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All Journal Jurnal Kajian Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Proceeding of International Conference on Art, Language, and Culture Prosiding Magister Ilmu Komunikasi Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Manajemen Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Bulletin of Community Engagement Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Comdent: Communication Student Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Kajian Budaya dan Humaniora (JKBH) Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal
Agus Setiaman
Program Studi Manajemen Komunikasi Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH KREDIBILITAS KOMUNIKATOR TERHADAP KOHESIVITAS KELOMPOK: PENGARUH KREDIBILITAS KOMUNIKATOR TERHADAP KOHESIVITAS KELOMPOK El Karimah, Kismiyati; Kamilah, Ichsanti; Setiaman, Agus
Jurnal Kajian Budaya dan Humaniora Vol 6 No 3 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Oktober, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i3.272

Abstract

Penelitian ini berjudul “Pengaruh Kredibilitas Komunikator Terhadap Kohesivitas Kelompok” dengan sub judul “Studi Eksplanatif Mengenai Pengaruh Kredibilitas Admin Terhadap Kohesivitas Kelompok One Day One Juz (ODOJ) Melalui Media Virtual. Tujuan penelitian ini adalah untuk mengetahui besarnya pengaruh kredibilitas admin meliputi keterpercayaan, keahlian, serta daya tarik terhadap kohesivitas kelompok One Day One Juz (ODOJ) melalui media virtual. Teori yang diuji adalah Teori Kredibilitas Sumber. Metode penelitian yang digunakan adalah metode eksplanatif dengan pendekatan kuantitatif, sementara teknik analisisnya yaitu uji regresi linier berganda. Data penelitian ini diambil dari kuesioner, wawancara, dan studi pustaka. Populasi pada penelitian ini yaitu seluruh anggota/member kelompok One Day One Juz (ODOJ) dengan penarikan sampel sebanyak 100 orang. Teknik penarikan sampel yang diterapkan yaitu stratified random sampling. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan antara kredibilitas admin meliputi keterpercayaan, keahlian, dan daya tarik terhadap kohesivitas kelompok One Day One Juz (ODOJ) melalui media virtual.
REALITAS MEDIA MODIFIKASI REALITAS SOSIAL YANG MENGHIBUR: - Setiaman, Agus; El Karimah, Kismiyati
KABUYUTAN Vol 3 No 3 (2024): Kabuyutan, Nopember 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/kabuyutan.v3i3.280

Abstract

Pada hakikatnya media massa merupakan perpanjangan lidah dan tangan manusia untuk mengembangkan struktur sosialnya. Dengan penciptaan, penyempurnaan dan penggandaan sarana teknis manusia dapat membebaskan komunikasinya dari berbagai hambatan ruang dan waktu. Era sekarang dikenal sebagai era media sehingga ada anggapan kalau ingin menguasai dunia maka kuasailah komunikasi nya, kuasailah media nya, setiap saat kita berhadapan dengan media bahkan ketika kita bangun hingga kita menjelang tidur kita senantiasa bersama dengan media. Tidak terlalu mengherankan apabila kehidupan kita baik langsung ataupun tidak langsung akan dipengaruhi oleh tayangan media, apa yang kita pikirkan, apa yang kita rasakan bahkan apa yang akan kita putuskan bisa jadi dipengaruhi oleh apa yang media sodorkan, sajikan pada kita semua Disisi yang lain realitas media tidak sepenuhnya merupakan realitas sosial yang yang terjadi dalam masyarakat kita, karena realitas media adalah tetap sebagai realitas media yang tidak bisa dipungkiri merupakan realitas yang merupakan kombinasi dengan realitas yang telah melalui proses modifikasi sebagai realitas yang layak tayang sebagai sajian hiburan.
Hubungan Motif Penggunaan dan Tingkat Pemenuhan Kebutuhan Informasi Bagi Followers Aktif @beeruindonesia Gladys Tampubolon; Uud Wahyudin; Setiaman, Agus
Bulletin of Community Engagement Vol. 4 No. 2 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i2.1301

