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All Journal Interaksi : Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Jurnal InterAct KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ETTISAL Journal of Communication JURNAL SIMBOLIKA: Research and Learning in Communication Study JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi Journal Analytica Islamica Journal of Education, Humaniora and Social Sciences (JEHSS) LINIMASA: JURNAL ILMU KOMUNIKASI Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial PERSPEKTIF Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Bubungan Tinggi: Jurnal Pengabdian Masyarakat Didaktik : Jurnal Ilmiah PGSD STKIP Subang Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Tabularasa: Jurnal Ilmiah Magister Psikologi Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Somasi (Sosial Humaniora Komunikasi) JURNAL STUDIA KOMUNIKA KomunikA Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Science and Technology (FJST) International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Rahmanita Ginting
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Analisis Pola Komunikasi Kelompok Tani Desa Kabanjulu Dalam Penanganan Kelangkaan Pupuk Subsidi: Indonesia Ginting, Rahmanita; Simamora, Monojaya
Jurnal Ilmu Komunikasi Vol 7 No 1 (2024): Studia Komunika: Jurnal Ilmu Komunikasi
Publisher : Pahlawan 12 Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47995/jik.v7i1.235

Abstract

Penelitian ini analisis pola komunikasi kelompok tani Desa Kabanjulu dalam penanganan kelangkaan pupuk subsidi serta menganalisis hambatan komunikasi yang dihadapi kelompok tani. Metode penelitian yang digunakan pendekatan kualitatif deskriptif dan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam dan observasi. Informan penelitian dalam studi ini adalah anggota kelompok tani di desa Kabanjulu yang dipilih melalui purposive sampling dengan kriteria anggota aktif terlibat dalam kelompok tani dan bersedia berbagi pengalaman mengenai pola komunikasi yang terjadi di dalam kelompok tersebut. Hasil penelitian ini menunjukkan bahwa pola komunikasi yang diterapkan oleh kelompok tani Desa Kabanjulu dalam penanganan masalah kelangkaan pupuk subsidi dengan pola komunikasi dua arah, di mana pemimpin kelompok berfungsi sebagaia sentral informasi yang mengkoordinasikan anggota. Komunikasi tersebut memperkuat kohesi kelompok dan solidaritas antar anggota. Hambatan yang dialami pada komunikasi kelompok tani Desa Kabanjulu yaitu keterbatasan akses ke pihak ekstenal, persepsi mengenai kelangkaan pupuk dan keterbatasan media komunikasi.
Analisis Komunikasi Publik Pejabat PTSP dalam Meningkatkan Kualitas Layanan di Pemerintah Kabupaten Labuhanbatu Selatan Harahap, Jam’ah; Ginting, Rahmanita; Saleh, Arifin
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2424

Abstract

This study aims to analyze the public communication process of One-Stop Integrated Service officials to the public in improving the quality of services in the South Labuhanbatu Regency Government and analyze the obstacles to the public communication process of One-Stop Integrated Service officials to the public in improving the quality of services in the South Labuhanbatu Regency Government. The theories used are the theory of public communication, public services, and service quality. This research method is qualitative. The informants in this study are the Head of Service, Secretary, Service Officer, and the community of South Labuhanbatu Regency. Data analysis techniques use data reduction, data presentation, and conclusion drawing or conclusion verification. This study concludes that public communication by PTSP in improving service quality has been effective with the selection of the right media, such as social media, to facilitate the issuance of permits. The main obstacle occurs due to the lack of public attention to the information submitted according to the SOP.
Menelusuri Penggunaan Media Sosial Mahasiswa Generasi Z di Takengon: Dampak pada Komunikasi dan Sosial Sri Widari; Rudianto, Rudianto; Ginting, Rahmanita
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 2 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan (in progress)
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i2.9829

