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All Journal Sosiohumaniora KOM & REALITAS SOSIAL Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kebijakan dan Pelayanan Publik Visionist J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Penelitian Sosial dan Ekonomi Kehutanan JURNAL CEMERLANG: Pengabdian pada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek JURNAL PERSPEKTIF PENDIDIKAN BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi dan Media Jurnal Pengabdian Masyarakat Tapis Berseri Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi MABUSS: Journal of Management, Business and Social Sciences Journal of Communication and Social Sciences Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Dynamics Social : International Journal of Social Sciences and Communication
Budhi Waskito
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Live Shopee Terhadap Doom Spending Anggota Karang Taruna Kelurahan Gunung Terang Bandar Lampung Sahri, Dilla Revira; Poyo, M. Denu; Waskito, Budhi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8565

Abstract

This study aims to measure the influence of Shopee's Live feature on Doom Spending behavior among members of the Karang Taruna in Gunung Terang Village, Bandar Lampung. The phenomenon of Doom Spending, which refers to impulsive shopping behavior triggered by stress or economic uncertainty, is increasingly prevalent among younger generations, particularly Gen Z and millennials. This research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to 60 Karang Taruna members. Data analysis is conducted using simple linear regression to examine the relationship between Shopee Live and Doom Spending. The findings are expected to provide a deeper understanding of how direct interactions in Shopee Live influence impulsive purchasing decisions and offer recommendations to mitigate the negative impacts of Doom Spending behavior.
The Influence of Transcendental Communication on the Tahlilan Tradition at Nurul Huda Mosque Bandar Lampung Khujaji, Afie Khotimil; Poyo, M. Denu; Waskito , Budhi
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.407

Abstract

This study aims to examine the influence of transcendental communication on the practice of the tahlilan tradition among the congregation of Nurul Huda Mosque in Bandar Lampung. Transcendental communication, defined as spiritual interaction between individuals and the divine, is seen as a key factor in shaping religious behavior and sustaining traditional religious rituals within the community. The research employs a quantitative approach using survey methods with 60 respondents selected through total sampling. Data were collected using a structured questionnaire that had passed validity and reliability tests, and analyzed using linear regression through IBM SPSS Statistics 25. The results indicate that transcendental communication significantly influences the tahlilan tradition, with a significance value of 0.004 (< 0.05) and a positive regression coefficient of 0.350. These findings suggest that the stronger the transcendental communication experienced by individuals, the greater their belief in and participation in the tahlilan tradition. Furthermore, the study confirms that the research data meet the classical assumptions of normality and homoscedasticity. In conclusion, transcendental communication plays a substantial role in reinforcing collective religious traditions and spiritual continuity within local Muslim communities. This research contributes to a broader understanding of how spiritual dimensions influence the preservation of Islamic cultural-religious practices in a contemporary setting.
The Effect of Environmental Communication on Community Participation in Waste Management (Case Study of Emak.id Waste Bank, South Lampung, Indonesia) Wulandari, Ayu; Hernawan, Wawan; Waskito, Budhi
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4587

Abstract

This study aims to examine the effect of environmental communication on increasing community participation in waste management at Emak.id Waste Bank, Natar District, South Lampung Regency. The background of this study is the low level of public awareness and participation in sustainable waste management, despite various environmental communication efforts that have been carried out by waste bank organizers. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 97 respondents who are members of the Emak.id Waste Bank, which were selected using the Proportional Stratified Random Sampling technique. The independent variable is environmental communication measured through the dimensions of waste management socialization (X1), communication media used (X2), and waste transactions as education (X3), while the dependent variable is community participation (Y). Data were analyzed using multiple linear regression. The results showed that socialization, communication media, and waste transaction as education, both partially and simultaneously, had a positive and significant effect on community participation in waste management. The findings confirm that an integrated environmental communication strategy is essential increase community involvement in community-based waste management programs. 
Influence of Children's Characteristics and Volunteer Learning Communication Style on Children's Cultural Literacy in Busa Pustaka Putri Sugiati; Budhi Waskito; Noning Verawati
Dynamics Social : International Journal of Social Sciences and Communication Vol. 1 No. 3 (2025): International Journal of Social Sciences and Communication
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/dynamicssocial.v1i3.222

Abstract

This study aims to analyze the influence of children's characteristics and volunteers’ learning communication styles on children's cultural literacy in Busa Pustaka. Using a quantitative approach and survey method, the study involved 50 child respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that both children's characteristics and the volunteers' communication style significantly influence children's cultural literacy. Volunteers’ communication style was found to have a more dominant effect. These findings emphasize the need for culturally responsive teaching strategies that align with children's developmental characteristics to foster cultural understanding and appreciation.
Analysis of Cultural Identity among Generation Z in the Gebyar Pelajar Lampung Community through Instagram Nurhidayah, Indah; Waskito, Budhi; Verawati, Noning
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4714

