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Personal Branding Youtuber Tretan Muslim Pada Kanal Tretan Universe Ibrahim, Wikal Fadlian; Fanaqi, Chotijah; Hudaya, Deri
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2350

This research is motivated by the increasing number of content creators on YouTube, which has given rise to intense competition among creators. The purpose of this study is to explain the personal branding developed by Tretan Muslim through his YouTube channel, Tretan Universe, amidst this competition. This study uses a descriptive method with a qualitative approach. Data were collected through observation, interviews, documentation, and literature review. This study refers to Peter Montoya's personal branding theory, which includes eight dimensions of personal branding. The results show that Tretan Muslim fulfills all of these dimensions. In specializing in simple appearance, thinking outside the box, and comedy are Tretan Muslim's characteristics. In leadership, his content is unique, fresh, and innovative. Personality is reflected in creativity, abstract thinking, and spontaneity. The dimension of difference is evident in his ability to process trends and involve people with disabilities. In terms of visibility, Tretan Muslim actively follows trends and collaborates. Tretan Muslim's Unity is seen in his professional behavior and always maintains a good attitude. Tretan Muslim's steadfastness is always consistent in seeking new ideas and has strong principles. In terms of good name, Tretan Muslim limits the expression of wild ideas and provides opportunities for people with disabilities. This overall strategy forms a unique personal branding, distinguishing Tretan Muslim from other content creators. Abstrak Penelitian ini dilatarbelakangi oleh meningkatnya jumlah konten kreator di media sosial YouTube, yang menimbulkan persaingan ketat antar kreator. Tujuan penelitian ini adalah menjelaskan personal branding yang dibentuk oleh Tretan Muslim melalui kanal YouTube-nya, Tretan Universe, di tengah persaingan tersebut. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan studi pustaka. Penelitian ini mengacu pada teori personal branding Peter Montoya yang mencakup delapan dimensi pembentuk personal branding. Hasil penelitian menunjukkan bahwa Tretan Muslim memenuhi seluruh dimensi tersebut. Dalam spesialisasi penampilan sederhana, berpikir di luar nalar, dan komedi menjadi ciri khas Tretan Muslim. Dalam kepemimpinan, kontennya unik, segar dan inovatif. Kepribadian tercermin dalam krFareativitas, berpikir abstrak dan spontan. Dimensi perbedaan tampak dari kemampuannya mengolah tren dan melibatkan penyandang disabilitas. Dalam hal terlihat, Tretan Muslim aktif mengikuti tren dan berkolaborasi. Tretan Muslim memiliki Kesatuan terlihat dari perilaku profesional dan selalu menjaga sikap. Keteguhan Tretan Muslim selalu konsisten mencari ide baru dan meiliki prinsip yang kuat. Pada aspek nama baik, Tretan Muslim membatasi ekspresi ide yang liar dan memberikan peluang bagi orang disabilitas. Keseluruhan strategi ini membentuk personal branding yang khas, membedakan Tretan Muslim dari konten kreator lainnya.

Personal Branding Youtuber Tretan Muslim Pada Kanal Tretan Universe Ibrahim, Wikal Fadlian; Fanaqi, Chotijah; Hudaya, Deri
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2350

