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All Journal Binus Business Review Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis AL ISHLAH Jurnal Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Akuntansi Kompetif Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Economica: Media Komunikasi ISEI Riau ASEAN Marketing Journal Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
Zulia Khairani
Universitas Lancang Kuning
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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EDUKASI ECO-ENZYM SEBAGAI SOLUSI MANAJEMEN PENGOLAHAN SAMPAH RUMAH TANGGA DI SMK NEGERI 7 PEKANBARU Wardi , Jeni; Khairani, Zulia; Indarti, Indarti; Nasution, Imran Al Ucok; Saputra, Trio
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 9 No. 1 (2025): Penguatan Pendidikan, Pemberdayaan Masyarakat, dan Transformasi UMKM di Era Ber
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v9i1.2145

Abstract

The environmental crisis, particularly related to organic waste and pollution, has become a major challenge that needs to be addressed immediately. One effective way to reduce waste volume is by processing it into beneficial products, such as eco-enzyme, a fermented liquid derived from organic waste that offers various eco-friendly benefits, including water purification and soil enrichment. Waste management education should be introduced from an early age, and universities play a crucial role in promoting this program through a structured managerial approach. Additionally, the implementation of waste management based on efficiency and sustainability can lead to the creation of environmentally friendly economic products, adding value to society. Based on this, the Community Service Team of Unilak Postgraduate Lecturers conducted a community engagement program to enhance waste management through eco-enzyme production training at SMK Negeri 7 Pekanbaru, a school committed to fostering an energy-saving culture and environmental conservation. This activity aimed to educate students on how to process organic waste into eco-enzyme, contribute to environmental preservation, and encourage the development of sustainability-based products with economic potential for the community. The results of this activity showed an improvement in students' understanding of the eco-enzyme concept, both in theory and practice. Students not only grasped the benefits of eco-enzyme in waste management but also successfully produced eco-enzyme independently through hands-on practice. Moreover, this activity fostered students' awareness of the importance of sustainable organic waste management, which is expected to be applied in their daily lives.
The Secret to Ride-Hailing Customer Satisfaction and Willingness to e-WOM: Uncovering the Advantages of Price and Consumer Personality Khairani, Zulia; Nofrizal, Nofrizal; Putri, Librina Tria
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Manuscript type: Research Article Research Aims: After the COVID-19 pandemic and during the pandemic, there has been a surge in the usage of ride-hailing services. The motivation objective of this study is to ascertain the causes behind the high consumer satisfaction with ride-hailing. This study examines the role of service quality, and price in driving consumer satisfaction, and the implications for electronic word of mouth mediated by customer personality. Design/methodology/approach: Using purposive sampling methods, 610 users of ride-hailing services were chosen as the sample for this study. Processing survey data through data analysis utilizing Smart-PLS 4.0 software and structural equation modeling. Research Finding: The results showed that service quality and price can change consumer personality to encourage consumer satisfaction so that customers are willing to electronic word of mouth. Consumer personality and consumer satisfaction can moderate prices for electronic word of mouth. Theoretical Contribution/Originality: This study contributes to the latest literature in the field of marketing, particularly in the online transportation service industry, by demonstrating that customer satisfaction is a key driver of willingness to engage in electronic word-of-mouth (eWOM). Consumer personality and price can enhance customer satisfaction, and both customer personality and satisfaction can mediate the effect of price on eWOM. Practitioner/Policy Implication: The study highlights key managerial implications for the online transportation industry. Prioritizing customer satisfaction, understanding consumer personalities, strategic pricing, and leveraging eWOM emerge as critical strategies. By tailoring approaches to enhance satisfaction, address varied personalities, and implement transparent pricing, businesses can drive positive eWOM and foster sustained growth. Research Limitation: The sample size in this study, comprising only 610 Indonesian ride-hailing service users, represents a limitation, potentially impacting the generalizability of the findings. Moreover, the study focuses solely on specific factors influencing customer satisfaction, namely service quality, price, and customer personality, overlooking other potential contributors such as brand preference, reputation, trust, ease of use, and safety. Additionally, the analysis utilizes SEM Smart-PLS 4.0 software with survey techniques, neglecting experimental or empirical research methods.
KUALITAS LAYANAN SEBAGAI MEDIASI KUALITAS SISTEM DAN KUALITAS INFORMASI TERHADAP KEPUASAN PENGGUNA SISTEM AFILIATE PADA PENERIMAAN MAHASISWA BARU UNIVERSITAS LANCANG KUNING Setiarini, Tutut; Junaidi, Junaidi; Khairani, Zulia; Irwanda, Ahmad Ade; Juliani, Fitri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3964

