Garuda - Garba Rujukan Digital

Meme Politik sebagai Sarana Kampanye Pasangan Santri di Media Sosial @SyakurAmin pada Pilkada 2024 Yudha Rizky Pratama Putra; Chotijah Fanaqi; Yandi Hermawandi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6074

The development of social media has changed the patterns of political communication, where memes have become an effective digital campaign strategy for conveying political messages in a concise, engaging, and easily shareable way. This study originates from the phenomenon of political memes used by the candidate pair Syakur Amin and Putri Karlina in the 2024 Garut Regional Election as a tool to shape their image, reach young voters, and build closeness with the public. The aim of this research is to analyze the types of political memes used by the candidates and to reveal their impact on public perception. The study employs a descriptive qualitative approach using Roland Barthes' semiotic theory, which emphasizes the analysis of signs through denotative, connotative, and myth levels. Data collection techniques include observation of social media posts, interviews with relevant informants, documentation, and literature review. The research results indicate that the five memes used, including humor, populist, educational-cultural, geographical, and campaign identity memes, successfully shaped positive perceptions, increased public participation, and strengthened the emotional connection between candidates and voters. Furthermore, political memes also create a space for more relaxed yet substantial political discussions on social media. Nevertheless, the use of memes in political campaigns must consider ethical aspects to avoid misleading or undermining the quality of local democracy. The conclusion of this study emphasizes that political memes are not merely a form of visual entertainment, but also a powerful, strategic, and highly impactful communication tool in the dynamics of campaigns in the digital era.

Pencegahan Bullying Melalui Literasi Media Di Kalangan Gen Z Chotijah Fanaqi; Ardli Swardana; Nur Asifa; Dhea Nasywa Haura
Jurnal Media Pengabdian Komunikasi Vol 6, No 1 (2026): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v6i1.1359

Abstract Bullying remains a serious issue in Indonesia’s educational environment, including among Generation Z adolescents who are deeply immersed in digital technology. Data from the National Survey on the Life Experiences of Children and Adolescents (SNPHAR) conducted by the Ministry of Women’s Empowerment and Child Protection (2018) shows that two out of three children aged 13–17 have experienced at least one form of violence. This situation underscores the urgency of bullying prevention efforts, particularly through a digital media literacy approach tailored to the characteristics of Gen Z. This Community Service (PKM) activity aims to raise awareness among students at MTs Persis 101 Sukarendah, Pangatikan Subdistrict, Garut, regarding the dangers of bullying and to equip them with digital media literacy skills. The activity’s methodology comprised three stages: preparation (identifying partner needs, developing materials, and coordinating with the school); implementation (screening an educational film, presenting materials by guest speakers, and conducting interactive discussions); and evaluation (reflections by students and the PKM team). The results of the activity showed that students gained a better understanding of the types, impacts, and causes of bullying. The film screening successfully fostered empathy, the materials reinforced cognitive knowledge, and the interactive discussions encouraged active student participation. Some students expressed a commitment to not engage in bullying and to courageously report any incidents that occur. The film screening successfully fostered empathy, the educational materials reinforced cognitive knowledge, and the interactive discussions encouraged active student participation. Some students expressed a commitment to refrain from bullying and to courageously report any incidents that occur. The evaluation also confirmed that the combined approach of film, educational materials, and discussion is effective in raising awareness and changing students’ attitudes. The main contribution of this PKM lies in strengthening digital media literacy as a strategy for preventing bullying among Gen Z, as well as fostering a commitment on the part of schools to create a safe, inclusive, and bullying-free environment. Keywords: Bullying prevention; digital media literacy; Generation Z; inclusive education.J Abstrak Bullying masih menjadi salah satu persoalan serius di lingkungan pendidikan Indonesia, termasuk di kalangan remaja Generasi Z yang sangat dekat dengan teknologi digital. Data Survei Nasional Pengalaman Hidup Anak dan Remaja (SNPHAR) Kementerian Pemberdayaan Perempuan dan Perlindungan Anak (2018) menunjukkan bahwa dua dari tiga anak berusia 13–17 tahun pernah mengalami sedikitnya satu bentuk kekerasan. Kondisi ini menunjukkan urgensi upaya pencegahan bullying, khususnya dengan pendekatan literasi media digital yang relevan bagi karakteristik Gen Z. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kesadaran siswa MTs Persis 101 Sukarendah, Kecamatan Pangatikan, Garut, mengenai bahaya bullying serta membekali mereka dengan keterampilan literasi media digital. Metodologi kegiatan mencakup tiga tahap, yaitu persiapan (identifikasi kebutuhan mitra, penyusunan materi, dan koordinasi sekolah), pelaksanaan (pemutaran film edukatif, penyampaian materi oleh narasumber, dan diskusi interaktif), serta evaluasi (refleksi siswa dan tim PKM). Hasil kegiatan menunjukkan bahwa siswa memperoleh pemahaman yang lebih baik tentang jenis, dampak, dan faktor penyebab bullying. Pemutaran film berhasil membangun empati, materi memperkuat pengetahuan kognitif, dan diskusi interaktif mendorong partisipasi aktif siswa. Sebagian siswa menyatakan komitmen untuk tidak melakukan perundungan dan berani melaporkan kasus yang terjadi. Evaluasi juga menegaskan bahwa metode kombinasi film, materi, dan diskusi efektif dalam meningkatkan kesadaran dan perubahan sikap siswa. Kontribusi utama PKM ini terletak pada penguatan literasi media digital sebagai strategi pencegahan bullying di kalangan Gen Z serta pembentukan komitmen sekolah dalam menciptakan lingkungan yang aman, inklusif, dan bebas perundungan. Kata-kata kunci: Pencegahan bullying; literasi media digital; generasi z; pendidikan inklusif.

