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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Mantik Journal of Enterprise and Development (JED) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Insight Management Journal Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal Dharma Bhakti Ekuitas Interdisciplinary Social Studies PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Inspirasi Binsis dan Manajemen Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal of Sustainable Community Service IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi
Siska Ernawati Fatimah
Universitas Swadaya Gunung Jati
Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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TURTLE CONSERVATION CAMPAIGN AS A TOURIST ATTRACTION FOR BALI Lisa Harry Sulistiyowati; Siska Ernawati Fatimah; Acep Komara; M. Yudi Mahadianto; Sanchita Saha; Dien Noviany Rahmatika
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i2.572

Abstract

Most sea turtle species around the world are threatened with extinction. The threat of sea turtle extinction is largely caused by humans for consumption, souvenirs, trade, medicine and religious activities as well as for commercial purposes such as the sale of eggs, meat and shells. This human behavior is threatening sea turtle populations. Preventing the decline of these threatened sea turtle populations requires changes in human behavior that are educated through conservation campaigns. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 25 participants consisting of 10 students and 15 lecturers. Sea turtle conservation is one of the community's efforts to preserve the environment and sea turtle habitat for the survival of sea turtles
PENGGUNAAN MEDIA PROMOSI DIGITAL GUNA MENINGKATKAN PENJUALAN ALIYAH CAKE Siska Ernawati Fatimah; Ario Purdianto; Aoliyah Firasati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.637

Abstract

The economic instability following the pandemic has had an impact on small businesses, including Micro, Small, and Medium Enterprises (MSMEs), which have experienced a decline in income and even bankruptcy. Therefore, strategies are needed for MSMEs to survive and develop their businesses. One of the MSMEs in Cirebon City affected by Covid-19 is Aliyah Cake, a snack business that offers various snacks with unique flavors and shapes. The business has faced challenges in its promotional efforts, resulting in a decrease in sales. The objective of this MSME program is to provide education and assistance in digital promotion, with the hope of increasing sales and the number of customers. The empowerment activities for MSMEs will be carried out for a period of 2 months, from November 2021 to December 2021. The results obtained after implementing the program show that Aliyah Cake is now able to independently conduct digital promotions by creating attractive photos or videos, which have generated visually appealing content that attracts buyers.
PELATIHAN PENERAPAN INOVASI DIGITAL DAN SERTIFIKASI HALAL PADA PELAKU UMKM KOTA CIREBON Anna Suzana; Lisa Harry Sulistiowati; Siska Ernawati Fatimah
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i1.639

Abstract

The community service aims to provide comprehensive training and mentoring in obtaining halal certification and mastering information technology to MSMEs located in the city of Cirebon. The activity was attended by 30 MSMEs and lasted for one day at the Faculty of Economics and Business, Universitas Swadaya Gunung Jati. Through this activity, the importance of understanding the procedures for halal certification registration and optimizing the use of innovative technology for MSMEs is emphasized. The results of this community service activity include increasing awareness among MSMEs about the importance of implementing halal certification in their business operations. They are also encouraged to actively register their business units in the halal certification process with LPPOM MUI, thus enhancing the credibility and competitiveness of their products in the market. In addition, through information technology training, MSMEs are able to utilize technological innovations on various social media platforms to expand their market reach. Therefore, this community service is not only aimed at improving the overall quality of MSME products, but also empowering them through understanding and mastery of halal certification procedures and the use of relevant information technology in the context of modern business.
PELATIHAN PENERAPAN LAPORAN KEUANGAN BERBASIS STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO KECIL DAN MENENGAH (SAK EMKM) DAN PEMASARAN DIGITAL PADA UMKM OLAHAN LIMBAH KULIT IKAN DI KOTA CIREBON Ida Rosnidah; Siska Ernawati Fatimah; Siti Nur Hadyati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.640

Abstract

The production of AJT fish skin crackers, known as "krupuk kulit ikan cucut AJT," is carried out in the city of Cirebon. These crackers are available for tourists who visit the area. While the AJT fish skin crackers already have attractive packaging that appeals to consumers, their marketing is currently limited to the Cirebon area and relies on exhibitions, personal connections, and manual promotions. The product's promotion has not been maximized, thus requiring assistance in digital marketing. Additionally, the AJT fish skin crackers have not been able to create financial reports. The current financial management solely relies on the owner's memory and small notes. Therefore, it is crucial to provide assistance in creating financial reports based on the EMKM accounting standards. The community service assistance conducted by the Faculty of Economics and Business at UGJ, involving a team of professors and students, has been successful. As a result, the owners and employees of the AJT fish skin crackers are now capable of creating financial reports based on EMKM accounting standards and utilizing social media for digital marketing to enhance sales and market share.
Community Service in an Effort to Introduce Indonesian Accounting System to Thai Students Acep Komara; Moh. Yudi Mahadianto; Agung Yulianto; Siti Nur Hadiyati; Siska Ernawati Fatimah; Prattana Srisuk; Marlon Rael Astillero
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i2.930

