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PENGARUH PROGRAM PELATIHAN DAN PENGEMBANGAN TERHADAP KINERJA KARYAWAN PADA PT. BANK CENTRAL ASIA, TBK (Studi Pada Frontliner Bakti BCA KCU Banjarmasin) Elaine Tjeng; Laila Refiana Said; Wimby Wandary
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 3 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.765 KB) | DOI: 10.20527/jwm.v1i3.183

Abstract

This study aims to identify and analyze the effect of the training program ( X1 ) and program development ( X2 ) as independent variables either partially or simultaneously on employee performance ( Y ) as the dependent variable in the PT . Bank Central Asia Tbk ( BCA KCU Banjarmasin ) . Methods This study used a questionnaire with 65 Frontliner Bakti BCA KCU Banjarmasin as the sample . Measurement variables using Likert Scale technique with 6 levels of approval . To determine the effect of variables X1 and X2 to Y used multiple linear regression statistical techniques and fatherly significance testing using the F test and t-test using SPSS . The results of this study concluded that the partial of the two independent variables , only the training programs that have a significant influence on employee performance . No significant effect of the two independent variables simultaneously to variable employee performance
EFFECTIVENESS AND EFFICIENCY IN A HURRIED WORLD: ONLINE CUSTOMERS KNOW WHAT THEY WANT Laila Refiana Said; Noraina Noraina
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i1.27817

Abstract

Despite many studies on online purchasing decisions, e-marketing mix elements tend to be based solely on literature, regardless of what antecedents are appropriate for the target sample of research. Selecting research variables by salient factors determination method leads to several hypotheses about e-marketing mix elements that influence purchase decisions in one of the largest marketplaces in Indonesia, i.e., Shopee.co.id. The current study is expected to answer which elements in the e-marketing mix most determine purchase decisions in the digital era that demand the effectiveness and efficiency of resources. The total respondents were 150 university students. Structural Equation Modeling was utilized to analyze the data. Results showed that e-marketing mix elements that significantly influence purchasing decisions were e-process and e-price. The findings show that the most important online shopping factors were processing speed (time effectiveness) and lower product prices (cost efficiency). E-promotion did not significantly affect the purchase decision since online shopping has become a daily routine activity, especially since the Covid-19 pandemic in early 2020. Keywords: effectiveness, efficiency, e-marketing mix, marketplace, purchase decision
Program Kemitraan Masyarakat (PKM) Tentang Kerajinan Tas Purun Hias Kerjasama Dengan Desa Wisata Kampung Purun Fifi Swandari; Laila Refiana Said; Gusti Rina Fariany
Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul) Vol 2, No 4 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ilung.v2i4.7764

Abstract

Abstract The objectives of this Community Partnership Program or PKM activity are as follows: (a) participants are able to decorate Purun bags, (b) participants understand how to market decorative Purun bag crafts and (c) participants earn additional income by making these crafts. This goal is sought to be achieved with the method of training and lectures. Its implementation through several stages of activity. Phase 1 activities were held on Friday, 19 August 2022. Phase 2 was held on Saturday, 24 September 2022. Stage 1 consisted of decorating purun bags while stage 2 consisted of making furing and continuing to decorate bags. Phase 3 was carried out on Saturday, 26 November 2022. Phase 3 activities were filled with: (a) promotional lectures using social media, in this case using Facebook, (b) announcement of winner bags. The plan is that after the service will continue to produce 20 purun ornamental bags. The service team will also accompany promotions to IG community leaders, as well as accompany participants to sell through local e-catalogs. This activity can be considered successful because of the following indicators: (a) participants' knowledge increases, (b) participants are able to decorate purun bags, (c) there are participants who have succeeded in selling their work and (d) requests for plain bags to decorate themselves until the report this is still ongoing. This activity was also published in the B Post/Tribune News and uploaded on You Tube Keywords: purun decorative bag; marketing via facebook; endorse community leaders; local e-catalog.
The Influence of Motivation on the Decision to Choose a Collage of Administrative Sciences in South Kalimantan Using Electronic Word of Mouth (EWOM) as an Intervening Variable Cici Asmawatiy; Laila Refiana Said
International Journal of Business and Applied Economics Vol. 2 No. 4 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i4.4747

