Garuda - Garba Rujukan Digital

Gen Z voter behavior in the 2024 presidential election: A virtual ethnographic study on the Instagram accounts of presidential candidates Fitri, Alifa Nur; Fitri, Fitri; Fabriar, Silvia Riskha; Rachmawati, Farida; Hilmi, Mustofa
Islamic Communication Journal Vol 8, No 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2023.8.2.18945

The 2024 presidential and vice-presidential general election is a topic that is being highlighted by the public, including young voters or what could be called Gen Z. The use of Instagram media by three presidential candidates to launch self-introductions and election campaigns is a reference for Gen Z voters in providing comments and assessment. This research aims to determine the behavior of Gen Z voters in the 2024 presidential election using qualitative ethnographic methods and descriptive analysis. The findings of this study show that Gen Z's behavior in responding to the 2024 presidential election includes two behaviors, namely rational and irrational. The rational behavior of Gen Z is shown by assessing the vision and mission of the presidential candidate pair and their track record of achievements. In contrast, the irrational behavior of Gen Z voters is shown by assessing the presidential candidate pair based on exciting content or popularity, even though it lacks substance. Therefore, these findings contribute to the development of user-based discourse that can deconstruct the dominance of discourse by those in power. This aligns with Islamic communication values in the form of 'freedom of action,' which guarantees each individual to accept or reject a discourse.***Pemilihan umum presiden dan wakil presiden 2024 menjadi topik yang disoroti oleh khalayak, termasuk para pemilih muda atau bisa disebut Gen Z. Penggunaan media instagram oleh tiga kandidat calon presiden untuk melancarkan pengenalan diri dan kampanye pemilu menjadi rujukan pemilih gen Z dalam memberikan komentar dan penilaian. Riset ini bertujuan untuk mengetahui perilaku pemilih Gen Z pada Pilpres 2024, dengan menggunakan metode kualitatif netnografis dan analisis deskriptif. Hasil temuan kajian ini menunjukkan bahwa perilaku Gen Z dalam menyikapi Pilpres 2024 meliputi dua perilaku, yaitu perilaku rasional dan irasional. Perilaku rasional Gen Z ditampilkan dengan menilai visi dan misi pasangan calon presiden serta track record prestasinya., sedangkan perilaku irasional pemilih Gen Z ditunjukkan dengan memberikan penilaian kepada pasangan calon presiden berdasarkan konten yang menarik atau kepopuleran meskipun minim substansi. Oleh karena itu, temuan ini berkontribusi bagi pengembangan wacana berbasis pengguna yang dapat mendekonstruksi dominasi wacana oleh penguasa. Hal ini sejalan dengan nilai-nilai komunikasi Islam berupa ‘kebebasan berbuat’ yang menjamin setiap individu untuk menerima atau menolak suatu wacana.

Branding Strategy for An Nur II Al-Murtadlo as a Tourism Islamic Boarding School through Digital Public Relations Fitri, Alifa Nur; Lailiyah, Nuriyatul
Jurnal Dakwah dan Komunikasi Vol 8, No 2 (2023)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v8i2.8498

Islamic boarding schools are Islamic educational institutions that apply traditional learning methods such as bandongan and sorogan. The learning implemented by Islamic boarding schools has now evolved following existing developments, a shift from the traditional learning system to learning in the digital era, this has an impact on the branding strategy applied by Islamic boarding schools to the general public. The PESO model analysis at the An Nur 2 Islamic Boarding School is used to look at Islamic boarding school branding through the media, especially owned media. This article discusses the influence of the digitalization of the An Nur 2 Islamic boarding school on the branding strategy and optimization of Islamic boarding school learning in the era of digitalization. This qualitative research uses a descriptive approach, observation and online interviews as supporting data. The results of the research explain that the percentage of digitalization strength in an Islamic boarding school can have a very significant effect on strengthening the Islamic boarding school's credibility as a branding strategy and influence the success of existing learning systems and methods in Islamic boarding schools. Thus, the existence of Islamic boarding schools known as traditional Islamic education institutions can develop. both with digitalization and playing an important role in social control and branding of Islamic boarding school institutions through the media, especially, in the midst of the crisis of decreasing credibility of Islamic boarding schools in front of the general public.