Abstract

Generation Z students in Takengon City are a generation of active social media users who are more susceptible to addiction than members of other gayo community groups. Social media which provides various conveniences and enjoyable effects for students can cause a tendency and dependence in carrying out daily activities. This research aims to analyze the habits of Generation Z students in choosing social media in Takengon City, as well as the media habits of Generation Z students in using social media in Takengon City. This research uses a qualitative descriptive method through a case study approach on six Generation Z students who are highly dependent on social media. Data analysis is carried out by describing or illustrating the data that has been collected as it is without the intention of making generally applicable conclusions. Data collection techniques were carried out through field observation, interviews and documentation which were analyzed descriptively using triangulation techniques. The results of this research show that Generation Z students tend to choose social media platforms that are trendy and popular among teenagers and prefer soft news that is related to their popularity. Generation Z students in Takengon City always provide a special schedule for accessing social media ranging from 3 to 6 hours per day. Generation Z students who actively use social media will be more popular than other students. The presence of social media makes it easier for students to socialize and communicate and build relationships, both from Takengon City and with all students from all universities in Indonesia
Digital Marketing Communication Strategy for Wedding Organizers in Hastana DPW North Sumatra in Improving the Image and Sales of Wedding Organizers Herawati, Ivo; Ginting, Rahmanita; Faustyna, Faustyna
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2436

Abstract

This article or writing aims to find out how the digital marketing communication strategy in Hastana DPW SUMUT improves the image and sales of Wedding Organizers and to find out the inhibiting factors. This study uses a descriptive qualitative method to understand the communication strategy of HASTANA DPW SUMUT in improving the image of wedding organizers through Instagram. Data were obtained through interviews with the Head of HASTANA DPW SUMUT, social media observations, and documentation. Data analysis was carried out inductively, following the Miles and Huberman model, with triangulation to ensure validity. The results of this study indicate that the digital marketing strategy by the wedding organizer HASTANA DPW North Sumatra has succeeded in building a positive image, increasing sales, and expanding customer reach. Through social media and participation in wedding exhibitions, WO strengthens public trust and maintains customer loyalty. Focusing on transparency, quality, and understanding customs helps WO face challenges and strengthen its position in the wedding industry.
Representasi Video Iklan Layanan Masyarakat: "Stop Judi Online" Kejaksaan RI dalam Perspektif Psikologi Komunikasi Sinaga, Roynanda; Pranata, Deddy; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5783

Abstract

This study analyzes the representation of the public service advertisement video "Stop Online Gambling" by the Attorney General's Office of Indonesia from the perspective of communication psychology. The focus is on communication elements such as symbolism, narrative, color usage, and emotional expression used to deliver educational messages about the dangers of online gambling. Theoretical frameworks include fear appeal, social support, and linear narrative. Data were collected through observation and documentation and analyzed qualitatively using content analysis methods. The findings reveal that the video effectively conveys moral messages through a combination of strong symbolism, emotional approaches, and systematic narratives. Fear appeal creates a significant emotional impact, while social support is emphasized as a preventive measure against online gambling addiction. This study contributes to the development of more effective public communication strategies to address social issues in Indonesia.
Transformasi “Nongkrong” di Era Digital: Studi Kasus di Warkop Bandar Kupi Kota Medan Prabhaswara, Muhammad Prakoso; Gustan, Gustan; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5784

Abstract

This study aims to understand how the digital era has transformed the way people "Ngongkrong" at Warkop Bandar Kupi Kota Medan. In today's digital landscape, coffee shops, which were once social hubs for gathering and socializing, have evolved into more individualistic spaces where the use of gadgets and internet access dominates interactions. This research employs a survey method involving 50 respondents to analyze their visiting frequency, gadget usage, and communication preferences. The findings reveal that most visitors use their gadgets intensively while at the coffee shop, with 50% of respondents preferring digital activities over direct social interaction. However, face-to-face communication remains significant for 60% of respondents. Wi-Fi has become the main attraction for 70% of visitors, although 55% believe that gadget usage has reduced the essence of togetherness. In conclusion, while digital technology provides convenience and easy access to information, it also poses challenges to social interactions in coffee shops. To maintain a balance, coffee shop management can implement strategies such as organizing offline events or creating gadget-free zones to enhance meaningful social interactions.
OOTD Sebagai Bentuk Komunikasi Visual dalam Membangun Self Branding di Era Digital Sari, Futri Indah; Mauliza, Vivi; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5771

