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All Journal Interaksi : Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Jurnal InterAct KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ETTISAL Journal of Communication JURNAL SIMBOLIKA: Research and Learning in Communication Study JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi Journal of Education, Humaniora and Social Sciences (JEHSS) Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial PERSPEKTIF Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Tabularasa: Jurnal Ilmiah Magister Psikologi Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Somasi (Sosial Humaniora Komunikasi) JURNAL STUDIA KOMUNIKA KomunikA Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Science and Technology (FJST) International Journal of Scientific Multidisciplinary Research (IJSMR)
Rahmanita Ginting
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Digital Marketing Communication Strategy for Wedding Organizers in Hastana DPW North Sumatra in Improving the Image and Sales of Wedding Organizers Herawati, Ivo; Ginting, Rahmanita; Faustyna, Faustyna
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2436

Abstract

This article or writing aims to find out how the digital marketing communication strategy in Hastana DPW SUMUT improves the image and sales of Wedding Organizers and to find out the inhibiting factors. This study uses a descriptive qualitative method to understand the communication strategy of HASTANA DPW SUMUT in improving the image of wedding organizers through Instagram. Data were obtained through interviews with the Head of HASTANA DPW SUMUT, social media observations, and documentation. Data analysis was carried out inductively, following the Miles and Huberman model, with triangulation to ensure validity. The results of this study indicate that the digital marketing strategy by the wedding organizer HASTANA DPW North Sumatra has succeeded in building a positive image, increasing sales, and expanding customer reach. Through social media and participation in wedding exhibitions, WO strengthens public trust and maintains customer loyalty. Focusing on transparency, quality, and understanding customs helps WO face challenges and strengthen its position in the wedding industry.
Representasi Video Iklan Layanan Masyarakat: "Stop Judi Online" Kejaksaan RI dalam Perspektif Psikologi Komunikasi Sinaga, Roynanda; Pranata, Deddy; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5783

Abstract

This study analyzes the representation of the public service advertisement video "Stop Online Gambling" by the Attorney General's Office of Indonesia from the perspective of communication psychology. The focus is on communication elements such as symbolism, narrative, color usage, and emotional expression used to deliver educational messages about the dangers of online gambling. Theoretical frameworks include fear appeal, social support, and linear narrative. Data were collected through observation and documentation and analyzed qualitatively using content analysis methods. The findings reveal that the video effectively conveys moral messages through a combination of strong symbolism, emotional approaches, and systematic narratives. Fear appeal creates a significant emotional impact, while social support is emphasized as a preventive measure against online gambling addiction. This study contributes to the development of more effective public communication strategies to address social issues in Indonesia.
Transformasi “Nongkrong” di Era Digital: Studi Kasus di Warkop Bandar Kupi Kota Medan Prabhaswara, Muhammad Prakoso; Gustan, Gustan; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5784

Abstract

This study aims to understand how the digital era has transformed the way people "Ngongkrong" at Warkop Bandar Kupi Kota Medan. In today's digital landscape, coffee shops, which were once social hubs for gathering and socializing, have evolved into more individualistic spaces where the use of gadgets and internet access dominates interactions. This research employs a survey method involving 50 respondents to analyze their visiting frequency, gadget usage, and communication preferences. The findings reveal that most visitors use their gadgets intensively while at the coffee shop, with 50% of respondents preferring digital activities over direct social interaction. However, face-to-face communication remains significant for 60% of respondents. Wi-Fi has become the main attraction for 70% of visitors, although 55% believe that gadget usage has reduced the essence of togetherness. In conclusion, while digital technology provides convenience and easy access to information, it also poses challenges to social interactions in coffee shops. To maintain a balance, coffee shop management can implement strategies such as organizing offline events or creating gadget-free zones to enhance meaningful social interactions.
OOTD Sebagai Bentuk Komunikasi Visual dalam Membangun Self Branding di Era Digital Sari, Futri Indah; Mauliza, Vivi; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5771