Personal Branding Youtuber Tretan Muslim Pada Kanal Tretan Universe Wikal Fadlian Ibrahim; Chotijah Fanaqi; Deri Hudaya
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2350

This research is motivated by the increasing number of content creators on YouTube, which has given rise to intense competition among creators. The purpose of this study is to explain the personal branding developed by Tretan Muslim through his YouTube channel, Tretan Universe, amidst this competition. This study uses a descriptive method with a qualitative approach. Data were collected through observation, interviews, documentation, and literature review. This study refers to Peter Montoya's personal branding theory, which includes eight dimensions of personal branding. The results show that Tretan Muslim fulfills all of these dimensions. In specializing in simple appearance, thinking outside the box, and comedy are Tretan Muslim's characteristics. In leadership, his content is unique, fresh, and innovative. Personality is reflected in creativity, abstract thinking, and spontaneity. The dimension of difference is evident in his ability to process trends and involve people with disabilities. In terms of visibility, Tretan Muslim actively follows trends and collaborates. Tretan Muslim's Unity is seen in his professional behavior and always maintains a good attitude. Tretan Muslim's steadfastness is always consistent in seeking new ideas and has strong principles. In terms of good name, Tretan Muslim limits the expression of wild ideas and provides opportunities for people with disabilities. This overall strategy forms a unique personal branding, distinguishing Tretan Muslim from other content creators. Abstrak Penelitian ini dilatarbelakangi oleh meningkatnya jumlah konten kreator di media sosial YouTube, yang menimbulkan persaingan ketat antar kreator. Tujuan penelitian ini adalah menjelaskan personal branding yang dibentuk oleh Tretan Muslim melalui kanal YouTube-nya, Tretan Universe, di tengah persaingan tersebut. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan studi pustaka. Penelitian ini mengacu pada teori personal branding Peter Montoya yang mencakup delapan dimensi pembentuk personal branding. Hasil penelitian menunjukkan bahwa Tretan Muslim memenuhi seluruh dimensi tersebut. Dalam spesialisasi penampilan sederhana, berpikir di luar nalar, dan komedi menjadi ciri khas Tretan Muslim. Dalam kepemimpinan, kontennya unik, segar dan inovatif. Kepribadian tercermin dalam krFareativitas, berpikir abstrak dan spontan. Dimensi perbedaan tampak dari kemampuannya mengolah tren dan melibatkan penyandang disabilitas. Dalam hal terlihat, Tretan Muslim aktif mengikuti tren dan berkolaborasi. Tretan Muslim memiliki Kesatuan terlihat dari perilaku profesional dan selalu menjaga sikap. Keteguhan Tretan Muslim selalu konsisten mencari ide baru dan meiliki prinsip yang kuat. Pada aspek nama baik, Tretan Muslim membatasi ekspresi ide yang liar dan memberikan peluang bagi orang disabilitas. Keseluruhan strategi ini membentuk personal branding yang khas, membedakan Tretan Muslim dari konten kreator lainnya.

