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All Journal Ilmu Pendidikan PROCEEDING IC-ITECHS 2014 JADECS (Journal of Art, Design, Art Education and Culture Studies) Metal Indonesia CARADDE: Jurnal Pengabdian Kepada Masyarakat Gelar : Jurnal Seni Budaya Journal of Education, Humaniora and Social Sciences (JEHSS) JURNAL ILMIAH M-PROGRESS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan PERSPEKTIF International Journal of Visual and Performing Arts Mavis : Jurnal Desain Komunikasi Visual Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Journal of Language, Literature, and Arts (JoLLA) Gayatri : Jurnal Pengabdian Seni dan Budaya
Pujiyanto Pujiyanto
Universitas Negeri Malang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Journal : Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

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ESTETIKA IDEOLOGI MEDIA ABOVE THE LINE PRODUK SUPLEMEN MEREK “MADURASA” PT. AIR MANCUR Pujiyanto Pujiyanto
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol 41, No 2 (2013)
Publisher : Fakultas Sastra Universitas Negeri Malang

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Abstract

This study aims to determine the textual and contextual aesthetic ideology on above the line “Madurasa”. This research applied a case study using qualitative descriptive design drawing or writing on the ads published in newspapers, tabloids, and magazines. Data was obtained from observation, interviews, and documentation, while the analysis using the theory of ideology “hegemony” Antonio Gramsci. The result shows that the advertising  media  are  ideological strategy  of  “hegemony” through  the  elements of typography, images, colors, logos, and lay out
Co-Authors AAG Rai Arimbawa Achmad Noerkhaerin Putra Adinda Nur Ramadhani Haris Ahamad Tarmizi Bin Azizan Ahmad Zakiy Ramadhan Allfa Andranica Devya A Allfa Andranica Devya Aprilyawati Andhika Putra Herwanto Andika Agung Sutrisno Andy Pramono Aura Nebula Safinatunnajah Bambang Sunarto Cheryke Selsa Adia Desyandri Desyandri DP. Muhammad Affaf Hasiymy EW Suprihatin Fariza Wahyu Arizal Gesang Bayu Pamungkas Ignasius Jeksianus Iko Ike Ratnawati irwan unggul widodo Joni Agung Sudarmanto Kurniawan, Rahmat Listya Sugiyarti Mahendra Wibawa Mahmuddin Yunus Mifthahul Haeruddin Wijaya Mitra Istiar Wardhana, Mitra Istiar Muhammad 'Afaf Hasyimy Muhammad Afaf Hasyimy Muhammad Afaf Hasyimy Muhammad ‘Afaf Hasyimy Novian Wahyu Firmansyah Nur Asmilia Retnoningtiyas Ningtiyas Rina Nurfitri Robby Hidajat rofi'i rofi'i Shinta Virdhian Siti Hanah Sri Wulandari Suprihatin Dyah Pratamawati, Endang Wara Surasak Jamnongsarn Sutandijo Sutandijo Syamsul Hirdi Bin Muhid Tri Wahyuningtyas Vrida Bunga Saraswati Yogi Pratama