Abstract

Penelitian ini membahas peran OOTD (Outfit of the Day) sebagai bentuk komunikasi visual dalam membangun self-branding di era digital. Di dunia media sosial yang berkembang pesat, OOTD telah menjadi alat penting untuk mengekspresikan identitas diri dan memperkuat citra pribadi. Penelitian ini menggunakan metode kajian pustaka dengan mengumpulkan literatur terkait komunikasi visual, personal branding, dan penggunaan OOTD di platform digital. Hasil penelitian menunjukkan bahwa OOTD tidak hanya sekedar pakaian pilihan, tetapi juga berfungsi sebagai sarana untuk menyampaikan pesan visual yang sesuai dengan kepribadian dan nilai-nilai yang ingin ditonjolkan. Selain itu, OOTD memiliki dampak signifikan dalam interaksi antara individu atau merek dengan audiens, memperkuat hubungan emosional, dan meningkatkan keterlibatan pengikut melalui gaya hidup yang autentik dan konsisten. Penelitian ini menggarisbawahi pentingnya OOTD sebagai strategi dalam membangun self-branding dan sebagai alat komunikasi visual yang efektif dalam pemasaran digital.
Fenomena ‘No Viral No Justice’: Dinamika Komunikasi dalam Mencari Keadilan pada Era Digital di Indonesia Ihsan, M. Fikri; Torong, Achmad Ofanny S; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5780

Abstract

This study aims to examine how the “No Viral No Justice” phenomenon influences legal proceedings in the digital era in Indonesia, specifically through agenda-setting and framing mechanisms on social media. Employing a qualitative approach, the research analyzes two cases: (1) the death of a young woman named Vina in Cirebon and (2) the assault of a bakery employee by George Sugama. Data collection methods include non-participant observation and content analysis of platforms such as Twitter and TikTok. Findings reveal that the intensity of user engagement, the role of influencers, and emotional narratives constructed on social media effectively prompt a faster response from law enforcement agencies. Conversely, this phenomenon also carries the risk of trial by social media and misinformation when fact verification is neglected. In conclusion, “No Viral, No Justice” can serve as a shortcut for victims with limited legal access; however, improved digital literacy and careful legal safeguards are necessary to maintain objectivity and professionalism in law enforcement.
Strategi Komunikasi Zakat Indonesia dalam Optimalisasi Layanan Ziswaf untuk Atasi Kemiskinan dan Pengangguran Yuda Prasetia Darma; Rahmanita Ginting; Muhammad Thariq
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2415

Abstract

This article or paper aims to analyze the communication strategy of the Indonesian Zakat Initiative as a philanthropic movement in optimizing ZISWAF donation services to alleviate poverty and unemployment in the city of Medan, as well as its supporting and inhibiting factors. This study uses Harold Lasswell's communication theory and a qualitative approach with a descriptive method. The subjects of the study are the Head of the North Sumatra Indonesia Zakat Initiative Program, the Person in Charge of the Program, and the Person in Charge of ZISWAF Services. The object of the research is the communication strategy of the Indonesian Zakat Initiative in optimizing ZISWAF donation services. Data collection techniques include interviews, observations, documentation, and data analysis through data reduction, data presentation, and conclusions drawn. This study shows that the Indonesian Zakat Initiative's communication strategy in ZISWAF services effectively reduces poverty and unemployment. The strategy involves social media, community campaigns, and institutional partnerships, as well as empowerment programs such as skills training. Supporting factors include the communicator's credibility, message relevance, and two-way feedback, while barriers include limited understanding, inappropriate media, low communicative understanding, cultural differences, and negative experiences.
Optimizing Customer Relationship Management Communication in Increasing Brand Awareness and Loyalty of Prestige Fixed and Mobile Customers at PT Telkomsel Medan Al Azmi, Hana; Ginting, Rahmanita; Thariq, Muhammad
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24528

