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Journal : JURNAL LENTERA BISNIS

PENGARUH ATRIBUT PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG DALAM PERSPEKTIF BISNIS ISLAM PADA OBJEK WISATA BUKIT ASLAN (STUDI PADA PENGUNJUNG BUKIT ASLAN DI BANDAR LAMPUNG) Rezeki Kurniawati; Fatih Fuadi; Suhendar Suhendar
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1534

Abstract

This study aims to analyze the influence of Tourism Product Attributes and Electronic Word of Mouth (E-WOM) on Visiting Decisions from an Islamic Business perspective at the Bukit Aslan tourist destination in Bandar Lampung. The main issue explored is how these two factors affect tourist behavior in making visiting decisions. A quantitative approach was used with a survey method involving 92 respondents selected through purposive sampling. Data were analyzed using SmartPLS 4 software. The results show that both Tourism Product Attributes and E-WOM have a partial and simultaneous significant effect on Visiting Decisions. Tourism Product Attributes obtained a T-Statistic value of 2.427 (P-Value 0.016), while E-WOM scored a T-Statistic of 4.705 (P-Value 0.000), with an R² value of 0.606. This means both variables explain 60.6% of the variation in visitor decisions. These findings support the Theory of Planned Behavior (TPB), especially in the components of attitude and subjective norms that shape intention and action. The implication of this study highlights the importance of managing quality tourism products and implementing effective digital communication strategies to enhance the appeal of local tourism destinations.
PENGARUH FINANCIAL LITERACY DAN LIFESTYLE TERHADAP FINANCIAL MANAGEMENT BEHAVIOUR PADA PNS DENGAN SELF CONTROL SEBAGAI VARIABEL INTERVENING DALAM PERSPEKTIF EKONOMI ISLAM (Studi Pada Pegawai Negeri Sipil Di Bandar Lampung) Ice Marwiyah; Fatih Fuadi; Mia Selvina
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1605

Abstract

This study aims to analyze the influence of Financial Literacy and Lifestyle on Financial Management Behavior in Bandar Lampung City, with Self-Control as an intervening variable. The method used is a questionnaire with a sample of 100 respondents selected randomly from several civil servants in Bandar Lampung. This research is quantitative in nature. The sampling technique used is probability sampling. This study uses data analysis techniques applied is PLS (Partial Least Squares) by utilizing SmartPLS software. The research findings show that Financial Literacy does not affect Financial Management Behavior, while Lifestyle also does not affect Financial Management Behavior. On the other hand, Self-Control has a positive and significant effect on Financial Management Behavior. In addition, Financial Literacy has a negative and significant effect on Self-Control and Lifestyle has a positive and significant effect on Self-Control. On the other hand, Self-Control is able to mediate the influence of Financial Literacy on Financial Management Behavior but has a negative effect. Similarly, Self-Control is able to mediate the influence of Lifestyle on Financial Management Behavior. This research was conducted from the perspective of Islamic economics and focuses on civil servants in Bandar Lampung City.