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All Journal Jurnal Pendidikan Akuntansi Indonesia Jurnal Bisnis dan Manajemen Business UHO: Jurnal Administrasi Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Jurnal Ekuilnomi Journal of Economics and Business UBS DEDIKASI PKM Bisnis Net : Jurnal Ekonomi dan Bisnis ABDIMAS Jurnal Pengabdian Kepada Masyarakat Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bingkai Ekonomi (JBE) Muhasabatuna: Jurnal Akuntansi Syariah Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Teknologi dan Manajemen Industri Terapan Dedikasi: Jurnal Pengabdian Kepada Masyarakat QISTINA: Jurnal Multidisiplin Indonesia Sharia Economic and Management Business Journal (SEMBJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Bisnis dan Kewirausahaan Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Indonesian Journal of Innovation Multidisipliner Research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis JBIMA: Jurnal Pengabdian kepada Masyarakat Jurnal Simki Economic
Anggit Dyah Kusumastuti
Universitas Sahid Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Kajian Komparatif: Kapabilitas Dinamis Dan Strategi Diferensiasi Berkelanjutan Terhadap Penciptaan Value Bisnis Di Era Transformasi Digital Anggit Dyah Kusumastuti; Vera Siwi Astuti; Denis Fariska; Ricko Tri Bayu Aji; Danika Haris Indrafata; Ayu Zulaikha Prasetyo Putri
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b6fdjg88

Abstract

Changes in the business landscape due to digital transformation encourage the urgency of understanding the role of dynamic capabilities (sensing, seizing, reconfiguring capabilities) and sustainable differentiation strategies in value creation. This research aims to compare these two concepts, analyze the mediating or moderating role of dynamic capabilities, and develop an effective differentiation strategy model. Through a literature study method with content analysis, this research offers novelty in the form of a comparative-integrative study that produces a strategic model for sustainable competitive advantage. The result research show that Dynamic Capabilities strengthen the effectiveness Sustainable Differentiation Strategy by increasing organizational, adaptability, innovation, and agility. The integration of these two concepts produces a strategic model capable of enhancing business value creation in the era of digital transformation
Strategi Mahasiswa dalam Memanfaatkan Disrupsi Digital untuk Menciptakan Nilai Ekonomi Berbasis Pengalaman (Experience Economy) Anggit Dyah Kusumastuti; Hanifah Nur Aisyah; Anita Tri Hapsari; Miftahatul Asna; Ragina Gita Amelia
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7703

Abstract

Disrupsi digital terkait erat dengan perkembangan teknologi yang telah mengubah berbagai aspek kehidupan, termasuk membuka peluang ekonomi bagi mahasiswa. Kemajuan seperti e-commerce, layanan keuangan digital, dan sistem pembayaran online mengubah pola interaksi dan konsumsi, memungkinkan mahasiswa memanfaatkan teknologi untuk menciptakan nilai ekonomi. Penelitian ini menganalisis strategi mahasiswa dalam memanfaatkan disrupsi digital, khususnya e-commerce dan paylater, untuk menghasilkan nilai ekonomi berbasis pengalaman. Metode yang digunakan adalah Systematic Literature Review (SLR) dan analisis fenomenologis tren digital di kalangan mahasiswa. Hasil menunjukkan mahasiswa menerapkan strategi seperti personal branding, optimasi media sosial, integrasi platform e-commerce, penciptaan pengalaman pelanggan unik, serta pemanfaatan paylater sebagai modal awal. Strategi ini meningkatkan daya saing mahasiswa dalam ekonomi digital. Temuan menegaskan mahasiswa bukan sekadar pengguna teknologi, melainkan pencipta nilai ekonomi berbasis pengalaman.
Pelatihan Berbasis Praktik dalam Pengembangan Produk Handmade untuk Meningkatkan Creative Entrepreneurship Mahasiswa Vera Siwi Astuti; Anggit Dyah Kusumastuti
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Juni
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v6i2.713

Abstract

This community service program aimed to enhance students’ creativity and creative entrepreneurship through hands-on training in developing handmade phone holders using pipe cleaners. The program involved 17 Business Administration students at Universitas Sahid Surakarta and applied an experiential learning approach consisting of lectures, demonstrations, practice sessions, mentoring, and product evaluation. The results showed improvements in participants’ creativity, particularly in originality, design flexibility, functionality, aesthetics, and innovation. In addition, 82% of participants achieved good to very good levels of entrepreneurial understanding. The training effectively improved students’ technical skills, creativity, and entrepreneurial awareness through direct learning experiences
KAJIAN KUALITAS PRODUK DAN VARIASI PRODUK TERHADAP LOYALITAS PELANGGAN BRAND OH MY GLAM Anggit Dyah Kusumastuti; Rina Yuliastuti; Marshela Nur Rahma Zallyanti
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 3 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i3.3963

