Claim Missing Document
Check
Articles

Found 29 Documents
Search

Preserving Batik Trusmi’s image: Public relations strategies in Cirebon’s heritage Anwar, Rully Khairul; Lusiana, Elnovani; Khadijah, Ute Lies Siti; Kusmayadi, Ika Merdekawati
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49613

Abstract

Background: Batik, as an Indonesian art form, has not only evolved but also adapted to present needs while maintaning its cultural roots. Moreover, the current surge in batik sales brings both benefits and challenges for artisans. Purpose: The study examines public relations strategies aimed at enhancing Batik’s image, promoting cultural heritage, and supporting the local economy. Methods: This study employed the social constructivism approach to gain insight into the cultural heritage of Trusmi Batik. The research methodology encompassed the use of observation, interviews, and documentation as techniques to thoroughly comprehend the subject matter. Results: Trusmi Village, renowned for its distinctive batik art, has transformed into a popular shopping center and tourist hotspot. The batik industry seeks to boost household income and capitalize on its proximity to transportation routes. This expansion has not only generated new employment opportunities but has also inspired ventures beyond the field. Additionally, government support and the role of social media in corporate communications have played crucial roles in contributing to the success of Trusmi. Conclusion: The batik industry in Trusmi has brought about a transformation in the region, providing job opportunities and fostering economic prosperity for entrepreneurs and the overall economy. Government investments in branding and the role of social media have played significant roles in contributing to its growth. Additionally, community efforts have resulted in economic benefits, population growth, and advantages in terms of tourism. Implications: The growth of the Trusmi Batik industry holds significant implications, highlighting the significance of promoting cultural heritage and storytelling. Furthermore, it contributes to economic progress, social cohesion, and community ties. Government assistance is paramount in ensuring the enduring sustainability and expansion of the sector.
Communication Experience of Patients with Chronic Kidney Failure Surviving Hemodialysis and Continous Ambulatory Peritoneal Dialysis (CAPD) Faisal Reza; Eko Retno Wulandari; Risa Nurisani; Ika Merdekawati Kusmayadi
ArtComm Vol 2 No 1 (2019): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.746 KB) | DOI: 10.37278/artcomm.v2i1.161

Abstract

Penyakit gagal ginjal kronik di dunia saat ini mengalami peningkatan dan menjadi masalahkesehatan serius. Pengalaman pasien gagal ginjal kronik setelah menjalani terapi hemodialisis atauCAPD sangat bermanfaat bagi masyarakat. Tujuan penelitian ini yaitu untuk:(1) Mengetahuikomunikasi dan pengalaman pasien gagal ginjal kronik setelah mereka divonis sebagai penderitagagal ginjal kronik.; (2) Mengetahui kondisi kesehatan pasien gagal ginjal kronik setelah merekadivonis sebagai penderita gagal ginjal kronik. Metode penelitian dengan menggunakan penelitiankaulitatif pendekatan fenomenologi. Berdasarkan penelitian diperoleh bahwa pengalaman pasiengagal ginjal kronik antara lain terapi rutin yang harus dilakukan adalah hemodialisis atau CAPD ,aktivitas sehari-hari yang bisa dilakukan terbatas, pola makan dibatasi, pengaruh penyakit padaprofesi pekerjaan menghambat, keterbukaan penyakit pada lingkungan sekitar tertutup. Sedangkankondisi kesehatan pasien gagal ginjal kronik mengalami penurunan yang drastis dibandingkandengan ketika masih sehat. Pasien gagal ginjal kronik dengan terapi CAPD memiliki kondisikesehatan yang lebih baik jika dibandingkan dengan pasien terapi hemodialisis.
Objektivitas pemberitaan kebakaran hutan dan lahan di Kalimantan pada betahita.id dan kanalkalimantan.com Rahmatika, Chaerunnisa; Fadilah, Efi; Kusmayadi, Ika Merdekawati
Comdent: Communication Student Journal Vol 2, No 1 (2024): Mei 2024 - Oktober 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i1.56914

