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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) FINANCIAL : JURNAL AKUNTANSI JURNAL MUTIARA MANAJEMEN Jurnal Ekonomi
Mery Lani Purba
Universitas Sari Mutiara Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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PENGARUH INOVASI PRODUK DAN PEMASARAN MEDIA SOSIAL TERHADAP KEUNGGULAN BERSAING PADA LIM’S CAFE KISARAN Elizabeth Haloho; Mery Lani Purba; Idahwati Idahwati
JURNAL MUTIARA MANAJEMEN Vol 5 No 1 (2020): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v5i1.1332

Abstract

Penelitian ini bertujuan untuk (1) mengetahui dan menganalisis produk inovasi berpengaruh positif signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran (2) mengetahui dan menganalisis pemasaran media sosial berpengaruh positif signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran, dan (3) mengetahui dan menganalisis produk inovasi dan pemasaran media sosialberpengaruh positif dan signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran. Metode penelitian yang digunakan adalah kuantitatif deskriptif. Populasi pada penelitan ini adalah pelanggan pada Lim’s Cafe Kisaran yang berjumlah 185 orang. Jumlah sampel pada penelitian ini 65 orang. Teknik pengambilan sampel yang digunakan purposive sampling. Analisis data menggunakan Analisis Regresi. Hasil penelitian menunjukkan (1) produk inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing dengan thitung 4,927 > ttabel 1,998 p-value 0,000 < 0,05, (2) pemasaran media sosial berpengaruh positif signifikan terhadap keunggulan bersaing dengan 2,897 > ttabel 1,998 p-value 0,005< 0,05, (3) produk inovasi dan pemasaran media sosial berpengaruh positif dan signifikan secara simultan terhadap keunggulan bersaing dengan Fhitung 26,906>Ftabel 3,15p-value 0,000 < 0,05.
THE EFFECT OF QUANTITY AND QUALITY OF VARIETY PRODUCTS AND SERVICE ADVANTAGES ON STUDENTS' SAVE ATTRACTION Mery Lani Purba; Rika Meihayani Ginting; Tia Novira Sucipto
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Intense business competition in the banking sector requires banks to have strategies and a variety of services. Students are important customers for banking. The aim of this research is to find out the effect of the quantity of product types, service quality, on students' interest in saving at PT. BPR Pijer Podi Kekelengen. The research method is quantitative. Data collection techniques by filling out a questionnaire. Sampling using the incidental method, namely a sampling technique based on coincidence, coincidentally meeting directly with students who are customers of PT. BPR Pijer Podi Kekelengen. The number of respondents was 81 students. Data analysis with validity test, reliability test, normality test, heteroscedasticity test, linear regression analysis, coefficient of determination test, f test and t test. The results of the study show that the quantity of product types has a positive and significant effect on customers' interest in saving, in this case students, to save with significant value, while the quality of service has a positive and significant effect on students' interest in saving. Thus, the quantity and quality of product variety and service excellence have an effect on students' interest in saving.
Co-Authors Desianto Harefa Elisabet Tambunan Ginting, Rika Mei Hayani Glory Simarmata Idahwati M.Si Jesica Jesica Lydia Sari Ayu Purwoko, Agus Rika Meihayani Ginting Tia Novira Sucipto