This research is motivated by the increasing number of content creators on YouTube, which has given rise to intense competition among creators. The purpose of this study is to explain the personal branding developed by Tretan Muslim through his YouTube channel, Tretan Universe, amidst this competition. This study uses a descriptive method with a qualitative approach. Data were collected through observation, interviews, documentation, and literature review. This study refers to Peter Montoya's personal branding theory, which includes eight dimensions of personal branding. The results show that Tretan Muslim fulfills all of these dimensions. In specializing in simple appearance, thinking outside the box, and comedy are Tretan Muslim's characteristics. In leadership, his content is unique, fresh, and innovative. Personality is reflected in creativity, abstract thinking, and spontaneity. The dimension of difference is evident in his ability to process trends and involve people with disabilities. In terms of visibility, Tretan Muslim actively follows trends and collaborates. Tretan Muslim's Unity is seen in his professional behavior and always maintains a good attitude. Tretan Muslim's steadfastness is always consistent in seeking new ideas and has strong principles. In terms of good name, Tretan Muslim limits the expression of wild ideas and provides opportunities for people with disabilities. This overall strategy forms a unique personal branding, distinguishing Tretan Muslim from other content creators. Abstrak Penelitian ini dilatarbelakangi oleh meningkatnya jumlah konten kreator di media sosial YouTube, yang menimbulkan persaingan ketat antar kreator. Tujuan penelitian ini adalah menjelaskan personal branding yang dibentuk oleh Tretan Muslim melalui kanal YouTube-nya, Tretan Universe, di tengah persaingan tersebut. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan studi pustaka. Penelitian ini mengacu pada teori personal branding Peter Montoya yang mencakup delapan dimensi pembentuk personal branding. Hasil penelitian menunjukkan bahwa Tretan Muslim memenuhi seluruh dimensi tersebut. Dalam spesialisasi penampilan sederhana, berpikir di luar nalar, dan komedi menjadi ciri khas Tretan Muslim. Dalam kepemimpinan, kontennya unik, segar dan inovatif. Kepribadian tercermin dalam krFareativitas, berpikir abstrak dan spontan. Dimensi perbedaan tampak dari kemampuannya mengolah tren dan melibatkan penyandang disabilitas. Dalam hal terlihat, Tretan Muslim aktif mengikuti tren dan berkolaborasi. Tretan Muslim memiliki Kesatuan terlihat dari perilaku profesional dan selalu menjaga sikap. Keteguhan Tretan Muslim selalu konsisten mencari ide baru dan meiliki prinsip yang kuat. Pada aspek nama baik, Tretan Muslim membatasi ekspresi ide yang liar dan memberikan peluang bagi orang disabilitas. Keseluruhan strategi ini membentuk personal branding yang khas, membedakan Tretan Muslim dari konten kreator lainnya.

Digital Literacy as a Tool for Countering Radicalism Among Islamic Boarding School Students (Santri) Chotijah Fanaqi; An-Nisa Aina Nurwaidi; Ayu Sri Wahyuni
Profetik: Jurnal Komunikasi Vol. 18 No. 1 (2025): Vol. 18 No. 1 (2025)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v18i1.3167

The use of digital media to spread extremism and radicalism is the driving force behind this research. This research aims to examine how the information literacy model counters radicalism narratives. A counter narrative is a narrative that is deliberately framed with the intention of countering or minimizing the influence of negative narratives that are intolerant and extreme (Wahid Foundation, 2021). This research method uses descriptive qualitative and verification testing to look at the information literacy model in counter narrative efforts carried out by four pesantren. Collective Data through interviews, FGDs, observations, and literature studies. Informants in this research include pesantren leaders and Santri representatives. The resource persons include the Head of the Garut Ministry of Religion Representative Office, the Head of the Garut National and Political Unity Office (Kesbangpol), the Garut MUI Board, and the Garut NU Fatayat Board. Result of this research showed that pesantren information literacy is effective in countering narratives of radicalism through interpretation to re-frame the meaning of jihad and da'wah that has been used as an argument by radical groups, strengthening national insight, pesantren entrepreneurship, and digital media literacy for santri. In solving the problem of radicalism, it is necessary to look at economic and religious factors. This is so the government can find the right reformulation to prevent radicalism and extremism. In addition, the role of women as the first school for children must be an important factor

Meme Politik sebagai Sarana Kampanye Pasangan Santri di Media Sosial @SyakurAmin pada Pilkada 2024 Yudha Rizky Pratama Putra; Chotijah Fanaqi; Yandi Hermawandi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6074

The development of social media has changed the patterns of political communication, where memes have become an effective digital campaign strategy for conveying political messages in a concise, engaging, and easily shareable way. This study originates from the phenomenon of political memes used by the candidate pair Syakur Amin and Putri Karlina in the 2024 Garut Regional Election as a tool to shape their image, reach young voters, and build closeness with the public. The aim of this research is to analyze the types of political memes used by the candidates and to reveal their impact on public perception. The study employs a descriptive qualitative approach using Roland Barthes' semiotic theory, which emphasizes the analysis of signs through denotative, connotative, and myth levels. Data collection techniques include observation of social media posts, interviews with relevant informants, documentation, and literature review. The research results indicate that the five memes used, including humor, populist, educational-cultural, geographical, and campaign identity memes, successfully shaped positive perceptions, increased public participation, and strengthened the emotional connection between candidates and voters. Furthermore, political memes also create a space for more relaxed yet substantial political discussions on social media. Nevertheless, the use of memes in political campaigns must consider ethical aspects to avoid misleading or undermining the quality of local democracy. The conclusion of this study emphasizes that political memes are not merely a form of visual entertainment, but also a powerful, strategic, and highly impactful communication tool in the dynamics of campaigns in the digital era.

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