Claim Missing Document
Check
Articles

Found 25 Documents
Search

Perkembangan Moral Anak Usia Sekolah Dasar: Studi Kualitatif Berdasarkan Observasi di Lingkungan Sekolah Karmila Karmila; Fadillah Syukri; Nadya Salsabila; Ari Suriani
Inovasi Pendidikan dan Anak Usia Dini Vol. 2 No. 3 (2025): Juli: Inovasi Pendidikan dan Anak Usia Dini
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inpaud.v2i3.364

Abstract

This study aims to describe the moral development of elementary school-aged children through a qualitative approach based on observation. Two fifth-grade students were observed to identify differences in moral characteristics and the influence of social interaction on the formation of moral values. The study also examines the teacher’s role as a facilitator of moral growth, support strategies for students with difficulties, the relationship between moral development and cognitive ability, and the role of parents. Findings reveal that children's moral development is significantly influenced by contextual, relational, and reflective learning approaches. Personalized support from teachers and collaboration with parents positively contribute to students’ moral maturity. The study recommends integrating moral values into the curriculum, training for teachers, and strengthening school–family cooperation.
The Influence of Social Media Advertising and Cashback Promotions on Purchasing Decisions on Lazada Karmila Karmila; Baiq Handayani Rinuastuti
Indonesian Development Economics and Localities Vol. 1 No. 2 (2025): July-December
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/gqj81621

Abstract

Although Lazada has implemented social media advertising and cashback promotion strategies, consumer responses to both strategies vary. This study aims to analyze and measure the influence of social media advertising and cashback promotions on consumer purchasing decisions on the Lazada platform. The research method used is quantitative with data collection through questionnaires. The results showed that the average score for social media advertising was 20.97 and cashback promotions 20.94, indicating a positive perception of respondents towards both variables. Purchasing decisions had an average score of 21.36, indicating a positive influence of both independent variables. Statistical tests showed that social media advertising and cashback promotions had a significant effect on purchasing decisions, with an R² value of 0.689, meaning that both variables explained 68.9% of the variation in purchasing decisions. The theoretical implications of this study support the theory of consumer behavior, while the practical implications suggest that Lazada should optimize advertising and design attractive cashback promotions. This study is expected to contribute to the development of more effective marketing strategies in the future.
Pengaruh Brand Awareness, Brand Image, dan Harga terhadap Loyalitas Merek pada Mahasiswa Pengguna Smartphone Zalkha Soraya; A. Ade Wahyudi Asdar; Karmila Karmila; Della Puspita Sari; Wahyu Anugrah; Armayanti Armayanti; Ranti Ranti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4693

Abstract

This study aims to analyze the effect of brand awareness, brand image, and price on brand loyalty in student smartphone users. The research background is based on increasing competition between smartphone brands which requires companies to understand the factors that drive consumer loyalty, especially among students who are known as active and critical users. This study uses an associative quantitative approach with a survey method of 82 respondents from the Management Study Program Class of 2022, Muhammadiyah University of Makassar. The results showed that brand awareness, brand image, and price partially and simultaneously had a significant effect on brand loyalty. The R² value of 0.825 indicates that the three independent variables explain 82.5% of the variation in brand loyalty. This finding confirms the importance of building a strong brand image, maintaining brand awareness, and setting prices in accordance with consumer value perceptions. This research provides strategic implications for companies in designing more effective marketing to retain customers in the student segment
The Influence of the Implementation of Islamic Business Ethics on Business Competitiveness in MSMEs in Bima City Karmila Karmila; Ichwan P. Syamsuddin; Rafiuddin Rafiuddin
JURNAL PENDIDIKAN IPS Vol. 15 No. 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.2705

Abstract

The application of Islamic business ethics in business activities is an important aspect in building the competitiveness of Usaha Mikro, Kecil, dan Menengah (UMKM) in Bima City. In the context of increasingly competitive business competition, the application of Islamic principles such as honesty, justice, responsibility, and not committing fraud is a foundation that can increase consumer confidence and business blessings. This study aims to determine the real effect of the application of Islamic business ethics on the competitiveness of UMKM in Bima City. The method used is a quantitative approach with survey techniques, distributing questionnaires to 40 UMKM players in various business sectors. Data were analysed using simple linear regression to measure the relationship between Islamic business ethics variables and business competitiveness. The results showed that the application of Islamic business ethics has a positive and significant effect on increasing competitiveness. The key points found were: (1) honesty increases customer loyalty, (2) fairness in transactions strengthens long-term business relationships, (3) trustworthiness and responsibility create a good business image, and (4) avoiding fraudulent practices avoids social and legal sanctions. With the application of Islamic ethics, UMKM are not only able to survive but also thrive in the face of market challenges. This research recommends the importance of Islamic ethics-based training and mentoring for UMKM actors to create a healthy and competitive business ecosystem.
Membangun Life-Long Education Melalui Pemikiran Dan Praktik Pendidikan Islam Andi Abd. Muis; Kurnia Alex; Fitriani Muh Amin; Karmila Karmila; Misbah Misbah; Juhariati Juhariati; Rosiana Syahbaniar; Iqbal Muhiddin
Jurnal Sultra Elementary School Vol 6 No 4 (2025): Edisi Nopember 2025
Publisher : Prodi PGSD Unsultra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64690/jses.v6i4.492

Abstract

Lifelong education is a crucial concept in building an adaptive, competent, and character-driven society. Islamic educational thought, which emphasizes holistic human development, can serve as a strong foundation for the implementation of this concept. This study aims to analyze literature related to developmental stages, learning strategies, and Islamic educational practices that support the principles of lifelong education. The method used is a descriptive-analytical literature study, which reviews various primary and secondary sources in the form of books, journals, and scientific articles from the period 2010–2025. The results of the analysis indicate that Islamic educational thought emphasizes continuous education, starting from family education, school education, and community education, with a focus on the formation of morals, knowledge, and skills. The learning strategies developed include the tahfidz method, moral value habituation, a thematic approach, and information technology integration, all of which are aimed at building lifelong competencies. The discussion emphasizes the relevance of Islamic educational principles in the modern context, particularly in facing the challenges of globalization, scientific developments, and the need for 21st-century skills. This study reinforces the view that Islamic education is not solely oriented toward mastery of material, but also shapes individual character and capacity for lifelong learning. The practical implications of this research demonstrate the need to integrate Islamic educational values ​​into both formal and non-formal curricula as a strategy for building a sustainable learning society.