Personal Branding Youtuber Tretan Muslim Pada Kanal Tretan Universe Wikal Fadlian Ibrahim; Chotijah Fanaqi; Deri Hudaya
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2350

This research is motivated by the increasing number of content creators on YouTube, which has given rise to intense competition among creators. The purpose of this study is to explain the personal branding developed by Tretan Muslim through his YouTube channel, Tretan Universe, amidst this competition. This study uses a descriptive method with a qualitative approach. Data were collected through observation, interviews, documentation, and literature review. This study refers to Peter Montoya's personal branding theory, which includes eight dimensions of personal branding. The results show that Tretan Muslim fulfills all of these dimensions. In specializing in simple appearance, thinking outside the box, and comedy are Tretan Muslim's characteristics. In leadership, his content is unique, fresh, and innovative. Personality is reflected in creativity, abstract thinking, and spontaneity. The dimension of difference is evident in his ability to process trends and involve people with disabilities. In terms of visibility, Tretan Muslim actively follows trends and collaborates. Tretan Muslim's Unity is seen in his professional behavior and always maintains a good attitude. Tretan Muslim's steadfastness is always consistent in seeking new ideas and has strong principles. In terms of good name, Tretan Muslim limits the expression of wild ideas and provides opportunities for people with disabilities. This overall strategy forms a unique personal branding, distinguishing Tretan Muslim from other content creators. Abstrak Penelitian ini dilatarbelakangi oleh meningkatnya jumlah konten kreator di media sosial YouTube, yang menimbulkan persaingan ketat antar kreator. Tujuan penelitian ini adalah menjelaskan personal branding yang dibentuk oleh Tretan Muslim melalui kanal YouTube-nya, Tretan Universe, di tengah persaingan tersebut. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan studi pustaka. Penelitian ini mengacu pada teori personal branding Peter Montoya yang mencakup delapan dimensi pembentuk personal branding. Hasil penelitian menunjukkan bahwa Tretan Muslim memenuhi seluruh dimensi tersebut. Dalam spesialisasi penampilan sederhana, berpikir di luar nalar, dan komedi menjadi ciri khas Tretan Muslim. Dalam kepemimpinan, kontennya unik, segar dan inovatif. Kepribadian tercermin dalam krFareativitas, berpikir abstrak dan spontan. Dimensi perbedaan tampak dari kemampuannya mengolah tren dan melibatkan penyandang disabilitas. Dalam hal terlihat, Tretan Muslim aktif mengikuti tren dan berkolaborasi. Tretan Muslim memiliki Kesatuan terlihat dari perilaku profesional dan selalu menjaga sikap. Keteguhan Tretan Muslim selalu konsisten mencari ide baru dan meiliki prinsip yang kuat. Pada aspek nama baik, Tretan Muslim membatasi ekspresi ide yang liar dan memberikan peluang bagi orang disabilitas. Keseluruhan strategi ini membentuk personal branding yang khas, membedakan Tretan Muslim dari konten kreator lainnya.

Analisis Pengaruh Konten Tiktok @yoggi.130 terhadap Minat Berkunjung Pengikut Ke Destinasi Wisata Kabupaten Garut Irsan Maulana; Hadiati Hadiati; Chotijah Fanaqi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5431

TikTok has grown into a dominant digital platform that plays a significant role in shaping social interactions, sharing virtual experiences, and distributing information quickly and widely. This study aims to evaluate the extent of the influence of the TikTok account @yoggi.130 on increasing tourist interest and visits to tourist destinations in Garut Regency. This study refers to the AIDA (Attention, Interest, Desire, Action) theory proposed by Kotler and Keller, which highlights the importance of persuasive communication strategies in influencing consumer decisions. Using a quantitative approach, data was collected through a survey of one hundred respondents who are active followers of the account. Data processing out using a simple linear regression model with the help of SPSS software version 22. The findings of this study revealed a significant positive correlation between the content published by the TikTok account @yoggi.130 and the level of followers' interest in conducting tourist visits, while the rest was influenced by other variables. These results confirm that the video content presented by @yoggi.130, which is informative, attractive, and consistently produced, is able to build a unique appeal that impacts followers' decisions to visit tourist destinations in Garut Regency.

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