Abstract

Electronic Word of Mouth (EWOM) is formed from the opinions of a consumer, potential customer, and former customer. This study aims to analyze the effect of Motivation on the decision to choose a high school of administrative science in South Kalimantan, with electronic word of Mouth as an intervening variable. This study used a quantitative research approach, with the object of research being students of High Schools majoring in Administrative Sciences in South Kalimantan, namely STIA Bina Banua Banjarmasin, Amuntai, and Tabalong. The analytical method uses Structural Equation Modeling and offers Path analysis capabilities. The path analysis used in this research is Partial Least Squares (PLS), using Smartpls. The results of the study show that Motivation has a significant effect on Electronic Word of Mouth (e-WoM). Electronic Word of Mouth (e-WoM) influences Voting Decisions.
Climate Change's Effect on Wetland Micro, Small, and Medium-Sized Enterprises (MSMEs') Marketing in South Kalimantan Yeni Susanty; Laila Refiana Said; Akhmad Supriyanto; Minarti Limantara
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the impact of climate change on the marketing of Micro, Small and Medium Enterprises (MSMEs) operating in the wetlands of South Kalimantan. Using a qualitative approach, the aim is to understand how the phenomenon of climate change affects the marketing aspects of MSMEs in the wetland areas of South Kalimantan. Data was collected through in-depth interviews and observations involving MSME actors and environmental experts. The research results found that climate change has an influence on wetland MSMEs in South Kalimantan, especially in terms of production and marketing strategies. Climate change can also reduce productivity and increase production costs, thereby impacting product prices and availability on the market. This research provides recommendations for policy makers to support MSMEs in facing climate change through inclusive and sustainable policies
The Effect of Corporate Governance, Regulatory Compliance, and Company Size on Enterprise Risk Management of Kalimantan Regional Development Banks Darmansyah, Darmansyah; Said, Laila Refiana; Swandari, Fifi
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2938

Abstract

This study analyzes the effect of corporate governance, regulatory compliance, and company size on enterprise risk management. The subject of this study is regional banking companies located in the Kalimantan using data during 2014-2023. The results of the data test show that corporate governance, regulatory compliance, and company size affect the risk management of a company. The findings of this study support the importance of developing good governance and complying with applicable procedures in implementing more effective risk management. In addition, the larger a company, the more of focus on risk management to become more effective organization.
Exploring Research Trends in the Indonesian Archipelago’s New National Capital Hamjen, Hilarion; Said, Laila Refiana
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2767

Abstract

The Indonesian Government announced the relocation of the National Capital from Jakarta to East Kalimantan Province in 2019. The term ‘Capital of the Archipelago ' or Ibu Kota Nusantara (IKN) was approved as the name of the new capital of the Republic of Indonesia. This study conducted visualization and bibliometric analysis using VOSviewer 1.6.20 from 100 scientific articles with the keyword "Ibu Kota Nusantara" collected from Google Scholar. The frequency of article titles relevant to IKN in 2022 was greater than in 2023. In the comparison of titles with the term IKN in 2022, there were 22 articles; in 2023, there were 15 articles, so the difference was 22/15 or 1.467. Following the 12 images of IKN, there were five images related to some scientific articles that have been published, including those related to innovation and technology where IKN was imaged as a smart city, sustainable capital, environmentally friendly, green city, and greening. However, seven images need attention for the following research topics: renewable, legal, cultural, user-friendly road, unique, city of change, and solutions for equality. This study helps provide insight as a basis for further research on various innovative themes related to IKN.
Predicting Online Advertisement Avoidance for the Google Ads System Selected Antecedents and Outcome Said, Laila Refiana; Adinata, Muhammad Hendardi
Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1290