Abstract

Introduction: The local cosmetic industry in Indonesia has experienced rapid growth, resulting in increasingly intense competition among cosmetic brands. OMG (Oh My Glam) is one of the local cosmetic brands that has attracted consumer attention through affordable prices and diverse product variations. In this competitive market, customer loyalty becomes an important factor in maintaining business sustainability. This study aims to analyze the influence of product quality and product variation on customer loyalty toward the OMG brand.Methods: This study applied a Systematic Literature Review (SLR) approach. Data were collected from relevant national journal articles published between 2021 and 2026 through Google Scholar. The selected literature was analyzed descriptively by identifying, comparing, and synthesizing findings related to product quality, product variation, and customer loyalty in the cosmetic industry.Results: The results indicate that product quality has a positive influence on customer loyalty, particularly in terms of product durability, ingredient safety, and suitability to consumer needs. Product variation also contributes positively to customer loyalty because it provides more choices that align with consumer preferences and beauty trends. In addition, the combination of product quality and product variation is considered effective in increasing repurchase intention, reducing switching behavior, and strengthening consumer trust in the OMG brand.Conclusion and suggestion: Product quality and product variation are important factors in building customer loyalty toward the OMG brand. Therefore, cosmetic companies, especially OMG, are encouraged to maintain product quality consistency and continuously develop product variations that are relevant to consumer needs and market trends in order to strengthen long-term customer loyalty. Keywords: Customer Loyalty; Literature Review; OMG; Product Quality; Product Variation;
Analisis Perilaku Konsumtif Pengguna Cashless Payment: Peran Lifestyle dan Impulsive Buying di Era Ekonomi Digital Annisa Mutiasari; Anggit Dyah Kusumastuti; Destina Paningrum; Rusnandari Retno Cahyani
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1332

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup dan pembelian impulsif terhadap perilaku konsumtif masyarakat pengguna sistem pembayaran cashless di era ekonomi digital. Meningkatnya penggunaan QRIS, e-wallet, dan mobile banking menunjukkan perubahan pola konsumsi masyarakat menuju gaya hidup yang lebih praktis dan serba digital. Penelitian ini menggunakan pendekatan kuantitatif dengan instrumen kuesioner. Sampel penelitian berjumlah 150 responden pengguna sistem pembayaran cashless di wilayah Solo Raya yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa secara parsial pembelian impulsif berpengaruh positif dan signifikan terhadap perilaku konsumtif, sedangkan gaya hidup tidak berpengaruh signifikan terhadap perilaku konsumtif. Secara simultan, gaya hidup dan pembelian impulsif berpengaruh signifikan terhadap perilaku konsumtif masyarakat pengguna sistem pembayaran cashless. Nilai koefisien determinasi (R²) sebesar 0,369 menunjukkan bahwa 36,9% variasi perilaku konsumtif dapat dijelaskan oleh gaya hidup dan pembelian impulsif, sedangkan 63,1% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa perilaku pembelian impulsif merupakan faktor utama yang mendorong perilaku konsumtif pada pengguna pembayaran digital.
Integrating Sustainable Business Through The Implementation of Environment, Social, and Governance (ESG) in Accelerating the Realization of a Green Economy Anggit Dyah Kusumastuti; Destina Paningrum; Locita Dara Rasendriya
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.1929

Abstract

Background: In facing increasingly complex global challenges, the integration of Environment, Social, and Governance (ESG) and sustainable business plays an important role as a strategic approach not only to generate profits but also as a force to create sustainable positive impact. This research aims to determine the influence of ESG disclosure on the Green Economy with Sustainable Business as a moderating variable. Method: This study employs a descriptive research design with a quantitative approach. Operational measurement of variables is carried out through data on environmental, economic, and social aspects. Secondary data is sourced from BPS (Central Bureau of Statistics) data and the Annual Report of the Ministry of Environment and Forestry (KLHK). Data analysis utilizes Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4.0 software. Results: The results show that the disclosure of environmental and social aspects has a positive and significant impact on the realization of a green economy. Meanwhile, the disclosure of governance does not have a positive and significant impact on the green economy. Additionally, Sustainable Business strengthens the influence of Environment, Social, and Governance on the green economy. The R Square value indicates that the dependent variable (Green Economy) is 0.605, meaning that approximately 60.5% of the variability can be explained by the independent variables. Conclusion: The disclosure of environment and social aspects has a positive and significant effect on the realization of the green economy, while the disclosure of governance does not have a significant effect. Positive information about ESG practices sends good signals to investors about long-term prospects and commitment to sustainability.
Pengembangan Kreativitas Mahasiswa melalui Pelatihan Totebag Ecoprint sebagai Produk Sustainable Fashion Bernilai Jual Anggit Dyah Kusumastuti; Hanifah Nur Aisyah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2084

