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All Journal Jurnal Algoritma Jurnal Kalibrasi Journal of Community Development Jurnal PkM MIFTEK Jurnal Algoritma Jurnal Kalibrasi
Rina Kurniawati
Institut Teknologi Garut
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Perencanaan Strategi Pemasaran Adaptif Pada UMKM Mustikasari Menggunakan Pendekatan Value Proposition Canvas (VPC) dan Business Model Canvas (BMC) Rachel Sifa; Hilmi Aulawi; Rina Kurniawati
Jurnal Kalibrasi Vol 24 No 1 (2026): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.24-1.2756

Abstract

MSMEs are business activities carried out by individuals or small groups, which are currently experiencing significant growth. This study aims to design an adaptive marketing strategy for Mustikasari MSMEs by combining the Value Proposition Canvas (VPC) and Business Model Canvas (BMC) approaches. VPC is used to identify the value expected by customers with the value offered by Mustikasari MSMEs. Meanwhile, BMC provides a complete picture of the Mustikasari MSME business model. Based on the analysis results, it shows that customers prioritize taste quality, product variety, and ease of ordering products. However, Mustikasari MSMEs also face weaknesses in their digital promotion system and distribution channels, which are still focused on physical stores only. The proposed adaptive marketing strategy includes increasing digital promotion through social media, developing sales channels through marketplaces, developing new variants in line with current trends, and strengthening local partnerships. Combining the VPC and BMC approaches provides a solution for Mustikasari MSMEs in designing an adaptive marketing strategy that is responsive to market changes and customer needs. Additionally, the results of this study are also expected to contribute to enhancing the competitiveness of MSMEs in the current digital era through structured and digital-based marketing strategies.
Edukasi Pengelolaan Sampah Anorganik Terhadap Pengetahuan Dan Sikap Masyarakat Desa Sirnajaya Pamella M Sri Rezeki; Athaya Zhafirah; Rachminawati; Eko Walujodjati; Anjas Ninda Hantari; Ida Farida; Rina Kurniawati; Sulwan Permana; Dendi Yogaswara; Nanang; Adi Susetyaningsih; Ismi Purnamasari; Reski Ramadhani; Yeni Pariyatin; Alan Wijaya; Ratu Mafas Sukmalaras; Subhan Mulyana; Agus Ismail; Cepi Wendiki Alamsyah; Ganjar Jojon Johari; Greece Maria Lawalata; Madi Hermadi; Rudy Febrijanto; Fitri Nuraeni; R Dini Destiani Siti Fatimah; Risma Liyana Ulfa; Sri Rahayu
Jurnal PkM MIFTEK Vol 7 No 1 (2026): Jurnal PkM Miftek
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.7-1.3416

Abstract

Inorganic waste management remains a significant environmental challenge in rural areas. This Community Service Program (PkM) aimed to evaluate the effectiveness of an educational intervention on inorganic waste management in improving the knowledge and attitudes of residents in Sirnajaya Village, Garut. The program was conducted on February 4, 2026, in collaboration with the Garut Zero Waste community using a pre-test and post-test design involving 18 participants, consisting of housewives, university lecturers, and community members. The assessment instrument covered five indicators: understanding the definition of inorganic waste, identifying examples of inorganic waste, recognizing the environmental impacts of improper waste disposal, attitudes toward waste segregation, and intentions to reduce the use of single-use plastics. The results showed that 83.3% of the participants already possessed a high level of baseline knowledge. Consequently, the improvement in post-education scores was relatively limited, with an average normalized gain (N-Gain) of 0.11. This finding reflects a common ceiling effect, rather than indicating the ineffectiveness of the educational program. Nevertheless, three out of eighteen participants with lower initial knowledge demonstrated substantial improvements, achieving moderate to high levels of learning gain. Overall, the program contributed primarily to strengthening participants' knowledge and behavioral intentions regarding inorganic waste management. However, measurable changes in actual household waste management practices require further medium-term observation and follow-up evaluation.
Co-Authors , Partono , Wahyudin Adi Susetyaningsih Agi Ferdiansyah Sunarya Agus Ismail Ahmad Nurul Hak Alan Wijaya Andri Ikhwana Andri Moh Widian Anggun Agustia Ningrum Anjas Ninda Hantari Asep Deddy Asep Deddy Supriatna Asep Dedi Supriatna Azmi Inda Roby Cecep Lupi Hepyan Cepi Wendiki Alamsyah Cepy Slamet Dedi Sa'dudin Taptajani Dendi Yogaswara Doni Nuriksa Abdul Malik Eko Retnadi Eko Walujodjati Erwin Gunadhi Fahmi Mulya Azis Fakhrul Hawariyan Fitri Nuraeni Ganjar Jojon Johari Greece Maria Lawalata Hendra Purnama Hilman Sudirman Hilmi Aulawi Ida Farida Intan Septavia Ismi Purnamasari Leni Fitriani Lukman Gozali Madi Hermadi Muhamad Slamet Muhammad Rikza Nashrulloh Muhammad Rizal Firdaus Nanang Nova Anggraeni Nur Lela Nuril Anwary Pamella M Sri Rezeki Popi Maspupah R Dini Destiani Siti Fatimah Rachel Sifa Rachminawati Rahmat Hidayat Ratu Mafas Sukmalaras Reski Ramadhani Rinda Cahyana Rinda Cahyana Risma Liyana Ulfa Rudy Febrijanto Siti Aisah Sri Rahayu Subhan Mulyana Sulwan Permana Vicky Yuzar Rachmat Vizay Vicky Pratama Yeni Pariyatin Yosep Septiana