Abstract

Latar belakang: Media massa memiliki fungsi sebagai penyedia informasi bagi publik, baik pembaca, pendengar, maupun pemirsa. Dalam konteks kebakaran hutan dan lahan (Karhutla), peran media massa dalam menginformasikan dan mengedukasi masyarakat melalui pemberitaan menjadi sangat krusial. Hal ini dikarenakan media dapat berfungsi sebagai sumber informasi utama terkait peristiwa dan perkembangan karhutla, secara psikologis membangkitkan rasa kemanusiaan publik, dan bahkan menjadi mediator dalam penyaluran bantuan bencana. Kendati demikian, kompleksitas isu karhutla seringkali menghadirkan tantangan tersendiri bagi media massa. Tujuan: enelitian ini bertujuan untuk melihat tingkat objektivitas pemberitaan kebakaran hutan dan lahan di Kalimantan pada media betahita.id dan kanalkalimantan.com. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode analisis isi. Objek penelitian terdiri dari 39 sampel berita mengenai kebakaran hutan dan lahan di Kalimantan periode Juni – Oktober 2023, yang diukur menggunakan konsep Objektivitas Westerståhl yang terdiri dari aspek kebenaran, relevansi, keberimbangan, serta netralitas. Hasil: Penelitian menunjukkan tingkat objektivitas media betahita.id dan kanalkalimantan.com masuk ke dalam kategori tinggi dengan nilai masing-masing media sebesar 63,3% untuk betahita.id dan 70,8% untuk kanalkalimantan.com. Dalam menerapkan objektivitas, kedua media memenuhi aspek kebenaran, relevansi dan netralitas dengan baik. Sementara pada aspek keberimbangan, kedua media sama-sama belum memenuhi aspek tersebut dikarenakan pemberitaan yang dipublikasikan cenderung menampilkan satu sisi dan satu sudut pandang saja.
Aspek Sosial Selective Exposure dalam Pemberitaan Gempa Bumi Sumedang di Instagram @Inimahsumedang Rahmani, Aykaputri Amalia; Mulyani, Henny Sri; Kusmayadi, Ika Merdekawati
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4958

Abstract

National media typically adopt disaster journalism when reporting on disasters. However, local media increasingly highlight these issues due to their high news value in terms of proximity. Advances in technology and societal changes have made people more selective about the information they consume, particularly on social media, including disaster-related news that impacts many lives. This study aims to describe the selective exposure behavior of high school students in Sumedang Regency toward news about the Sumedang earthquake on Instagram @Inimahsumedang, focusing on social aspects such as emotional support, informational support, and social norms. A quantitative descriptive approach was employed, utilizing descriptive statistical analysis, including median, mode, minimum, and maximum values. Additionally, the study examines differences in news selection behavior between male and female high school students in Sumedang Regency using an independent T-test (two-tailed). The findings reveal that social aspects influence individuals' selective exposure to news about the Sumedang earthquake on Instagram @Inimahsumedang. However, the T-test suggesting no significant differences in news selection behavior between male and female students regarding the social aspects of the issue.
Feminist narratives in Indian digital television: A discourse analysis of Scoop Verma, Amit; Kusmayadi, Ika Merdekawati; Arbani, Mochamad
ProTVF Vol 9, No 1 (2025): March 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v9i1.59404

Abstract

Background: The portrayal of women in media often perpetuates gender disparities, limiting their participation and the impact of their issues. This study addresses the gap in understanding how journalism practices, particularly in India, navigate these challenges, using the web series Scoop as a lens to explore feminist realities within the media industry. Purpose: This study aims to dive into how the Scoop series displays women and feminist ideas through the lens of the feminist theories of Laura Mulvey. Methods: This study employs a qualitative discourse analysis approach and looks closely at the narrative, character development, and cinematic écriture of the series. Results: It reveals that the series has a different point of view from traditional stereotypes; Jagruthi Pathak, as the female lead, is portrayed as a versatile and strong character facing challenges in a male-dominated journalism world. It also exposes how journalism commonly feminizes labor, emphasizing the mix of gender, power, and professionalism. Conclusion: This study concludes by noting that Scoop has pushed feminist stories in Indian media, providing us with a leveled look at females in journalism while handling deep-rooted gender biases. This study also accentuates how essential comprehensive storytelling is for promoting gender equality and its challenge in patriarchal norms. It also makes room for more diversification and allows media representation. Implications: This research advocates for more women to participate in media production and storytelling, stressing needing narratives that shake up societal norms and inspire real change.
Pelatihan Jurnalisme Warga Untuk Membangun Kemampuan Reportase Risiko Kebencanaan Pada Relawan Peduli Bencana Lembang Kusmayadi, Ika Merdekawati; Rosfiantika, Evi; Aunillah, Rinda; Mahameruaji, Jimi Narotama
JE (Journal of Empowerment) Vol 6, No 1 (2025): JUNI
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v6i1.4794

