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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Insight Management Journal Ilomata International Journal of Management Jurnal Dharma Bhakti Ekuitas Interdisciplinary Social Studies Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Inspirasi Binsis dan Manajemen Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal of Sustainable Community Service IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi
Siska Ernawati Fatimah
Universitas Swadaya Gunung Jati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Community Service in an Effort to Introduce Indonesian Accounting System to Thai Students Acep Komara; Moh. Yudi Mahadianto; Agung Yulianto; Siti Nur Hadiyati; Siska Ernawati Fatimah; Prattana Srisuk; Marlon Rael Astillero
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i2.930

Abstract

Accounting is a science that has its own unique features, where every country applies accounting principles in accordance with standardized international norms. Accounting plays an important role for countries as it can be considered the language of business, revealing the financial performance of enterprises. The diversity in accounting applications across nations inspired our interest in exploring the differences between Indonesian and Thai accounting practices through community service involving lecturers and students from Thai Global Business Administration Technological College Thailand (TGBC Thailand). This international community service initiative included six lecturers from Indonesia, five lecturers from TGBC, and 15 students, at TGBC. The purpose of this international community service was to educate participants about and introduce accounting practices applied in both Indonesia and Thailand. This activity is expected to provide additional insights and applications of new knowledge in the field of accounting.
Repurchase Intention in Digital Transportation Services: Storytelling and Emotional Attachment Rahel Syalomitha Amabel; Siska Ernawati Fatimah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3624

Abstract

Purpose: This study examines the effects of storytelling and emotional attachment on users’ intention to reuse Gojek services in Cirebon, using a quantitative approach with 240 respondents selected through purposive sampling. Design/methodology/approach: The study uses Partial Least Squares–based Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 to analyze data. Findings: Both storytelling and emotional attachment influence the intention to reuse the service, with emotional attachment being the strongest factor. Storytelling increases user interest by engaging them through narratives. Research limitations/implications: The study is limited to Gojek users in Cirebon, and future research should consider other platforms and regions for broader insights. Practical implications: The findings suggest that storytelling and emotional attachment are key strategies for enhancing user loyalty and encouraging repeat usage of digital services. Originality/value: This study provides valuable insights into the role of emotional attachment and storytelling in increasing repurchase intention. Paper type: Research paper
How Technology Readiness and Entrepreneurial Orientation Shape MSME Marketing Performance in Cirebon City, Indonesia Siska Ernawati Fatimah; Badrudin Hadibrata
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2271

Abstract

Many MSMEs now rely on digital technology in their everyday marketing activities, especially to reach customers and promote their products more efficiently. Using digital media, businesses can reach customers more easily, introduce products, and keep in touch with buyers. However, not all MSMEs get better marketing results from using technology. A main reason is that many businesses are not ready to use technology well in their work. While many studies have examined digital adoption and the entrepreneurial mindset, few have examined how readiness to adopt technology affects marketing success in MSMEs. This study examines how technology readiness and an entrepreneurial mindset impact marketing outcomes. It also examines whether an entrepreneurial mindset alters the effect of technology readiness on marketing success. The study collected data from 180 MSME owners and managers in Cirebon City, Indonesia. Participants were selected deliberately, and information was collected through questionnaires. The data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results show that being ready to adopt technology is strongly linked to better marketing results. Having an entrepreneurial mindset also helps marketing success. However, the idea that an entrepreneurial mindset changes the effect of technology readiness was not supported. This means that being ready to use technology directly improves marketing results, regardless of entrepreneurial mindset. The findings show that digital marketing success in MSMEs depends heavily on how ready businesses are to use technology in their operations and decision-making.
Co-Authors Aang Curatman Acep Komara Acep Komara Acep Komara Agung Yulianto Agung Yulianto Alysha Prameswari Nurmalitasari Anshori, Asroful Adim Aoliyah Firasati Asti Hidayati Asti Hidayati, Asti Astillero, Marlon Rael Ayu Sulastri Azzahra, Nadhira Badrudin Hadibrata Dera Eka Safitri Dhenisa Dewi Sulaeman Dien Noviany Rahmatika Dien Noviany Rahmatika Dita Septiani Elsya Tri Hasanah Fahrezi Rachmayandi Farizha Dwi Kartika Gaung Al Faris Hadyati, Siti Nur Hana Rizky Fadhil Hanna Nurhaliza Herdinadiatin, Lis Tatin Holik, Asep Epriana Nur Ida Rosnidah Irul Juliar Rahman Khusnul Khotimah Khotimah Komara , Acep Lameina Revasanda Lis Tatin Herdinadiatin M. Yudi Mahadianto Mahadianto, M. Yudi Mardiyani Mardiyani Marlon Rael Astillero Maulana Aditya Alfian Noor Maulana Iqbal N Maulany, Soesanty Mila Widia Putri Moh Yudi Mahadianto Moh. A’ip Saepul Rohman Nadhira Azzahra Nadhira Azzhara Nadila Tri Natasya Nindi kusnaedi Noveria Susijawati Nudya Layalia Oktavani, Icha Dinda Lestari Prattana Srisuk Purdianto, Ario Rahel Syalomitha Amabel Rahmadi Rahmadi Ratih Hurriyati Riza Ardy Saputra Rizky Aditya Wirayudha Saha, Sanchita Sanchita Saha Santoso, Sindi Puji Sihol Marito br Siagian Siti Maryam Siti Nur Hadiyati Siti Nur Hadiyati Soesanty Maulany Soesanty Maulany Srisuk, Prattana Suci Adella Fatmawati Sulistiowati, Lisa Harry Sulistiyowati, Lisa Harry Sulistiyowati, Lisa Harry Suzana, Anna Trinanda, Vega Umiyaroh Widiya Sahfitri Yusuf Yusuf