Abstract

This community service activity was conducted for students of the Business Administration Study Program at Universitas Sahid Surakarta with the aim of improving creativity and innovation through the production of ecoprint totebags as sustainable fashion products with economic value. The activity was carried out through counseling, demonstrations, and direct practice using natural materials such as leaves and flowers from the surrounding environment. Initial observations showed that most participants had limited understanding of sustainable fashion and ecoprint techniques. After the activity, the post-test results indicated an increase in participants’ understanding of sustainable fashion from 25% to 88% and understanding of ecoprint techniques from 30% to 90%. In addition, 85% of participants expressed interest in developing ecoprint products as creative business opportunities. The ecoprint totebags produced had unique motifs, aesthetic value, and potential as environmentally friendly fashion products. This activity successfully improved students’ skills and awareness regarding the importance of developing creative products based on environmental sustainability. Therefore, this activity can support the development of environmentally sustainable creative entrepreneurship among students.
Pengembangan Ide Sederhana Bros Kain Flanel sebagai Produk Jualan Anggit Dyah Kusumastuti; Miftahatul Asna
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1875

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan keterampilan masyarakat, khususnya ibu rumah tangga dan remaja putri yang tinggal di lingkungan sekitar, dalam membuat bros dari kain flanel, menumbuhkan jiwa kewirausahaan, serta memberikan pemahaman mengenai strategi pemasaran sederhana. Permasalahan utama mitra meliputi kurangnya keterampilan produksi, minimnya pengetahuan pemasaran, dan rendahnya kepercayaan diri untuk memulai usaha kecil. Kegiatan dilaksanakan melalui pendekatan pendidikan masyarakat, pelatihan, dan pendampingan, dengan tahapan persiapan, edukasi, pelatihan inti pembuatan bros, serta evaluasi. Metode praktik langsung (learning by doing) digunakan agar peserta tidak hanya memahami teori, tetapi juga menguasai keterampilan motorik dalam membuat pola, memotong, merakit, dan finishing produk. Evaluasi dilakukan melalui observasi, penilaian produk, serta angket pretest-posttest terhadap 18 peserta. Hasil menunjukkan peningkatan signifikan pada ketiga aspek yang diukur: pemahaman konsep dasar meningkat 24 poin (58 menjadi 82), kemampuan praktik meningkat 25 poin (55 menjadi 80), dan kesiapan menerapkan hasil pelatihan meningkat 24 poin (60 menjadi 84). Peserta juga menunjukkan perubahan pola pikir dari sekadar peserta pelatihan menjadi calon pelaku usaha mikro, ditandai dengan upaya awal memasarkan produk melalui lingkungan sekitar dan media sosial. Kendala yang dihadapi meliputi keterbatasan waktu praktik dan perbedaan kemampuan antarpeserta, namun dapat diatasi melalui pendampingan intensif. Kegiatan ini disimpulkan berhasil mencapai tujuan dan direkomendasikan adanya pendampingan lanjutan terkait inovasi desain dan strategi pemasaran digital.
Co-Authors Ade Novit Muhamad Irian Adila Eva Amaraningtyas Aida Aida Aluna margareta Andi Prasetyo Anggita Liviana Permata Sari Anisah Izzatu Sakdiyah Anita Tri Hapsari Annisa Indah Mutiasari Annisa Muktining Cahaya Annisa Mutiasari Ariyani Dwi Astuti Ayu Zulaikha Prasetyo Putri Chindy Martha Indhati Daffa Fauzan Nugroho Daffa Satrio Danika Haris Indrafata Dava Bagas Indianto Dea Luthfiana Fatihah Denis Fariska Desi Anggraini Destina Paningrum Didik Marbianto Diyayang Shinta Kharisma Endar Sulistyowati Ersa rahmawati Erwin Kartinawati Farah Adiba Fery Ardiansyah Firdhaus Hari Saputro Al Haris Greysha Maretta Zahralia Aurel Hanifah Nur Aisyah Istifah Mahayuwati Itoh Yosie Prayogo Jane Rinelke Tinangon Joan Okta Ramadhion Locita Dara Rasendriya Marshela Nur Rahma Zallyanti Miftahatul Asna Muhammad Davin Arya Syahputra Nafia Nur Hisnati Nur’aini Purwaningsih Oktifiana Nurliya Ikasari Pramuditya Rizki Firman Pratama Prima Prihatini Ragina Gita Amelia Rakan Arya Suta Ratih Anggraini Pahlepi Ricko Tri Bayu Aji Rina Yuliastuti Rusnandari Retno Cahyani Salma Nurul Fadhilah Fadhilah Samhana Sarafina Masturoh Sinyo Jerman Aditya Sofia Ningsih Rahayu Putri Suraningtyas Widyastuti Syahida Ulya Amalina Talitha Sahda Hanifah Vera siwi Astuti Viona Sebastian Nolani Vira Nur Lita Widyani Sekar Ramadhania Yosiana Cahya Winanda