Abstract

AbstrakAktivitas pengurangan risiko bencana di Kawasan Sesar Lembang saat ini banyak dilakukan oleh organisasi berbasis komunitas (CBO) kebencanaan, yang beroperasi di tingkat akar rumput dan berinteraksi langsung dengan masyarakat. Salah satu CBO yang aktif dalam aktivitas ini adalah Relawan Peduli Bencana Lembang (RPBL). Sebagai bagian dari upaya memperkuat identitas komunitas, RPBL mengembangkan literasi pengurangan risiko bencana di kawasan tersebut. Produksi konten video menjadi salah satu bentuk literasi yang potensial untuk dikembangkan, namun masih terdapat keterbatasan dalam aspek teknis, konsep produksi, dan fasilitas pendukung. Hal ini berdampak pada rendahnya kualitas video yang dihasilkan. Untuk mengatasi kendala tersebut, diperlukan penguatan kapasitas CBO melalui peningkatan kesadaran peran komunitas dalam pengurangan risiko bencana serta pengembangan keterampilan produksi video dokumentasi dan edukasi. Atas dasar ini, dirancanglah program pelatihan jurnalisme warga dengan format video warga, yang dipilih karena kesederhanaannya dan relevansi dengan kebutuhan dokumentasi dan edukasi kebencanaan. Program ini meliputi dua komponen utama, yaitu peningkatan kesadaran anggota CBO dan pelatihan produksi video. Peserta kegiatan adalah anggota RPBL, yang mewakili 12 CBO aktif dalam pengurangan risiko bencana di kawasan Sesar Lembang, Kabupaten Bandung Barat. Kegiatan mencakup pelatihan, pendampingan produksi, evaluasi, dan monitoring keberlanjutan produksi video warga. Luaran yang diharapkan dari kegiatan ini adalah peningkatan kapasitas CBO dalam upaya pengurangan risiko bencana.AbstractDisaster risk reduction activities in the Lembang Fault Zone are currently carried out extensively by community-based disaster organizations (CBOs) operating at the grassroots level and interacting directly with local communities. One of the active CBOs in this effort is the Lembang Disaster Care Volunteers (RPBL). As part of strengthening community identity, RPBL has developed disaster risk reduction literacy in the area. Video content production has emerged as a promising form of literacy to be further developed; however, limitations exist in technical aspects, production concepts, and supporting facilities, resulting in low-quality video outputs. To address these challenges, capacity building for CBOs is necessary through raising awareness of the community’s role in disaster risk reduction and enhancing skills in documentary and educational video production. Based on this, a citizen journalism training program using a citizen video format was designed, chosen for its simplicity and relevance to disaster documentation and education needs. The program consists of two main components: increasing CBO members’ awareness and providing video production training. Participants included RPBL members representing 12 active CBOs engaged in disaster risk reduction in the Lembang Fault Zone, West Bandung Regency. Activities encompassed training sessions, production mentoring, evaluation, and monitoring of the sustainability of citizen video production. The expected outcome of this program is an enhanced capacity of CBOs in disaster risk reduction efforts.
Kontribusi Mahasiswa dalam Pengelolaan Website Desa Sebagai Media Komunikasi Pariwisata Mulyani, Henny Sri; Basith, Achmad Abdul; Kusmayadi, Ika Merdekawati; Sirait, Rinda Aunilah; Gumilar, Gumgum; Sjafirah, Nuryah Asri
MENARA RIAU Vol 18, No 1 (2024): April 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i1.27027

