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All Journal JURNAL SAINS PEMASARAN INDONESIA Managament Insight: Jurnal Ilmiah Manajemen Sains: Jurnal Manajemen dan Bisnis DERIVATIF Jurnal Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ekonomi Manajemen Business Management Journal Program Studi Manajemen The Asia Pacific Journal Of Management Studies Jurnal Pendidikan dan Kewirausahaan Jurnal Manajemen dan Bisnis Kreatif Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Value : Journal of Management and Business Jurnal Ekonomika dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Wahana Pendidikan Jurnal Sosial dan Sains Jurnal Aplikasi IPTEK Indonesia Innovative: Journal Of Social Science Research Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Technology, Mathematics and Social Science (J'THOMS)

Abdul Yusuf

Universitas Singaperbangsa Karawang

Author-ID : 2570796

Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh Produk Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Wonderland Adventure Waterpark Karawang Eka Diah Apriliani; Mutia Mardhatillah; Alifia Syafa Ardinezwari; Abdul Yusuf
Sains: Jurnal Manajemen dan Bisnis Vol 14, No 2 (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v14i2.14343

This research aims to obtain empirical evidence about the influence of tourism product to tour visiting decision on Wanderland Adventure Waterpark Karawang. This analysis using independent variabel is tourism product and dependent variabel is tour visiting decision. This is quantitative research that distributes data and questionnaires. Samples in this research were the tourist of Wonderland Adventure Waterpark Karawang and the sampling technique used simple random sampling with a total sample of 204 re-spondens. Data analysis techniques use simple linear regression by using SPSS 22. This research proves that tourism product have significant influence to tourist visiting decision. From the result, this research can be useful as knowledge and consideration for tourist attractions manager in improving quality to attract tourist visitors.

Pengaruh e-Service Quality dan Kepuasan terhadap e- Loyalty (Survey pada Pengguna Gopay) Hesty Wulandari Ningsih; Indriyani Safitri; Abdul Yusuf
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3068

Advances in technology and information that are growing rapidly require all companies to be able to create innovations to adapt to the progress of today's world. With advances in technology, competition in the increasingly fierce business world, many companies take advantage of an opportunity to create innovations that provide convenience for humans. One of them is a company in the transportation sector that creates digital-based service applications, namely GoJek, which provides payments through the GoPay feature. GoPay is one of the fintech breakthroughs from PT. GoJek utilizes advances in technology and information. The problem in this research is how e-service quality and satisfaction affect the e-loyalty of GoPay users. This study uses a casual analysis design with quantitative methods. The test equipment in this study uses the SPSS Statistic 25 and EViews 11 data processing applications involving 100 respondents as samples from GoPay users throughout Indonesia. Methods of data collection using questionnaires and literature study. The research instrument uses an interval scale. The results show that e-service quality and satisfaction have a positive and significant effect on GoPay customer loyalty.

PENGARUH PERSEPSI KUALITAS TERHADAP MINAT KUNJUNGAN ULANG (SURVEI PADA PENGUNJUNG WISATA MANGROVE SEDARI KARAWANG) Novia Krisdyawati; Abdul Yusuf
The Asia Pacific Journal Of Management Studies Vol 8 No 1 (2021)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v8i1.443

Revisit interest is the desire of tourists to visit tourist destinations with similarities the second time. The decision on the interest in revisiting is in the hands of the tourist. Tourists pay attention to various things that can be done as they wish. Perceptions of quality are customer assumptions that can be considered on quality that is not good, goods or services that are not desirable. If the assumption is good, then the goods or services will last a long time. In order for tourists to have a positive perception, the Sedari Mangrove Tourism must present attractions at its tourist attractions. Tourist attractions are all that are owned, of good value or diversity or the acquisition of motivated tourists to visit these tourist attractions. Sedari Mangrove Tourism seeks to present attractions, including water bikes, a place to take pictures decorated with beautiful umbrellas on it. With these attractions, it is expected that visitors will feel satisfied and happy. This research aims to determine, explain and analyze the effect of perceived quality and value perceptions on the interest of revisiting surveys on mangrove tourism in Sedari, Karawang. This research was conducted using descriptive and verification methods. The sampling technique used is the Random Sampling technique with a sample size of 335 respondents and processed using SPSS16. The results of this study indicate that perceived quality has an effect on revisit interest with a value. (0.000) <α (0.05) and tcount (11.237)> ttable (1.976). Perceived Value affects Revisit Interest with a sig. (0.000) <α (0.05) and tcount (8.874)> t table (1.976). Perceptions of Quality and Perceptions of Value affect the Interest of Revisits with a sig. (0.000) <α (0.05) and fcount (786.303)> ftabel (3.02). The results of the coefficient of determination show that Revisit Interest (Y) is influenced by Perceptions of Quality (X1) and Perceptions of Value (X2) of 82.6%, the remaining 17.4% is influenced by other variables..

