Garuda - Garba Rujukan Digital

THE EFFECT OF SERVICE QUALITY AND PRODUCT FACILITIES ON CONSUMER SATISFACTION WITH PRICES (TOLL FREE) AS INTERVENING VARIABLES (Case Study on Jasa Marga Mabar 1 Toll Gate) Tumini Sipayung; Roma Sihombing; Anggiat Sinaga; Ahmad Fadli; Fichri Alfisyahri
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of service quality and product facilities on consumer satisfaction with tariffs (toll fees) as an intervening variable (Case Study on Jasa Marga Mabar 1 Toll Gate). This type of research is quantitative research. The population in this study is 118 thousand vehicles and the total sample is 100 toll net users. The data analysis technique in this study used multiple regression data analysis and hypothesis testing. The results of this study are the quality of service has a positive and significant effect on toll rates at the Mabar toll gate 1. Service quality has a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Product facilities have a positive and significant effect on toll rates at the Mabar toll gate 1. Facilities product has a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Toll tariffs have a positive and significant effect on consumer satisfaction at the Mabar toll gate 1. Service quality has a positive and significant effect on customer satisfaction through toll rates at the Mabar toll gate 1 Product facilities have a positive effect and significant to customer satisfaction through toll rates.

Strengthening Digital Literacy in Determining the Attitude of Milenials in Online Shopping in SMA Yaspenmas Ratna Sari; Ahmad Fadli; Amin Hou; Ester Hervina Sihombing; Ratih Amelia
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i1.2265

The use of digital media, which is currently a necessity for almost all human activities, creates many positive things that are useful for humans but also creates various negative consequences such as fraud, disturbed privacy and incorrect information (hoaxes) which are considered a serious problem in the digital era. . This indicates the low digital literacy of the community. The problems that arise are the large number of Internet users and the high frequency of people accessing information content and social media, especially among students and the millennial generation not accompanied by sufficient skills and knowledge which can result in losses for users, the rise of emerging online shopping applications is currently a phenomenon that changes the pattern of transactions from those that used to be offline now can be done by shopping, but this change in pattern has consequences for the seller and buyers in the form of losses and fraud that might occur if users of this application do not properly understand the ins and outs of it. This community service uses training and counseling methods as well as practices on how to use digital media as a way to shop online for students (students) so they can understand and be wise in utilizing digital media through increasing understanding of digital literacy with digital skills, digital culture, digital ethics, and digital safety

The Influence of Service Quality and Security on Customer Satisfaction at PT. Bank Rakyat Indonesia Persero Tbk Kabanjahe Branch Fauzia Mei Salsabillah; Amin Hou; Ahmad Fadli; Nasib Nasib; Ahmad Rivai
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.251

The demands and needs of the community for banking product services are increasing, however, in a situation of banking competition, banks need to work hard to get prospective customers and retain them, efforts to get customers are largely determined by the company's ability to provide quality services. One way to create quality service is that banks can differentiate themselves by consistently delivering higher quality than their competitors, the bank interacts with customers accompanied by control feedback and measures of success. The research method used in this study uses the Multiple Regression analysis method. with a total sample of 75 with results showing Based on the results of data analysis shows that service quality and security have a significant effect on customer satisfaction PT. Bank Rakyat Indonesia Persero Tbk Kabanjahe Branch

Influence of Work Ethic on Employee Performance PT. Carsurindo Superintendent Tumini Sipayung; Roma Sihombing; Amin Hou; Ahmad Fadli; Martin Martin
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.237

Research to determine the effect of work ethic on employee performance at PT. Carsurindo Superintendent. This type of research is qualitative research. Jumplah population as much as 78 people and samples using saturated samples as much as 78, data analysis techniques using SEM PLS where the test used is determination test, simultaneous test and hypothesis test. The results showed the results showed that a direct influence on the work ethic variable on employee performance has a path coefficient of 0.879 this indicates that if the higher the work ethic of employees at PT. carsurindo then the higher the performance. The influence has a probability value (p-values) of 0,000 < 0.05, there is a significant influence between work ethic on employee performance at PT. Carsurindo Superintendent.