Abstract

Almost all people in the world cannot be separated from the internet. Various information can be obtained and disseminated through the internet. @beeruindonesia is a healthy living service platform that markets products and disseminates information online. Among other things, @beeruindonesia disseminates information about healthy eating through the Instagram account @beeruindonesia. Using Uses and Gratifications Theory with the concept of MAIN (modality, agency, interactivity, navigability), this study aims to (i) measure the motives for using the @beeruindonesia Instagram account in each of the four dimensions, (ii) measure the fulfillment of information needs of active followers of the @beeruindonesia Instagram account and (iii) analyze the relationship (correlation) between motives (in general and each dimension) with the fulfillment of information needs of followers of the @beeruindonesia Instagram account. The research method approach is a combination of qualitative and quantitative research methods. This study concludes that (i) the motives for using the @beeruindonesia Instagram account based on modality, agency, interactivity, and navigability are very high, (ii) the level of fulfillment of information needs is very high, and (iii) the motives for using the @beeruindonesia Instagram account both partially and combined are positively and strongly correlated with the need to fulfill information for followers of the @beeruindonesia Instagram account. The positive and strong correlation is significant at the 99% confidence level (α = 0.01)
PENDEKATAN BERBASIS KOMUNITAS LINGKUNGAN DALAM PEMILIHAN KEPALA DAERAH DI KOTA BANDUNG : Analisis Kasus Pada Kemenangan Pasangan Farhan-Erwin Pada Pilkada Kota Bandung 2024 Setiaman, Agus; El Karimah, Kismiyati; Muzaky, Muhammad Fadil
Jurnal Kajian Budaya dan Humaniora Vol 7 No 1 (2025): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2025
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v7i1.294

Abstract

Mobilizing various community groups in regional elections is a common practice for political practitioners. Political parties establish relationships with various organizations in order to expand support ahead of the election. Several large political parties even have underbow organizations, in the form of NGOs that connect political parties with the community and act as a reservoir of loyal voters for their parties. In the Bandung mayoral election, the pair Muhammad Farhan and Erwin managed to attract public attention and gain significant votes. This success is inseparable from the support of various elements of society, including community organizations such as environmental communities. Farhan-Erwin, who are known for their vision of a sustainable city, have received significant support from environmental communities that play a role in voicing ecological issues and more environmentally friendly city governance. In this Pilkada, the increase in the electability of the pair cannot be separated from the campaign strategy that prioritizes public participation and community involvement in formulating policies.
KOMPETISI DI ERA RADIO DIGITAL Setiaman, Agus; Sugiana, Dadang
KABUYUTAN Vol 4 No 1 (2025): Kabuyutan, Maret 2025
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/kabuyutan.v4i1.310

Abstract

Era global telah membuat persaingan di industry media berlangsung ketat bukan hanya dengan media massa sejenis tapi juga berlangsung antar media yang berbeda jenis. Persaingan antar media bukan hanya memperebutkan “kue” iklan saja tetapi bersaing dalam memperebutkan khalayak serta konten program media. Hal ini menjadikan kreatifitas para pengelola media agar mampu bersaing dan tetap bertahan hidup di era persaingan media saat ini. Pengelolaan media berhubungan dengan penyajian isi. Hal ini dilakukan untuk memenuhi target market. Pengelolaan isi berkaitan dengan kolom berita atau iklan. Persaingan informasi dan berebut iklan merupakan hal yang dapat menghasilkan uang. Pengelolaan Sumber Daya Manusia berhubungan dengan pengelolaan peran pekerja radio siaran diantaranya: penyiar, produser, programer. Maraknya jumlah media massa membuat persaingan makin keras. Persaingan yang paling pokok bukan terletak pada produknya tetapi berbeda dalam kemasannya. salah satu penyebab dari persaingan ialah untuk “melebihi” yang lain. keinginan itu merupakan refleksi dari asumsi bahwa siapa yang melebihi yang akan menguasai pasar. Mereka kemudian dikenal sebagai market leader.
Persepsi masyarakat mengenai kinerja Kepolisian Resort Pangandaran Sumampouw, Ronaldo Saul; Setiaman, Agus; Karimah, Kismiyati El
Comdent: Communication Student Journal Vol 2, No 2 (2024): November 2024 - April 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i2.55084

