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All Journal Sosiohumaniora KOM & REALITAS SOSIAL Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kebijakan dan Pelayanan Publik Visionist J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Penelitian Sosial dan Ekonomi Kehutanan At-Tadbir : jurnal ilmiah manajemen JURNAL CEMERLANG: Pengabdian pada Masyarakat JIKE : Jurnal Ilmu Komunikasi Efek JURNAL PERSPEKTIF PENDIDIKAN PERSPEKTIF BERNAS: Jurnal Pengabdian Kepada Masyarakat INCARE Jurnal Komunikasi dan Media Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pengabdian Masyarakat Tapis Berseri Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi MABUSS: Journal of Management, Business and Social Sciences Journal of Communication and Social Sciences Journal of Innovative and Creativity Jurnal Pengabdian UMKM Engagement: Jurnal Pengabdian Kepada Masyarakat INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Riset Multidisiplin Edukasi Jurnal Ragam Pengabdian Dynamics Social : International Journal of Social Sciences and Communication Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi International Journal of Multidisciplinary Reseach J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Cangkal : Jurnal Ilmu Sosial dan Humaniora Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Budhi Waskito
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Strategi Komunikasi dalam Pembentukan Perilaku Disiplin Siswa (Studi Kasus pada Sekolah Menengah Atas Fransiskus Bandar Lampung) Dhollinca Cornikova SA; Wawan Hernawan; Budhi Waskito
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 3 (2026): EduTIK : Juni 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i3.450

Abstract

ABSTRAK  Penelitian ini membahas strategi komunikasi yang diterapkan oleh pihak sekolah dalam pembentukan perilaku disiplin siswa di SMA Fransiskus Bandar Lampung. Pembentukan disiplin siswa merupakan bagian penting dalam proses pendidikan karena berkaitan dengan pembentukan karakter, tanggung jawab, dan kepatuhan terhadap tata tertib sekolah. Strategi komunikasi yang diterapkan sekolah berperan dalam menyampaikan nilai, norma, serta aturan yang berlaku agar dapat dipahami dan diinternalisasi oleh siswa secara efektif. Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan dalam pembinaan disiplin siswa, mengidentifikasi bentuk-bentuk komunikasi yang diterapkan, serta mengetahui faktor pendukung dan penghambat dalam pelaksanaan strategi tersebut. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi yang melibatkan kepala sekolah, guru, wali kelas, serta siswa. Hasil kajian menunjukkan bahwa strategi komunikasi yang diterapkan mencakup komunikasi verbal, tertulis, dan nonverbal yang dilaksanakan secara terencana dan berkelanjutan. Komunikasi tersebut tidak hanya berfungsi sebagai penyampaian aturan, tetapi juga sebagai proses pembinaan dan internalisasi nilai disiplin. Efektivitas strategi komunikasi dipengaruhi oleh konsistensi pendidik, keteladanan, kerja sama antar warga sekolah, serta lingkungan sekolah yang kondusif. Namun demikian, masih terdapat hambatan berupa perbedaan karakter siswa, pengaruh lingkungan luar, serta tingkat kesadaran disiplin yang belum merata.   ABSTRACT  This study discusses the communication strategies implemented by the school in fostering student discipline at Fransiskus High School in Bandar Lampung. Fostering student discipline is an important part of the educational process because it is related to character building, responsibility, and compliance with school regulations. The communication strategies implemented by the school play a role in conveying values, norms, and applicable rules so that they can be effectively understood and internalized by students. This study aims to analyze the communication strategies used in fostering student discipline, identify the forms of communication implemented, and identify supporting and inhibiting factors in the implementation of these strategies. The approach used in this study is a qualitative approach with a case study method. Data were obtained through in-depth interviews, observation, and documentation involving the principal, teachers, homeroom teachers, and students. The results of the study indicate that the communication strategies implemented include verbal, written, and nonverbal communication that is implemented in a planned and continuous manner. This communication not only functions as a means of conveying rules but also as a process of fostering and internalizing disciplinary values. The effectiveness of communication strategies is influenced by the consistency of educators, role models, cooperation among school members, and a conducive school environment. However, there are still obstacles in the form of differences in student character, external environmental influences, and uneven levels of disciplinary awareness.
Model Manajemen Strategi Uji Kompetensi Guru di Kabupaten Tulang Bawang Selviani Saputri; Budhi Waskito
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1627

