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All Journal Proceedings of Annual Conference for Muslim Scholars Awwaliyah Jurnal Administrasi Pendidikan Islam Jurnal Kependidikan Islam Jurnal Pendidikan Islam Fikroh: Jurnal Pemikiran dan Pendidikan Islam Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Elementary School Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Journal of Islamic Education Research
Arif Mansyuri
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Contribution of Digital Branding for Improving Madrasah Tsanawiyah Quality Education’s on the Pantura Area’s of Lamongan Arif Mansyuri; Achmad Anwar Abidin
Journal of Islamic Education Research Vol. 4 No. 1 (2023): Journal of Islamic Education Research
Publisher : Faculty of Education and Teacher Training, Islamic State University of Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jier.v4i1.295

Abstract

Discussion in this article is about the importance of madrasahs in utilizing digital media in branding themselves or building a madrasa self-image hammering digital media, especially social media digital platforms which have become a daily necessity of the community. According to researchers, the encouragement of the use of digital media is very necessary because the direction of society at this time is more active in surfing in cyberspace than in the real world, proof that discussions in social media on an issue develop faster than issues that are not blowed-up in digital media. The method used in this discussion is a qualitative method with a multi-site case study approach in three tsanawiyah madrasahs in the pantura kabupten Lamongan area. The results of this study show that the implementation of digital branding strategies in three MTs in Lamongan district has many points of similarity. There are at least two Strategies, namely the first: brand expression through logo, vision, mission, motto and tagline. Both communication brands. The branding communication strategy is to introduce the institution to the external which is displayed digitally on the school's website, school social media, such as facebook, Instagram, twitter and Youtube. All three have branding that is favored differently. MTs Mazrotul Ulum further strengthens the personality of teachers and educators as madrasa ambassadors. while MTs Tarbiyatut Tholabah highlighted his achievements in extracurricular championships. As well as MTs Muhammadiyah 2 Karangasem is self-sufficient with its International Cambridge program
Co-Authors Ali Nasith Alimul Muniroh Anwar Abidin, Achmad Didik Hartono Fitria, Sufatul Haidar Syahrul Afif Jamalia Jamalia Lusia Mumtahana Melynia Wulaningsing Putri Hariono Muhammad Anas Ma`arif Muhammad Anas Ma`arif, Muhammad Anas Muhammad Nuril Huda Muhammad Tanwirul Qulub Muniroh, Alimul Noor Maya Sari Nur Kholis Rosa Dewi Sebgag, Saliha Siti Ismi Wulandari Sofi Fahmiani Suhermanto Sunarno Sunarno