Abstract

Latar Belakang: Persepsi merupakan hasil pemaknaan dari stimulus yang diterima oleh komunikan. Dalam proses terciptanya persepsi, persepsi yang dihasilkan dapat memiliki perbedaan pemaknaan oleh setiap komunikan walaupun mendapatkan stimulus yang sama. Tidak terkecuali persepsi yang tercipta di masyarakat mengenai kinerja kepolisian, yang tentu saja dapat dipersepsikan berbeda-beda. Persepsi masyarakat akan ditinjau menggunakan Teori Penilaian Sosial dari Muzafer Sherif. Tujuan: Penelitian ini bertujuan untuk mengetahui persepsi masyarakat pengguna layanan SPKT Polisi Resort Pangandaran mengenai kinerja kepolisian. Dalam mengukur kinerja kepolisian, peneliti menggunakan 6 dimensi kualitas kinerja kepolisian dari Stephen D. Mastrofski, antara lain Aksesibilitas, keandalan, responsif, kemampuan, sikap, dan keadilan. Metode: Penelitian ini menggunakan metode kuantitatif deskriptif yang bertujuan untuk menggambarkan fakta-fakta atau fenomena yang terjadi tanpa harus mencari tahu hubungan ataupun pengaruh antar variabel. Hasil: Adapun hasil penelitian ini menunjukan bahwa persepsi yang tercipta di masyarakat mengenai kinerja kepolisian SPKT Polisi Resort Pangandaran Baik, Hal ini terbukti dari nilai mean untuk dimensi Aksesibilitas sebesar 3,84; dimensi keandalan sebesar 3,90; dimensi responsif sebesasr 3,96; dimensi kemampuan sebesar 3,91; dimensi sikap sebesar 3,97; serta dimensi keadilan sebesar 4,03 dan nilai rerata sebesar 3,94 dari skala 5,00. Dengan kata lain, persepsi yang dihasilkan setelah merasakan kinerja kepolisian SPKT Polisi Resort Pangandaran adalah persepsi yang positif karena masuk ke dalam zona sikap Lattitude of Acceptence jika ditinjau dari Teori Penilaian Sosial yang dikemukanan oleh Muzafer Sherif.
PEREMPUAN DALAM BINGKAI MEDIA MASSA Setiaman, Agus
Jurnal Kajian Budaya dan Humaniora Vol 7 No 2 (2025): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2025
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v7i2.327

Abstract

Abstract Discussion of mass media cannot be separated from the interests behind the media, especially the interests in the information it conveys. In the development of modern mass media, there are at least two main interests behind the media, namely economic interests and power interests that shape media content, the information presented and the meaning it offers. Between these two main interests, there is actually a more basic interest that is often ignored, namely the public interest. The media, which should act as a public sphere due to the interests above, actually ignores the public interest itself. The strength of economic interests and political interests is what actually makes the media unable to be neutral, honest, fair, objective, and open. As a result, the information presented by the media has raised serious problems of objectivity of knowledge in the media itself. Keywords: Mass Media, Public, Interests, Economy, Politics
Artificial Intelligence Technology Adoption Decision-Making Process in MSMEs Marketing Practices Mustika, Hexadilla; Setiaman, Agus; Octavianti, Meria
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 1 (2025): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.1.4230

Abstract

Artificial intelligence (AI) is a technology that transforms various aspects of life, including business marketing practices. This study aims to describe the decision-making process in adopting AI among MSMEs in DKI Jakarta and Greater Bandung. A descriptive quantitative method was used with descriptive analysis and cross-tabulation. A total of 119 MSME respondents who are digitalized and familiar with AI were analyzed to map the AI adoption process. The results show that most respondents have adopted AI, especially micro-businesses in the culinary sector. Respondents demonstrated basic knowledge of AI, along with personal characteristics and communication habits that support adoption. AI is perceived to offer relative advantages, compatibility with values and needs, ease of trial, and observable results. However, some respondents still find AI difficult to use. Improving AI training, digitalization efforts, and supportive policy-making are needed to strengthen the digital ecosystem for MSMEs.
Sexual Objectification of Girls in Anime Series: Sara Mills’ Critical Discourse Analysis Hutagalung, Sandra; Maryani, Eni; Setiaman, Agus
Lingkar Studi Komunikasi (LISKI) Vol 10 No 1 (2024): FEBRUARI 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v10i1.7284