Abstract

Pelaksanaan Uji Kompetensi Guru (UKG) di Kabupaten Tulang Bawang menunjukkan hasil yang fluktuatif dan belum mencapai target nasional, dengan tingkat kelulusan menurun dari 89,6% pada 2023 menjadi 35% pada 2024. Kondisi ini mengindikasikan adanya permasalahan sistemik dalam fungsi manajemen dan kesiapan teknis. Penelitian ini bertujuan menganalisis proses manajemen pelaksanaan UKG serta merumuskan model manajemen strategis yang efektif. Penelitian ini merupakan penelitian kualitatif terapan dengan pendekatan deskriptif. Data dikumpulkan melalui wawancara mendalam terhadap 20 informan kunci, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa fungsi manajemen belum berjalan optimal akibat lemahnya koordinasi lintas unit, keterbatasan infrastruktur TIK, serta rendahnya literasi digital guru. Integrasi hasil UKG dengan program Pengembangan Keprofesian Berkelanjutan (PKB) diperlukan secara sistematis. Penelitian ini menawarkan model manajemen strategis kontekstual yang mengintegrasikan fungsi manajemen dengan Human Capital Theory guna meningkatkan kompetensi guru dan mutu pendidikan daerah secara berkelanjutan.
The Influence Of Digital Marketing Communication on Customer Decision Regarding Periodic Servicing of passenger Vahicles at PT. Budi Berlian Motor Natar Agus Tina Simanjuntak; budhi waskito; Denu Poyo; Arie Purnama
KONTEKSTUAL : Jurnal Ilmu Komunikasi Vol 5, No 1 (2026)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Bandar Lam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jik.v5i1.5002

Abstract

Digital marketing communication is one of the strategies employed by automotive companies to influence customer decisions regarding periodic vehicle servicing. This study aims to analyze the impact of digital media, digital media messages, talent, and customer characteristics on the decisions of passenger vehicle owners to undergo periodic servicing at PT. Budi Berlian Motor Natar, a quantitative approach utilizing an exit poll survey method was adopted. Data were collected via questionnaires distributed to 105 customers undergoing periodic servicing, selected through purposive sampling. Data analysis was performed using IBM SPSS Statistics 27, encompassing validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that digital media, digital media messages, talent, and customer characteristics each exert a positive influence on customer decisions. Collectively, these four variables significantly influence customer decisions, with customer characteristics emerging as the most dominant factor. The study concludes that the effectiveness of digital marketing communication in driving customer decisions to undergo periodic servicing depends not only on the utilization of digital media and message quality but also on the alignment of communication strategies with customer characteristics. These findings are expected to provide valuable insights for the company in developing more effective digital marketing communication strategies to increase customer decisions regarding periodic servicing
KOMUNIKASI INTERPERSONAL DALAM MENGINTERNALISASIKAN NILAI CATUR BHAKTI KEPADA SISWA PERSAUDARAAN SETIA HATI TERATE (Studi Kasus Pada Ranting Baradatu Cabang Waykanan) tri my indah; Noning Verawati; Budhi Waskito
KONTEKSTUAL : Jurnal Ilmu Komunikasi Vol 5, No 1 (2026)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Bandar Lam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jik.v5i1.5001

Abstract

Tri My Indah. Interpersonal Communication In Internalizing The Values Of Catur Bhakti To Students Of Persaudaraan Setia Hati Terate (Case Study at Baradatu Branch, Waykanan). Supervised by NONING VERAWATI, M.A             This study is motivated by the importance of instilling Catur Bhakti values in students of the Persaudaraan Setia Hati Terate (PSHT) Baradatu Branch (Way Kanan Chapter) as a means of character building amidst the decline in discipline, responsibility, and respect for moral values among adolescents. The study aims to examine the forms of interpersonal communication employed by trainers, the communication interaction process between trainers and students, and the design and planning of communication used to instill Catur Bhakti values. A qualitative approach using a case study method was adopted. Informants included the Branch Chairperson (key informant), trainers and students (primary informants), and parents (supporting informants), all selected via purposive sampling. Data were collected through interviews, observation, and documentation, then analyzed using the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing. Data validity was verified through source and technique triangulation. The results indicate that trainers' interpersonal communication is characterized by openness, empathy, supportiveness, a positive attitude, equality, and active listening. Communication occurs as a two-way process within small groups (rayon), involving the delivery of advice, leading by example, dialogue, evaluation, motivation, and persuasive approaches tailored to individual student characteristics. The study also found that communication design was previously situational; consequently, the researcher formulated a more structured communication plan involving the development of Standard Operating Procedures (SOPs) for trainer communication, periodic evaluations, and strengthened collaboration with parents. It is concluded that open, persuasive, and planned interpersonal communication plays a crucial role in the successful internalization of Catur Bhakti values among PSHT students. Keywords: Catur Bhakti, Interpersonal Communication, Value Instillation, Persaudaraan, Case Study 
Social Relations and the Meaning of Online Loan Applications (A Phenomenological Study in RT 05, Kelapa Tiga Permai Subdistrict, Bandar Lampung City) Taufik Farhansyah; Noning Verawati; Budhi Waskito
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 3 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i3.7898