Abstract

This study aims to analyze how Generation Z members of the Gebyar Pelajar Lampung (GPL) Community construct and represent their cultural identity through the social media platform Instagram. Using a descriptive qualitative approach, data were collected through in-depth interviews, Instagram content observation, and visual documentation. The study is guided by Cultural Identity Theory and Stuart Hall’s Representation Theory. The findings reveal that the cultural identity of GPL members is shaped through five key dimensions: (1) existence and self-actualization, (2) social and cultural representation, (3) social connection, (4) personal branding and digital aesthetics, and (5) motivations behind digital identity construction. The results indicate that Instagram is not merely a platform for visual communication, but a strategic space for youth to actively and creatively negotiate cultural identity. Social media serves as a crucial arena for Generation Z in building personal and collective identity in the midst of digital culture development.
The Influence of Tailor Communication Style and Clarity of Instagram Content @jahitkebaya_bdl on Customer Loyalty Azura, Tabitha Rahma; Waskito, Budhi; Poyo, M. Denu
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4739

Abstract

This study aims to analyze the influence of tailor communication style and Instagram content clarity on customer loyalty toward the @jahitkebaya_bdl account. Instagram has become a primary platform for digital marketing strategies, especially for small and medium enterprises like @jahitkebaya_bdl. In maintaining and increasing customer loyalty, two key factors examined in this research are the way tailors communicate with customers and the clarity of information conveyed through digital content on Instagram. This research employs a quantitative approach using a survey method through questionnaires distributed to Instagram followers of @jahitkebaya_bdl who have used its services more than twice. Data analysis is conducted using multiple linear regression to assess the relationship between the independent variables (communication style and content clarity) and the dependent variable (customer loyalty). The findings indicate that the tailor’s communication style significantly affects customer loyalty, particularly in terms of responsiveness, discussion ability, and professionalism. Content clarity on Instagram also plays a crucial role, as engaging visuals, easily understandable information, and transparency in pricing and ordering procedures enhance customer attachment to the brand. These findings contribute to digital marketing communication strategies, particularly in enhancing customer loyalty through optimized direct interactions and informative social media content.
Development Of The World of Moslem Program For The Youth Segment (Case Study on Muslim TV MNC Channels) Viata, Sony; Budhi Waskito; Wawan Hernawan
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2155

Abstract

This research is titled "Development of the World of Moslem Program for the Youth Segment (A Case Study at Muslim TV MNC Channels)," motivated by the challenges of digital media in attracting the attention of young generations to religious content. This thesis aims to analyze youth perception of the "World of Moslem" program and formulate development strategies relevant to their needs and preferences, while simultaneously addressing the dynamics of digital transformation in the media industry. Utilizing a mixed-methods approach that combines quantitative surveys with qualitative interviews and observations, this study explores the stages of audience research, concept development, production, and program evaluation. Key findings indicate that although "World of Moslem" successfully maintained ratings in the 50-and-above age segment, the program was less effective in reaching youth audiences due to its conventional presentation format and lack of dynamic visual elements and interactivity favored by Generation Z. Therefore, this thesis recommends strategic innovations, including adjustments to the presentation style, visuals, communication, and themes to be more relatable for young viewers, as well as exploring collaborations with local vloggers and updating content based on viral trends. Technical and cultural challenges, along with competition from digital media, are also discussed as crucial factors for the future success of program development.
The Influence Of Traveloka Media Exposure And Hotel Promotional Media On Consumers Decision To Stay At Hotel Horison Lampung Ade Irma Pertiwi; Budhi Waskito; Noning Verawati
Journal of Communication and Social Sciences Vol. 3 No. 2 (2025): Journal of Communication and Social Sciences
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jcss.v3i2.1145

Abstract

The background of this research is based on changes in consumer behavior when choosing accommodation, where online platforms like Traveloka have become a primary source of information before making a booking. The method used is a quantitative approach with multiple linear regression analysis techniques. Data was obtained through surveys and analyzed using validity tests, reliability tests, descriptive statistics, and regression tests. The results of the study show that Traveloka ratings do not have a significant effect on the decision to stay, indicating that consumers tend to consider other factors such as price and location. On the other hand, Traveloka reviews were found to have a significant influence, reflecting the important role of customer reviews in shaping perceptions and building trust in the hotel. In addition, hotel promotional media also significantly influenced consumer decisions, where visual and interactive content through digital channels proved effective in attracting interest and creating an emotional connection with potential guests. These findings contribute to the development of digital marketing strategies in the hospitality industry, particularly in increasing occupancy rates and customer satisfaction at Hotel Horison Lampung
Analisis Komunikasi antara Penjual dan Pembeli Menggunakan Fitur Direct Message pada Media Sosial Instagram: Studi pada Akun Instagram @seafood_brother_lpg Desma Silvira; M. Denu Poyo; Budhi Waskito
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1399

