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All Journal AGRIMOR Masyarakat, Kebudayaan dan Politik Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Ilmu Pangan dan Hasil Pertanian JURNAL GALUNG TROPIKA Jurnal Ilmiah Universitas Batanghari Jambi Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Efektor Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Abdimasa Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam AGROVITAL : Jurnal Ilmu Pertanian Bantenese Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Agriovet Enrichment : Journal of Management Jurnal Sains dan Teknologi Pertanian Perbal : Jurnal Pertanian Berkelanjutan Golden Ratio of Human Resource Management Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Bisnis Indonesia (JIBI)
Andi Rizkiyah Hasbi
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Journal : Efektor

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Pengaruh Lokasi Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Toko Nanda Mart Masamba Septiningsi, Emah; M. Suhardi, Anwar; Hasbi, Andi Rizkiyah
Efektor Vol 10 No 1 (2023): Efektor Vol.10 No.1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v10i1.19328

Abstract

T The purpose of this study is to discuss, analyze, and articulate the importance of location, price, and service quality in relation to customer complaints. Location, cost, and service quality are the main variables in this article. On the other hand, the dependent variable in this research article is purchasing decisions. This study belongs to descriptive analytic research using a quantitative method. The population in the study consists of customers who have shopped at Nanda Mart Masamba Store. Since the population size is not directly known, a sample size of 180 respondents was taken using non-probability sampling technique, including 1) customers of Nanda Mart Masamba Store, and 2) minimum age of 18 years old. The analysis method used in this study is linear regression, with t-test and F-test as the data analysis techniques. The research findings indicate that location has a significant partial influence on purchasing decisions at Nanda Mart Masamba Store. This means that a good or strategic location can influence customers' decisions to make purchases at the store. However, the study also reveals that price, although it has an influence on purchasing decisions, is not statistically significant. This implies that price is not the main factor influencing customers' purchasing decisions at the store. Additionally, the study finds that service quality has a significant influence on purchasing decisions at Nanda Mart Masamba Store. Good and quality services can enhance customer trust and encourage them to make purchases at the store. Overall, location, price, and service quality play a positive and significant role in influencing purchasing decisions at Nanda Mart Masamba Store. These factors require attention and improvement to enhance customer satisfaction and boost sales at the store.
Co-Authors Afiq Azizah Aftita Alwarahmah Ainul Fahmi Ainul Rahma Aksal Mursalat Amar Amar Ananda Pratiwi Andi Dahri Andika Rivaldi Pratama Anjelina Dwi Senda Anwar M Suhardi Anwar, Suhardi M. Ardepi Ardepi Arif, Novita Astrini Padapi Aynul Fahmi Citra Pratiwi Dea, Sri Mulia Della Saputri Dewi Sulistianengseh Dewi, Sari Ratna Edi Maszudi Edi Saputra S Eldad Eldad Fahmi, Ainul Faula Andini Fitriani R Haedar Haedar, H. Hamsisa Sanade Harmita Sari Harmita Sari Harmita Sari, Harmita Haya, Nur Hendrawangsah, Tsabita Herlinda Herlinda Herlinda Herlinda Hurria Hurria Imdillah Imdillah Imran, Mita Pertiwi Indra Kusdarianto, Indra Ines Febrian Inriyani, Nadia Irnah Sari Israini Suriati Kiki Andreani Kurnia Maslu M. Suhardi, Anwar Madani B, Tiara Mardian Mardian Marni Marni Marni Marni, Marni Masruddin, Nur Pita Devi Maudi Dian Tairas Mega Oktaviana Mochammad Imron Awalludin Muh Afdal Al Fatha Muh. Dimas Al Fikri Muhammad Agil Musdalifah Putriami Supardi Mustikasari Nadillah Salaming Nayla Jingga Pratiwi Nova Vurba Sari Nugraha Rasyid Nur Aida, Nur Nur Halifah Basir Nurafifah Nurafifah Nurafni Sofyan Nuraini Nuraini Nurpadilla Nurul Izza Pitri Pratiwi, Nayla Jingga Prestiawan, Wisnu Ainun Rifqa Ayu Dasila Riska Herman Riswandiansyah Jaya Possumah S. M. Anwar Saharuddin, S. Salju Salju Samia Samia Samsinar Samsinar Samsinar Sapar Sapar Saputra, Renaldi Sari Ratna Dewi Septiningsi, Emah Shinta Muhariati Sirwinda Arianysari Suci Nur Fadilah Suhardi M Anwar Sukmawati Labusa Suparni Sampetan Suparni Sampetan, Suparni Surullah, Muchtar Syafruddin Syafruddin Tri Adelia T Wanda Wanda Widya Puji Astuti, Widya Puji Yuli Astuti