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The Influence of Social Media Advertising and Cashback Promotions on Purchasing Decisions on Lazada Karmila Karmila; Baiq Handayani Rinuastuti
Indonesian Development Economics and Localities Vol. 1 No. 2 (2025): July-December
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/gqj81621

Abstract

Although Lazada has implemented social media advertising and cashback promotion strategies, consumer responses to both strategies vary. This study aims to analyze and measure the influence of social media advertising and cashback promotions on consumer purchasing decisions on the Lazada platform. The research method used is quantitative with data collection through questionnaires. The results showed that the average score for social media advertising was 20.97 and cashback promotions 20.94, indicating a positive perception of respondents towards both variables. Purchasing decisions had an average score of 21.36, indicating a positive influence of both independent variables. Statistical tests showed that social media advertising and cashback promotions had a significant effect on purchasing decisions, with an R² value of 0.689, meaning that both variables explained 68.9% of the variation in purchasing decisions. The theoretical implications of this study support the theory of consumer behavior, while the practical implications suggest that Lazada should optimize advertising and design attractive cashback promotions. This study is expected to contribute to the development of more effective marketing strategies in the future.
Pengaruh Brand Awareness, Brand Image, dan Harga terhadap Loyalitas Merek pada Mahasiswa Pengguna Smartphone Zalkha Soraya; A. Ade Wahyudi Asdar; Karmila Karmila; Della Puspita Sari; Wahyu Anugrah; Armayanti Armayanti; Ranti Ranti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4693

Abstract

This study aims to analyze the effect of brand awareness, brand image, and price on brand loyalty in student smartphone users. The research background is based on increasing competition between smartphone brands which requires companies to understand the factors that drive consumer loyalty, especially among students who are known as active and critical users. This study uses an associative quantitative approach with a survey method of 82 respondents from the Management Study Program Class of 2022, Muhammadiyah University of Makassar. The results showed that brand awareness, brand image, and price partially and simultaneously had a significant effect on brand loyalty. The R² value of 0.825 indicates that the three independent variables explain 82.5% of the variation in brand loyalty. This finding confirms the importance of building a strong brand image, maintaining brand awareness, and setting prices in accordance with consumer value perceptions. This research provides strategic implications for companies in designing more effective marketing to retain customers in the student segment
The Influence of the Implementation of Islamic Business Ethics on Business Competitiveness in MSMEs in Bima City Karmila Karmila; Ichwan P. Syamsuddin; Rafiuddin Rafiuddin
JURNAL PENDIDIKAN IPS Vol. 15 No. 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.2705

Abstract

The application of Islamic business ethics in business activities is an important aspect in building the competitiveness of Usaha Mikro, Kecil, dan Menengah (UMKM) in Bima City. In the context of increasingly competitive business competition, the application of Islamic principles such as honesty, justice, responsibility, and not committing fraud is a foundation that can increase consumer confidence and business blessings. This study aims to determine the real effect of the application of Islamic business ethics on the competitiveness of UMKM in Bima City. The method used is a quantitative approach with survey techniques, distributing questionnaires to 40 UMKM players in various business sectors. Data were analysed using simple linear regression to measure the relationship between Islamic business ethics variables and business competitiveness. The results showed that the application of Islamic business ethics has a positive and significant effect on increasing competitiveness. The key points found were: (1) honesty increases customer loyalty, (2) fairness in transactions strengthens long-term business relationships, (3) trustworthiness and responsibility create a good business image, and (4) avoiding fraudulent practices avoids social and legal sanctions. With the application of Islamic ethics, UMKM are not only able to survive but also thrive in the face of market challenges. This research recommends the importance of Islamic ethics-based training and mentoring for UMKM actors to create a healthy and competitive business ecosystem.
Membangun Life-Long Education Melalui Pemikiran Dan Praktik Pendidikan Islam Andi Abd. Muis; Kurnia Alex; Fitriani Muh Amin; Karmila Karmila; Misbah Misbah; Juhariati Juhariati; Rosiana Syahbaniar; Iqbal Muhiddin
Jurnal Sultra Elementary School Vol 6 No 4 (2025): Edisi Nopember 2025
Publisher : Prodi PGSD Unsultra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64690/jses.v6i4.492