Abstract

Abstract: This study aims to examine the impact of system quality and information quality on user satisfaction of the Affiliate System in New Student Admissions at Lancang Kuning University, by considering service quality as a mediating variable. The research methodology used is a survey, by collecting questionnaires from 155 respondents. Sampling was carried out using the Proportional Random Sampling method based on certain characteristics such as PMB Admin, Finance, Promotional Media, staff, students, and the general public who use the UNILAK PMB Affiliate system. The data obtained were analyzed using the Partial Least Square (PLS) method. The results of the study indicate that system quality does not have a significant direct influence on user satisfaction of the UNILAK PMB affiliate system. However, indirectly, system quality through service quality as a mediating variable has a significant influence on user satisfaction of the UNILAK PMB affiliate system. This finding confirms the importance of improving service quality in the PMB affiliate system in order to optimize the benefits of system quality and the quality of information available. Keyword: System Quality, Information Quality, Service Quality, User Satisfaction Abstrak: Penelitian ini bertujuan untuk mengkaji dampak kualitas sistem dan kualitas informasi terhadap kepuasan pengguna Sistem Afiliate pada Penerimaan Mahasiswa Baru Universitas Lancang Kuning, dengan mempertimbangkan kualitas layanan sebagai variabel mediasi. Metodologi penelitian yang digunakan adalah survei, dengan mengumpulkan kuesioner dari 155 responden. Pengambilan sampel dilakukan melalui metode Proportional Random Sampling berdasarkan karakteristik tertentu seperti Admin PMB, Keuangan, Media Promosi, staf, mahasiswa, dan masyarakat umum yang menggunakan sistem Afiliate PMB UNILAK. Data yang diperoleh dianalisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas sistem tidak memiliki pengaruh signifikan langsung terhadap kepuasan pengguna sistem affiliate PMB UNILAK. Namun, secara tidak langsung, kualitas sistem melalui kualitas layanan sebagai variabel mediasi memiliki pengaruh signifikan terhadap kepuasan pengguna sistem affiliate PMB UNILAK. Temuan ini menegaskan pentingnya peningkatan kualitas layanan dalam sistem afiliasi PMB agar dapat mengoptimalkan manfaat dari kualitas sistem dan kualitas informasi yang tersedia. Kata kunci: Kualitas Sistem, Kualitas Informasi, Kualitas Layanan, Kepuasan Pengguna
PENGARUH FINTECH PAYMENT DAN LITERASI KEUANGAN TERHADAP PERILAKU MANAJEMEN KEUANGAN MAHASISWA AKUNTANSI UNIVERSITAS LANCANG KUNING Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1636

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fintech payment dan literasi keuangan terhadap perilaku manajemen keuangan mahasiswa Akuntansi Universitas Lancang Kuning. Metode analisa data yang digunakan adalah regresi linier berganda, uji F dan uji t digunakan untuk menganalisis data. Data diperoleh melalui metode kuesioner dengan skala likert. Variabel-variabel bebas dalam penelitian ini adalah fintech payment dan literasi keuangan. Sedangkan untuk variabel terikatnya yaitu perilaku manajemen keuangan mahasiswa. Hasil uji statistik menunjukkan bahwa fintech payment dan literasi keuangan berpengaruh terhadap perilaku manajemen keuangan mahasiswa Akuntansi. Data yang diperoleh dengan bantuan software SPSS 23.
The Utilization of Cassava Peel into Cassava Peel Chips in KUB Sejahtera: Pemanfaatan Limbah Kulit Singkong menjadi Kripik Kulit Singkong di KUB Sejahtera ihsan, fikratul; Nizar*, Rini; Khairani, Zulia
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 6 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i6.23283