Abstract

A team of students of the Community Service Program, in collaboration with its lecturers, carried out Community Service in Cipicung Village, Jatigede District, Sumedang Regency, with the theme of journalistic content management and website development training for tourist areas. This Community Service aims to improve the ability of website managers to promote Jatigede's tourism potential more effectively, equip managers with journalistic content creation skills to have attractive information and encourage the community to participate and become the main actors in sustainably promoting Jatigede tourist destinations. The implementation method was carried out through lectures, discussions, practices and simulations. These collaborative community service activities produced four articles contents and four videos contents uploaded to the Jatigede District website and YouTube with the theme of potential, superior products, the benefits of mango “gedong gincu”, Small and Medium Enterprise (SME) products and the tourism potential of Al-Kamil Mosque. In addition, the training results also showed an increase in the knowledge and ability of village and sub-district website managers in Jatigede. This activity also received a positive and sustainable response as a fostered area.
TIKTOK SEBAGAI MEDIA KAMPANYE PENGELOLAAN SAMPAH MASKER DI MASA PANDEMI BAGI GENERASI Z Mulyani, Henny Sri; Kusmayadi, Ika Merdekawati; Basith, Achmad Abdul
JE (Journal of Empowerment) Vol 3, No 1 (2022): JUNI
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v3i1.2389

Abstract

ABSTRAK Volume sampah masker pakai di masa pandemi meningkat signifikan, maka perlu adanya literasi untuk mengelola sampah masker dengan baik. Pengabdian ini bertujuan untuk mengajak masyarakat terutama generasi z untuk melakukan upaya penanggulangan sampah masker sekali pakai. Kegiatan kampanye ini merupakan pengabdian masyarakat dosen dan mahasiswa peserta Kuliah Kerja Nyata Integratif yang dilaksanakan secara virtual. Sosialisasi melalui media TikTok dilaksanakan mulai bulan Juli 2021 selama satu bulan untuk memberikan edukasi dampak dari sampah masker terhadap kesehatan dan lingkungan serta memberikan informasi cara membuang sampai sekali pakai dengan benar, sehingga sampah tersebut dapat dimanfaatkan menjadi bentuk lain yang tidak mencemari lingkungan. Tiktok banyak   digunakan generasi Z dalam pencarian informasi.  Kampanye ini menghasilkan 4 produk video berisi pesan lingkungan, kesehatan dan inovasi diunggah pada beberapa akun TikTok pribadi,  akun beritaradio.com milik PR FM dan anshoe.who. Nilai yang ada dalam  kampanye ini diantaranya tutorial edukasi pengelolaan sampah masker sekali pakai dengan benar, inovasi sampah masker didaur ulang menjadi beberapa jenis benda yang bermanfaat oleh LIPI, dijadikan ecobrick dan dijadikan airfreshner. Nilai pesan kampanye ini  mengajak  generasi Z untuk lebih peduli lingkungan dan kesehatan.  ABSTRACTThe volume of disposable mask waste during the pandemic has increased significantly, so literacy is needed to manage mask waste properly. This community service aims to invite the community, especially Generation Z, to make efforts to overcome the waste of disposable masks. This campaign is a virtual community service for lecturers and students participating in the Integrative Community Service. Socialization through the TikTok media was carried out starting in July 2021 for one month to provide education on the impact of mask waste on health and the environment, as well as providing information on how to properly dispose of once-use so that the waste can be used into other forms that do not pollute the environment. Generation Z widely uses Tiktok in searching for information. This campaign resulted in 4 video products containing environmental, health, and innovation messages uploaded on several personal TikTok accounts, @beritaradio.com and @anshoe.who. The values in this campaign include educational tutorials on managing single-use mask waste properly, innovation of mask waste being recycled into several types of valuable objects by LIPI, used as eco-bricks, and used as air fresheners. The value of this campaign message invites Generation Z to be more concerned about the environment and health.
PENGGUNAAN BOTOL AIR MINUM PENUNJANG PROTOKOL KESEHATAN DI MASA ADAPTASI KEBIASAAN BARU MELALUI FACEBOOK Mulyani, Henny Sri; Kusmayadi, Ika Merdekawati; Basith, Achmad Abdul
JE (Journal of Empowerment) Vol 2, No 1 (2021): JUNI
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v2i1.1259

