarang, Indonesia, Telepon +62-024-76486851 / +62-024-76486850
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Journal : Research Horizon

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Theoretical Study of Green Human Resources Management and the Effect of Job Satisfaction on Employee Performance Prasetyo, Ahmad Fajar; Rahman, Aditya Nur; Bagasghani, Iqbal S.; Djastuti, Indi; Yuniawan, Ahyar
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.279

Abstract

This theoretical study is a study to examine Green Human Resources Management practices among company employees. Despite much research on GHRM, there is no holistic model that addresses its impact on organizational, individual, and team performance. This research aims to examine 190 GHRM papers and build a holistic model in the application of the GHRM concept mediated by Job Satisfaction and its relationship to Employee Performance. Design/Methodology/approach through a literature review, this research analyzes related research results from various scientific disciplines relevant to the topic. The findings of this research found that the role of GHRM and job satisfaction are key success factors in creating good employee performance. Organizations need to implement GHRM, because this has an impact on employee satisfaction and increases employee job satisfaction to increase GHRM so that it can influence employee performance holistically. The limitation of this research is that it is only a literature review, it does not consider questionnaire surveys and workplace evaluations as future research opportunities. The originality/value of this research integrates theoretical studies regarding GHRM and job satisfaction which results in the importance of the company's role in human resource management practices in improving performance.
The Role of Merchandisers in Enhancing Business Performance in the Pharmaceutical Industry Artanaya, I Komang; Mulyani, Dwi; Djastuti, Indi; Perdhana, Mirwan Surya
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.335

Abstract

The sustainability of a pharmaceutical company is determined, in part, by how well its products are known and subsequently purchased by consumers, both loyal and new. In this regard, the role of the Merchandiser Display (MD) in carrying out AVP activities (Availability, Visibility, and Predictability) for products is highly central and strategic. The objective of this article is to understand the strategic importance of the MD's role in enhancing sales through merchandising activities. We employed a qualitative research method involving direct non-participant observation, documentation, and interviews with the Head of Area (HOA) and Team Leader (TL) overseeing 100 MDs from three different pharmaceutical companies in Indonesia. The research findings and discussions revealed that MDs play a strategic role in increasing sales through close monitoring of AVP products, which results in impulse buying and perceived quality. The research results contribute to and benefit pharmaceutical companies by maximizing the role of MDs as a crucial factor in optimizing sales performance and maintaining the company's sustainability.
The Effect of Brand, Price, and Social Media on Car Tire Sales Volume at Station Tire Shop Grobogan Yanto, Yudi; Hartina, Widya Endang; Djastuti, Indi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.385

Abstract

Brand, price, and social media are significant determinants in customer purchasing decisions. Conversely, consumer comprehension of these issues is often flawed. This study seeks to examine the impact of brand, pricing, and social media on the sales volume of vehicle tires at a tire station in Grobogan. This Small Medium Enterprise (SME) has been operational for over nine years and employs diverse marketing methods to enhance projected sales. Brand attributes, competitive pricing, and active engagement on Facebook will be crucial in enhancing sales volume. The study employed quantitative data by administering questionnaires to 100 respondents and using Multiple Linear Regression Analysis to examine the link between independent factors (brand, price, social media) and the dependent variable (sales volume). The results indicate that brand, price, and social media significantly impact the enhancement of vehicle tire sales at the Tire Station enterprise.
The Role of Value Alignment as a Mediator Between Halal Products and Repurchase Intention Sylvani, Aurora Bella; Djastuti, Indi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.394

Abstract

The purpose of this study is to overcome the inconsistency of research results between Halal Products and Repurchase Intention, so this study uses the role of value congruence as a mediator between halal products and repurchase intention in Wardah cosmetic customers in Central Java. The variables of this study are Halal Products (HP) as an antecedent, Value Congruence (VC) as a mediator, and Repurchase Intention (RI) therefore. The sampling technique in this study is purposive sampling. The sample used in this study was 240 respondents. The data in this study will be analyzed using a structural equation model (SEM-PLS) using the Smart PLS 3 program. The results of this study found that Value Congruence can mediate between Halal Products and Repurchase Intention. Other findings from this study are that Halal Products have a direct positive effect on Repurchase Intention, Halal Products have a direct positive effect on Value Congruence, and Value Congruence has a direct positive effect on Repurchase Intention. This study is expected to contribute to the Self-Congruence Theory approach. In addition, the results of this study also offer important insights for halal product managers.
The Role of Entrepreneurship in Encouraging Sustainable Economic Development Prasta, Julius Gofinda; Djastuti, Indi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.398

Abstract

Entrepreneurship has an important role in encouraging sustainable economic development, especially in developing countries. This article aims to analyze how entrepreneurship can contribute to economic growth that not only focuses on financial gains, but also pays attention to social and environmental aspects. In this context, entrepreneurship serves as a driving force for innovation, job creation, and development of local communities. Through a qualitative approach and literature analysis, this study explores several aspects that show a positive relationship between entrepreneurship and sustainable economic development. First, innovative entrepreneurship can develop environmentally friendly products and services, reducing negative impacts on ecosystems. Second, small and medium enterprises (SMEs) initiated by local entrepreneurs can provide job opportunities, increase people's income, and empower the community. Third, social entrepreneurship that aims to solve social problems, such as poverty and education, can contribute to the welfare of society. In addition, this article also highlights the challenges faced by entrepreneurs in creating sustainable businesses, including access to capital, technology, and training. Therefore, support from the government and financial institutions is essential to create an ecosystem that supports entrepreneurship. The study concludes that sustainability-focused entrepreneurship not only provides economic benefits, but also strengthens social and environmental structures, thereby contributing to inclusive and sustainable economic development.
Factors Affecting Investment Interest in Government Bonds for Millennial Employees in Semarang Adinugroho, Hendi Yudhanto; Syafida, Affan Naufal; Djastuti, Indi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.406