Abstract

Accounting is a science that has its own unique features, where every country applies accounting principles in accordance with standardized international norms. Accounting plays an important role for countries as it can be considered the language of business, revealing the financial performance of enterprises. The diversity in accounting applications across nations inspired our interest in exploring the differences between Indonesian and Thai accounting practices through community service involving lecturers and students from Thai Global Business Administration Technological College Thailand (TGBC Thailand). This international community service initiative included six lecturers from Indonesia, five lecturers from TGBC, and 15 students, at TGBC. The purpose of this international community service was to educate participants about and introduce accounting practices applied in both Indonesia and Thailand. This activity is expected to provide additional insights and applications of new knowledge in the field of accounting.
Repurchase Intention in Digital Transportation Services: Storytelling and Emotional Attachment Rahel Syalomitha Amabel; Siska Ernawati Fatimah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3624

Abstract

Purpose: This study examines the effects of storytelling and emotional attachment on users’ intention to reuse Gojek services in Cirebon, using a quantitative approach with 240 respondents selected through purposive sampling. Design/methodology/approach: The study uses Partial Least Squares–based Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 to analyze data. Findings: Both storytelling and emotional attachment influence the intention to reuse the service, with emotional attachment being the strongest factor. Storytelling increases user interest by engaging them through narratives. Research limitations/implications: The study is limited to Gojek users in Cirebon, and future research should consider other platforms and regions for broader insights. Practical implications: The findings suggest that storytelling and emotional attachment are key strategies for enhancing user loyalty and encouraging repeat usage of digital services. Originality/value: This study provides valuable insights into the role of emotional attachment and storytelling in increasing repurchase intention. Paper type: Research paper
Vlog Quality, Engagement Level, and Purchase Intention: Analysis of Information Value Mediation in Digital Marketing Dera Tamaharani; Siska Ernawati Fatimah
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16218

Abstract

This study aims to analyze the influence of vlog quality and engagement level on purchase intention, as well as to examine the role of information value as a mediating variable in this relationship within the local cosmetic industry. A quantitative approach with an explanatory research design was employed. Purposive sampling was used to involve 190 respondents from Generation Z and Millennials who watch Hanasui videos. Data were collected using a Likert-scale questionnaire distributed online in Cirebon City. Structural analysis was conducted using PLS-SEM with SmartPLS. The findings indicate that vlog quality does not directly influence purchase intention; however, information value and engagement level are the two primary factors that significantly influence purchase intention. These findings emphasize that, to encourage consumers to make purchases, video content must present valuable and relevant information. This study adopts a content marketing approach for local cosmetic SMEs, which can drive digital economic growth, enabling companies to increase sales and strengthen brand competitiveness in the social media market through data accuracy and building emotional bonds with consumers. The novelty of this research lies in the use of information value as a mediating variable that bridges vlog quality and engagement level with purchase intention. This study offers a new contribution: vlog quality and engagement levels, when combined with high-quality information, influence purchase intention, particularly among Generation Z and Millennials.
Augmented Reality, Customer Experience, and Repurchase Intention in the Cosmetic Products: Exploring the Mediating Role of Customer Satisfaction Zahra Fakhiratunisa; Fadia Stevani; Siska Ernawati Fatimah
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025): May - August
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13213

Abstract

Purpose: This study investigates the mediating role of customer satisfaction (CS) in the relationship between augmented reality (AR), customer experience (CE), and repurchase intention (RI).Method: Data were collected from 399 Gen Z cosmetic consumers in Cirebon City through Likert-scale questionnaires. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used for analysis.Result: This study revealed that all hypotheses were supported. It found that AR positively influences CS, CE significantly impacts CS, and both AR and CE directly affect RI. Additionally, CS was shown to mediate the effects of both AR and CE on RI.Practical Implications for Economic Growth and Development: The findings offer valuable insights for the cosmetics and digital marketing sectors. Integrating AR features can enhance shopping experiences, reduce product-related uncertainty, and increase consumer confidence. Improved customer experience leads to higher satisfaction and loyalty, driving repeat purchases. These outcomes can help businesses lower customer acquisition costs, foster innovation in digital technologies, and strengthen market competitiveness—contributing to job creation and broader economic development in both retail and tech industries.Originality/Value: This study contributes a novel perspective by focusing on Gen Z and cosmetic products. This study also integrates AR and customer experience within a unified research model.
Penguatan Legalitas untuk Mendorong Formalisasi UMKM Pemula Siska Ernawati Fatimah; Soesanty Maulany; Rawi Rawi
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2026): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v5i2.2116