Abstract

Indonesia is the third-largest country that utilizes ad-blockers, despite online advertising there expanding quickly. In addition to consumers generally viewing internet use as common. This study aimed to examine how prior bad experiences and perceived goal impediments affect online advertisement avoidance. Students who used the internet the most during the Covid-19 pandemic in 2021 were chosen as research participants. The F-test demonstrated that perceived aim hindrance, advertisement clutter, and prior terrible experience all impacted advertisement avoidance simultaneously using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique. The results are anticipated to guide marketing professionals and businesses in choosing how to develop and arrange adverts that are precisely on target without upsetting internet users. The results of this study should help policymakers assess how to create a welcoming and secure online environment.
Influence of The Role of Government, Travel Barriers and Social Media Influencers on Visiting Interests With Destination Image as A Mediating Variable Study on Murung Batu Laba Tourism Visitors, Banjar Regency Azizah, Fathia; Said, Laila Refiana
Journal of Entrepreneurship and Business Vol. 5 No. 2 (2024): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i2.6521

Abstract

Purpose: The purpose of this study was to investigate the impact of government role, travel barriers, and social media influencers on tourists' desire to visit Murung Batu Laba via the medium of destination image. Method: This study used quantitative research methods. A number of statistically significant connections were found between the dependent variables (destination image, social media influencers, government participation, and travel barriers) and the independent variables (interest in visiting the site). Both the destination's reputation and the attention of prospective tourists were directly impacted by social media influencers, according to the data. In contrast, travel limitations have the reverse impact on tourism and the destination's reputation, whereas government participation boosts both. Result: The results showed that destination image mediates the relationship between social media influencers and interest in visiting, as well as between travel hurdles and desire in visiting. This highlights the significance of the destination's image in attracting prospective tourists by mediating the attention of other elements.
Keberlanjutan UMKM Berdasarkan Potensi Risiko Dan Perlakuan Risiko Di Daerah Lahan Basah Kota Banjarmasin Sufi Jikrillah; Laila Refiana Said; Fifi Swandari; Riza Firdaus; Widyarfendhi Widyarfendhi; M Ziyad
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 3 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i3.326

Abstract

Tujuan dari penelitian ini adalah untuk penentuan potensi risiko dalam kondisi ketidakpastian, melakukan penilaian terhadap risiko yang kemungkinan muncul dan melakukan analisa perlakuan strategi yang akan dilakukan oleh UMKM dalam menangani ataupun mengelola risiko tersebut. Metode penelitian dilakukan sesuai dengan proses manajemen risiko (ISO 31000:2018) yaitu identifikasi potensi risiko, analisis risiko, evaluasi risiko dan perlakuan risiko, sehingga UMKM dapat berdaya saing baik dipasar dalam negeri maupun pasar luar negeri. UMKM yang menjadi obyek penelitian adalah UMKM dengan jenis usaha yang berbeda berbeda yaitu UMKM pengrajin Purun, UMKM pengrajin Ketupat dan UMKM pengrajin Sasirangan. Pada penelitian ini menggunakan Sampling Sensus yaitu metode penarikan sampel bila semua anggota populasi dijadikan sebagai sampel adalah sebanyak 50 UMKM yang berada di pesisir sungai Martapura di Kota Banjarmasin. Hasil penelitian risiko permodalan, risiko pemasaran dan risiko hukum termasuk dalam kategori Unacceptable (merah), yaitu perlakuan risiko harus segera dilakukan walaupun biaya mahal karena menyangkut kelangsungan perusahaan sehinga risiko permodalan, risiko pemasaran dan risiko hukum menjadi fokus utama. Risiko produksi masuk dalam kategori Issue (Kuning) maka perlakuan risiko perlu dilakukan agar risiko tersebut menjadi minimal sedangkan risiko sumber daya manusia masuk kategori Acceptable (hijau tua) maka risiko dianggap kecil dan perlakuan risiko tidak diperlukan