Abstract

This research explores the interpersonal communication experiences and social relationships formed through the use of online loan applications among residents of RT 05 Kelurahan Kelapa Tiga Permai, Bandar Lampung. The rapid growth of digital lending platforms, particularly in Lampung, has created new financial behaviors and communication patterns among users, especially in economically pressured communities. This study employs a qualitative method with a phenomenological approach to deeply understand how borrowers interpret and experience their interactions before, during, and after using online loans. Data were collected through in-depth interviews, observations, and documentation from selected informants, including key community figures, active borrowers, and individuals impacted by these financial practices. The findings reveal that online loans are not solely understood as financial tools but also as social phenomena embedded in daily interpersonal interactions. Social relationships play a critical role in shaping perceptions, building trust, and spreading both accurate and misleading information regarding the use of online loans. Peer influence, emotional support, and communal narratives significantly contribute to the decision-making process. Moreover, experiences shared among neighbors and family members often determine how the service is perceived either as a convenient solution or a trap with long-term consequences. The study concludes that online loan experiences are shaped not only by economic needs but also by cultural communication practices that construct meaning and influence behavior in a digitally connected society.
Komunikasi Inovasi Pelayanan Kunjungan Simpatik Pasien Ortotik Prostetik (Studi Kasus Hubungan Masyarakat Rumah Sakit Imanuel Way Halim) Ephytania Malau; Budhi Waskito; Hanindyalaila Pienrasmi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 4 (2026): EduTIK : Agustus 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i4.500

Abstract

ABSTRAK  Penelitian ini mengkaji proses komunikasi inovasi dalam Program Pelayanan Kunjungan Simpatik Pasien Ortotik dan Prostetik di RS Imanuel Bandar Lampung. Program ini merupakan inovasi layanan kesehatan yang bertujuan menjaga komunikasi serta memperkuat hubungan antara rumah sakit dan pasien pengguna alat ortotik dan prostetik. Penelitian menggunakan pendekatan studi kasus kualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Analisis penelitian mengacu pada Teori Difusi Inovasi Rogers dan Model Komunikasi Simetris Dua Arah Grunig. Hasil penelitian menunjukkan bahwa proses komunikasi inovasi berlangsung melalui tahapan pengetahuan, persuasi, keputusan, implementasi, dan konfirmasi. Pasien memberikan persepsi positif terhadap program karena mampu menyediakan informasi, dukungan emosional, serta pemantauan berkelanjutan penggunaan alat ortotik dan prostetik. Program ini juga memenuhi karakteristik inovasi berupa keunggulan relatif, kesesuaian, kemudahan penerapan, kemampuan diuji coba, dan mudah diamati. Selain itu, komunikasi dua arah antara rumah sakit dan pasien memungkinkan terjadinya umpan balik yang mendukung perbaikan layanan. Penelitian ini menyimpulkan bahwa Program Pelayanan Kunjungan Simpatik merupakan inovasi komunikasi kesehatan yang efektif dalam meningkatkan kualitas pelayanan yang berpusat pada pasien melalui komunikasi yang kolaboratif dan responsif. ABSTRACT  This study examines the innovation communication process of the Sympathetic Visit Service Program for Orthotic and Prosthetic Patients at Imanuel Hospital Bandar Lampung. The program was developed as an innovative healthcare service aimed at maintaining communication and strengthening relationships between the hospital and patients using orthotic and prosthetic devices. This research employed a qualitative case study approach, with data collected through in-depth interviews, observations, and documentation. The analysis was guided by Rogers’ Diffusion of Innovations Theory and Grunig’s Two-Way Symmetrical Communication Model. The findings reveal that the innovation communication process followed the stages of knowledge, persuasion, decision, implementation, and confirmation. Patients generally perceived the program positively because it provided information, emotional support, and continuous monitoring of orthotic and prosthetic device use. The program also demonstrated innovation characteristics, including relative advantage, compatibility, simplicity, trialability, and observability. Furthermore, two-way communication between the hospital and patients facilitated feedback exchange and service improvement. The study concludes that the Sympathetic Visit Service Program is an effective healthcare communication innovation that contributes to enhancing patient-centered service quality through collaborative and responsive communication practices.
Rancangan Strategi Komunikasi Perpajakan untuk Meningkatkan Kepatuhan Wajib Pajak dalam Pembayaran Pajak Bumi dan Bangunan Iqbal Hasan; Budhi Waskito; M Denu Poyo
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 4 (2026): EduTIK : Agustus 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i4.512

