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Journal : Jurnal For Management Student (JFMS)

PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA KURSI PIJAT DI PT. NUSANTARA SEHAT-PERFECT RELAXIN BANDARA DEPATI AMIR KOTA PANGKALPINANG Angraini, Suci; Reniati, Reniati; Saputra, Darman
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i3.8600

Abstract

This study aims to determine whether there is influence of marketing strategy and service quality on customer satisfaction. The population in this study were all massage chair service users at PT Nusantara Sehat-Perfect Relaxat Depati Amir Airport, Pangkalpinang City with sampling method nonprobability sampling by using incidental sampling method. The data analysis technique used is validity and reliability test, classic assumption test, multiple linear regression analysis test, t test, f test, and R test2by using Statistics Package for Social Science(SPSS) version 24. Based on the results of descriptive analysis on marketing strategy variables with a mean value of 3.37 (moderate), service quality of 3.35 (moderate), and consumer satisfaction of 3.34 (moderate). The results of this study indicate that the marketing strategy variable (X1) gets a value of tcount> ttable(6,161> 1.973), service quality variable (X2) gets the value of tcount> ttable (7.764 > 1.973). This means that marketing strategy, service quality, partially has a positive and significant effect on customer satisfaction. It is known from the F test that the significance value is less than 0.05 which is equal to 0.000, this shows that marketing strategy and service quality simultaneously have an influence and are significant on customer satisfaction. Based on the t test, it is known that partially marketing strategy and service quality simultaneously and significantly affect customer satisfaction.
Co-Authors Abu Nizarudin Agung Priyambada Agus Maya Sari Al-Hadrawi, Baqer Khudair Angraini, Suci Aprilia, Mia Ari Agung Nugroho Arianti, Fiki Bahri, Alim Baqer Khudair Al-Hadrawi Burdadi, Junaidi Darman Saputra Darus Altin Dedy Dedy Destiana, Indah Devi Valeriani Dian Prihardini Wibawa Diki Diki Dinar Purwati Dini Oktariani Echo Perdana Kusumah Endang Bidayani Etty Puji Lestari Fadillah Sabri Faisal Akbar, Muhammad Faisal Faisal Fitria, Khofifah Habibah Fiyar Hanto Gladia, Shellia Hamsani Hamsani Hamsani Hamsani Hamsani Hamsani, Hamsani Hengky Veru Purbolakseto Hillary Theophani Parera Indah Noviyanti Jaenuri, Andi Julianti, Laravita Prihastina Kaushik, Meenakshi Khadijah Khadijah Khairiyansyah Khairiyansyah Khairiyansyah, Khairiyansyah Khofifah Habibah Fitria Kuncoro, Ryke Zain Yumna Lina Warlina Listyorini, Etty Mahirah Kamaludin Mahrinasari MS Masruroh MASRUROH Maya Yusnita Meidarina Yunfin Mohd Al-Ikhsan Ghazali Muhammad Qomaruddin Ridwan Muhammad Yusuf Khalied Mufti Murtiadi Awaluddin Nanang Wahyudin Nasikh Nasikh Nizwan Zukhri Nizwan Zukhri Noelaeni, Resvy Novita Herlissha Nur Ahmad Ricky Rudianto Nurhadi Nurwasya Nurwasya Nurwasya, Nurwasya Padlun Fauzi Pardamean Daulay Pramesti, Inka Indi Prithalia, Lintang Kartika Cahya Priyambada, Agung Pronika, Yeni Putri, Vheditya Rahmadoni, Firman Ria Atlantika Rika Rachmawati Rika Rachmawati Rini Luciani Rahayu, Rini Luciani Rizpevicha, Upich Sepfitri Rostiar Sitorus Rulyanti Susi Wardhani Safitri, Marlina Saputra, Darman Shlafman, Natalia Leonidovna Stenly Jacobus Ferdinandus Suci Angraini Suhardi Suhardi Sukamto, Ika Sumiyarsi Sulistiarini, Sulistiarini Sumar, Sumar Sumiyati Sumiyati SUMIYATI SUMIYATI Suparlan . Surya Nugraha Susanti Susanti Susanti, Lisma Dwi Thamira Umardi Wahyu Adi Wahyuningsih, Lenny Wulan Purnama Sari Wulan Purnama Sari Yatmaristi, Feony Zikri Rahmani