The Effect of Perceived Benefits and Satisfaction on Interest in Sustainable Use of Gopay's Digital Wallet: marketing Management Chika Aninda Putri; Abdul Yusuf
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1495

This study aims to determine the effect of benefits and satisfaction on the interest in sustainable use of the GoPay digital wallet. The method used in this research is quantitative with a descriptive and verification approach. The sample used in this study was 384 using a sampling technique using non-probability sampling, namely purposive sampling. The data analysis technique used is analysis with partial and simultaneous hypothesis testing. testing is assisted by the SPSS tool. The result of this study is that there is a correlation between perceived benefits and satisfaction has a fairly strong relationship. Partially, perceived benefits have an effect of 12.9% and satisfaction has an effect of 12.6% on interest in use. Perceived benefits and satisfaction have a positive and significant effect on interest in sustainable use.

Pengarauh Memorable Tourism Experience dan Perceived Risk Terhadap Revisit Intention Pada Destinasi Wisata Curug Cigentis di Kabupaten Karawang Hanna Rachmawati Febriyani; Abdul Yusuf
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 14 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The spread of the Covid-19 virus in various countries has had an impact on the tourism industry, including in Indonesia. West Java was one of the areas visited by many local and foreign tourists before the pandemic. Karawang Regency is a city in West Java that has various tourist destinations that have the potential to be developed. The biggest potential for natural tourism in Karawang Regency comes from waterfalls. One of the waterfalls is Curug Cigentis. The high number of COVID-19 cases in Karawang, raises the perception of risk that makes tourists also consider visiting tourist attractions. In fact, one of the steps to increase revenue in the tourism sector is to create memorable experiences. So that it affects the interest in visiting Curug Cigentis again. This study aims to find out, explain and analyze and test the Effect of Memorable Tourism Experience and Perceived Risk on Revisit Intention at Curug Cigentis Tourism Destinations in Karawang Regency. This research was conducted using quantitative methods with descriptive and verification approaches, namely by collecting presentations, through the analysis process and hypothesis testing as well as making conclusions and suggestions from the research results. The sample in this study was collected using the Issac and Michael formula with an error rate of 10% using a non-probability sampling technique with a purposive sampling approach, obtained 268 samples from 33.220 populations. The analytical techniques used are scale range analysis and path analysis with the help of Method Successive Interval (MSI), Microsoft Excel 2019 program, and SPSS version 25 application. The results of this study indicate descriptively that the variables of memorable tourism experience, perceived risk, revisit intention are in the good category. Based on the results of the verification analysis, the variables of memorable tourism experience and perceived risk influence each other and show the level of influence of the relationship is very strong. The partial effect obtained from the memorable tourism experience and perceived risk variables on revisit intention of each variable is 41,5% and 34,9% with a total simultaneous effect of 76.4% while the rest is influenced by other variables not examined by 23,6%

Pengaruh Manajemen Hubungan Pelanggan Terhadap Kepuasan Pelanggan Pada Pengguna Gopay Marlina Anggraeni; Kartika Ameliana; Nurul Azizah; Abdul Yusuf
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 15 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims to determine how much the customer relationship management variable (X) affects the customer satisfaction variable (Y). It focuses on one of the electronic payment GoPay. The research method used is descriptive analysis and verification. The sample in this study was 204 GoPay users in Karawang. How to spread questionnaires and literature studies. To analyze the data the researches used regression analyze and a valid value correlation analysis is 0.173 and the reliability value is 0.85. results in this study indicate that there is an influence between customer relationship management on customer satisfaction of GoPay users by 55% and 45% is affacted by other variables that researchers don’t use.