Abstract

The "sex sells" marketing strategy is still used by anime, a form of entertainment that is becoming more and more popular worldwide, and one of them is Mushoku Tensei: Isekai Ittara Honki Dasu anime series. Due to the main character's vulgarity against girls, this anime series sparked debate among anime viewers. For a number of reasons, such as the freedom to work for artists and the fact that sexual objectification done through animation does not damage real girls, objections to this topic are frequently refuted. The goal of this study is to identify the various ways that girls are sexually objectified in anime, which could affect viewers' attitudes and actions. A qualitative approach is used through critical discourse analysis by Sara Mills. Discourse is utilized methodologically to dismantle forms of sexual objectification of women in anime series. It is revealed how women are portrayed as sexual objects in anime fan service through the male gaze through discourse analysis of characters, focalization, fragmentation, and cinema schemata. Findings from this study indicate that there existed instances of sexual objectification of women in the anime series Mushoku Tensei: Isekai Ittara Honki Dasu, particularly in relation to the love interest of the main male character. This study critically makes us aware that the growth of digital media, which can provide a wide range of content and depict a variety of male and female characters, nevertheless reinforces patriarchal value. Even in the digital age, animation—a creative form of entertainment—continues to treat girls as just objects of desire for men. This serves as a reminder that the conventional entertainment industry, which frequently makes fun of sexual harassment of women, still exists in the internet sphere. In light of this anime series, women participation in the digital sphere ought to be promoted in order to change people's perceptions of women. It has been proven that the freedom that many advocate in the digital age yet imposes restrictions on the presence of girls as a subject. Keywords: anime; digital; girls; objectification; male gaze;
Pengaruh Content Marketing terhadap Minat Beli Produk Instaperfect pada followers akun TikTok @Instaperfect_id melalui Attitude Towards The Brand dan Attitude Towards The Advertisement Zain, Nada Khalishah; Wahyudin, Uud; Setiaman, Agus
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1460

Abstract

The rapid growth of the cosmetic industry in Indonesia has led to unavoidable competition. The intense business competition at the moment poses a challenge for companies to stay competitive in the industry. This competition forces manufacturers to compete in creating innovative and varied products to satisfy their consumers. Therefore, companies need to pay more attention to the interests and needs of consumers in marketing their products to influence consumer purchasing interest. This study aims to analyze the influence of Instaperfect marketing content on the purchasing interest of Instaperfect products through brand attitude and attitude towards advertisements. The research respondents were taken from 84 followers of the TikTok account @Instaperfect_id who had commented on posts from March 2023 to May 2023. Data collection methods used a questionnaire with a scale from one to five (1-5). The analysis method used was path analysis to test hypotheses and to test the influence of mediating variables that mediate between independent and dependent variables. The results of the study show a significant influence of marketing content on purchasing interest, brand attitude, attitude towards advertisements, purchasing interest through brand attitude, and purchasing interest through attitude towards advertisements.
Co-Authors agung setiawan Aisha Putri I, Manayra Al Wainy, Shadina Alya Difa Salsabila Ananda, Naufal Rifqi Asep Suryana Asep Suryana Atwar Bajari Betty Tresnawaty, Betty Chairany, Utami Dadang Sugiana Dahlan, Fahreza Ghifari Dick, Rubahatie HS Duddy Zein Dwini Hanika Reftari Fadilla, Sarah Fitra, Azka Haria Girsang, Sarah Amarissa Gladys Tampubolon Hadi Suprapto Arifin Hutagalung, Sandra Ilham Gemiharto Ira Mirawati iwan koswara, iwan Jimi Narotama Mahameruaji Kamilah, Ichsanti Khalda, Fairuz Gatra Khoerunnisa, Dara Rizqi Khoiruddin Muchtar Kismiyati El Karimah Kurnia Wirakusumah, Teddy Kurnia Wirakusumah Maryani, Eni Meria Octavianti, Meria Muhammad, Masagus Mustika, Hexadilla Muzaky, Muhammad Fadil Nurrakhman, Raden Fachry Octaviani, Meria Putri I, Manayra Aisha Rahayu, Nisrina Maudy Rahman, Azizul Rana, Deri Slamet Mulyana Slamet Mulyana Sumampouw, Ronaldo Saul Uud Wahyudin Uud Wahyudin Zain, Nada Khalishah Zasa, Nabila Putri