Abstract

This study aims to analyze the interpersonal communication process between sellers and buyers through the Direct Message (DM) feature on the Instagram account @seafood_brother_lpg and to understand the symbolic meanings created within the interaction. This research applied a descriptive qualitative method by collecting data through interviews, observation, and documentation.The results show that interpersonal communication through DM occurs in a two-way, interactive, responsive, and personal manner. The communication process takes place in several stages: opening, exchanging information, negotiation, and closing messages. It uses casual language, friendly greetings, emoticons, and Voice Notes, which not only facilitate transactions but also build emotional closeness and customer loyalty.Symbolic meanings are reflected through emoticons, Voice Notes, and warm greetings, representing familiarity, attention, and emotional closeness between the seller and customer. The Direct Message feature has proven effective in simplifying the ordering process, delivering information, handling complaints, and maintaining good relationships in online business.
The Cultural Significance of Transitioning from Traditional Hindu Creation Ceremonies Using Firewood to Modern Practices Employing Gas as Fuel Dewa Putu Wipayana Kusuma; Budhi Waskito; Noning Verawati
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.428

Abstract

This research investigates the cultural significance of the transformation in the Ngaben ceremony, a central cremation ritual in Balinese Hindu tradition, focusing on the shift from traditional firewood-based methods to modern gas-based cremation practices. The Ngaben ceremony holds profound religious, philosophical, and social meaning, symbolizing the liberation of the soul from worldly ties and its journey to the afterlife. In recent decades, technological advancements and socio-environmental considerations have prompted many communities in Bali to adopt gas cremation systems, offering greater efficiency, reduced environmental impact, and lower operational costs. Using a qualitative ethnographic approach, this study draws on in-depth interviews, participant observation, and document analysis to explore how this transition affects cultural meaning, community values, and religious interpretations. The research compares the symbolic elements embedded in traditional and modern methods, examining how changes in materials, process duration, and ceremonial aesthetics influence the perceived authenticity and spiritual significance of the ritual. Findings reveal that while some community members view the adoption of gas cremation as a pragmatic adaptation that aligns with contemporary needs, others express concern about the erosion of cultural heritage and the diminished role of traditional craftsmanship. Furthermore, the study highlights the adaptive strategies employed by Balinese Hindu communities to integrate modern technology while preserving essential spiritual values, such as maintaining ritual sequences, symbolic offerings, and priest-led prayers. The analysis underscores that cultural transformation within religious practices is not a simple replacement of old methods with new ones, but rather a process of negotiation between tradition and innovation. Ultimately, this research contributes to broader discussions on cultural resilience, religious continuity, and the dynamic interaction between technological change and sacred tradition in contemporary Balinese Hindu society.
Co-Authors Ade Irma Pertiwi Afrizal Nilwan Agus Wahyudi Agustuti Handayani Aminah Aminah Anastasia Luliani Frelisia Andala Rama Putra Barusman Anggalana Anggewa, Dava Anggraini Saputri Appin Purisky Redaputri Ayu Wulandari Azura, Tabitha Rahma Barusman, Andoni Fornio Denu Poyo Desma Silvira Dewa Putu Wipayana Kusuma Dora Rinova Farhansyah, Taufik Ferina Aisah Fitriandini, Ragil Hanindyalaila Pienrasmi Haninun Hartabela, Dadang Hendri Dunan Ida Farida J T Yuhono Joko Setiadi Kamila Yuniarti Khujaji, Afie Khotimil Kurniawan, Dea Lestari S, Meidianty M Amsyar Riendika M Yusuf S Barusman M. Denu Poyo Maulia, Mita Nainggolan, Asnirut Naomika Nika Mareta Ramadani Niki Agus Santoso Noning Verawati Nurhidayah, Indah Oktaviani, Anisa Putri Poyo, M. Probo Raharjo Putri Sugiati Sahri, Dilla Revira Sapto Yowono Saputra, M.Hafiz Salas Satria Astana Setiawan, Adrian Pujangga Soewito Soewito Soewito Sri Mina Ginting Sugito - Susilowati Susilowati Tina Miniawati Barusman Valloma, Fernando Viata, Sony Vinolia Agustin Vonny Tiara Narundana Wawan Hernawan Wawan Hernawan William Djunizar Wisnu, Laras Yanuarius Yanu Dharmawan Zawitri, Agustina