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All Journal JURNAL SAINS PEMASARAN INDONESIA Managament Insight: Jurnal Ilmiah Manajemen Sains: Jurnal Manajemen dan Bisnis DERIVATIF Jurnal Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal REKOMEN (Riset Ekonomi Manajemen) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ekonomi Manajemen Business Management Journal Program Studi Manajemen The Asia Pacific Journal Of Management Studies Jurnal Pendidikan dan Kewirausahaan Jurnal Manajemen dan Bisnis Kreatif Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Value : Journal of Management and Business Jurnal Ekonomika dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Wahana Pendidikan Ekasakti Jurnal Penelitian dan Pengabdian (EJPP) Economic Reviews Journal Jurnal Sosial dan Sains Jurnal Aplikasi IPTEK Indonesia Innovative: Journal Of Social Science Research Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Technology, Mathematics and Social Science (J'THOMS)

Abdul Yusuf

Universitas Singaperbangsa Karawang

Author-ID : 2570796

Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh E-trust dan E-satisfaction terhadap Continuance Intention Pengguna GoPay Afri Septianingrini; Assyifa Mulandar; Abdul Yusuf
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 6 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The lifestyle of all levels of society required to live fast and instantaneously is accompanied by a digitalization process with a massive abundance of various sources and knowledge such as filling the wide gap between problems and solutions in this era of globalization. The availability of multiple shopping platforms and ease of transactions have made consumers flock to take advantage of online payment features. The emergence of the Covid-19 pandemic has also triggered changes in several fields, especially in the economic sector. Judging from the current conditions, people are certainly utilizing digital platforms with all the conveniences, benefits, and advantages, indicating that electronic money is very well received, especially by dense urban communities to prevent the spread of the Covid-19 virus. Therefore, the increasingly competitive competition in the digital wallet business must be able to create and maintain good quality electronic services. So it can increase trust for users of the application. The sample of this research is 100 respondents who have currently using GoPay. This primary data was collected by questionnaire. Data analysis with linear regression. The results showed that E-Trust and E=Satisfaction had a significant effect on the Continuance Intention of GoPay users.

Pengaruh BTS Sebagai Brand Ambassador Tokopedia Terhadap Keputusan Pembelian Savrila Sekar Alifia Wibowo; Abdul Yusuf
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7939339

Nowadays the trend of online shopping (Online Shopping) is increasingly widespread in almost all circles of society. So that more and more parties are trying to provide containers that allow transactions between sellers (E-commerce) and buyers through networks or known as Marketplaces to occur. Tokopedia is one of the Marketplaces that competes with business actors in the same field. As a marketing strategy, Tokopedia recruited a Korean boy group named BTS as a digital Brand ambassador aimed at winning the competition. This study aims to prove the influence of BTS as Tokopedia's brand ambassador on purchasing decisions. As sampling, this study used Tokopedia users and/or BTS fans who are over 16 years old. The analytical technique used is Multiple Linear Regression, which will make it easier to see the role of BTS as Tokopedia's brand ambassador for purchasing decisions to be tested. The test results show that the use of BTS as Tokopedia's brand ambassador has an effect on purchasing decisions at Tokopedia.

PENGARUH PROMO GRATIS ONGKIR DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI SHOPEE Rinanda Hamida Lubis; Zein Ramadhan; Abdul Yusuf
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 3 (2021): Jurnal Jumbo Vol. 5 No. 3
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine the effect of free shipping promos and customer experience on customer satisfaction. The population in this study are customers who shop online through the Shopee application. The technique used in sampling is non-probability sampling with purposive sampling method. The sample in this study amounted to 100 respondents. Data collection was obtained from distributing questionnaires and literature studies. The data analysis method used in this research is multiple linear regression. The results showed that the free shipping promo and customer experience had a positive and significant effect on customer satisfaction. Based on the results of the coefficient of determination test, the R Square value of the customer experience variable is 0.384 or 38.4%, meaning that the customer experience variable has the most dominant influence on customer satisfaction.

MENINGKATKAN KESEJAHTERAAN PEDAGANG KAKI LIMA DI DESA RENGASDENGKLOK SELATAN MELALUI PELATIHAN MANAJEMEN KEUANGAN Rina Maria Hendriyani; Abdul Yusuf
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.15761

