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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Engineering, Science and Information Technology Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Hamdiah Hamdiah
Dosen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND TASTE ON THE PURCHASE DECISION OF KUDA CAP TENGGIRI FISH CRACKERS SEA IN BANGKOK CITY Desi Eka Pratiwi; Mohd. Heikal; Jullimursyida; Hamdiah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

The increasingly tight competition among processed seafood products requires every producer to keep innovating in order to compete with its rivals. Product quality, brand image, and taste are important factors that producers need to pay attention to in order to maintain and improve consumer purchasing decisions. Pre-survey results on Cap Kuda Laut Mackerel Fish Crackers show a declining trend in consumer purchase interest, which is suspected to be related to these three factors. This study aims to determine the influence of Product Quality (X1), Brand Image (X2), and Taste (X3) on Purchasing Decisions (Y) of Cap Kuda Laut Mackerel Fish Crackers in Pangkalan Brandan, Langkat Regency, North Sumatra. The population of this study consists of consumers of the product. The sample consisted of 100 respondents, determined using the purposive sampling technique. The variables in this study consist of dependent and independent variables. The dependent variable is Purchasing Decision (Y), while the independent variables are Product Quality (X1), Brand Image (X2), and Taste (X3). The method used in this study is a quantitative research method, with multiple linear regression as the analysis model. Data processing was carried out using the SPSS program. Based on the analysis results, this study found that the Product Quality variable has a positive and significant effect on Purchasing Decision, Brand Image has a positive and significant effect on Purchasing Decision, and the Taste variable has a positive and significant effect on Purchasing Decision. The results of this study also show that Product Quality, Brand Image, and Taste have a partial and simultaneous effect on the Purchasing Decision of Cap Kuda Laut Mackerel Fish Crackers.
E-Service Quality and Repurchase Intention: Mediating Satisfaction and Trust Adnan Adnan; Syamsul Bahri; Hamdiah Hamdiah; Aiyub Aiyub; Muhammad Roni
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6327

Abstract

Purpose: This study investigates the influence of e-service quality on repurchase intention, considering the mediating roles of e-satisfaction and e-trust among consumers of Zalora.co.id in Banda Aceh. Research Methodology: A quantitative survey approach was applied, with data collected through questionnaires using purposive sampling and measured on a Likert scale. The relationships among variables were analyzed using path analysis to capture both direct and indirect effects Results: The results revealed that e-service quality does not directly affect repurchase intention. However, it significantly enhances e-satisfaction and e-trust, which, in turn, have a direct and significant impact on repurchase intention. These findings confirm that e-satisfaction and e-trust are key mediators linking e-service quality to repurchase intention. Conclusions: This study emphasizes that improving customer satisfaction and trust is essential for strengthening repurchase intentions, rather than relying solely on service quality. Limitations: This study is limited to Zalora.co.id consumers in Banda Aceh, which may constrain the broader applicability of the findings. Contributions: Theoretically, this study enriches the e-commerce consumer behavior literature by demonstrating the mediating mechanisms through which service quality influences behavioral intention. Practically, this study offers guidance for e-commerce platforms to focus on strategies that build trust and enhance customer satisfaction.
Co-Authors Adnan Adnan Adnan Adnan Ainna Mahrum Nasution Aiyub Aiyub Annisa Ramazana Dara Shifa Desi Eka Pratiwi Fikri Gazali Lubis Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Jullimursyida Jumadiah Keysha Alia Salsabila Pasaribu Khairina AR Khairina AR Khalida Zia Siallagan Likdanawati M Subhan Manhasa Hira Nur'Asyi AL Utary Mohd. Heikal Muhammad Multazam Muhammad Roni Muhammad Roni Muttaqien Nadia Nandayani Nisa Humaira Reza Juanda Rico Nur Ilham Risna Dewi Rizkan Rusydi Rusydi Abubakar Rusydi Rusydi Saiful Harif Sofatun Nisa Sutriani Syamsul Bahri T. Edyansyah, T. Edyansyah Wahyu Syahputra