Abstract

KUB Sejahtera merupakan UMKM yang memproduski kripik singkong berlokasi di Kecamatan Tenayan Raya. Satu kali proses produksi menghasilkan 400 bungkus dari 150 kg singkong. Limbah kulit singkong yang dihasilkan mencapai 7-8 kg sekali proses produksi. Pemanfaatan limbah kulit singkong menjadi produk yang bernilai ekonomi perlu untuk dilakukan. Salah satu produk yang dapat dihasilkan dari limbah kulit singkong adalah kripik kulit singkong. Peningkatan pegetahuan mitra terhadap pemanfaatan limbah kulit singkong dapat dilakukan dengan mengadakan pelatihan dan praktik pembuatan kripik kulit singkong. Pengabdian ini bertujun untuk meningkatkan pengetahuan mitra dalam mengolah kripik kulit singkong. Keberhasilan pelatihan dilihat dari peningkatan pengetahuan mitra melalui kuesioner yang dibagikan sebelum dan setelah dilakukan pelatihan. Berdasarkan data kuesioner terjadi peningkatan pengetahuan mitra sebesar 100% terhadap proses pembuatan kripik kulit singkong. Selain itu, dilakukan pengujian organoleptik terhadap kripik kulit singkong. Kripik kulit singkong dengan baluran tepung serbaguna lebih disukai dibandingkan dengan penggunaan tepung yang diracik sendiri. Tingkat kesukaan panelis terhadap tekstur, rasa dan aroma yakni 4,42 (suka), sedangkan untuk warna yakni 4.25 (suka). Kata kunci: kripik kulit singkong, pemanfaatan limbah, pelatihan, organoleptik
Peran Employee Relationship Proneness Terhadap Sikap Dan Perilaku Loyalitas Karyawan Rumah Sakit Islam Ibnu Sina Pekanbaru khairani, zulia
Jurnal Daya Saing Vol. 2 No. 1 (2016): Akuntabilitas, Kinerja Organisasi, dan Perilaku Konsumen
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v2i1.41

Abstract

Abstract: This study is aimed at understanding and discovering the influence of employee relations towards the loyalty attitude dimension. Furthermore, It also attempts to find out and comprehend the impact of loyalty attitude dimension of employee on each of the dimension. The data of this research was gathered by mean of questionnaires which were delivered to 130 respondent selected using purposive sampling. Structural Equation Modeling (SEM) had been used as the main analysis technique. The result of this study demonstrates that the tendency of employee relation has a significant positive role in building effective commitment. Conversely, it does not show any significant positive role on both calculative and normative commitment. In addition, It is also observed that affective commitment has only positive significant role in building intention to stay attitude. Meanwhile, calculative and normative commitment have resulted in insignificant positive role towards intention to stay. Each of the loyalty attitude dimensions; affective, calculative and normative commitments have no significant role towards positive variable dimensions (WOM), insensitivity towards benefit and complain. Keywords: Employee Relationship Proneness, attitude, behavior, loyality.
Pengaruh Store Atmosphere dan Emosi Positif Konsumen Terhadap Pembelian Impulsif (Studi Kasus Pada Konsumen Giant Hypermarket Pekanbaru) khairani, zulia
Jurnal Daya Saing Vol. 2 No. 3 (2016): Kinerja Organisasi, Perilaku Konsumen, dan Pengembangan Ekonomi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v2i3.64

Abstract

This study aims to analize how much store atmosphere and consumers positive emotions influence to impulse buying on consumer in Giant Hypermarket Pekanbaru.The sample in this study was 100 consumers who shopped at Giant Hypermarket in last 3 months, with the method of sampling incidental and then do an analysis of the data obtained using the analysis of quantitative data include : validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing via t test, hypothesis testing via F test, and analysis of the coefficient of determination (R2). The study found that the store atmosphere partially has possitive effect but don’t significant to impulse buying, Positif emotion of consumers partially has possitive effect and significant on to Store Atmosphere. Store atmosphere andpositif emotion of consumers simultanly have positif effect and significant on impulse buying. Keywords: Consumer Behavior, Impulse Buying, Store Atmosphere, Possitive Emotion Of Consumer
Upaya Mengelola Kepuasan Nasabah Melalui Dimensi Kualitas Pelayanan (Studi Kasus Pada Nasabah Bank Tabungan Negara Cabang Pekanbaru) KHAIRANI, ZULIA
Jurnal Daya Saing Vol. 3 No. 1 (2017): Kinerja Lembaga Keuangan, Pendidikan, dan Perilaku Konsumen
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v3i1.78

