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All Journal MediaTor: Jurnal Komunikasi Jurnal KOMUNIKA WIDYATAMA Kurva S : Jurnal Keilmuan dan Aplikasi Teknik Sipil Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Profetik Communications Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik KLITIKA Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Syiar: Jurnal Komunikasi dan Penyiaran Islam Komunika: Jurnal Dakwah dan Komunikasi QISTINA: Jurnal Multidisiplin Indonesia Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat Revenue Journal: Management and Entrepreneurship GEMBIRA (Pengabdian Kepada Masyarakat) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Komunitas (Komunikasi Tiada Batas) INERSIA Komuniti: Jurnal Komunikasi dan Teknologi Informasi AJCD Proceedings of Jogjakarta Communication Conference (JCC)
Joko Suryono
Universitas Veteran Bangun Nusantara Sukoharjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Social Sciences Transportation Other

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Komunikasi Gethok Tular dan Kemitraan sebagai Kekuatan Branding Ginastel dalam Memberdayakan UMKM Indarwati, Zeny; Suryono, Joko; Widodo, Yoto; Setyo, Bono; Hariyanto, Hariyanto
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.8.1.1

Abstract

The objectives of this research are 1) Attempt to reveal the strengths, criteria and uniqueness of the Ginastel brand; 2) secondly, what marketing communication patterns are used in establishing partnerships between Ginastel tea management and Ginastel partners, as well as in targeting consumers; 3) Describe community empowerment efforts through partnership patterns carried out by Ginastel tea. This research method uses a qualitative descriptive research type. Research subjects included key informants, main informants and supporting informants consisting of management, partners and consumers of Ginastel tea. The location of this research is in Sukoharjo Regency. Data collection techniques use in-depth interview techniques and direct role observation and listening on social media. Data analysis techniques use Miles and Huberman's interactive inductive logic model. Validity testing uses method triangulation and source triangulation techniques. The results of this research are: 1) The Ginastel tea brand has a unique and prominent strength from the substance of the words Ginastel, legi, hot, sepet, kenthel and the delicious taste of tea that the Javanese people like and enjoy. Ginastel's branding strength is based on local Javanese cultural wisdom; 2) Ginastel tea marketing communication patterns in establishing collaborative partnerships with the community and targeting consumer targets using social media TikTok, Instagram and Gethok tular communication media. The synergy between contemporary marketing communication media and infectious disease communication media is considered interesting because they both strengthen each other; 3) The strength of the Ginastel tea brand is being able to empower the community through a partnership system. The strength of the Ginastel tea brand has developed into a brand that can become a franchise business which has an impact on expansion and job creation.
KOMUNIKASI PERTEMANAN MELALUI FITUR 'CLOSE FRIENDS' INSTAGRAM PADA MAHASISWA UNIVERSITAS VETERAN BANGUN NUSANTARA SUKOHARJO Fitriana, Rani; Suryono, Joko
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2185

Abstract

Friendship Communication Through Instagram's 'Close Friends' Feature Among Communication Science Students Class of 2021 at Universitas Veteran Bangun Nusantara Sukoharjo. Undergraduate Thesis, Communication Science Study Program, Faculty of Social and Legal Sciences, Universitas Veteran Bangun Nusantara Sukoharjo, 2025.The ‘Close Friends’ feature on Instagram allows users to selectively share information with a limited group, enhancing privacy and control over shared content. This study aims to explore and analyze how the Close Friends feature on Instagram influences communication and friendships among university students. The research adopts a qualitative approach, with data collected through in-depth interviews, participatory observation, and content analysis. Data validity is ensured through data triangulation. The results of the study show that the ‘Close Friends’ feature can strengthen mutual trust among friends by allowing users to share more personal and exclusive content. Students feel more comfortable communicating and sharing important moments with their close friends, ultimately strengthening their friendships. In addition, this study also identifies several practical benefits, such as helping students understand the risks and benefits of social media use, and providing insights for social media developers to improve features according to user needs.
Co-Authors Abdilah, Heri Adelia, Emma Agung Setyarini Agung Wijanarko, Agung Aji Pamungkas, Bagoes Alliah, Rahmadina Allo, Reno Rivaldy Alwi, Salma Ardiana, Ellen Ira Betty Gama Bono Setyo Bono Setyo, Bono Budi Nugroho Dewi Kusumaningsih Djatmiko Hidajat Dwi Budi Santoso Erni Kurniawati Farida Nugrahani Fitriana, Rani Hariyanto Hariyanto Hariyanto HARIYANTO HARIYANTO Hidajat, Diatmiko Indarwati, Zeny Istiyanto, Hendra Jamhari Jamhari Jepriani, Sujiati Kartika, Monika Umi Kurniawan, Riza Setiabudi Mahardika, Mei Candra Mardhanie, Afif Bizrie Megasa, Yebrani Muhammad Ridwan Mukti Widayati Nugroho, Aziz Widhi Nugroho, Aziz Widi Nunun Tri Widarwati Nurokhman, Firmansyah Nugroho Nuryani Tri Rahayu Nuryani Tri Rahayu Nuryani Tri Rahayu Nuryani Tri Rahayu Purwani Indri Astuti Putrawirawan, Ashadi Putri Hardani, Arlinda Saidun, Muhammad Sihindun Arumi Sri Hartati SUNARNO Susanto , Willy Sutarto, Tommy Ekamitra Tistro, Rafian Triatmo, Agus Wahyu Triyatmo, Agus Tumingan Tumingan, Tumingan Urip Wahyudin Veronika Unun Pratiwi wedaswari, Made Wianto, Arif Widiastuti, Oktavia Yoga Yuniadi Yoto Widodo