Abstract

ABSTRAK  Kepatuhan wajib pajak dalam membayar Pajak Bumi dan Bangunan (PBB) merupakan salah satu faktor penting dalam mendukung peningkatan penerimaan daerah. Namun, realisasi penerimaan PBB di wilayah UPT Teluk Betung Utara Kota Bandar Lampung masih belum mencapai target yang telah ditetapkan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik wajib pajak, menganalisis persepsi wajib pajak terhadap pembayaran PBB, menganalisis kondisi lingkungan komunikasi internal dan eksternal, serta merancang strategi komunikasi perpajakan untuk meningkatkan kepatuhan wajib pajak. Penelitian ini menggunakan pendekatan mixed methods dengan dominasi metode kualitatif. Data diperoleh melalui observasi, wawancara, dokumentasi, dan penyebaran kuesioner kepada 92 responden wajib pajak PBB. Analisis data dilakukan secara deskriptif dan menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa wajib pajak memiliki karakteristik yang beragam dari segi usia, pendidikan, pekerjaan, dan kondisi ekonomi. Persepsi wajib pajak terhadap pembayaran PBB berada pada kategori cukup baik dengan skor total sebesar 3.001. Hasil analisis SWOT menghasilkan rancangan strategi komunikasi perpajakan yang meliputi pendekatan door to door, peningkatan kerja sama dengan kelurahan dan ketua RT, pemanfaatan media digital, serta pemberian doorprize kepada wajib pajak yang patuh. Strategi tersebut direkomendasikan sebagai alternatif komunikasi perpajakan untuk meningkatkan pemahaman, kesadaran, dan kepatuhan wajib pajak dalam memenuhi kewajiban pembayaran Pajak Bumi dan Bangunan. ABSTRACT  Taxpayer compliance in paying Land and Building Tax (Pajak Bumi dan Bangunan/PBB) is an important factor in supporting regional revenue generation. However, the realization of PBB revenue in the Teluk Betung Utara Regional Technical Service Unit (UPT), Bandar Lampung City, has not yet achieved the predetermined targets. This study aims to identify taxpayer characteristics, analyze taxpayers’ perceptions of PBB payments, examine the conditions of the internal and external communication environment, and formulate a tax communication strategy to improve taxpayer compliance. This research employed a mixed methods approach with a qualitative dominant design. Data were collected through observation, interviews, documentation, and questionnaires distributed to 92 PBB taxpayers. Data were analyzed using descriptive analysis and SWOT analysis. The results indicate that taxpayers have diverse characteristics in terms of age, education, occupation, and economic conditions. Taxpayers’ perceptions of PBB payments were categorized as fairly good, with a total score of 3.001. The SWOT analysis resulted in a tax communication strategy consisting of a door-to-door approach, strengthened collaboration with village officials and neighborhood heads (RT), utilization of digital media, and the provision of door prizes for compliant taxpayers. These strategies are recommended as alternative tax communication approaches to enhance taxpayers’ understanding, awareness, and compliance in fulfilling their Land and Building Tax obligations.
PERSEPSI PENGGUNA JASA PENYEBERANGAN BAKAUHENI-MERAK TERKAIT INOVASI PEMBELIAN TIKET MELALUI APLIKASI FERIZY Gesta Rallimo Pratiasa; Budhi Waskito; M. Denu Proyo
Cangkal : Jurnal Ilmu Sosial Dan Humaniora Vol. 1 No. 2 (2025): November - April 2026
Publisher : Yayasan Pendidikan Literasi Borneo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore and analyze public perceptions of the use of ferry ticket booking applications from Bakauheni Port to Merak Port. This study aims to determine the extent to which the innovation of the ferizy application is useful and helps some people in ordering ferry tickets online. Identifying the main obstacles and difficulties in ordering Ferizy applications, including the existence of ticket brokers. This study will use qualitative research methods, which include data collection techniques, such as surveys, interviews, or secondary data analysis. This approach was chosen to ensure that the data obtained is comprehensive and representative. The results of the study show that: The perception of Bakauheni-Merak ferry service users towards the Ferizy application varies, namely users feel the benefits of increased efficiency, comfort, and reduced queues. Factors that influence user perceptions in using the Ferizy application include performance expectations (application benefits), ease of use (user-friendliness), social influence, and facility conditions. The efforts of PT ASDP Bakauheni branch to increase the positive perception of Bakauheni-Merak ferry service users regarding ticket purchase innovations through the application aim to reduce congestion, queues at ports, and scalping practices, as well as provide a smoother and more comfortable experience for service users on the Merak-Bakauheni route.
A Strategic Model to Improve Faculty Publication Performance in Buddhist Higher Education Institutions in Indonesia. Hendri Ardianto; Budhi Waskito; Haninun Haninun
At-Tadbir : jurnal ilmiah manajemen Vol 10 No 1 (2026): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i1.22556

