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The Influence Of Live Commerce On Tiktok Platform And Discount Vouchers On Consumer Purchasing Decisions For Cosmetic Products In Palopo City Nurjannah; Munawir; Muhammad Isnaini Faizal; Muh. Haekal Yunus
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1174

Abstract

This study aims to analyze the influence of Live Commerce on the TikTok platform and Discount Vouchers on Consumer Purchasing Decisions for Cosmetic Products (Study on Female Students of the Faculty of Economics and Business Unanda Class of 2023). Female students tend to be more interested in making purchases when exposed to live promotional broadcasts of products on TikTok accompanied by discount offers. This study uses a quantitative approach with a survey method, involving 73 student respondents selected through purposive sampling techniques. Data was collected using structured questionnaires and analyzed using multiple linear regression. The results show that live commerce on the TikTok platform has a significant positive influence on consumer purchasing decisions, meaning that the more attractive and interactive the live commerce content displayed on the TikTok platform, the greater the likelihood of consumers to make purchasing decisions for the cosmetic products offered. Conversely, discount vouchers have a significant negative influence, meaning that the use of discount vouchers does not always encourage purchases, and in this context can actually reduce consumer trust or urgency to immediately buy cosmetic products. This study provides implications for female students to be wiser in responding to digital marketing strategies such as live commerce and discount vouchers when purchasing cosmetic products
Analisis Struktur Modal dalam Meningkatkan Profitabilitas pada PT. BNI (Persero)Tbk Periode 2021-2024 Yunus, Muh. Haekal; Baso, Urfatima Azzahra; Nadia, Nadia; Pradina, Wulan Anugriani; Adnyani, Ni Kadek Dwi
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.921

Abstract

Urgensi pada penelitian ini adalah untuk menganalisis hubungan antara struktur modal dan profitabilitas pada PT Bank Negara Indonesia (Persero) Tbk periode 2021–2024. Penelitian ini bertujuan untuk mengetahui dan menganalisis struktur modal dalam meningkatkan profitabilitas pada PT Bank Negara Indonesia (Persero) Tbk selama periode 2021–2024. Urgensi penelitian ini terletak pada pentingnya sektor perbankan sebagai motor penggerak perekonomian nasional, di mana efisiensi struktur modal berperan strategis dalam menjaga stabilitas keuangan sekaligus meningkatkan daya saing. Dalam konteks ini, analisis struktur modal dan profitabilitas menjadi relevan untuk memahami sejauh mana pengelolaan leverage dapat mendorong pertumbuhan kinerja bank secara berkelanjutan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data berupa dokumentasi, yaitu mengumpulkan data sekunder dari laporan keuangan resmi PT Bank Negara Indonesia (Persero) Tbk. Data yang diperoleh mencakup laporan posisi keuangan (neraca) dan laporan laba rugi selama periode 2021–2024. Analisis data dilakukan secara deskriptif melalui perhitungan rasio keuangan, yaitu Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), Return on Asset (ROA), dan Return on Equity (ROE), dengan mengacu pada standar penilaian industri. Hasil penelitian menunjukkan bahwa struktur modal BNI didominasi oleh pendanaan berbasis utang, dengan nilai DAR dan DER berada pada kategori tinggi dan tidak baik jika dibandingkan dengan standar industri umum, namun masih wajar dalam konteks perbankan. Meski demikian, terdapat tren penurunan pada kedua rasio tersebut, mengindikasikan adanya upaya penguatan ekuitas perusahaan. Di sisi lain, rasio profitabilitas ROA dan ROE menunjukkan peningkatan selama periode pengamatan, yang menandakan perbaikan efisiensi pengelolaan aset dan ekuitas dalam menghasilkan laba. Temuan ini menegaskan bahwa penguatan struktur modal melalui pengurangan proporsi utang terhadap aset dan ekuitas berdampak positif terhadap profitabilitas BNI. Oleh karena itu, strategi keuangan yang berorientasi pada penguatan permodalan internal dan optimalisasi aset menjadi langkah penting dalam mendukung pertumbuhan kinerja keuangan secara berkelanjutan
Analisis Rasio Likuiditas dan Rasio Solvabilitas dalam Menilai Kinerja Keuangan pada PT Akasha Wira International Tbk Periode 2021-2024 Sarti Enne; Rindiantika; Nia Bonggakarua; Muhammad Haekal Yunus; Rafiqah Asaff
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5630