Abstract

Penelitian ini membahas peran OOTD (Outfit of the Day) sebagai bentuk komunikasi visual dalam membangun self-branding di era digital. Di dunia media sosial yang berkembang pesat, OOTD telah menjadi alat penting untuk mengekspresikan identitas diri dan memperkuat citra pribadi. Penelitian ini menggunakan metode kajian pustaka dengan mengumpulkan literatur terkait komunikasi visual, personal branding, dan penggunaan OOTD di platform digital. Hasil penelitian menunjukkan bahwa OOTD tidak hanya sekedar pakaian pilihan, tetapi juga berfungsi sebagai sarana untuk menyampaikan pesan visual yang sesuai dengan kepribadian dan nilai-nilai yang ingin ditonjolkan. Selain itu, OOTD memiliki dampak signifikan dalam interaksi antara individu atau merek dengan audiens, memperkuat hubungan emosional, dan meningkatkan keterlibatan pengikut melalui gaya hidup yang autentik dan konsisten. Penelitian ini menggarisbawahi pentingnya OOTD sebagai strategi dalam membangun self-branding dan sebagai alat komunikasi visual yang efektif dalam pemasaran digital.
Fenomena ‘No Viral No Justice’: Dinamika Komunikasi dalam Mencari Keadilan pada Era Digital di Indonesia Ihsan, M. Fikri; Torong, Achmad Ofanny S; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5780

Abstract

This study aims to examine how the “No Viral No Justice” phenomenon influences legal proceedings in the digital era in Indonesia, specifically through agenda-setting and framing mechanisms on social media. Employing a qualitative approach, the research analyzes two cases: (1) the death of a young woman named Vina in Cirebon and (2) the assault of a bakery employee by George Sugama. Data collection methods include non-participant observation and content analysis of platforms such as Twitter and TikTok. Findings reveal that the intensity of user engagement, the role of influencers, and emotional narratives constructed on social media effectively prompt a faster response from law enforcement agencies. Conversely, this phenomenon also carries the risk of trial by social media and misinformation when fact verification is neglected. In conclusion, “No Viral, No Justice” can serve as a shortcut for victims with limited legal access; however, improved digital literacy and careful legal safeguards are necessary to maintain objectivity and professionalism in law enforcement.
Strategi Komunikasi Zakat Indonesia dalam Optimalisasi Layanan Ziswaf untuk Atasi Kemiskinan dan Pengangguran Yuda Prasetia Darma; Rahmanita Ginting; Muhammad Thariq
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2415

Abstract

This article or paper aims to analyze the communication strategy of the Indonesian Zakat Initiative as a philanthropic movement in optimizing ZISWAF donation services to alleviate poverty and unemployment in the city of Medan, as well as its supporting and inhibiting factors. This study uses Harold Lasswell's communication theory and a qualitative approach with a descriptive method. The subjects of the study are the Head of the North Sumatra Indonesia Zakat Initiative Program, the Person in Charge of the Program, and the Person in Charge of ZISWAF Services. The object of the research is the communication strategy of the Indonesian Zakat Initiative in optimizing ZISWAF donation services. Data collection techniques include interviews, observations, documentation, and data analysis through data reduction, data presentation, and conclusions drawn. This study shows that the Indonesian Zakat Initiative's communication strategy in ZISWAF services effectively reduces poverty and unemployment. The strategy involves social media, community campaigns, and institutional partnerships, as well as empowerment programs such as skills training. Supporting factors include the communicator's credibility, message relevance, and two-way feedback, while barriers include limited understanding, inappropriate media, low communicative understanding, cultural differences, and negative experiences.
Optimizing Customer Relationship Management Communication in Increasing Brand Awareness and Loyalty of Prestige Fixed and Mobile Customers at PT Telkomsel Medan Al Azmi, Hana; Ginting, Rahmanita; Thariq, Muhammad
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24528