Abdimas ini bertujuan untuk meningkatkan kesejahteraan pedagang kaki lima (PKL) di Desa Rengasdengklok Selatan melalui pelatihan manajemen keuangan. Abdimas ini dilaksanakan selama tiga bulan, mulai dari Januari hingga Maret 2023. Abdimas ini terdiri dari tiga tahap, yaitu tahap persiapan, tahap pelaksanaan, dan tahap evaluasi dan pelaporan. Peserta abdimas adalah 100 PKL yang tergabung dalam Asosiasi Pedagang Kaki Lima Kecamatan Rengasdengklok. Materi pelatihan yang diberikan kepada PKL adalah pengenalan manajemen keuangan usaha mikro, siklus keuangan usaha mikro, perencanaan anggaran usaha mikro, pencatatan transaksi usaha mikro, pengendalian biaya usaha mikro, dan analisis laporan keuangan usaha mikro. Metode pelatihan yang digunakan adalah metode ceramah, diskusi kelompok, simulasi, dan studi kasus. Metode evaluasi yang digunakan adalah metode pre-test dan post-test. Hasil abdimas menunjukkan bahwa pelatihan manajemen keuangan berhasil meningkatkan pengetahuan dan keterampilan manajemen keuangan PKL secara signifikan. Pelatihan manajemen keuangan juga berhasil meningkatkan pendapatan dan kualitas hidup PKL secara signifikan. Abdimas ini sesuai dengan tujuan abdimas yang ingin dicapai, yaitu untuk memberikan pengetahuan dan keterampilan manajemen keuangan kepada PKL, serta untuk membantu PKL meningkatkan pendapatan dan profitabilitas usaha mereka, dan memberdayakan PKL untuk meningkatkan kualitas hidup dan kemandirian mereka.

Analisis Penerimaan Pengguna terhadap Financial Technology Bareksa Menggunakan Model UTAUT Syahrul Maulana; Iiswatun Khasanah; Abdul Yusuf
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1049

Financial Technology (Fintech) is a set of financial services, tools, platforms, and ecosystems that make financial products and services easier and cheaper to access. One example of the application of Fintech in financial transactions is Bareksa. User acceptance of Bareksa may be influenced by various factors, to find out more about that, this research was carried out. The purpose of this study is to find out how the perception of user acceptance and what factors influence users to use Bareksa. This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the theoretical basis. The population and sample in this study were Bareksa users and the sampling technique used was quota sampling by obtaining 120 pieces of data. The research method uses Structural Equation Modeling (SEM) with the bootstrap technique because the processed data is not normally distributed. The results of this study are user acceptance of Bareksa is influenced by factors of Business Expectations and Behavioral Intentions, while the factors of Performance Expectations, Social Influences, and Facility Conditions do not affect user acceptance to use Bareksa.

Analisis Aplikasi Kredivo Berdasarkan Information System Success Model (ISSM) Abidin Abidin; Novia Syafa’a Zahra; Abdul Yusuf
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1045

In this digital era, the implementation of information systems in various areas of life continues to increase. Information system implementations need to be evaluated for their success. Delone and Mclean have developed an information system success model as a framework for measuring the success level of information systems. The purpose of this research is to conduct a thorough analysis, increase knowledge regarding the ISS Model, and find out its relevance as a research basis on the Kredivo FinTech platform. Of the several variables included in the ISSM, the results of this study indicate that only the user satisfaction has a significant effect on net benefits.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada BCA Wilayah Karawang Aldi Pamungkas; Irene Ariska Limanua; Abdul Yusuf
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2255

Kualitas pelayanan menjadi faktor utama dalam memberikan kepuasan kepada pelanggannya. Hal ini karena Bank BCA merupakan perusahaan di bidang jasa yang pelayanannya langsung diberikan oleh pegawai dan dapat dirasakan oleh pelanggan. Dengan demikian maka kualitas pelayanan pegawai Bank BCA menjadi variabel penting dalam mempengaruhi kepuasan pelanggan.Penelitian ini merupakan penelitian deskriptif kuantitatif, pengambilan data menggunakan teknik survey, yaitu menyebarkan kuesioner kepada nasabah Bank BCA wilayah karawang dengan sampel sebanyak 90 responden. Dari hasil penelitian tersebut kepuasan pelanggan dipengaruhi oleh kualitas pelayanan, nilai hubungan ini memiliki hubungan positif yang artinya kualitas pelayanan meningkat maka kepuasan pelanggan Bank BCA akan meningkat.

ANALISIS PENERAPAN APLIKASI OVO MENGGUNAKAN MODEL UTAUT 3 PADA PENGGUNA Diska Romadona Putra; Diana Supelti; Abdul Yusuf
Journal of Technology, Mathematics and Social Science Vol 1, No 2 (2022): JURNAL J'THOMS
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j'thoms.v1i2.2513

Abstract: The development of fintech in Indonesia is getting higher because it can facilitate transactions made by humans. OVO is one of the digital payments that is developing in Indonesia. This research was conducted to find out how the public's acceptance of the OVO application by testing the phenomenon using the UTAUT 3 research model. This study used quantitative data analysis in the form of path analysis using SmartPLS software. As for this study, researchers distributed questionnaires and got 56 respondents. The population of this study were users of the OVO application and the sampling technique used simple random sampling and then 56 respondents were obtained. The results of this study found that facilitating conditions, hedonic motivation and habits have a significant influence on behavioral intentions. Then habits and behavioral intentions were found to have a significant influence on usage behavior. Hedonic motivation is the only variable that has an indirect effect on usage behavior through behavioral intentions.Keywords: Fintech; Digital Payment; UTAUT 3; OVO; SmartPLS

CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN) Siti Fatimah; Devi Suci Lastari; Riyandi Riyandi; Abdul Yusuf
Ekasakti Jurnal Penelitian dan Pengabdian Vol. 4 No. 2 (2024): Ekasakti Jurnal Penelitian & Pegabdian (Mei 2024 - Oktober 2024)
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/ejpp.v4i2.1078

The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation. The study population consisted of Instagram followers @infodufan. The research employed a quantitative methodology and included a sample size of 64 respondents. The data collection technique employs a questionnaire administered through Google Form. Subsequently, the obtained results are examined by correlation analysis. The research findings indicate a substantial correlation between content marketing and customer engagement at Dunia Fantasi. The Pearson association coefficient is 0.707, indicating a relatively significant positive association.

