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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Insight Management Journal Ilomata International Journal of Management Jurnal Dharma Bhakti Ekuitas Interdisciplinary Social Studies Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Inspirasi Binsis dan Manajemen Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal of Sustainable Community Service IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi
Siska Ernawati Fatimah
Universitas Swadaya Gunung Jati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Enhancing Customer Satisfaction Through AI Chatbots and Electronic Service Quality Suci Adella Fatmawati; Siska Ernawati Fatimah
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1107

Abstract

The growth of the e-commerce platform has stimulated the utilisation of the digital-based technology as the means of enhancing the service and customer satisfaction. It seeks to explore the relationship between the quality of e-services and AI chatbots to determine customer satisfaction in e-commerce websites Cirebon City. This is a quantitative study in which 200 representatives aged 15-40 years were used to gather data by using a structured questionnaire. Structural Equation Modeling Partial Least Squares (SmartPLS) is employed as the technique of data analysis. The outcome is that the electronic service quality will be more influential with the coefficient of 0.553, and AI chatbots will have a positive influence with the path coefficient of 0.296. The R² obtained is 0.613, which is a result that the quality of AI chatbots and electronic services can explain 61.3 percent of the changes in the customer satisfaction. These results demonstrate that the electronic service quality is the dominant factor when it wants to raising the level of customer satisfaction and that chatbots based on artificial intelligence can improve the user experience provided in case of the interaction with the e-commerce websites.
The Role of Flash Sales and Joy of Missing Out (JOMO) in Shaping Impulsive Buying Behavior of E-Commerce Consumers in Cirebon City Lameina Revasanda; Siska Ernawati Fatimah
Journal Research of Social Science, Economics, and Management Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i12.1496

Abstract

Customers are now more exposed to time-based advertising tactics due to the rapid development of e-commerce and digital payment systems, which can exacerbate impulsive buying. This study uses the Stimulus-Response (S-R) theoretical framework to investigate how flash sales and the Joy of Missing Out (JOMO) influence impulsive buying among e-commerce customers in Cirebon City. While JOMO is an internal psychological stimulus that influences consumer reactions, flash sales are considered an external advertising stimulus. This study uses a quantitative methodology, collecting data through an online survey of 180 participants. The data was analyzed using Structural Equation Modeling with Partial Least Squares (SEMPLS). The results show that limited-time promotions increase emotional arousal and purchase urgency, as flash sales have a beneficial and significant impact on impulsive purchases. Conversely, impulsive purchase is negatively impacted by JOMO (Joy of Missing Out), suggesting that increased psychological awareness and self-control reduce the propensity for impulsive purchasing. Concurrently, impulsive purchasing is strongly influenced by flash sales and JOMO, underscoring the interaction between internal psychological control and external advertising pressure. The significance of digital marketing strategies that consider both customer psychological control and promotion intensity. In the context of a cashless digital economy, this study advances the use of stimulus-response theory to explain impulsive purchasing behavior.
Social Commerce and Impulsive Buying Behavior Among Digital Native Consumers in Indonesia Yusuf Yusuf; Siska Ernawati Fatimah
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.294

Abstract

Background: The development of social media is now used not only for communication but also as a shopping platform that is increasingly interactive and live. This condition makes it easier for individuals to be tempted into spontaneous shopping behavior. Objective: This study aims to examine the effect of social commerce on impulsive buying behavior among digital native consumers in Indonesia. Methods: A quantitative survey approach was employed, involving 180 digital native respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using simple linear regression. Results: The findings show that social commerce has a positive and significant influence on impulsive buying behavior, with a regression coefficient of 0.563 and a significance value of 0.000 (p < 0.05). The R² value of 0.352 indicates that approximately 35.2% of impulsive buying behavior can be explained by social commerce. Thus, the more frequently and intensely individuals interact within social commerce environments, the more likely they are to engage in impulsive purchasing. Conclusion: These findings provide practical guidance for digital marketers in developing effective social commerce strategies and underscore the importance of consumer awareness in managing impulsive buying tendencies in the digital era.
Pengaruh Brand Experience dan Self-Brand Connection dalam Mempertahankan Brand Loyalty Konsumen AQUA di Masa Krisis Kepercayaan Widiya Sahfitri; Siska Ernawati Fatimah
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 4 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni- Juli 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i4.8605