Abstract

This community service activity aims to strengthen the foundation of Sooyur Salad's MSME business in Bandorasawetan Village, Cilimus District, Kuningan Regency, through legal assistance as a key prerequisite for increasing credibility and expanding market access. Sooyur Salad is a healthy culinary business with growth potential, but it still faces obstacles in understanding and managing legal documents such as the Business Identification Number (NIB), Home Industry Food (P-IRT), and preparations for halal certification. The assistance programme was implemented in stages through needs identification, dissemination of legal requirements, assistance in filling out and submitting documents, and assistance in the legal issuance process. The implementation method used a participatory approach that actively involved partners, with students as field assistants and the community service team as facilitators who provided guidance, supervision, and document verification. The results of the activity show that the partners successfully obtained NIB and P-IRT and halal certification. The legalities obtained have a direct impact in the form of increased consumer confidence, the opening of wider marketing opportunities, and the readiness of businesses to collaborate with modern markets and participate in government guidance programmes. Overall, this legal assistance is effective in helping healthy culinary MSMEs build a stronger, legal, and sustainable business foundation.
The influence of hybrid personal interaction and authentic content on customer emotional connection at bt batik trusmi cirebon Pandu Pramudya Raka Pratama; Siska Ernawati Fatimah
Jurnal Mantik Vol. 10 No. 1 (2026): May : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i1.7140

Abstract

This research sought to examine the influence of Hybrid Personal Interaction and Authentic Content on Customer Emotional Connection at BT Batik Trusmi Cirebon. The increasing integration of offline and digital channels has shifted customer interactions toward a hybrid experience, requiring firms to manage both service encounters and content authenticity simultaneously to maintain psychological bonds. A quantitative method utilizing a causal design was employed, involving 180 respondents selected via purposive sampling who had experienced both physical store visits and digital interactions. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings showed that the model had strong explanatory power, with an R2 value of 0.687, meaning that Hybrid Personal Interaction and Authentic Content jointly explained 68.7% of the variance in Emotional Connection. Hybrid Personal Interaction demonstrated a powerful and noteworthy beneficial impact on Emotional Connection (b = 0.792, p < 0.05), making it the dominant predictor. Meanwhile, Authentic Content also had a positive and significant effect (b = 0.094, p < 0.05), although its contribution was relatively smaller. These findings suggested that emotional connections in heritage retail are primarily driven by responsive and empathetic service interactions across hybrid channels, while authentic content strengthens cultural value. This research adds to the relationship marketing literature by incorporating hybridity and authenticity in an omnichannel context
Co-Authors Aang Curatman Acep Komara Acep Komara Agung Yulianto Agung Yulianto Alysha Prameswari Nurmalitasari Anna Suzana Anshori, Asroful Adim Aoliyah Firasati Aoliyah Firasati Ario Purdianto Asti Hidayati Asti Hidayati, Asti Astillero, Marlon Rael Ayu Sulastri Azzahra, Nadhira Badrudin Hadibrata Dera Eka Safitri Dera Tamaharani Dhenisa Dewi Sulaeman Dien Noviany Rahmatika Dien Noviany Rahmatika Dita Septiani Elis Nur Haliza Elsya Tri Hasanah Fadia Stevani Fahrezi Rachmayandi Farizha Dwi Kartika Gaung Al Faris Hadyati, Siti Nur Hana Rizky Fadhil Hanna Nurhaliza Herdinadiatin, Lis Tatin Holik, Asep Epriana Nur Ida Rosnidah Irul Juliar Rahman Khusnul Khotimah Khotimah Komara , Acep Lameina Revasanda Lis Tatin Herdinadiatin Lisa Harry Sulistiowati M. Yudi Mahadianto Mahadianto, M. Yudi Mardiyani Mardiyani Marlon Rael Astillero Maulana Aditya Alfian Noor Maulana Iqbal N Maulany, Soesanty Mila Widia Putri Moh Yudi Mahadianto Moh. A’ip Saepul Rohman Muhamad Reza Mubarok Muhammad Azriel Akbar Muhammad Inzaghi Ramadhan Nadhira Azzahra Nadhira Azzhara Nadila Tri Natasya Nindi kusnaedi Noveria Susijawati Nudya Layalia Oktavani, Icha Dinda Lestari Pandu Pramudya Raka Pratama Prattana Srisuk Prattana Srisuk Rahel Syalomitha Amabel Rahmadi Rahmadi Ratih Hurriyati Rawi Riza Ardy Saputra Rizky Aditya Wirayudha Saha, Sanchita Sanchita Saha Santoso, Sindi Puji Sihol Marito br Siagian Siti Maryam Siti Nur Hadiyati Siti Nur Hadiyati Siti Nur Hadyati Soesanty Maulany Soesanty Maulany Soesanty Maulany Srisuk, Prattana Suci Adella Fatmawati Sulistiowati, Lisa Harry Sulistiyowati, Lisa Harry Sulistiyowati, Lisa Harry Suzana, Anna Trinanda, Vega Umiyaroh Vera Rachmania Widiya Sahfitri Yusuf Yusuf Zahra Fakhiratunisa