Abstract

This study aims to analyze the financial performance of PT Akasha Wira International Tbk during the 2021–2024 period using a financial ratio analysis approach, specifically focusing on liquidity and solvency ratios. This analysis is essential to assess the company's ability to meet its short-term and long-term obligations and to evaluate the soundness of its capital structure. The liquidity ratios used in this research include the current ratio, quick ratio, and cash ratio. These three ratios provide insight into the company's capacity to settle current liabilities using current assets, either with or without inventories, and with cash or cash equivalents. Meanwhile, to measure solvency, the debt to asset ratio (DAR) and debt to equity ratio (DER) are employed, which illustrate the extent to which the company is financed by debt in comparison to its assets and equity. This study employs a descriptive quantitative method, using secondary data in the form of annual financial statements obtained from the official website of the Indonesia Stock Exchange (IDX). The data were analyzed to observe the financial performance trends over the four-year period. The results show that the company’s liquidity ratios were consistently above the industry standard, indicating a strong ability to meet short-term obligations. This is a positive indicator for both internal stakeholders and external parties such as investors and creditors. Furthermore, the solvency ratios showed a declining trend year by year, reflecting a healthier capital structure and a reduction in reliance on debt financing. Overall, based on the analysis of liquidity and solvency ratios, it can be concluded that the financial performance of PT Akasha Wira International Tbk from 2021 to 2024 was in a stable and healthy condition. The company demonstrated solid financial management with strong liquidity and a gradual shift towards lower financial risk, offering a positive financial outlook for the future.
Analisis Rasio Likuiditas dan Rasio Solvabilitas dalam Menilai Kinerja Keuangan pada PT Akasha Wira International Tbk Periode 2021-2024 Sarti Enne; Rindiantika Rindiantika; Nia Bonggakarua; Muhammad Haekal Yunus; Rafiqah Asaff
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i2.5667

Abstract

This study aims to analyze the financial performance of PT Akasha Wira International Tbk during the 2021–2024 period through a liquidity ratio and solvency ratio approach. The liquidity ratio used includes the current ratio, quick ratio, and cash ratio, while the solvency ratio includes the debt to asset ratio (DAR) and debt to equity ratio (DER). The research method used is quantitative descriptive using secondary data in the form of the company's annual financial statements obtained from the official website of the Indonesia Stock Exchange and other relevant supporting sources. The results show that the company's current ratio, quick ratio, and cash ratio are consistently above industry standards, which indicates that the company has excellent ability to meet its short-term obligations. This shows that the company has strong liquidity and is able to maintain its operational stability without facing financial difficulties in the short term, even in volatile economic conditions. Meanwhile, the results of the solvency ratio analysis show a downward trend in the value of DAR and DER from year to year, which reflects that the company's capital structure is getting healthier and dependence on debt is decreasing. This decline is a positive indication that the company is starting to rely on its own capital to support its operational and investment activities in a sustainable manner. Overall, the results of this study conclude that PT Akasha Wira International Tbk's financial performance during the 2021–2024 period is in a "healthy" condition both in terms of liquidity and solvency. These findings can be used as a reference for investors, management, academics, and other interested parties in assessing the company's financial stability and future prospects.
Pengaruh Inflasi dan Suku Bunga terhadap Harga Saham Perusahaan Perbankan Eva; Nurmin; Haekal Yunus, Muh; Sahabuddin, Dewi Hardiyanti; Magnus A.M; Pratama, Rahmat Putra
Movere Journal Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i1.656

Abstract

The objectives of this study were: 1) to determine the effect of inflation and interest rates on stock prices in banking companies, 2) to determine the effect of interest rates on stock prices in banking companies, and 3) to determine the effect of interest rates on stock prices in banking companies. This study was conducted by collecting secondary data in the form of financial reports of banking companies, inflation data, and data on Bank Indonesia interest rates. The results of the study indicate that: 1) inflation does not significantly affect stock prices in banking companies. This is evidenced by the results of partial tests obtained a t-value of up to 0.559 < the t-table value of 1.968 and a significance of 0.577 > 0.05, 2) interest rates significantly affect stock prices in banking companies. This is evidenced by the results of partial tests obtained a t-value of 0.-1.997 < the t-table value of 1.968 and a significance of 0.047 > 0.05, and 3) inflation and interest rates do not significantly affect stock prices in banking companies. This is proven by a simultaneous test where the calculated f value is 2.013 which is greater than the f table value which is 3.04 and significant at 0.136 which is smaller than 0.05 with a percentage influence of 1.8%.
The Effect of Cooperative Education and Entrepreneurship Training on Credit-Union Members’ Welfare Timang, Cornelius; Baktiar, Baktiar; Yunus, Muh. Haekal
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.5738

Abstract

Purpose: This study examines the impact of cooperative education and entrepreneurship training on member welfare in the Sauan Sibarrung Credit Union in Tana Toraja. Does Education and Training at Credit Union Sauan Sibarrung have a positive impact on members' welfare? The Sauan Sibarrung Credit Union Cooperative prioritizes Education and Training as a strategy to improve members' welfare. Methodology/approach: A quantitative approach using structural equation Modeling (SEM) with Partial Least Squares (PLS) was applied to 100 randomly selected members who attended education and training programmes. Results: Cooperative Education significantly improved member welfare (path coefficient = 0.400; p = 0.023), while entrepreneurship training showed no significant effect (p = 0.136). This suggests that training programs are less effective because they are not sufficiently relevant or practical in the real world. Additional analysis indicates that education fosters better financial literacy and greater cooperative participation, thereby indirectly strengthening social capital and economic resilience among members. Conclusions: Enhancing education quality and designing more adaptive, practice-oriented training are essential to strengthen member welfare. These findings show that the training carried out by cooperatives has not significantly improved members' welfare. This may be due to the fact that the training was theoretical, less applicable, and not followed by continuous mentoring. Limitations: This study is limited to education and training variables; the sample of respondents is 100 due to limited research time and resources. Contributions: The findings highlight the need for continuous improvement in cooperative empowerment programs and serve as evaluation material for administrators.