Pengaruh Sikap dan Norma Subjektif Terhadap Minat Berkunjung Wisatawan Pascapandemi Covid-19 (Survei Pada Pengunjung Saung Bali Karawang) Shelly Wahyuni; Abdul Yusuf
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 16 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

This study aims to examine and analyze the influence of attitude and subjective norms on tourists intention to visit post-pandemic Covid-19 (survey of visitors at Saung Bali Karawang). This study uses quantitive methods with descriptive and verification approaches. Popularity in this study is visitors at Saung Bali Karawang, using Slovin’s formula to determine the number of samples, the result obtained were 242 people/respondent. The sampling method used in this research is Non-probability Sampling with Purposive technique. This study uses bright scale analysis techniques and path analysis with SPSS 25 and Microsoft Excel 2010 data processing software. The result showed that the variables Attitude, Subjective Norms on Intention to Visit each get an average of 985.2, 935.4 and 954.6 meaning thal all of these variables are considered good. The correlation coefficient between Attitude and Subjective Norms is 0,724 which means it has a strong, unidirectional and significant correlation. The partial effect of Attitude on Intention to Visit has a greater value of 11,4% while the partial effect of Subjective Norms on Intention to Visit is 9,04%. The simultaneous influence of Attitude and Subjective Norms on Intention to Visit obtained a value of 76% and the remaining 24% was influenced by other variables that not researched.

Pengaruh Omnichannel Perceived Value dan Omnichannel Integration Quality terhadap Custemer Loyality pada Pengguna Aplikasi Kredivo Arsya Kurnia Yosifanti; Abdul Yusuf
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.550

This study aims to determine, explain and analyze the effect of Omnichannel Perceived Value and Omnichannel Integration Quality on Customer Loyalty with a case study on Kredivo application users. This research uses quantitative methods with descriptive and verification approaches. The sample used as many as 384 respondents who are users of the Kredivo application using the Isaac and Michael formula with an error rate of 5% and taken using a probability sampling technique using proportionate stratified random sampling. The analytical technique used is the scale range analysis technique and path analysis with the help of the Succesive Internal Method (MSI), the Microsoft Excel 2019 program and the SPSS version 26 software application. The results of this study indicate descriptively that the Omnichannel Perceived Value, Omnichannel Integration Quality and Customer Loyalty variables are in the good category. Based on the results of the verification analysis, the correlation coefficient between Omnichannel Perceived Value and Omnichannel Integration Quality obtained a value of 0.793, which means that both have a strong correlation. The partial effect of Omnichannel Perceived Value on Customer Loyalty is 81.6% while Omnichannel Integration Quality on Customer Loyalty is 13.2%. The simultaneous influence of Omnichannel Perceived Value and Omnichannel Integration Quality on Customer Loyalty obtained a value of 74.3% and the remaining 57.9% was influenced by other variables that were not examined.

Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan Terhadap Minat Menggunakan Aplikasi Dompet Digital LinkAja Arif Maulana Nizar; Abdul Yusuf
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.569

This study aims to determine the effect of perceived ease of use on interest in using the LINKAJA digital wallet application, to determine the effect of trust on interest in using the LINKAJA digital wallet application. And to find out together the effect of perceived ease of use and trust on interest in using the LINKAJA digital wallet application. The research method uses descriptive and verification with a quantitative approach. With a sample of 384. The data analysis technique used is using path analysis with partial and simultaneous hypothesis testing.The results of this study are that there is a significant correlation between the perceived ease of use and trust variables of 0.540. The perceived ease of use variable has a positive and partially significant effect on interest in using the LinkAja digital wallet application by 12.9%. The variable of perception of trust has a positive and partially significant effect on interest in using the LinkAja digital wallet application by 12.6%. Taken together, the perceived ease of use and trust variables have a simultaneous positive and significant effect on interest in using the LinkAja digital wallet application by 74.6%..

