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Predicting Online Advertisement Avoidance for the Google Ads System Selected Antecedents and Outcome Said, Laila Refiana; Adinata, Muhammad Hendardi
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1290

Abstract

Indonesia is the third-largest country that utilizes ad-blockers, despite online advertising there expanding quickly. In addition to consumers generally viewing internet use as common. This study aimed to examine how prior bad experiences and perceived goal impediments affect online advertisement avoidance. Students who used the internet the most during the Covid-19 pandemic in 2021 were chosen as research participants. The F-test demonstrated that perceived aim hindrance, advertisement clutter, and prior terrible experience all impacted advertisement avoidance simultaneously using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique. The results are anticipated to guide marketing professionals and businesses in choosing how to develop and arrange adverts that are precisely on target without upsetting internet users. The results of this study should help policymakers assess how to create a welcoming and secure online environment.
MANAJEMEN PENGEMBANGAN WISATA: ANALISIS ANTESEDEN MINAT BERKUNJUNG Said, Laila Refiana; Azizah, Fathia
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 12 No. 3 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v12i3.313

Abstract

Pariwisata memegang peranan penting dalam perekonomian Indonesia, menyumbang 4,1% terhadap Produk Domestik Bruto (PDB) pada tahun 2022, dengan pendapatan devisa yang meningkat signifikan. Kalimantan Selatan, dengan kekayaan budaya dan alamnya, memiliki potensi besar dalam sektor ini, namun tantangan seperti aksesibilitas dan pengembangan komunitas ramah lingkungan perlu diatasi untuk memaksimalkan manfaatnya. Murung Batu Laba di Kabupaten Banjar adalah salah satu destinasi yang menjanjikan namun mengalami masalah aksesibilitas, terutama saat musim hujan. Penelitian ini bertujuan untuk mengkaji peran pemerintah, kendala perjalanan, dan pengaruh influencer media sosial terhadap minat wisatawan dengan citra destinasi sebagai variabel mediasi. Menggunakan metode mixed method, penelitian ini menggabungkan analisis kuantitatif dan kualitatif. Analisis kualitatif mendeskripsikan potensi kawasan dan strategi pengembangannya, sementara analisis kuantitatif menginvestigasi hubungan antar variabel penelitian. Pengumpulan kuantitatif data dilakukan melalui kuesioner yang disebarkan kepada 180 responden pengguna Instagram dan TikTok. Hasil penelitian menunjukkan bahwa peran pemerintah dan influencer media sosial memiliki pengaruh positif terhadap minat berkunjung, sedangkan kendala perjalanan berpengaruh negatif. Citra destinasi juga berperan signifikan dalam meningkatkan minat kunjungan. Temuan ini menegaskan pentingnya strategi pengembangan yang efektif dan pemanfaatan media sosial untuk mempromosikan destinasi serta memperbaiki aksesibilitas untuk menarik lebih banyak wisatawan.
The Effect of Corporate Governance, Regulatory Compliance, and Company Size on Enterprise Risk Management of Kalimantan Regional Development Banks Darmansyah, Darmansyah; Said, Laila Refiana; Swandari, Fifi
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2938

Abstract

This study analyzes the effect of corporate governance, regulatory compliance, and company size on enterprise risk management. The subject of this study is regional banking companies located in the Kalimantan using data during 2014-2023. The results of the data test show that corporate governance, regulatory compliance, and company size affect the risk management of a company. The findings of this study support the importance of developing good governance and complying with applicable procedures in implementing more effective risk management. In addition, the larger a company, the more of focus on risk management to become more effective organization.
Exploring Research Trends in the Indonesian Archipelago’s New National Capital Hamjen, Hilarion; Said, Laila Refiana
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2767