Abstract

Krisis kepercayaan publik terhadap transparansi sumber daya air menjadi tantangan strategis bagi pemimpin pasar industri air minum dalam kemasan karena berpotensi melemahkan loyalitas konsumen. Penelitian ini bertujuan untuk menguji pengaruh brand experience terhadap brand loyalty melalui self-brand connection pada konsumen AQUA di Cirebon. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan purposive sampling, dan 220 jawaban responden dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap brand loyalty (β = 0,835; p < 0,001) dan self-brand connection (β = 0,776; p < 0,001). Self-brand connection juga berpengaruh positif terhadap brand loyalty (β = 0,479; p < 0,001) serta memediasi hubungan brand experience dan brand loyalty (indirect effect β = 0,372; p < 0,001). Model mampu menjelaskan 78,6% varians brand loyalty (R² = 0,786), sehingga memiliki daya jelas yang kuat. Kebaruan penelitian ini terletak pada pembuktian bahwa koneksi psikologis berbasis identitas diri menjadi mekanisme penting dalam mempertahankan loyalitas pada pasar Fast-Moving Consumer Goods (FMCG) di tengah isu krisis kepercayaan.
Technology Adoption Readiness as A Mediating Mechanism Between Omnichannel Strategy, Digital Competence and MSME Marketing Performance in Indonesia Siska Ernawati Fatimah; Ratih Hurriyati; Soesanty Maulany
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.450

Abstract

Background: The rapid development of digital technology has significantly transformed consumer purchasing behavior. Customers increasingly expect seamless experiences across both online and offline channels, creating new challenges for micro, small, and medium sized enterprises (MSMEs) in managing integrated marketing systems. In this context, MSMEs' ability to adopt and use digital technologies becomes an important factor in improving marketing performance. Purpose: This study examines the role of technology adoption readiness as a mediating mechanism between omnichannel strategy, digital competence, and MSME marketing performance in Indonesia.Design/methodology/approach: A quantitative research approach was employed using survey data collected from 180 MSME owners in Cirebon City, West Java, Indonesia, who operate at least two marketing channels. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate both the measurement model and the structural relationship among variables.Findings/Results: Results indicate that omnichannel strategy and digital competence significantly enhance technology adoption readiness. Furthermore, technology adoption readiness has a significant positive effect on marketing performance. The structural model explains 88.3% of the variance in marketing performance (R²=0.883), indicating strong predictive capability. The mediation analysis shows that technology adoption readiness fully mediates the relationship between omnichannel strategy, digital competence, and marketing performance.Conclusion: These findings suggest that MSME marketing performance can be improved not only through channel integration and digital skills but also through strong technological readiness that supports digital transformation.Originality/value (State of the art): This study contributes to the Technology Organization Environment (TOE) framework by highlighting the mediating role of technology adoption readiness in linking strategic orientation and digital capability to marketing performance in the MSME context.  Keywords:  technology adoption readiness, omnichannel strategy, digital competence, MSMEs, marketing performance
The Role Of Influencer Credibility And Content Authenticity On Consumer Purchase Intention For Skintific Product Nudya Layalia; Siska Ernawati Fatimah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17437

Abstract

In the digital era, social media has become a key platform influencing consumer purchase decisions, particularly through influencer marketing. However, the effectiveness of influencer credibility and content authenticity in shaping purchase intention remains a critical issue. This study aims to evaluate the role of influencer credibility and content authenticity on consumer purchase intention for Skintific products in the Cirebon area. The research employs a quantitative approach using Structural Equation Modeling (SEM). Data were collected through an online survey using a Likert scale, involving 240 respondents selected through purposive sampling. The findings indicate that both influencer credibility and content authenticity significantly influence purchase intention, with content authenticity showing a stronger effect. Additionally, the interaction between these variables significantly contributes to shaping consumer purchase behavior. This study provides insights into digital marketing strategies by emphasizing the importance of influencer trustworthiness and authentic content in influencing consumer decisions.
The Influence of Marketing Content and Brand Image on Vespa Coffee (KOPVES) Purchase Decisions Riza Ardy Saputra; Siska Ernawati Fatimah
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.803

Abstract

This study was conducted to analyze "The Influence of Marketing Content and Brand Image on Purchasing Decisions of Vespa Cirebon Coffee." In this study, the author used a questionnaire method as a data collection method and used multiple linear regression as a data analysis method. The research conducted showed that there is a simultaneous positive and quite significant influence that can influence buyers' decisions in choosing a product through marketing content and positive brand image.
The Influence of Marketing Content and Brand Image on Vespa Coffee (KOPVES) Purchase Decisions Riza Ardy Saputra; Siska Ernawati Fatimah
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.803

