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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Jurnal Promosi Pendidikan Ekonomi Jurnal Kebijakan dan Pelayanan Publik International Multidiciplinary Conference on Social Sciences (IMCoSS) Visionist Jurnal EMT KITA Distribusi YUME : Journal of Management Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Bina Manajemen Jurnal Ekuilnomi Jurnal Arastirma JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) EKONOMIKA45 East Asian Journal of Multidisciplinary Research (EAJMR) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management and Digital Business Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Ekonomi, Teknologi dan Bisnis The Eastasouth Management and Business International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) SJEE (Scientific Journals of Economic Education) Jurnal Manajemen dan Bisnis (JMB) Journal of Accounting Taxing and Auditing (JATA) Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Economics and Digital Business Review
Hepiana Patmarina, Hepiana
Universitas Bandar Lampung
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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The Influence of Leadership Style, Training, and Work Stress on Employee Performance at PT. Sarana Megamedilab Sentosa (SMS) in Bandar Lampung Hepiana Patmarina; Yoga Arizon Saputra
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3661

Abstract

Employee performance is essential for the success of a company, especially in the competitive and fast-changing medical equipment sector. At PT Sarana Megamedilab Sentosa (SMS) in Bandar Lampung, this study investigates how leadership approaches, training initiatives, and workplace stress contribute to employee performance. Using a quantitative design, 34 employees were sampled from a population of 51 based on Slovin's formula. Through SPSS 25 analysis, results demonstrated that employee performance is significantly affected by leadership style, training, and work stress, both individually and simultaneously. The study emphasizes that enhancing performance requires effective leadership, ongoing job-specific training, and proper management of work-related stress to maintain a productive and supportive workplace.
Determinants of Generation Z’s Purchase Decisions for Velixir Local Perfume: The Role of Product Features, Brand Image, Product Price, and Social Influences Altinus, Jassen; Patmarina, Hepiana
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 3 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.3.07

Abstract

Purpose – This study aims to examine the effects of product features, brand image, product price, and social influences on Generation Z’s purchase decisions toward Velixir local perfume. Design/Methodology/Approach – This study employed a quantitative survey approach. The population consisted of Generation Z consumers who were familiar with or had purchased Velixir perfume. Respondents were selected using purposive sampling based on predetermined criteria. Primary data were collected through Likert-scale questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS. The analysis included evaluation of the measurement model and structural model. Findings – The results indicate that product features, brand image, product price, and social influences have positive and significant effects on purchase decisions. Among the four independent variables, brand image has the most dominant influence on Generation Z’s purchase decisions. Originality/Value – The novelty of this study lies in the simultaneous examination of product features, brand image, product price, and social influences in explaining Generation Z’s purchase decisions toward a local perfume brand. The study provides a specific perspective on Generation Z consumer behavior toward local perfume products in an increasingly digital and socially connected marketplace. Practically, the findings suggest that local perfume companies should strengthen brand image, improve product features and quality, establish value-based pricing, and utilize credible social influences in digital marketing strategies.
Co-Authors Adhelia Shinta Balqis Adji Seto Suryono Ahmad Fadhilah Wibowo Altinus, Jassen Amelia, Tiara Andi Dharma Tilaar Anggraeni, Eni Angrita Denziana Apriliani Putri Ardansyah Aulia Rahmawati Ayu Kartika Bambang Pratowo Bela Septia DESI PURNAMA SARI Dimas Adji Prakasa Duma Monica Gultom Eriec Juwita Erwin Erwin Farida Efriyanti Felicia Felicia Ferdi, Wayan fitria ningsih Habiburrahman Hafidz Isnan, Abdil Handayani, Agustuti Haninun Harto Hentonto Herry Goenawan Soedarsa Indrayenti Jodi Rakhmat Ramadhan Julio Utomo Khoiru Kalam Kurniawan Pratama Kurniawan, Sandy Frans Leonardo, Rico M Rasyid Akbar M. Faqih Wiratama M. Ferlin Aziz Hakim M. Oktaviannur M. Yusuf S. Barusman Marvin, Jesslyn Angelica Mubarak, Ahmad Rais Rozan Nur Annisa Nur Septiana Hertika, Indri Nurdiawansyah Nuria Erisna Nuris Sanida Nurul Anisa Obadja, Nathanael Nicholas Prayoga, Dandy Purnamasari, Wayan Ramadhani Wulandari Ria Rizka Rico Dezi Afriansyah Rida Dwi Septiana Rika Fatmala Putri Rizki Amelia Iskandar Rosa Wulandari Rudi Rahmat Wijaya Sapmaya Wulan Sari Amelia Diah Satrio Danang Cahyo Harsinto Setiawan, Michael Hans Sitanggang, David Pasroha Sony Setyawan Sri Wahyuni Sufyan Edi Hartanto Syamsu Rizal Theresia Aprilliani Tina Miniawati Barusman Tri Lestira Putri Warganegara Vian Deka Ratama Wasilawati WASILAWATI Wenny Permata Sari Wibowo, Ahmad Fadhilah Yaumil Khoiriyah Yoga Arizon Saputra zulfa, indana