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All Journal Kertha Negara : Journal Ilmu Hukum Tadbir: Jurnal Manajemen Pendidikan Islam At-Tawassuth: Jurnal Ekonomi Islam JPF : JURNAL PENDIDIKAN FISIKA Jurnal Nasional Komputasi dan Teknologi Informasi Andragogi: Jurnal Diklat Teknis Pendidikan dan Keagamaan Technologia: Jurnal Ilmiah Jurnal Ilmu Manajemen Profitability Media Eksakta JURNAL VOKASI ILMU-ILMU PERIKANAN (JVIP) JURNAL ADMINISTRASI, KEBIJAKAN, DAN KEPEMIMPINAN PENDIDIKAN (JAK2P) Respon Publik Jurnal Pengabdian Ilmu Kesehatan Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan Jurnal Sadewa: Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial Maslahah: Jurnal Manajemen dan Ekonomi Syariah Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Inovasi Pendidikan dan Anak Usia Dini Indonesian Development Economics and Localities Jurnal Ilmiah Manajemen Dan Kewirausahaan
Karmila Karmila
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Other

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Perkembangan Moral Anak Usia Sekolah Dasar: Studi Kualitatif Berdasarkan Observasi di Lingkungan Sekolah Karmila Karmila; Fadillah Syukri; Nadya Salsabila; Ari Suriani
Inovasi Pendidikan dan Anak Usia Dini Vol. 2 No. 3 (2025): Inovasi Pendidikan dan Anak Usia Dini
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inpaud.v2i3.364

Abstract

This study aims to describe the moral development of elementary school-aged children through a qualitative approach based on observation. Two fifth-grade students were observed to identify differences in moral characteristics and the influence of social interaction on the formation of moral values. The study also examines the teacher’s role as a facilitator of moral growth, support strategies for students with difficulties, the relationship between moral development and cognitive ability, and the role of parents. Findings reveal that children's moral development is significantly influenced by contextual, relational, and reflective learning approaches. Personalized support from teachers and collaboration with parents positively contribute to students’ moral maturity. The study recommends integrating moral values into the curriculum, training for teachers, and strengthening school–family cooperation.
The Influence of Social Media Advertising and Cashback Promotions on Purchasing Decisions on Lazada Karmila Karmila; Baiq Handayani Rinuastuti
Indonesian Development Economics and Localities Vol. 1 No. 2 (2025): July-December
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/gqj81621

Abstract

Although Lazada has implemented social media advertising and cashback promotion strategies, consumer responses to both strategies vary. This study aims to analyze and measure the influence of social media advertising and cashback promotions on consumer purchasing decisions on the Lazada platform. The research method used is quantitative with data collection through questionnaires. The results showed that the average score for social media advertising was 20.97 and cashback promotions 20.94, indicating a positive perception of respondents towards both variables. Purchasing decisions had an average score of 21.36, indicating a positive influence of both independent variables. Statistical tests showed that social media advertising and cashback promotions had a significant effect on purchasing decisions, with an R² value of 0.689, meaning that both variables explained 68.9% of the variation in purchasing decisions. The theoretical implications of this study support the theory of consumer behavior, while the practical implications suggest that Lazada should optimize advertising and design attractive cashback promotions. This study is expected to contribute to the development of more effective marketing strategies in the future.
Pengaruh Brand Awareness, Brand Image, dan Harga terhadap Loyalitas Merek pada Mahasiswa Pengguna Smartphone Zalkha Soraya; A. Ade Wahyudi Asdar; Karmila Karmila; Della Puspita Sari; Wahyu Anugrah; Armayanti Armayanti; Ranti Ranti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4693

Abstract

This study aims to analyze the effect of brand awareness, brand image, and price on brand loyalty in student smartphone users. The research background is based on increasing competition between smartphone brands which requires companies to understand the factors that drive consumer loyalty, especially among students who are known as active and critical users. This study uses an associative quantitative approach with a survey method of 82 respondents from the Management Study Program Class of 2022, Muhammadiyah University of Makassar. The results showed that brand awareness, brand image, and price partially and simultaneously had a significant effect on brand loyalty. The R² value of 0.825 indicates that the three independent variables explain 82.5% of the variation in brand loyalty. This finding confirms the importance of building a strong brand image, maintaining brand awareness, and setting prices in accordance with consumer value perceptions. This research provides strategic implications for companies in designing more effective marketing to retain customers in the student segment
Co-Authors . Elvitriana A. Ade Wahyudi Asdar A.Awaliya Anwar Afifuddin Afifuddin Andi Mappincara Ani Leilani Ari Suriani Armayanti Armayanti Asdar Asdar Ayuni Ayuni Baiq Handayani Rinuastuti Cahaya Eka Juniarti Chornelius Aneba Moza Ikratama Cokorda Dalem Dahana Della Puspita Sari Dian Restu Adji Diana Putri Renitasari Ebigael Ebigael Erika Devi Udayanti Eva Sartika Fadillah Syukri Haliza Nuriya Hasnah Faizah AR Hindun Hindun Iqlima Zahari Kaharuddin Arafah Korinah Nurlaili Muh aris pasigai Muhammad Arsyad Muhammad Syharir Munawir Munawir Nadya Salsabila Natalinda Pamungkas Nazhifah Al-Adawiyah Tenrisau Novila Sari Nur Khadijah Patmi Patmi Ranti Ranti Rimasi Rimasi Roni Pindahanto Widodo Rufaidah Rufaidah Siska Ginting Siti Aisyah Saridu Siti Nuryanti Syabrina Wahyudin Wahyu Anugrah Warisa Warisa Wildan Mahmud Winda Winda Yuliarna Yuliarna Yundari, Yundari Yurmaini Yurmaini Zaitun Qamariah Zalkha Soraya