Pengaruh Variasi Produk Terhadap Keputusan Pembelian pada Mixue Cabang Karawang Priambudi; Qobus Rayhaan Al Awaludin; Abdul Yusuf
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.284

Mixue is a beverage outlet originating from China, founded in June 1997. Mixue began to enter Indonesian territory in 2020, Mixue outlets serve various drink menus and also ice cream. The featured menu is boba ice cream which is in demand by many people from various circles. However, there are several things that must be considered, with the emergence of several new competitors who make many product variants with varying flavors, whether this will influence the level of purchasing decisions regarding mixue. This research aims to find out whether product variations from mixue influence customers' purchasing decisions. So the mixue company can know whether it needs to increase its product variety in order to compete with its competitors.

Co-Authors Abidin Abidin Aditya Pradana Afri Septianingrini Agus Sopiyan Ahmad Fachriza Ahmad Maulana Ajat Sudrajat Alan Fajar Fadillah Aldi Pamungkas Aldi Pamungkas Alfian, Alip Alifia Syafa Ardinezwari Alven . Alya Luthfi Amanda, Siti Nabillah Suci Anisa Lestari Anwar Husni Mubarok Aria Dewi Septiani Arif Maulana Nizar Arsya Kurnia Yosifanti Assyifa Mulandar Ayuni, Ayuni Bambang Supriadi Chika Aninda Putri dede tiana Delfian Delfian Desi Jaelani Dessy Herdiana Destianti, Vika Riskia Devi Suci Lastari Dewi Ratna Sari Diana Supelti Dicky Darmawan Diputri, Diana Rizqiah Diska Romadona Putra Eka Diah Apriliani Fachriza, Ahmad Fadillah, Adillia Nur Farah Dyta Salsabila Fauzi, Fadel Iqbal Febrianty, Revika Nur Ghina, Maulidiya Miftahul Hafizh Zaidan Hanif Mahendra Caniago Hanna Rachmawati Febriyani Hesty Wulandari Ningsih Horan Niko Simorangkir Iiswatun Khasanah Indriyani Safitri Irene Ariska Limanua Irene Ariska Limanua Izzul Auzad Nadzir Juhria, Aminatu Kartika Ameliana Kelsha Berliana Rifty Khoyatu Rizkiyah Liani, Anisa Mauta Lina Nurmayanti Mangandar Sitanggang Marlina Anggraeni Maulida Naba Samawati Meinitasari, Nurtika Mochamad Faishal Burhanudin Muhamad Ikhsanul Insan Muhammad Bintang Reviandra Muhammad Faiz Akbar Muhammad Fuaidil Kirom Muhammad Ghiffari Eka Wiguna Muhammad Miftakhul Amin Muhammad Rama Rizaldi Mutia Mardhatillah Nada Shofiatul Ula Najwa Khoerunissa Nia Darnia Novia Krisdyawati Novia Syafa’a Zahra Nursehah, Ira Nurul Aulia Nurul Aulia Dewi NURUL AZIZAH Pamela Octaviana Priambudi Qobus Rayhaan Al Awaludin Rahma Dini Aulia Raniah Jaudah Komara Rasya, Nadhifa Rima Renaldi Bahwantoro Reshanty Dea Nur Macdhy Rida Fajriati Firdaus Rina Maria Hendriyani Rinanda Hamida Lubis Rinda Tiana Riri Juliyani Riyandi Riyandi Rizka Dwi Syaharani Rohmat Rohmat Rusmayanti, Hilda Katini Salma Nurhasanah Salwa Nabila Nuraeni Samuel Indra Marcelino Savrila Sekar Alifia Wibowo Sekar Nirwana Ros Sinta Aji Sekar Octa Vionanda Shelly Wahyuni Shifa Febrillia Nurjanah Sindiani Fatimah Sinta Apriyani Sisi Oktaviani Diah Ayu Eka Lestari Sitanggang, Mangandar Siti Fatimah Siti Mariam Solehudin Solehudin Syahrul Maulana Tegar Dwi Fajriatama Tiara Putri Ramayanti Tomi Anugrah Pratama Trania Maharani Vika Riskia Destianti Wibisono, Ary Widya Sela Lestari Yasmin, Sarah Nabilah Yossy Marsyatrinisa Zein Ramadhan

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