Abstract

This study aims to develop and empirically test a strategic model for enhancing faculty publication performance at Buddhist Higher Education Institutions in Indonesia, which continue to face challenges related to the productivity and quality of scientific publications. Specifically, the study examines the effects of research culture, compensation, and mindful leadership on faculty publication performance, both directly and indirectly through research motivation as a mediating variable. A quantitative explanatory research design was employed, involving 157 faculty members from 12 Buddhist Higher Education Institutions in Indonesia. Data were collected using a Likert-scale questionnaire and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 3.0 software. The findings reveal that research culture, compensation, and mindful leadership have positive and significant effects on research motivation and faculty publication performance. Furthermore, research motivation is confirmed to mediate the relationships between the three independent variables and faculty publication performance. This study concludes that strengthening research culture, implementing a fair compensation system, and adopting mindful leadership practices are key strategic approaches to enhancing research motivation and faculty publication performance in Buddhist Higher Education Institutions in Indonesia. Keywords: Research culture; mindful leadership; compensation; research motivation; faculty publication performance; Buddhist higher education institutions in Indonesia.
Analisis Bentuk Kampanye Gerakan Memasyarakatkan Makan Ikan (GEMARIKAN) dalam Mendukung Program Makan Bergizi Gratis Gregorius Manuel Jaya Pardamean; Noning Verawati; Budhi Waskito
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 4 (2026): EduTIK : Agustus 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67142/edutik.v6i4.480