Abstract

This study aims to analyze the optimization of Customer Relationship Management (CRM) communication in increasing brand awareness and customer loyalty at PT Telkomsel Medan and analyze its obstacles. The theory used in this study is the Human Relations Theory. The informants in this investigation are employees of PT Telkomsel Medan and prestige customers of PT Telkomsel Medan. The research method used is qualitative with data collection techniques through interviews and documentation. Data analysis is carried out through reduction, data presentation, conclusion drawing and to ensure the validity of the data using source triangulation. The results of the study show that PT Telkomsel Medan optimizes CRM communication, among others, taking advantage of every national and international momentum such as the Aquabike Event to introduce Telkomsel products, segment customers, provide rewards and loyalty to customers, provide MyTelkomsel applications that are useful to more easily reach customers, and collect customer data through the application Digital Smart Care (DSC) as well as employee performance evaluations every month. This approach not only increases brand awareness but also creates a harmonious and mutually beneficial relationship between the company and customers. PT Telkomsel Medan also experienced obstacles in the implementation of CRM activities, including in terms of technology, namely limited access  to the Digital Smart Care (DSC) application and human resources that arose due to miscommunication between PT Telkomsel Medan employees and customers.
Co-Authors Adawiyah, Sa'diyah El Ade Harahap Agus Hermanto Agustina, Armelia Aini Zahra Aisyah Putri, Aisyah Al Azmi, Hana Alan Bangun Siregar Aldifa, Fatwa Azan Amaliyah, Dinda Rezeki Anak Agung Gede Sugianthara Andini, Andi Tri Annisa Nur Rahmah Arifin Nur Budiono Arifin Saleh Arwansyah, OK Dedy Asih Astuti Asriati, Mona Audina, Rafika Bintang, Indah Arihta Chairunnisa Nasution Christian Vinti Parulian Panjaitan Dewi Kurniawati Dian Pina Angraini Diani Ayu Pratiwi Edy Suranta Edy Suranta F.M, Eva Fadhil Pahlevi Hidayat Fandhy, Arya Faustyna Faustyna Fauzi Akbar Ginting, Annisa Nabilah Br Gustan, Gustan Hanafiah, Raissa Adhwa Harahap, Ade Harahap, Jam’ah Hasibuan, Hendry Syahputra Hendra, Yan Hendry Syahputra Hasibuan Herawati, Ivo Humaizi Ihsan, M. Fikri Intan Permata Sari Irpan Nusir Iskandar Zulkarnain Ismail, Fauzan Jamilah, Jasmine Jonnedi Jonnedi Jonnedi, Jonnedi Khairani, Leylia Khairani, Mutiara Malshara Laila, Annisa Fitra Lusiana Andriani Lubis Lusiana Andriani Lubis Lutfi Basit Mauliza, Vivi Muhammad Fadli Muhammad Isya Nasution, Kevin Rasyid Sabili Nasution, Putri Adelina Nofri Affandi Novrizal, Baihaqi Septiansyah Nurhasanah Nasution, Nurhasanah Nurkhairani, Ade Pohan, Syafruddin Prabhaswara, Muhammad Prakoso Pranata, Deddy Prasyawan, Erick Pratiwi, Sri Priadi, Ribut Priadi, Ribut Purba, Ikhwan Azizi Rafika Audina Rahmat Utomo Ramadhan, Habibullah Ya Ramadhani, Fitra Ratih Dwi Indah R Raudhatul Jannah Rezki Aulia Riris Kusmiyati Rizky Amanda Putri Rudianto Rudianto Rudianto Rudianto Saleh, Arifin Sari, Futri Indah Simamora, Monojaya Simatupang, Widy Warni Sinaga, Roynanda Siregar, Alan Bangun Sitti Rachmawati Yahya Siyono Siyono Sri Pratiwi Sri Widari Sugiarno Sugiarno Suriana Suriana Sutryani, Dika Syafitri, Dhea Teria Sefty Ginting Thariq, Muhammad Thariq, Muhammad Torong, Achmad Ofanny S Tria Patrianti Utomo, Rahmat Wahyuningsih, Try Yolanda Harahap Yuda Prasetia Darma Yudha, Prawira Zahratu Shafa Pulungan