Pengaruh Sosial Media Marketing Terhadap Minat Pembelian Produk Nabeezku Horan Niko Simorangkir; Ahmad Maulana; Muhammad Miftakhul Amin; Abdul Yusuf
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 5, No 2 (2022): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v5i2.15664

Tujuan penelitian ini yaitu untuk mengetahui, menjelaskan dan menganalisis Social Media Marketing yang digunakan Produk Nabeezku, untuk menegtahui , menjelaskan danmenganalisi minat beli produk Nabeezku, untuk mengetahui, menjelaskan danmenganlisi pengaruh sosial media marekting terhadap minat beli susu nabeezku, untuk mengetahui, menjelaskan dan menganalisis pengaruh Sosial Media Marketing terhadap minat belu produk Nabeezku. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan menggunakan pendekatan deksriptif dan verifikatif. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 85 sampel denganmenggunakan teknik Non Probability Sampling dengan Sampling Incidental. Teknik keabsahan data mengguakan Uji Validitas, Reliabilitas dan Normalistas. Teknik Analisis data yang dunakan yaitu deskriptif da verifikatif dengan Analisi Jalur (Path Analysis). Pegujian hipotesis yang di gunakan yaitu Uji Pengaruh Parsial dan Uji Pengaruh Simultan. Hasil dari penelitian ini yaitu terdapat pengaruh Parsial Sosial Media Marketing terhadap Minat beli sebesar 0,195 ataupun 19,5% sehingga memperlihatkanpengaruh yang positif tergadap minat beli. Variabel sosial media marketing secara simultaan mempunyai pengaruh yang positif dan signifikan pada minat beli sebesar 69,5% sedangkan sisanya 30,5% merupakan kontribusi dari variabel lain yang tidak di teliti £.

Co-Authors Abidin Abidin Aditya Pradana Afri Septianingrini Agus Sopiyan Ahmad Fachriza Ahmad Maulana Ajat Sudrajat Alan Fajar Fadillah Aldi Pamungkas Aldi Pamungkas Alfian, Alip Alifia Syafa Ardinezwari Alven . Alya Luthfi Amanda, Siti Nabillah Suci Aria Dewi Septiani Arif Maulana Nizar Arsya Kurnia Yosifanti Assyifa Mulandar Ayuni, Ayuni Bambang Supriadi Chika Aninda Putri dede tiana Delfian Delfian Destianti, Vika Riskia Dewi Ratna Sari Diana Supelti Dicky Darmawan Diputri, Diana Rizqiah Diska Romadona Putra Eka Diah Apriliani Fachriza, Ahmad Fadillah, Adillia Nur Farah Dyta Salsabila Fauzi, Fadel Iqbal Febrianty, Revika Nur Ghina, Maulidiya Miftahul Hanif Mahendra Caniago Hanna Rachmawati Febriyani Hesty Wulandari Ningsih Horan Niko Simorangkir Iiswatun Khasanah Indriyani Safitri Irene Ariska Limanua Irene Ariska Limanua Juhria, Aminatu Kartika Ameliana Khoyatu Rizkiyah Liani, Anisa Mauta Lina Nurmayanti Mangandar Sitanggang Marlina Anggraeni Meinitasari, Nurtika Muhamad Ikhsanul Insan Muhammad Bintang Reviandra Muhammad Ghiffari Eka Wiguna Muhammad Miftakhul Amin Mutia Mardhatillah Nada Shofiatul Ula Nia Darnia Novia Krisdyawati Novia Syafa’a Zahra Nursehah, Ira Nurul Aulia Dewi NURUL AZIZAH Pamela Octaviana Raniah Jaudah Komara Rasya, Nadhifa Rima Reshanty Dea Nur Macdhy Rida Fajriati Firdaus Rina Maria Hendriyani Rinanda Hamida Lubis Rinda Tiana Riri Juliyani Rohmat Rohmat Rusmayanti, Hilda Katini Salwa Nabila Nuraeni Samuel Indra Marcelino Savrila Sekar Alifia Wibowo Sekar Octa Vionanda Shelly Wahyuni Shifa Febrillia Nurjanah Sindiani Fatimah Sisi Oktaviani Diah Ayu Eka Lestari Sitanggang, Mangandar Siti Mariam Solehudin Solehudin Syahrul Maulana Tiara Putri Ramayanti Tomi Anugrah Pratama Trania Maharani Vika Riskia Destianti Wibisono, Ary Widya Sela Lestari Yasmin, Sarah Nabilah Zein Ramadhan

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