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All Journal Indonesian Journal of Economics and Bussiness Ekonomi Bisnis International Conference on Law, Business and Governance (ICon-LBG) Holistic Journal Of Management Research Jurnal Minds: Manajemen Ide dan Inspirasi ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung MIX : Jurnal Ilmiah Manajemen IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Bina Praja Jurnal Pertanian Agros JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management JURISMA: Jurnal Riset Bisnis & Manajemen Journal Of Management Science (JMAS) Jurnal Akuntansi Jurnal Abdi Insani Equity: Jurnal Ekonomi ABSYARA: Jurnal Pengabdian Pada Masyarakat Annals of Management and Organization Research Yumary: Jurnal Pengabdian kepada Masyarakat Prima Abdika: Jurnal Pengabdian Masyarakat Berdikari : Jurnal Ekonomi dan Statistik Indonesia International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Bina Bangsa Ekonomika Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Journal of Social Research JWM (JURNAL WAWASAN MANAJEMEN) Journal of International Conference Proceedings Studi Ekonomi dan Kebijakan Publik Jurnal For Management Student (JFMS) Journal Research of Social Science, Economics, and Management International Journal of Magistravitae Management Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Global Academy of Multidisciplinary Studies
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Journal : Annals of Management and Organization Research

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era Reniati Reniati; Muhammad Faisal Akbar; Nur Ahmad Ricky Rudianto
Annals of Management and Organization Research Vol. 1 No. 1: August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v1i1.289

Abstract

Purpose: The economy in the MSME sector is experiencing a great crisis in the face of the Covid-19 pandemic. MSME actors must change strategies to adapt to the current pandemic conditions. The purpose of this study was to examine the effects of Covid 19 on the economy and performance of MSMEs as well as the strategies adopted by MSME players in Bangka Belitung Province. Research methodology: The data collection method employed probability sampling with google form media analyzed by using cross tabulation, trend analysis and simple mathematical modeling in projecting total economic losses to MSMEs that are active in the Bangka Belitung Island Province. Results: The results show that 84.7 percent of MSMEs experienced a negative impact due to the Covid 19 pandemic in the form of a decrease in sales turnover, reduced demand and hampered distribution of raw materials. However, 15.3 percent of MSMEs experienced a positive impact and survived in the Covid 19 pandemic conditions. Some of the strategies implemented by MSMEs to survive in the Covid 19 periods were replacing products sold with products for handling COVID 19 such as masks, hand sanitizers and others. MSME players also changed their sales strategy by selling online and maintaining customer databases. Limitation: Due to the Covid-19 condition, survey activities were carried out by using the Google Form online application. Contribution: MSMEs undertook a more aggressive marketing strategy to maintain turnover value in order to keep growing. Keywords: Covid-19, MSME, Turnover, Competitive strategy
The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era Reniati, Reniati; Akbar, Muhammad Faisal; Rudianto, Nur Ahmad Ricky
Annals of Management and Organization Research Vol. 1 No. 1 (2019): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v1i1.289

Abstract

Purpose: The economy in the MSME sector is experiencing a great crisis in the face of the Covid-19 pandemic. MSME actors must change strategies to adapt to the current pandemic conditions. The purpose of this study was to examine the effects of Covid 19 on the economy and performance of MSMEs as well as the strategies adopted by MSME players in Bangka Belitung Province. Research methodology: The data collection method employed probability sampling with google form media analyzed by using cross tabulation, trend analysis and simple mathematical modeling in projecting total economic losses to MSMEs that are active in the Bangka Belitung Island Province. Results: The results show that 84.7 percent of MSMEs experienced a negative impact due to the Covid 19 pandemic in the form of a decrease in sales turnover, reduced demand and hampered distribution of raw materials. However, 15.3 percent of MSMEs experienced a positive impact and survived in the Covid 19 pandemic conditions. Some of the strategies implemented by MSMEs to survive in the Covid 19 periods were replacing products sold with products for handling COVID 19 such as masks, hand sanitizers and others. MSME players also changed their sales strategy by selling online and maintaining customer databases. Limitation: Due to the Covid-19 condition, survey activities were carried out by using the Google Form online application. Contribution: MSMEs undertook a more aggressive marketing strategy to maintain turnover value in order to keep growing. Keywords: Covid-19, MSME, Turnover, Competitive strategy
Co-Authors Abu Nizarudin Agung Priyambada Agus Maya Sari Al-Hadrawi, Baqer Khudair Angraini, Suci Aprilia, Mia Ari Agung Nugroho Arianti, Fiki Bahri, Alim Baqer Khudair Al-Hadrawi Burdadi, Junaidi Darman Saputra Darus Altin Dedy Dedy Destiana, Indah Devi Valeriani Dian Prihardini Wibawa Diki Diki Dinar Purwati Dini Oktariani Echo Perdana Kusumah Endang Bidayani Etty Puji Lestari Fadillah Sabri Faisal Akbar, Muhammad Faisal Faisal Fitria, Khofifah Habibah Fiyar Hanto Gladia, Shellia Hamsani Hamsani Hamsani Hamsani Hamsani Hamsani, Hamsani Hengky Veru Purbolakseto Hillary Theophani Parera Indah Noviyanti Jaenuri, Andi Julianti, Laravita Prihastina Kaushik, Meenakshi Khadijah Khadijah Khairiyansyah Khairiyansyah Khairiyansyah, Khairiyansyah Khofifah Habibah Fitria Kuncoro, Ryke Zain Yumna Lina Warlina Listyorini, Etty Mahirah Kamaludin Mahrinasari MS Masruroh MASRUROH Maya Yusnita Meidarina Yunfin Mohd Al-Ikhsan Ghazali Muhammad Qomaruddin Ridwan Muhammad Yusuf Khalied Mufti Murtiadi Awaluddin Nanang Wahyudin Nasikh Nasikh Nizwan Zukhri Nizwan Zukhri Noelaeni, Resvy Novita Herlissha Nur Ahmad Ricky Rudianto Nurhadi Nurwasya Nurwasya Nurwasya, Nurwasya Padlun Fauzi Pardamean Daulay Pramesti, Inka Indi Prithalia, Lintang Kartika Cahya Priyambada, Agung Pronika, Yeni Putri, Vheditya Rahmadoni, Firman Ria Atlantika Rika Rachmawati Rika Rachmawati Rini Luciani Rahayu, Rini Luciani Rizpevicha, Upich Sepfitri Rostiar Sitorus Rulyanti Susi Wardhani Safitri, Marlina Saputra, Darman Shlafman, Natalia Leonidovna Stenly Jacobus Ferdinandus Suci Angraini Suhardi Suhardi Sukamto, Ika Sumiyarsi Sulistiarini, Sulistiarini Sumar, Sumar SUMIYATI SUMIYATI Sumiyati Sumiyati Suparlan . Surya Nugraha Susanti Susanti Susanti, Lisma Dwi Thamira Umardi Wahyu Adi Wahyuningsih, Lenny Wulan Purnama Sari Wulan Purnama Sari Yatmaristi, Feony Zikri Rahmani