Abstract

The Indonesian Government announced the relocation of the National Capital from Jakarta to East Kalimantan Province in 2019. The term ‘Capital of the Archipelago ' or Ibu Kota Nusantara (IKN) was approved as the name of the new capital of the Republic of Indonesia. This study conducted visualization and bibliometric analysis using VOSviewer 1.6.20 from 100 scientific articles with the keyword "Ibu Kota Nusantara" collected from Google Scholar. The frequency of article titles relevant to IKN in 2022 was greater than in 2023. In the comparison of titles with the term IKN in 2022, there were 22 articles; in 2023, there were 15 articles, so the difference was 22/15 or 1.467. Following the 12 images of IKN, there were five images related to some scientific articles that have been published, including those related to innovation and technology where IKN was imaged as a smart city, sustainable capital, environmentally friendly, green city, and greening. However, seven images need attention for the following research topics: renewable, legal, cultural, user-friendly road, unique, city of change, and solutions for equality. This study helps provide insight as a basis for further research on various innovative themes related to IKN.
Co-Branding Strategy in Cross-Industry Business: A Case of Mobile Games and Food Products Collaboration on Indonesian Mobile Games Players Sagita, Refina Dara Nur; Said, Laila Refiana
Journal of Entrepreneurship and Business Vol. 5 No. 3 (2024): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i3.6538

Abstract

Purpose: This study discusses the cross-industry co-branding strategy of PUBG (Player Unknown's Battle Grounds) Mobile x Indomie products by analyzing the influence of self-congruity and brand fit variables on co-branding and its impact on brand equity and purchase intention carried out on mobile game players in Indonesia. Method: This study used quantitative research methods with the population of Indonesian mobile game players. The study used purposive sampling with a sample of 180 respondents. Data was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3.0 software. Result: The results of this study prove that co-branding is influenced by brands that have more value and appeal and are influenced by brand combinations that match both symbolic and functional effects. Co-branding with a combination of brands with an equivalent level of equity shares the benefits of co-branding equally, so co-branding with a combination of high and low-equity brands is believed to influence brand equity significantly. Good co-branding will provide a positive evaluation of a brand to encourage consumer purchase intention.
Technology and Innovation Transformation Toward Food Security Resilience: A Systematic Literature Review of Global Agricultural Strategies in the Digital Era Usmiati; Said, Laila Refiana; Rifani, Ahmad; Huda, Nuril; Fitriansyah, Ricky
Journal of Scientific Insights Vol. 2 No. 3 (2025): June
Publisher : Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jsi.v2i3.374

Abstract

Technological transformation and innovation are strategically important in increasing food security, particularly through integrating digital marketing approaches in the global agribusiness system. As the digital era develops, agricultural marketing strategies focus on product distribution and include value creation, information technology adaptation, and digital consumer engagement. This study aims to systematically review the global literature on technology-based agricultural strategies that support food security. This article uses the Systematic Literature Review (SLR) approach to identify key trends, dominant theories, and research gaps in integrating marketing strategies and technological innovation in digital agriculture. The study results show that the relationship between technological transformation, marketing innovation, and food security is still not widely discussed in a single conceptual framework. Therefore, this study offers a theoretical contribution in the form of strengthening the perspective of digital agromarketing that supports the food system's resilience through technology optimization. The practical implications are directing stakeholders in the public and private sectors to formulate data-driven and collaborative marketing strategies to address food security challenges sustainably in the digital age.
Systematic Review: Empowerment of Pregnant Women Through "My Plate" (“Isi Piringku”) Education in Stunting Prevention and Nutritional Status Improvement Across the Life Cycle Basit, Abdul; Said , Laila Refiana
Journal of Scientific Insights Vol. 2 No. 3 (2025): June
Publisher : Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jsi.v2i3.382

Abstract

Stunting remains a critical public health issue with long-term effects on children's physical and cognitive development. Although the 2024 Indonesian Nutrition Status Survey (SSGI) reported a national stunting prevalence decline to 19.8%, disparities persist, notably in South Kalimantan at 22.9%, surpassing the WHO threshold. Nutritional education for pregnant women through the "My Plate" ("Isi Piringku") initiative is considered a strategic intervention, yet its effectiveness has not been comprehensively reviewed. This study aims to evaluate the effectiveness of "My Plate"-based nutritional education in preventing stunting and improving nutritional outcomes across the life cycle. A Systematic Literature Review was conducted using the PRISMA method, sourcing articles from PubMed, ScienceDirect, DOAJ, and Google Scholar. Inclusion criteria included peer-reviewed articles published between 2015 and 2025 with relevant topics. Data were analyzed using a narrative-thematic synthesis. Most studies employed quantitative experimental or quasi-experimental designs. Nutritional education emerged as the predominant intervention (62.5%), surpassing supplementation and other nutrition-sensitive strategies. "My Plate" education demonstrated positive effects on pregnant women’s nutritional knowledge, attitudes, and practices, and contributed to lowering stunting risk. Key challenges identified included low nutritional literacy, limited food access, and economic constraints. Involvement of husbands and families enhanced behavioral change in dietary practices. In conclusion, "My Plate"-based nutritional education effectively empowers pregnant women to prevent stunting, aligning with Sustainable Development Goals (SDG) 2 (Zero Hunger) and 3 (Good Health and Well-being) by improving maternal and child nutrition and supporting sustainable health outcomes.
Between Job Demands and Work Engagement: Considering the Mediating Role of Work-Life Balance and Perceived Organizational Support Alisa, Rezki Noor; Said, Laila Refiana
Jurnal Ilmiah Ilmu Administrasi Publik Vol 15, No 1 (2025)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v15i1.75903