Customer Relations in the Transportation Industry during Pandemic (Netnography Study on Instagram @kai121) Fitri, Alifa Nur; Indrayani, Heni
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5727

Introduction: On restrictions during the pandemic, significantly reducing passenger numbers. PT KAI adapted by introducing innovations like Genose testing, online ticketing, and vaccination services to ensure safety and compliance. This paper examines PT KAI’s customer relations via Instagram (@kai121) during the pandemic. It focuses on using digital public relations and the SMART Relationship Management Process Model to maintain engagement and satisfaction. These efforts highlight KAI’s adaptability in meeting customer needs. Methods: This research employs Virtual Ethnography to observe interactions on 427 KAI posts made between March 2020 and October 2021. The data is then analyzed using Customer Relationship Management theory, incorporating the stages of Scan, Map, Act, Roll Out, Track, and Stew. Findings: The study found that during the pandemic, KAI’s Instagram content focused on various topics: corporate events (13.81%), national transportation policies (15.45%), health protocols (11.07%), train service promotions (38.38%), railway education (13.38%), and giveaway content (7.96%). The content prominently highlighted KAI services such as Rail Express, schedule updates, rapid/antigen testing, and KAI Access. Posts related to transportation policies and health protocols received significant engagement, with transportation policy updates garnering the most comments as followers sought the latest travel information. KAI effectively utilized digital public relations through Instagram to engage with customers. Originality: This study is novel as it is the first in Indonesia to analyze KAI’s customer relations through digital public relations during the pandemic.

Digital Public Relations to Improve Customer Relation: Netnography Study on @kai121 Account Fitri, Alifa Nur; Hanifa, Millata
Jurnal Komunikasi Vol 19, No 1 (2025): Maret (In Press)
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.28962

This article discusses the application of Digital Public Relations (DPR) to improve customer relationships through a netnography study on the @kai121 Instagram account. In the digital era, the interaction between brands and consumers is increasingly influenced by social media platforms, especially Instagram. This interaction is a form of customer relations by KAI to communicate with its customers. This research aims to explore how Digital Public Relations strategies can create better engagement with customers, as well as analyze the content and interactions that occur on those accounts. The methodology used is netnography, which allows researchers to understand the social and cultural contexts of online interactions. The study results show that effective Digital Public Relations can create customer loyalty, increase satisfaction, and build a positive brand image. This finding is expected to provide insight for companies in formulating a better Digital Public Relations strategy in the digital era. The results of the study concluded that the use of social media, especially Instagram, has great potential in strengthening the relationship between KAI and customers. Customer relations through Instagram @kai121 can strengthen the relationship between KAI and customers. Active engagement, good image management, and responsiveness to customers are key elements in creating a mutually beneficial relationship. KAI has managed to establish a good relationship with customers, as evidenced by the many likes and comments as well as positive sentiment in comments. KAI uses the strategy of riding the wave, making activities, quizzes and give away. These findings provide a basis for companies to develop a more integrated customer relations strategy in the digital era.

An Educational Approach to the Concept of the Ruh in the Qur’an through the Character of Meri in the Jumbo Animated Movie Hanifa, Millata; Muttaqin, Royhan Imamul; Fitri, Alifa Nur; Nuha, Ahmad Ulin; Auliya, Mustafida
Jurnal As Sibyan Vol 8 No 1 (2025): As Sibyan: Jurnal Kajian Kritis Pendidikan Islam dan Manajemen Pendidikan Dasar
Publisher : Program Studi Pendidikan Guru Madrasah Ibtidaiyah STAINU Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52484/as_sibyan.v8i1.773