Abstract

This study aims to analyze the optimization of Customer Relationship Management (CRM) communication in increasing brand awareness and customer loyalty at PT Telkomsel Medan and analyze its obstacles. The theory used in this study is the Human Relations Theory. The informants in this investigation are employees of PT Telkomsel Medan and prestige customers of PT Telkomsel Medan. The research method used is qualitative with data collection techniques through interviews and documentation. Data analysis is carried out through reduction, data presentation, conclusion drawing and to ensure the validity of the data using source triangulation. The results of the study show that PT Telkomsel Medan optimizes CRM communication, among others, taking advantage of every national and international momentum such as the Aquabike Event to introduce Telkomsel products, segment customers, provide rewards and loyalty to customers, provide MyTelkomsel applications that are useful to more easily reach customers, and collect customer data through the application Digital Smart Care (DSC) as well as employee performance evaluations every month. This approach not only increases brand awareness but also creates a harmonious and mutually beneficial relationship between the company and customers. PT Telkomsel Medan also experienced obstacles in the implementation of CRM activities, including in terms of technology, namely limited access  to the Digital Smart Care (DSC) application and human resources that arose due to miscommunication between PT Telkomsel Medan employees and customers.
Menemukan Kenyamanan dalam Algoritma: Fenomena Curhat ke AI dalam Era Digital Nurkhairani, Ade; Arwansyah, OK Dedy; Ginting, Rahmanita
Tabularasa: Jurnal Ilmiah Magister Psikologi Vol 7, No 2 (2025): Tabularasa : Jurnal Ilmiah Magister Psikologi, Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/tabularasa.v7i2.5801

Abstract

Kemajuan teknologi digital, khususnya kecerdasan buatan (AI), telah mengubah cara manusia menjalin komunikasi interpersonal, salah satunya melalui fenomena curhat ke AI seperti ChatGPT. Penelitian ini bertujuan untuk memahami motivasi individu menggunakan AI sebagai tempat curhat, serta dampak psikologis dan sosial yang ditimbulkan dari interaksi tersebut. Menggunakan pendekatan kualitatif deskriptif dan metode studi kepustakaan, analisis difokuskan pada teori Kebutuhan Sosial Maslow dan teori Uses and Gratifications. Hasil kajian menunjukkan bahwa motivasi utama individu adalah kebutuhan akan dukungan emosional, perlindungan melalui anonimitas, serta kenyamanan dan aksesibilitas teknologi. Meskipun AI dapat membantu refleksi diri dan mengurangi kecemasan sosial, ketergantungan yang berlebihan berisiko menyebabkan isolasi dan menurunnya kualitas hubungan antarmanusia. Temuan ini menekankan pentingnya penggunaan AI secara seimbang, serta perlunya pengembangan teknologi yang lebih empatik dan etis. Penelitian ini memberikan kontribusi terhadap kajian komunikasi digital dan menawarkan pandangan kritis terhadap hubungan emosional antara manusia dan mesin.
ISLAMIC DA'WAH COMMUNICATION STRATEGY IN THE DIGITAL ERA: AN ANALYSIS OF THE UTILIZATION OF SOCIAL MEDIA TO SPREAD ISLAMIC VALUES Faustyna, Faustyna; Khairani, Leylia; Ginting, Rahmanita
Proceeding International Seminar of Islamic Studies INSIS 7 (February 2025)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3059/insis.v0i0.23637

Abstract

This study aims to analyze the communication strategy of Islamic da'wah in the digital era by utilizing social media as the main tool for spreading Islamic values. With rapid technological development, social media has become an effective platform for communicating religious messages to various levels of society, especially the younger generation. This research uses a qualitative approach with a case study method on several social media accounts that are active in conveying Islamic da'wah. The focus of the analysis includes content strategy, interaction with followers, and creative message packaging techniques to increase the audience's appeal and understanding of Islamic values. The results of the study show that effective da'wah communication strategies on social media include the use of attractive visuals, the use of easy-to-understand language, and two-way interaction with the audience through comments and question-and-answer sessions. In addition, collaboration with Muslim influencers has also been proven to expand the reach of messages. Although social media has great potential in spreading da'wah, there are challenges such as the risk of misinformation and negative comments that need to be faced wisely. This study concludes that a creative and adaptive approach in da'wah communication on social media can strengthen the dissemination of Islamic values and their relevance in the digital era. This research also provides recommendations for da'wah practitioners to develop communication strategies that are responsive to changes in digital trends
COUNSELOR INTERPERSONAL COMMUNICATION STRATEGY IN AN EFFORTS TO OVERCOME DEPENDENCE AND IMPROVE THE SUCCESS OF DRUG ABUSE PATIENTS AT THE BHAYANGKARA MEDAN DRUG ABUSE PREVENTION REHABILITATION INSTITUTION Ratih Dwi Indah R; Leylia Khairani; Rahmanita Ginting
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.622

