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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Kepariwisataan Asian Management and Business Review Jurnal Impresi Indonesia Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Abdi Kesehatan dan Kedokteran Journal Research of Social Science, Economics, and Management Journal of Economics and Public Health International Journal of Management, Accounting & Finance
Ni Wayan Ekawati
Institut Hindu Dharma Negeri Denpasar
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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Unleashing Competitive Edge: The Role of Entrepreneurial Marketing and E-Commerce in Fashion SMEs with Religiosity as a Key Moderator Saisaria Mandasari, IA Cynthia; Wardana, I Made; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.05

Abstract

Small and Medium Enterprises (SMEs) are essential to Indonesia's economy, particularly in Bali Province, where Denpasar City is a key commercial center. This study aims to analyze the role of competitive advantage in mediating the effects of entrepreneurial marketing and e-commerce on the performance of fashion SMEs in Denpasar, with religiosity as a moderator. Using a sample of 134 fashion SMEs, data were collected through questionnaires and analyzed with SmartPLS. The findings show that competitive advantage partially mediates the impact of entrepreneurial marketing and e-commerce on business performance. Additionally, religiosity strengthens the relationship between entrepreneurial marketing and business performance, enhancing consumer trust and ethical practices. This study highlights the significance of integrating religious values into business strategies and the importance of leveraging competitive advantages to improve SME performance. This study offers a novel perspective by integrating religiosity into the entrepreneurial marketing and e-commerce framework, highlighting its moderating role in SME performance. It provides valuable insights for fashion SMEs, emphasizing the strategic importance of aligning business practices with cultural and religious values to foster trust and enhance competitive advantage.
Co-Authors Adnyani, I G. A Dewi Ananda, Putu Divira Vidya Gede Bayu Rahanatha Gede Suparna Giantari, I G. A. K. Giantari, IGAK Henny Rahyuda Hermarani, Putu Arina I Gde Ketut Warmika I Ketut Rahyuda I Made Wardana I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja Juantika, I Kadek Edy Komang Agus Satria Pramudana Kusuma, I Gede Antara Wijaya Kyana, Ni Luh Gede Sari Marta Ni Made Asti Aksari, Ni Made Asti Ni Made Intan Kusumasari Ni Made Rastini Ni Nyoman Kerti Yasa Piartrini, Putu Saroyini PM, Dewa Ayu Agung Bunga Kinara Putu Yudi Setiawan Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Richadinata, Kadek Riyan Putra Saisaria Mandasari, IA Cynthia Septiani, Emilia Suandari, Ni Putu Khrisnia Sudiartana, I Wayan Dode Widagda, I Gst. Ngr. Jaya Agung Yudistira Kawisana, M.G. Andika