Abstract

This study was conducted to analyze "The Influence of Marketing Content and Brand Image on Purchasing Decisions of Vespa Cirebon Coffee." In this study, the author used a questionnaire method as a data collection method and used multiple linear regression as a data analysis method. The research conducted showed that there is a simultaneous positive and quite significant influence that can influence buyers' decisions in choosing a product through marketing content and positive brand image.
The Influence of Social Media Marketing on Purchase Intention through Customer Experience Maulana Iqbal N; Siska Ernawati Fatimah
Indonesian Journal of Business Analytics Vol. 6 No. 3 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i3.16501

Abstract

With customer experience serving as a mediating variable, this study attempts to investigate how social media marketing affects purchase intention among Indonesian marketplace users. A survey with 150 respondents was used in a quantitative manner. PLS-SEM was used to analyse the data obtained from a questionnaire given to active users in 2025. The results show that customer experience and purchase intention are greatly and favourably impacted by social media marketing. Additionally, purchase intention is significantly positively impacted by customer experience, which also partially mediates the link. These findings emphasize the necessity of delivering positive customer experiences to enhance marketing effectiveness.
TURTLE CONSERVATION CAMPAIGN AS A TOURIST ATTRACTION FOR BALI Lisa Harry Sulistiyowati; Siska Ernawati Fatimah; Acep Komara; M. Yudi Mahadianto; Sanchita Saha; Dien Noviany Rahmatika
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i2.572

Abstract

Most sea turtle species around the world are threatened with extinction. The threat of sea turtle extinction is largely caused by humans for consumption, souvenirs, trade, medicine and religious activities as well as for commercial purposes such as the sale of eggs, meat and shells. This human behavior is threatening sea turtle populations. Preventing the decline of these threatened sea turtle populations requires changes in human behavior that are educated through conservation campaigns. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 25 participants consisting of 10 students and 15 lecturers. Sea turtle conservation is one of the community's efforts to preserve the environment and sea turtle habitat for the survival of sea turtles
Co-Authors Aang Curatman Acep Komara Acep Komara Acep Komara Agung Yulianto Agung Yulianto Alysha Prameswari Nurmalitasari Anshori, Asroful Adim Aoliyah Firasati Asti Hidayati Asti Hidayati, Asti Astillero, Marlon Rael Ayu Sulastri Azzahra, Nadhira Badrudin Hadibrata Dera Eka Safitri Dhenisa Dewi Sulaeman Dien Noviany Rahmatika Dien Noviany Rahmatika Dita Septiani Elsya Tri Hasanah Fahrezi Rachmayandi Farizha Dwi Kartika Gaung Al Faris Hadyati, Siti Nur Hana Rizky Fadhil Hanna Nurhaliza Herdinadiatin, Lis Tatin Holik, Asep Epriana Nur Ida Rosnidah Irul Juliar Rahman Khusnul Khotimah Khotimah Komara , Acep Lameina Revasanda Lis Tatin Herdinadiatin M. Yudi Mahadianto Mahadianto, M. Yudi Mardiyani Mardiyani Marlon Rael Astillero Maulana Aditya Alfian Noor Maulana Iqbal N Maulany, Soesanty Mila Widia Putri Moh Yudi Mahadianto Moh. A’ip Saepul Rohman Nadhira Azzahra Nadhira Azzhara Nadila Tri Natasya Nindi kusnaedi Noveria Susijawati Nudya Layalia Oktavani, Icha Dinda Lestari Prattana Srisuk Purdianto, Ario Rahel Syalomitha Amabel Rahmadi Rahmadi Ratih Hurriyati Riza Ardy Saputra Rizky Aditya Wirayudha Saha, Sanchita Sanchita Saha Santoso, Sindi Puji Sihol Marito br Siagian Siti Maryam Siti Nur Hadiyati Siti Nur Hadiyati Soesanty Maulany Soesanty Maulany Srisuk, Prattana Suci Adella Fatmawati Sulistiowati, Lisa Harry Sulistiyowati, Lisa Harry Sulistiyowati, Lisa Harry Suzana, Anna Trinanda, Vega Umiyaroh Widiya Sahfitri Yusuf Yusuf