Abstract

ABSTRAK Pandemi COVID-19 membuat perubahan dalam kehidupan manusia. Pembatasan kegiatan bertatap muka, menjalankan aktivitas dari rumah, dan melaksanakan pola hidup sehat, sebagai upaya penanggulangan penyebaran. Upaya ini melahirkan kebijakan Adaptasi Kebiasaan Baru (AKB). Kegiatan Pengabdian Pada Masyarakat, Dosen dan Mahasiswa peserta Kuliah Kerja Nyata (KKNM) Integratif dilaksanakan secara daring selama satu bulan. Pengabdian Pada Masyarakat ini menggunakan metode kampanye penggunaan botol air minum sebagai penunjang protokol kesehatan dan pengurangan sampah plastik pada masa AKB melalui Facebook. Pesan kampanye bertema kesehatan dan pelestarian lingkungan dirancang dalam bentuk infografis agar komunikatif dan mudah dipahami. Dalam pelaksanaannya beberapa mahasiswa memanfaatkan akun Facebook pribadi serta bekerjasama dengan berbagai komunitas, seperti komunitas Greenpeace Indonesia, Himpunan Matematika Unpad, Membersihkan Indonesia Community, komunitas bersepeda, BEM Unpad, dan Unpad Hejo. Melalui kampanye ini literasi informasi dan kesadaran masyarakat meningkat akan pentingnya membawa botol air minum di masa AKB guna menunjang kesehatan dan lingkungan, sesuai dengan yang diharapkan. ABSTRACTThe COVID-19 pandemic is making changes in human life. Social distancing, working from home, healthy lifestyle, are an act to prevent virus spread; it creates New Habit Adaptation (AKB) policy. An Integrative Community Service (KKNM) lecturer-students have been carried out online. This KKNM applied a campaign method to use water bottles to support health protocols, and reduce plastic waste during the AKB period through Facebook. The messages on health and environmental preservation are designed in infographics, so it can be easily understood. In its implementation, several students use personal Facebook accounts and collaborate with various communities, such as the Greenpeace Indonesia community, the Unpad Mathematical Association, Membersihkan Indonesia Community, the cycling community, BEM Unpad, and Unpad Hejo. This campaign is expected to act as information literacy and increase public awareness of the importance of carrying bottles of drinking water during the AKB period to support health and the environment.
Pengelolaan Potensi Konflik Kepentingan antara Ruang Redaksi Katadata dan Unit Bisnis Katadata Insight Center Rahmita Adinda Rizky; Nunik Maharani; Ika Merdekawati Kusmayadi
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v6i1.3618

Abstract

Penelitian ini menganalisis pengelolaan potensi konflik kepentingan antara ruang redaksi Katadata dan unit bisnis Katadata Insight Center (KIC) sebagai unit riset berbasi data. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, analisis dokumen internal, dan studi literatur. Hasil penelitian menunjukkan bahwa potensi konflik kepentingan muncul dalam bentuk permintaan eksposur klien, keberatan terhadap pemberitaan. serta tekanan terhadap penyesuaian hasil riset. Katadata mengelola potensi konflik kepentingan melalui pemisahan fungsi editorial dan komersial, sentralisasi pengambilan keputusan pada level pimpinan, penerapan sistem verifikasi berlapis, serta penggunaan kontrak kerja sebagai batas etis dalam praktik riset KIC. Temuan ini menunjukkan bahwa konflik kepentingan dalam media digital berbasis data tidak dapat dihindari, namun dapat dikelola secara sistematis untuk menjaga kredibilitas jurnalistik dan keberlanjutan bisnis media.