This research aims to examine the educational approach in conveying the concept of the ruh according to the Qur'an through the character Meri in the Jumbo animated movie. The concept of the ruh is an important part of Islamic teachings that is often difficult for children to understand due to its abstract and metaphysical nature. The animated Jumbo movie is considered a potential medium for conveying spiritual values in an engaging and communicative manner. The method used in this research is descriptive qualitative with a content analysis approach. Data were obtained from the narration of scenes in the Jumbo movie and verses from the Qur'an that are relevant to the concept of the ruh. The research results show that the character Meri depicts a spiritual journey and a quest for identity that symbolically represent the meaning of the ruh in Islam. This movie conveys values such as self-awareness, the meaning of life and the relationship with God in a subtle yet profound manner. An educational approach based on animated media like Jumbo can be a strategic alternative in teaching spiritual values. These findings open up opportunities for the development of more creative and contextual religious learning media, as well as providing a foundation for further research in the fields of Islamic education, child psychology and visual media.

Analisis Pesan Komunikasi Islam dalam Lirik Lagu Ruang Rindu dan Permintaan Hati Karya Band Letto : (Studi Analisis Semiotika Charles Sanders Peirce) Siti Rohmah; Alifa Nur Fitri
Jurnal Riset Rumpun Agama dan Filsafat Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Agama dan Filsafat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrafi.v4i1.4415

This research aims to analyze the Islamic Communication Message in the Lyrics of Ruang Rindu and the Letto Band's Heart Request using Charles Sanders Peirce's semiotic approach. The author uses qualitative descriptive research to describe research data. Data was taken using the documentation technique for the lyrics of the song Letto Ruang Rindu and Hati's request. The results of this research show that the lyrics of this song have a deep Islamic communication message. The lyrics describe the search for meaning in life, feelings of loss, and hope for certainty in spiritual relationships. The meaning of the lyrics of the song Ruang Rindu describes the longing and search for deep meaning in a spiritual relationship with God. This song reflects a person's journey in finding calm and closeness to the Creator amidst doubt and silence. The message in this song invites listeners to reflect on their relationship with God and find peace by adhering to spiritual values.

Strategi Komunikasi KPU Kota Semarang Dalam Mengajak Gen Z Menggunakan Hak Pilih #temanpemilih Fitri, Alifa Nur; Rohmah, Siti; Ayu, Aulia Suminar
JPW (Jurnal Politik Walisongo) Vol. 6 No. 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jpw.v6i1.22256

Penelitian ini membahas peran dan tantangan Komisi Pemilihan Umum (KPU) dalam menghadapi Pemilu 2024 di Indonesia, dengan fokus pada Generasi Z sebagai pemilih dominan. Generasi Z, yang berjumlah 74,94 juta jiwa atau 27,94% dari total penduduk, sangat terhubung dengan teknologi digital dan media sosial. Meskipun ini mempermudah akses informasi, mereka juga rentan terhadap hoaks yang dapat merusak kepercayaan publik terhadap proses pemilu. Tantangan utama KPU adalah mengatasi penyebaran hoaks di media sosial dan merancang strategi komunikasi yang efektif untuk meningkatkan partisipasi politik anak muda. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus.Hasil penelitian ini menunjukkan bahwa, pentingnya literasi politik dan strategi komunikasi yang adaptif pada Pemilu 2014 dan 2019, yang masing-masing mencapai 85,9% dan 91,3%. KPU Kota Semarang telah menunjukkan keberhasilan dalam menggunakan media sosial dan kampanye kreatif seperti #temanpemilih, yang meningkatkan partisipasi pemilih bahkan dalam situasi pandemi. Penelitian ini menyoroti perlunya KPU terus berinovasi dalam menghadapi perubahan perilaku digital Generasi Z, dengan tujuan utama meningkatkan partisipasi politik generasi muda di Indonesia.