Abstract

Lifelong education is a crucial concept in building an adaptive, competent, and character-driven society. Islamic educational thought, which emphasizes holistic human development, can serve as a strong foundation for the implementation of this concept. This study aims to analyze literature related to developmental stages, learning strategies, and Islamic educational practices that support the principles of lifelong education. The method used is a descriptive-analytical literature study, which reviews various primary and secondary sources in the form of books, journals, and scientific articles from the period 2010–2025. The results of the analysis indicate that Islamic educational thought emphasizes continuous education, starting from family education, school education, and community education, with a focus on the formation of morals, knowledge, and skills. The learning strategies developed include the tahfidz method, moral value habituation, a thematic approach, and information technology integration, all of which are aimed at building lifelong competencies. The discussion emphasizes the relevance of Islamic educational principles in the modern context, particularly in facing the challenges of globalization, scientific developments, and the need for 21st-century skills. This study reinforces the view that Islamic education is not solely oriented toward mastery of material, but also shapes individual character and capacity for lifelong learning. The practical implications of this research demonstrate the need to integrate Islamic educational values ​​into both formal and non-formal curricula as a strategy for building a sustainable learning society.
INOVASI PUSTAKAWAN DALAM MENINGKATKAN MINAT KUNJUNG SISWA DI PERPUSTAKAAN SMA NEGERI 5 ENREKANG Nurul Israwanti; Madinatul Munawwarah Ridwan; Ismaya Ismaya; Andi Ahmad Chabir Galib; Karmila Karmila
JURNAL ILMU PERPUSTAKAAN (JIPER) Vol. 6, No. 1 (2024): Maret
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jiper.v6i1.22295

Abstract

Perpustakaan SMA Negeri 5 Enrekang merupakan pusat penyedia informasi yang diharuskan memberikan akses dan layanan informasi kepada pemustaka. Sebagai pustakawan yang profesional diharapakan mampu membuat sebuah terobosan atau ide–ide yang mampu menarik pengunjung ke perpustakaan. Metode penelitian yang digunakan pada penelitian ini adalah kualitatif, data yang yang dikumpumpulkan dengan proses observasi, wawancara, dan dokumentasi. Tehnik analisis data menggunakan reduksi data. Penelitian ini bertujuan untuk mengeksplorasi inovasi yang diterapkan oleh pustakawan dalam meningkatkan minat kunjung siswa di Perpustakaan SMA Negeri 5 Enrekang. Tiga hasil penelitian utama yang diselidiki adalah inovasi layanan sirkulasi, promosi, dan komunikasi, serta pengelolaan koleksi.Pertama, inovasi layanan sirkulasi mempertimbangkan efektivitas pencatatan peminjaman dan pengembalian buku selama periode paling ramai di perpustakaan, terutama saat awal tahun ajaran baru. Kedua, strategi promosi yang dilakukan sekali setahun pada saat penerimaan siswa baru untuk meningkatkan kesadaran dan minat siswa dalam berkunjung ke perpustakaan. Terakhir, pengelolaan koleksi melalui kolaborasi antara pustakawan, guru, dan kepala sekolah untuk memastikan kebutuhan siswa terpenuhi dan bahan bacaan yang relevan tersedia.Melalui pengumpulan data kualitatif dan observasi langsung, penelitian ini menyoroti dampak inovasi-inovasi tersebut terhadap minat kunjung siswa. Hasil penelitian menunjukkan peningkatan signifikan dalam frekuensi kunjungan siswa ke perpustakaan, serta peningkatan penggunaan layanan dan koleksi perpustakaan secara keseluruhan.Penemuan ini menegaskan pentingnya peran aktif pustakawan dalam mengembangkan inovasi-inovasi kreatif untuk mempromosikan perpustakaan sebagai pusat sumber daya yang vital bagi pendidikan di SMA Negeri 5 Enrekang dan mungkin dapat diterapkan di sekolah lain untuk meningkatkan minat baca siswa secara keseluruhan.
Efektivitas Metode Wafa Berbasis Otak Kanan dalam Pembelajaran Membaca Al-Qur’an pada Peserta Didik Kelas 1 SDIT Al-Fatih Pangkajene Karmila Karmila
Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora Vol. 4 No. 2 (2026): Mei: Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Huma
Publisher : Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/atmosfer.v4i2.1674

Abstract

Teaching early grade students to read the Quran requires methods appropriate to their developmental characteristics. This study aims to analyze the effectiveness of the right-brain-based Wafa method in teaching Quran reading to first-grade students at SDIT Al-Fatih Pangkajene. This study used a descriptive qualitative approach with a case study design. Data were obtained through observation, interviews, and documentation involving the principal, teachers, homeroom teachers, and students. Data analysis was conducted through data collection, data condensation, data presentation, and drawing conclusions. Data validity was tested through triangulation of sources and methods.The results showed that the Wafa method was implemented through enjoyable, systematic, and multisensory learning. The teacher used songs, hand gestures, colorful visual media, letter cards, audio murottal (recitation of Quranic verses), repetition, and positive reinforcement to help students recognize the hijaiyah letters, recite them, and build reading confidence. Observations showed that most students were enthusiastic, happy, and active, and were able to master the basics of the hijaiyah letters. This method also strengthens students' learning motivation, self-confidence, and emotional connection with the Quran. Thus, the right-brain-based Wafa method has proven to be relevant as an effective, enjoyable, and appropriate Quranic learning strategy for early elementary school students.
HUBUNGAN KOMPLIKASI KEHAMILAN DAN PERSALINAN DENGAN BABY BLUES SYNDROM PADA IBU PASCA PERSALINAN DI KLINIK ELLY KEC. MEDAN HELVETIA TAHUN 2022 Yuliarna Yuliarna; Novila Sari; Karmila Karmila; Siska Ginting; Eva Sartika; Nur Khadijah
Jurnal Ilmiah Kedokteran dan Kesehatan Vol. 2 No. 1 (2023): Januari : Jurnal Ilmiah Kedokteran dan Kesehatan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/klinik.v2i1.1228