Abstract

ABSTRAK Program Gerakan Memasyarakatkan Makan Ikan (Gemarikan) merupakan salah satu program pemerintah yang bertujuan meningkatkan kesadaran masyarakat terhadap pentingnya konsumsi ikan sebagai sumber protein bergizi. Dalam pelaksanaannya, program Gemarikan memiliki keterkaitan dengan Program Makan Bergizi Gratis (MBG) yang berfokus pada peningkatan kualitas gizi masyarakat, khususnya anak usia sekolah. Penelitian ini bertujuan untuk menguraikan bentuk kampanye Gemarikan yang dilaksanakan oleh Dinas Kelautan dan Perikanan Provinsi Lampung dalam mendukung Program Makan Bergizi Gratis (MBG). Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Informan penelitian dipilih secara purposive, yaitu pihak-pihak yang terlibat dalam pelaksanaan program Gemarikan. Analisis data menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa bentuk kampanye Gemarikan terdiri atas empat bentuk kampanye, yaitu edukasi publik, peristiwa khusus (special events), demonstrasi atau praktik langsung, dan mobilisasi sumber daya. Keempat bentuk kampanye tersebut dilaksanakan secara terpadu melalui kegiatan sosialisasi, Safari Gemarikan, Hari Ikan Nasional (Harkanas), Program Makanan Tambahan Anak Sekolah (PMT-AS), demonstrasi pengolahan ikan, serta kolaborasi dengan berbagai pemangku kepentingan. Temuan penelitian menunjukkan bahwa kampanye Gemarikan tidak hanya berfungsi sebagai sarana penyampaian informasi, tetapi juga meningkatkan keterlibatan masyarakat serta mendukung pemenuhan gizi melalui peningkatan konsumsi ikan dalam pelaksanaan Program Makan Bergizi Gratis. ABSTRACT The Gerakan Memasyarakatkan Makan Ikan (Gemarikan) program is a government initiative aimed at increasing public awareness of the importance of fish consumption as a nutritious source of protein. In its implementation, Gemarikan is closely related to the Free Nutritious Meal Program (MBG), which focuses on improving community nutritional quality, particularly among school-age children. This study aims to describe the forms of the Gemarikan campaign implemented by the Department of Marine Affairs and Fisheries of Lampung Province in supporting the Free Nutritious Meal Program (MBG). This study employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation. Informants were selected purposively based on their involvement in the implementation of the Gemarikan program. Data were analyzed using the Miles and Huberman interactive model, consisting of data reduction, data display, and conclusion drawing. The results indicate that the Gemarikan campaign consists of four forms of campaign activities, namely public education, special events, demonstrations or direct practices, and resource mobilization. These campaign forms were implemented through socialization activities, Safari Gemarikan, National Fish Day (Harkanas), the School Supplementary Feeding Program (PMT-AS), fish-processing demonstrations, and collaboration with various stakeholders. The findings reveal that the Gemarikan campaign not only functions as a medium for information dissemination but also enhances community participation and supports nutritional fulfillment through increased fish consumption in the implementation of the Free Nutritious Meal Program.
Co-Authors Ade Irma Pertiwi Adelia Dwi Safitri Afrizal Nilwan Agastia Pramesti Regita Cahyani P Agus Tina Simanjuntak Agus Wahyudi Agustina Zawitri Agustuti Handayani Akasah Kurniawan Alya Ulfa Dwi Asri Aminah Aminah Anastasia Luliani Frelisia Andala Rama Putra Barusman Andoni Fornio Barusman Anggalana Anggewa, Dava Anggraini Saputri Appin Purisky Redaputri Ardianto, Hendri Arie Purnama Ayu Wulandari Azura, Tabitha Rahma Cika Adil Tavia Desma Silvira Desy Anggraini Dewa Putu Wipayana Kusuma Dhollinca Cornikova SA Dini Ocktavia Dora Rinova Ephytania Malau Fanesa Melifika Fauzi, Zaidan Ferina Aisah Fikri Alkatiri Fitriandini, Ragil Gede Ari Pratama Putra Gesta Rallimo Pratiasa Gregorius Manuel Jaya Pardamean Hanindyalaila Pienrasmi Haninun Hartabela, Dadang Hendri Ardianto Hendri Dunan Ida Farida Inzagie Angsana Iqbal Hasan J T Yuhono Joko Setiadi Justine Terence Putri Kamila Yuniarti Khujaji, Afie Khotimil Kurniawan, Dea Lestari S, Meidianty Liniya Jihan Azzahra M Amsyar Riendika M. Denu Poyo M. Denu Proyo M. Yusuf S. Barusman Maulia, Mita Nainggolan, Asnirut Naomika Naswa Rahmadita Nika Mareta Ramadani Niki Agus Santoso Niluh Shinta Arda Naresuari Noning Verawati Nurhidayah, Indah Obed Ebenezer Oktaviani, Anisa Putri Poyo, M. Probo Raharjo Putri Sugiati RISWAN, Riswan ROYNALDO SIMANULANG Sahri, Dilla Revira Sapto Yowono Saputra, M.Hafiz Salas Satria Astana Selviani Saputri Setiawan, Adrian Pujangga Sigit Riyadi Soewito Soewito Soewito Sri Mina Ginting Sugito - Susilowati Susilowati Taufik Farhansyah Tesalonica, Veren Tina Miniawati Barusman Trenggono Pujo Sakti Tri Hardiansyah tri my indah Valloma, Fernando Vanesa Amanda Viata, Sony Vinolia Agustin Vonny Tiara Narundana Wawan Hernawan Wawan Hernawan Wayan Landre Weni Safitri William Djunizar Wisnu, Laras Yanuarius Yanu Dharmawan Yasmine Nabila Putri Zawitri, Agustina