An Impactful University Based on Islamic Values (A Case Study of the Synergy between UIN Walisongo and BUMDes Lumintu) / Kampus Berdampak Berbasis Nilai Islam (Studi Kasus Sinergi UIN Walisongo dan BUMDes Lumintu) Fitri, Alifa Nur; Rahmi, Amelia; Hilmi, Mustofa
Alhadharah: Jurnal Ilmu Dakwah Vol. 24 No. 1 (2025)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v24i1.16206

The government initiated an impactful campus program, namely the role of campuses that not only produce graduates but also transform people's lives. One of them is through campus social responsibility based on Islamic values. This study aims to explore the contribution of universities in developing networks and digitizing BUMDes Lumintu in Blora Regency and at the same time carry out the role of preaching in society through Islamic values. This study uses a qualitative descriptive method with data collection techniques through observation and in-depth interviews with BUMDes managers, lecturers, students, and other stakeholders. Data were analyzed systematically to understand the role of campuses in village empowerment. The results of the study show that universities play an important role in strengthening networks through collaboration with the government and community. Despite challenges in infrastructure and community involvement, the synergy between academics, government, and the community in different ways, namely through taujih, irsyad and himayah has proven effective in supporting BUMDes development. The University Social Responsibility (USR) approach provides a relevant model for village empowerment, emphasizing the importance of active participation from all parties. Sustainable and collaborative programs are expected to be a catalyst for more independent and sustainable village development.

An Impactful University Based on Islamic Values (A Case Study of the Synergy between UIN Walisongo and BUMDes Lumintu) / Kampus Berdampak Berbasis Nilai Islam (Studi Kasus Sinergi UIN Walisongo dan BUMDes Lumintu) Fitri, Alifa Nur; Rahmi, Amelia; Hilmi, Mustofa
Alhadharah: Jurnal Ilmu Dakwah Vol. 24 No. 1 (2025)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v24i1.16206

The government initiated an impactful campus program, namely the role of campuses that not only produce graduates but also transform people's lives. One of them is through campus social responsibility based on Islamic values. This study aims to explore the contribution of universities in developing networks and digitizing BUMDes Lumintu in Blora Regency and at the same time carry out the role of preaching in society through Islamic values. This study uses a qualitative descriptive method with data collection techniques through observation and in-depth interviews with BUMDes managers, lecturers, students, and other stakeholders. Data were analyzed systematically to understand the role of campuses in village empowerment. The results of the study show that universities play an important role in strengthening networks through collaboration with the government and community. Despite challenges in infrastructure and community involvement, the synergy between academics, government, and the community in different ways, namely through taujih, irsyad and himayah has proven effective in supporting BUMDes development. The University Social Responsibility (USR) approach provides a relevant model for village empowerment, emphasizing the importance of active participation from all parties. Sustainable and collaborative programs are expected to be a catalyst for more independent and sustainable village development.

Studi Perilaku Konsumen Masyarakat Blora dalam Pembelian Skincare Ms Glow Selama Pandemi Covid-19 Fitri, Alifa Nur; Hanika, Ita Musfirowati
Jurnal Ilmu Komunikasi Vol 22 No 2 (2024): Agustus 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i2.7608

Pembatasan aktivitas sosial selama masa pandemi Covid-19 ternyata tidak menurunkan tingkat konsumsi produk perawatan diri maupun kecantikan. Penjualan Ms Glow meningkat pesat di masa pandemi, salah satunya dipengaruhi oleh strategi omnichannel yang dilakukan oleh Ms Glow. Penelitian kuantitatif deskriptif ini bertujuan untuk melihat perilaku konsumen pengguna MS Glow selama pandemi. Survei disebarkan secara daring kepada 100 responden masyarakat Blora yang berusia produktif serta mengetahui dan menggunakan Ms Glow. Perilaku konsumen dilihat dari perspektif model AISAS. Hasilnya dari awareness sebanyak 60,4% tahu MS Glow dari media sosial, selebihnya dari teman dan reseller. Pada tahapan Search atau pencarian informasi, sebanyak 52,3% mencari tahu dari review testimoni teman dan keluarga Sebanyak 27,7% mencari tahu dari media sosial dan 30,8% dari media konvensional seperti iklan. Tahapan terakhir yaitu share, responden yang akan membagikan pengalaman sebanyak 76.9% dan 23,1% tidak membagikan. Sedangkan media yang digunakan untuk membagikan pengalaman sebanyak 55,6% responden membagikan langsung ke teman atau keluarganya dan 44,4% menggunakan media sosial. Kontribusi penelitian ini mengungkap fenomena meningkatnya skincare Ms Glow di Blora selama Pandemi.

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