Abstract

This research aims to analyze the factors influencing the interest in investing in government bonds among millennial employees in Semarang City. The variables used are Motivation, Financial Literacy, and Income. The population of this study is Millennial Generation Employees residing in the city of Semarang who have an interest in investing in Government Bonds in the Indonesian Capital Market. Sample selection was conducted using the purposive sampling method. The number of samples taken in this study was 100 respondents distributed across the Semarang City area. This research uses primary data collected through structured interviews with the help of questionnaires. The data analysis used is multiple regression analysis. The conclusion drawn is that the Motivation Variable has a positive but not significant effect on the Interest in Investing in Government Bonds for Millennial Employees in Semarang City. The Financial Literacy Variable has a positive but not significant effect on the Interest in Investing in Government Bonds for Millennial Employees in Semarang City, whereas the Income Variable has a positive and significant effect on the Interest in Investing in Government Bonds for Millennial Employees in Semarang City.
The Effect of Electronic Word of Mouth on Food and Beverage Purchase Intentions Sulestiyoko, Rerry; Bagus Efendi, Muhammad Dafa; Djastuti, Indi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.438

Abstract

This study aims to review recent research published between 2014 and 2024 on the impact of Electronic Word of Mouth (e-WOM), a digital marketing strategy on TikTok, on consumers’ purchase intentions for food and beverage products. e-WOM provides consumers with essential information to explore and learn more about these products. Articles were selected based on specific criteria, including open full-text access, publication in reputable international journals ranked Q1 to Q4 on the Scopus Index, and publication within the last decade. From an initial dataset of 69 articles, 52 met the criteria for analysis. The research emphasizes the role of e-WOM in enhancing sales through TikTok's digital marketing platform, providing insights for business owners in the food and beverage industry. Bibliometric methods were employed to identify relevant articles based on titles, abstracts, and keywords. The Scopus database, accessed via the Watase Uake website, was instrumental in gathering relevant publications. Sources included books, theses, conference proceedings, and journal articles written in English. This study highlights the significance of e-WOM in the evolving digital marketing landscape, offering long-term value for entrepreneurs seeking to leverage customer-centric approaches and technological advancements to improve their marketing strategies.
Co-Authors Adhityo Prabowo, Adhityo Adinugroho, Hendi Yudhanto Agusta, Anthony Ahmad Handoko, Ahmad Ahyar Yuniawan Akhmad Sofarudin, Akhmad Akmalaputri, Arsyadany Ghana Alifia Palokoto, Alifia Alin, Atika Nur Alvina, Tita Isni Alyani, Niken Amarila Tungga Dewi Anisa Putri Agiviana, Anisa Annisa Fajri Apriyanto Setiaji, Apriyanto Artanaya, I Komang Augusta Andhin Pradana, Augusta Andhin Ayuningtyas, Aditya Hapsari Bagasghani, Iqbal S. Bagus Efendi, Muhammad Dafa Bonaventura Stella, Bonaventura Budi Lestari, Moga Indah Catur Bulan Prabawani Citraningtyas, Nuridha Damayanti, Maretta Edgina Dani Yonatan Devi Intan Satyaningrum Dhany Bagus Saputra, Dhany Bagus Dhista Adi Prabowo, Dhista Adi Diandra, Amanda Disa, Laksmita Zhafira Dwi Mulyani Edy Rahardja Endang Larasati Faizah Indriyana Fitriyadi Fitriyadi Fitriyah, Fita Fuad Mas’ud Gracetiara Mera Diviani, Gracetiara Hamong Santoso Hamong Santoso, Hamong Hari Susanta Nugraha Hartina, Widya Endang Hermanto Hermanto Hernawan, Radityo Murti Ibnu Alwan, Habib Ikmanila, Regina Ilmaniar, Haqqi Irawan, Andrian Candra Irkhami, Wahyu Lazwar Ishadi Ishadi Islamiah, Makrufah Hidayah Kartikasari, Rizki Indah Lela Lestari Lestari, Lela Manasikana, Arina Mansyriah, Huwaida Zahra Maretta Edgina Damayanti Matofani, Niken Maulina, Salisa Nur Meita Selina Istiqomah Mirwan Surya Perdhana Miyasto Miyasto Muhammad Dinka Syafiq Cendana, Muhammad Dinka Syafiq Muhammad Umartias, Muhammad Nadia Nuur Anisa, Nadia Nuur Nagari, Faradista Sekar Natasya Primananda, Natasya Prabaningtyas, Ken Etika Prasetyo, Ahmad Fajar Prasta, Julius Gofinda Prima Lestari, Prima Putra, Kukuh Ramadhan Sukma Rahman, Aditya Nur Ramadhanty, Shofi Rizki Ramdhani Harri Pratama Renata Arimawati Risha Faiq Fakhri Risha Faiq Fakhri, Risha Faiq Rr. Retno Sugiharti Saputra, Anas Tegar Soekoningrum, Fadila Azzahra Hardiyanti Sofani, Agung Suastika Krisnawan, I Made Sugeng Wahyudi, Sugeng Suharnomo Suharnomo Suharnomo, S Sulestiyoko, Rerry Syafida, Affan Naufal Sylvani, Aurora Bella Tama, Heka Ria Thoyyibah Tri Wahyuningsih, Thoyyibah Tri Adhy Prasetyo, Tri Adhy Usman, Maulana Verawati, Dian Marlina Widianingrum, Ayu yanto, Yudi Yudha, Aji Yuwanto Yuwanto