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All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen dan Bisnis (Performa) Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen STRATEGIC Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION GERVASI: Jurnal Pengabdian kepada Masyarakat JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Kajian Gender dan Anak Jurnal Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) BISMA (Bisnis dan Manajemen) JIPkM Jurnal Pengabdian Kepada Masyarakat Indonesia
Dita Amanah
Department Of Business Education, Faculty Of Economics And Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
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STRATEGI PENGEMBANGAN USAHA OUTER SCARF “DESIRE & CO” CIMAHI Dita Amanah; Nida Azka Pauziyyah; Dedy Ansari Harahap
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 4 No. 1 (2024): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i1.906

Abstract

This study was conducted on an online business in Cimahi called Desire & Co, which sells outer scarves with various motifs that can be selected or ordered according to the desired motif. Observation results show that there are several problems faced by this business, namely promotion on social media that is less consistent, lack of capital to advertise, poor quality product photos, and lack of human resources. This business is still implementing the red ocean strategy because it is relatively new and has many competitors. Observation of the running of the business is done by making a questionnaire and asking the owners and employees and used as a method of collecting data for this research. The solution that has been given is to use the hookle application so that promotions are consistent, optimize product photos on social media as an advertising platform and expand advertisements to various other social media.
PENDAMPINGAN UMKM MERCHANDISE K-POP “LUNASAGE” DALAM MENINGKATKAN STRATEGI PEMASARAN ONLINE Dita Amanah; B Lena Nuryanti; Dedy Ansari Harahap
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2026): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v10i1.9682

Abstract

Kegiatan pengabdian masyarakat ini dilakukan dengan pendampingan penyusunan strategi pemasaran digital terintegrasi menggunakan analisis SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman usaha. Implementasi strategi meliputi optimalisasi media sosial, pemanfaatan e-commerce, dan penerapan Search Engine Optimization (SEO). Kegiatan ini dilaksanakan di Bandung pada bulan Agustus 2025 oleh tim dosen, mahasiswa, UMKM “Lunasage”, dan komunitas K-Pop dengan melibatkan 15 peserta. Usaha merchandise K-Pop “Lunasage” menghadapi tantangan dalam menentukan strategi pemasaran online yang efektif untuk meningkatkan penjualan dan memperluas jangkauan pasar di tengah persaingan industri kreatif yang ketat. Hasil kegiatan menunjukkan peningkatan kunjungan situs web, interaksi konsumen, serta penjualan online. Strategi digital yang tepat terbukti mampu memperkuat daya saing dan menjadi model pemberdayaan UMKM kreatif di era transformasi digital.
Co-Authors Adi Binardi Agus Rahayu Aminuddin Irfani, Aminuddin Aprinawati, Aprinawati Armaini Rambe Budiarta, Kustoro Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dedy Ansari Harahap Dedy Ansari Harahap Emilia Ramadhani Eva Santi Siregar Fatin Nadhira Fauzia Agustini Hilma Harmen Huriah Rachmah Khairul Umam Khairunnisa Harahap Khoirul Umam May Elisa Debora Simarmata Mohsin Shaikh Muji Gunarto Nida Azka Pauziyyah Novti Nurlaila Ramadhanti Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Raihan Demitri Agraprana Rubayah Yakob Selly Utami Yudha Dwi Nugraha