The Influence of Company Age, Profitability, and Leverage on Tax Avoidance in Pharmaceutical Sector Companies Listed on The Indonesian Stock Exchange (BEI) Amin Hou; Ahmad Fadli; Deborah tambunan; Muhammad Restu Razaq; Rina Asriani Levianti
International Journal of Economics, Business and Innovation Research Vol. 2 No. 06 (2023): November, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted to analyze factors that can influence tax avoidance in a company. The dependent variable used in this research is tax avoidance and the dependent variables are company age, profitability, and leverage. The population selected in this research is all companies in the pharmaceutical sector and listed on the Indonesia Stock Exchange (BEI) in 2018-2022. The research method used was purposive sampling with several predetermined criteria. The type of data uses secondary data from companies that have provided financial information or gone public. Data analysis uses SPSS software by carrying out multiple regression analysis tests. The results of this research prove that the profitability and leverage variables influence corporate tax avoidance, while company age does not influence a company's tax avoidance.

Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening: Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.

Reconstruction of Branding and Promotion Strategies to En-hance the Attractiveness of New Student Enrollment at Pri-vate Polytechnics in the City of Medan Ratih Amelia; Satria Tirtayasa; Zakia Fadila; Ahmad Fadli; Yochi Elanda
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.79

This study aims to analyze the influence of promotion, accreditation, and brand image on student attractiveness in private polytechnics in Medan City. The background of this study is driven by the declining number of student enrollments, which is associated with less effective promotional strategies, suboptimal accreditation quality, and weak institutional branding. This research employs a quantitative approach with an associative method. Data were collected through questionnaires using a Likert scale, supported by documentation and literature review. The data were analyzed using validity and reliability tests, descriptive analysis, classical assumption tests, and multiple linear regression analysis, followed by hypothesis testing through t-test and F-test. The results indicate that promotion, accreditation, and brand image partially have a positive and significant effect on student attractiveness. Simultaneously, these three variables also show a significant influence on student attractiveness. Among the variables, brand image is identified as the most dominant factor affecting student attractiveness. These findings suggest that increasing student enrollment cannot rely on a single factor, but requires an integrated approach involving effective promotional strategies, improvement of institutional quality through accreditation, and strengthening of institutional brand image. This study contributes to the development of marketing strategies in higher education institutions and provides practical insights for improving institutional competitiveness in an increasingly competitive educational environment

Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Alat-Alat Komputer pada PT Sumber Utama Nusantara Ahmad Fadli; Manda Dwipayani Bhastary; Ayu Kartika
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5709

This study aims to determine the effect of training and organizational culture on employee career development at PT Sumber Utama Nusantara. The population of this study were 100 employees and a sample of 30 people using simple random sampling technique. The data collection technique used was through a questionnaire which measured using a Likert scale and processed statistically using multiple regression analysis and hypothesis testing t test. f test, and the determinant coefficient. From the data analysis of each variable, the multiple regression equation Y = Y = 5,395 + 103 X1 + - 239 X2 + e is obtained. Obtained Adjusted R Square value of 0.401, which means that X1 and X2 explain the effect on variable Y by 40.1% while the rest is explained by other variables outside the research. The t-value of the price variable (X1) is 991 and significant at .330. The hypothesis H0 is accepted and Ha is rejected. Therefore tcount 0.05, so it can be concluded that the price variable (X1) has a significant effect on purchasing decisions.

Keputusan Memilih Perguruan Tinggi Ditinjau dari Personal Selling, Citra Merek, dan Kepercayaan Merek sebagai Variabel Intervening Adelina Lubis; Ihsan Effendi; Nasib Nasib; Manda Dwipayahi Bhastary; Ahmad Fadli
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.579

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.

Mengubah Kinerja Dosen: Peran Mediasi Kepemimpinan Melayani dalam Meningkatkan Kompetensi Digital dan Kesejahteraan Psikologis Hengky Kosasih; Susanto Susanto; Ahmad Fadli; Erina Alimin; Siti Alhamra Salqaura
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.739

Lecturer performance is a critical factor in improving the quality of higher education. This study investigates the impact of digital competence and psychological well-being on lecturer performance, with servant leadership as a mediating variable. A quantitative methodology was employed, collecting data through structured questionnaires distributed to lecturers at several private universities in Medan City. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that digital competence and psychological well-being positively and significantly affect lecturer performance. Additionally, servant leadership mediates the relationship between these independent variables and lecturer performance, highlighting its essential role in enhancing lecturers’ digital readiness and psychological well-being. This study contributes to the theoretical framework by integrating leadership theory with individual attributes (competence and well-being) to examine their influence on lecturer performance in higher education. The findings emphasize the importance of adopting servant leadership to improve lecturer performance by fostering digital competence and promoting psychological well-being.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search