Abstract

Menurut data World Health Organization (WHO), bahwa angka kejadian postpartum blues di dunia berkisar antara 0,5%-60%. Angka kejadian postpartum blues di Asia berkisar antara 3,5%-63,3% (Klainin, 2009). Angka insiden baby blues syndrome pada persalinan lebih banyak dibandingkan dengan depresi pascapersalinan yaitu 82,78% baby blues dan 17,21% depresi pascapersalinan yang ditemukan lebih umum di antara ibu primigravida (68%) di Pakistan. Angka insiden baby blues syndrome pada persalinan lebih banyak dibandingkan dengan depresi pascapersalinan yaitu 82,78% baby blues dan 17,21% depresi pascapersalinan yang ditemukan lebih umum di antara ibu primigravida (68%). Terjadinya depresi pascapersalinan ditemukan lebih tinggi pada subjek ibu rumah tangga (Rukh, 2014). Postpartum blues dapat dipengaruhi oleh banyak faktor. Beberapa faktor yang dapat mempengaruhi terjadinya postpartum blues yaitu usia ibu, paritas, dukungan dari suami, pendidikan, ekonomi dan pekerjaan. Faktor -faktor yang mempengaruhi postpartum blues biasanya dipengaruhi oleh beberapa sebab sehingga tanda dan gejala postpartum blues merupakan mekanisme multifaktorial (Irawati & Yuliani, 2014). Jenis penelitian yang digunakan dalam penelitian ini adalah analitk dengan pendekatan cross sectional. Cross sectioal adalah suatu pendekatan penelitian yang menekankan waktu pengukuran/observasi data variabel bebas dan tergantung hanya satu kali pada satu saat. Hasil uji chi-squere diperoleh nilai p 0,0050,005. Artinya terdapat hubungan yang signifikan antara komplikasi kehamilan dan persalinan dengan Kejadian Baby blues syndrom pasca persalinan di Klinik Elly Kec.Medan Helvetia Tahun 2022.Berdasarkan hasil penelitian dan pembahasan, maka penulis menyimpulkan : Ada hubungan komplikasi kehamilan dan persalinan ibu dengan kejadian Baby blues syndrom pasca persalinan dengan nilai p 0,0050,05.
Penyuluhan Dampak Pernikahan Dini Terhadap Psikologis Dan Keharmonisan Rumah Tangga Di Desa Barambang Karmila Karmila; Sri Permata; Muhlis Muhlis; Rahmatullah Rahmatullah; Syarigawir Syarigawir
INKAMKU : Integrasi Akademisi dan Masyarakat yang Berkualitas Vol 2 No 2 (2023): INKAMKU : Journal of Community Service
Publisher : Fakultas Ushuluddin dan Komunikasi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/inkamku.v2i1.2027

Abstract

Pernikahan yaitu salah satu perintah yang ada didalam agama yang telah diatur oleh syariat islamyang menjadi satu-satunyapenyaluranhasratnafsu yang sah dan diperbolehkan dalam agama islam. Menurut Undang-undang pokok pernikahanNomor 1tahun 1974 pasal 1 yang dijelaskan pernikahan merupakanikatan lahir batin antara seseorang laki-laki dan wanita sebagai pasangansuami istri dengan tujuan membentuk keluarga yang bahagia dan sejahtera serta abadi. Usia pernikahan yang terbilangmasihmudadapat menyebabkan gangguan pada kondisi mental anak dan peningkatan kasus perceraian karena kurangnya kesadaran suami istri untuk bertanggung jaawab dalam kehidupan rumah tangga tanpa memikirkan akibat dari perbuatan mereka. Pernikahan dini atau pernikahan dibawah umur sudah menjadi hal lumrah yang sering terjadi di tengah-tengah masyarakat tak terkecuali di lokasi KKN-P di Desa Barambang. Pernikahan dini merupakan permasalahan yang sering terjadi di Desa Barambang, ada beberapa faktor yang menyebabkan terjadinya pernikahan usiadini antara lain : 1) Faktor Ekonomi, 2) Kehamilan di luar pernikahan, 3) Faktor Perjodohan dan 4) Faktor Lingkungan. Dampak dari adanya pernikahan sangat berpengaruh terhadap kondisi mental anak .Tujuan pengabdi melakukan kegiatan ini untuk memberikan pemahaman kepada masyarakat tentang dampak dari adanya pernikahan dini dan diharapkan kepada masyarakat untuk mendukung keputusan Undang-Undang untuk tidak melaksanakan pernikahan Dini. Metode yang digunakan yaitu metode Sosialisasi, persiapan, Pelaksanaan Penyuluhan dan Evaluasi