Abstract

Drug abuse is a serious problem that affects the health and well-being of individuals. At the Bhayangkara Medan Drug Abuse Prevention Rehabilitation Institute, counselors' interpersonal communication strategies play an important role in the patient rehabilitation process. However, there have been few studies exploring the effectiveness of these strategies in overcoming addiction. This study aims to identify and analyze the interpersonal communication strategies used by counselors in overcoming addiction and increasing the success of drug abuse patient rehabilitation. How do the interpersonal communication strategies implemented by counselors affect the success of patient rehabilitation at the institution? Method This study used a qualitative approach with in-depth interview techniques with counselors and patients at the Bhayangkara Medan Drug Abuse Prevention Rehabilitation Institute. Data were analyzed thematically to identify patterns and relationships between communication strategies and rehabilitation outcomes. The results showed that counselors used communication strategies such as empathy, active listening, and building trusting relationships. These strategies have been shown to be effective in increasing patient engagement and reducing stigma, which in turn increases the success of rehabilitation. Appropriate interpersonal communication strategies are essential for the success of drug abuse patient rehabilitation. Further training is needed for counselors to improve their communication skills. In addition, institutions are also advised to conduct regular evaluations of the effectiveness of the communication strategies implemented.
Co-Authors Adawiyah, Sa'diyah El Ade Harahap Agus Hermanto Al Azmi, Hana Alan Bangun Siregar Anak Agung Gede Sugianthara Annisa Nur Rahmah Arifin Saleh Arwansyah, OK Dedy Asih Astuti Asriati, Mona Audina, Rafika Christian Vinti Parulian Panjaitan Dewi Kurniawati Edy Suranta Edy Suranta Fadhil Pahlevi Hidayat Faustyna Faustyna Fauzi Akbar Gustan, Gustan Harahap, Ade Harahap, Jam’ah Hasibuan, Hendry Syahputra Hendra, Yan Hendry Syahputra Hasibuan Herawati, Ivo Humaizi Ihsan, M. Fikri Intan Permata Sari Irpan Nusir Iskandar Zulkarnain Ismail, Fauzan Jonnedi Jonnedi Jonnedi, Jonnedi Khairani, Leylia Lusiana Andriani Lubis Lusiana Andriani Lubis Lutfi Basit Mauliza, Vivi Muhammad Fadli Muhammad Isya Nofri Affandi Nurhasanah Nasution, Nurhasanah Nurkhairani, Ade Pohan, Syafruddin Prabhaswara, Muhammad Prakoso Pranata, Deddy Pratiwi, Sri Priadi, Ribut Priadi, Ribut Rafika Audina Rahmat Utomo Ratih Dwi Indah R Rezki Aulia Riris Kusmiyati Rizky Amanda Putri Rudianto Rudianto Rudianto Rudianto Saleh, Arifin Sari, Futri Indah Simamora, Monojaya Sinaga, Roynanda Siregar, Alan Bangun Sri Pratiwi Sri Widari Sugiarno Sugiarno Teria Sefty Ginting Thariq, Muhammad Thariq, Muhammad Torong, Achmad Ofanny S Tria Patrianti Utomo, Rahmat Wahyuningsih, Try Yan Hendra Yolanda Harahap Yuda Prasetia Darma