Abstract

This study examines the effect of job demands on work engagement by considering the mediating roles of work-life balance and perceived organizational support (POS) among employees at the Audit Board of Indonesia (BPK) Representative Office in South Kalimantan Province. Using a quantitative approach and census method, 125 respondents participated in this survey. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) via SmartPLS. The findings reveal that job demands, POS, and work-life balance all have a significant effect on work engagement. However, work-life balance and POS do not mediate the relationship between job demands and work engagement. These results suggest that employees respond directly to job demands in a highly professional and demanding work environment, such as BPK, by enhancing their engagement without relying heavily on work-life balance or organizational support.
The effect of work environment, compensation, career development, leadership, and workload on job satisfaction with work motivation as an intervening variable Nugroho, Sukmo Hadi; Said, Meldasari; Said, Laila Refiana
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.2826

Abstract

Purpose: This study aimed to analyze the influence of work environment, compensation, career development, leadership, and workload (as independent variables) on employee job satisfaction (as the dependent variable) in the healthcare sector, particularly in hospitals. Additionally, this study aimed to test the significant influence of work motivation (as an intervening variable) on the relationship between these variables. Research Methodology: The research method used was a quantitative method with an explanatory research approach, utilizing Structural Equation Modeling (SEM) and SMART-PLS. Results: The results of this study indicate that all independent variables show a significant positive relationship with the dependent variable, except for the workload variable, which shows a significant negative relationship. The influence of the relationships between variables is expressed in terms of Effect Size. The variables most directly influencing Work Motivation are Compensation with an Effect Size of 0.787, and Career Advancement with an Effect Size of 0.769. Work Motivation, as an intervening variable, was also found to significantly influence the relationship between the independent variables (Work Environment, Compensation, Career Advancement, Leadership, Workload) and the dependent variable (Job Satisfaction). Conclusions: The study found that all independent variables significantly affected job satisfaction both directly and indirectly through work motivation, with compensation and career advancement having the strongest effects, while excessive workload negatively impacted motivation and satisfaction. Limitations: This study was limited to a single private hospital in Jakarta, which may affect the generalizability of the findings to other healthcare institutions or regions. Contribution: This study provides useful recommendations for hospital management to enhance employee motivation and job satisfaction.
The Effect of Promotion, Reference Group, Brand Reputation and Motivation on the Decision to Choose a High School of Administrative Science in Southern Kalimantan with Electronic Word of Mouth (E-Wom) as an Intervening Variable Asmawatiy, Cici; Said, Laila Refiana; khariry, Mukhlan
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11554

Abstract

With Electronic Word of Mouth (Z) acting as an intervening variable, this study attempts to examine the impacts of promotion (X1), reference group (X2), brand reputation (X3), and motivation (X4) on the decision to pick (Y) the College of Administrative Sciences in South Kalimantan. Students from private universities in South Kalimantan, such as STIA Bina Banua Banjarmasin, Amuntai, and Tabalong, participate in the study. The sample size is 477, and the population is made up of 5,536 enrolled students from 2017 to 2021. Through the use of Structural Equation Modeling (SEM) and Path Analysis via Smart-PLS, the study comes to the conclusion that e-WoM is greatly impacted by motivation, brand reputation, and promotion, while e-WoM and reference groups have an impact on decision-making.