Abstract

Service quality is very important in the banking business. In addition to offering a wide range of products, improvements in terms of information technology, physical services, and non-physical services intended to improve the quality of service. To measure the level of satisfaction is necessary to know the extent to which the quality of services provided are able to create customer satisfaction. This study aims to analized how much influence the quality of service to customer satisfaction BTN Bank Branch Pekanbaru. After learning literature review, an understanding of the influence of the physical form (tangibles), reliability (reliability), assurance (assurance), responsiveness (responsiveness), and awareness (empathy) with the variables that influence can be seen as a base strategy for development customer satisfaction.The sample in this study was 100 customers of Bank BTN Pekanbaru randomized using a sampling technique accidental sampling.Statistical analysis showed that the tangibles, reliability, responsiveness, and empathy partially and simultaneously positive and significant impact on customer satisfaction Bank BTN Pekanbaru. Keywords: Customer Satisfaction, Tangible, Reliability, Responsiveness, Assurance, and Empathy
PENGARUH PARTISIPASI ANGGARAN TERHADAP KINERJA MANAJERIAL DENGAN GAYA KEPEMIMPINAN SEBAGAI VARIABEL MODERATING PADA BANK BNI DI PEKANBARU KAMILAH, FAIZAH; KHAIRANI, ZULIA; AZNURIYANDI, AZNURIYANDI
Jurnal Daya Saing Vol. 3 No. 2 (2017): Perilaku Konsumen, Kinerja Organisasi, dan Pengembangan UMKM
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v3i2.98

Abstract

Penelitian ini dilakukan dengan menggunakan metode survey pada Bank BNI pada Kota Pekanbaru. Penelitian ini bertujuan menguji pengaruh partisipasi anggaran terhadap kinerja manajerial dengan gaya kepemimpinan sebagai variabel moderating pada Bank BNI di Pekanbaru. Populasi dalam penelitian ini adalah 12 Bank BNI pada Kota Pekanbaru. Pengumpulan data dilakukan dengan cara membagikan kuesioner kepada 84 responden, namun hanya 80 kuesioner yang dapat digunakan dalam penelitian ini. Jenis data yang digunakan adalah data primer dengan metode pengumpulan data menggunakan kuesioner. Metode analisis data yang digunakan dalam penelitian ini adalah regresi berganda (multiple regression). Hasil penelitian ini menunjukkan bahwa partisipasi penyusunan anggaran berpengaruh terhadap kinerja manajerial dengan signifikansi 0,002 (alpha 0,05). Gaya kepemimpinan dapat memoderasi pengaruh partisipasi penyusunan anggaran terhadap kinerja manajerial dengan signifikansi 0,044 (alpha 0,05). Kata Kunci : Partisipasi Penyusunan Anggaran, Gaya Kepemimpinan, Kinerja Manajerial.
Efektivitas Straegi Bauran Promosi Oleh_Oleh Makanan Khas Riau (Studi Kasus Pada Wisatawan Di Kota Pekanbaru) lubis, nurhayani; KHAIRANI, ZULIA
Jurnal Daya Saing Vol. 3 No. 3 (2017): Dinamika Pengembangan Organisasi, Keuangan, Pendidikan, dan Kewirausahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v3i3.122

Abstract

For the sake of promoting and inviting tourist to tourist resort, there are some factors that should be considered as value added. One of them is spesific foods as part of local culture characteristic. Promotional activities is an important role to introduce and cultivate the interest of tourists in a souvenir typical regional foods. The aims of the study were to analyze the level of promotion mix consists of advertising, sales promotion, direct marketing, personal selling, and public relations, and to find out the level of consumer buying interest, and finally investigate the influence of promotional mix on consumer purchase intention of the tourists. The sample in this study were 100 tourists. The method used were combination of quantitative and qualitative analysis. The data was purposively taken using quantitative analysis. Quantitative analysis, that is, descriptive analysis was performed with the interpretation of the data obtained in the study and the results of data processing that had been carried out by providing information and explanations. The results showed that advertising, personal selling, and public relations are in good criteria. While sales promotion and direct marketing are in medium criteria. Keywords: advertising, sales promotion, direct marketing, personal selling, and public relations, promotions mix
Co-Authors Anggraini, Anna Arizal N Arizal N Arizal N Aznuriyandi Aznuriyandi Aznuriyandi, Aznuriyandi Dwika Lodia Putri efrita soviyanti efrita soviyanti, efrita Erica, Deliana faizah kamilah, faizah hadiyati hadiyati Idel Waldelmi Ihsan, Fikratul Indarti Indarti Irwanda, Ahmad Ade Jeni Wardi Juliani, Fitri Junaidi Junaidi masirun masirun, masirun Muhammad Rasyid Abdillah Murnawati Murnawati, Murnawati Nasution, Imran Al Ucok Nizar*, Rini nofrizal nofrizal Nofrizal Nofrizal nurhayani lubis, nurhayani Oktaviani, Dina Suri Putri, Librina Tria Reni Farwitawati, Reni Rini Nizar Setiarini, Tutut Sofianti, Efrita Soviyant, Efrita Sucherly Sucherly Trio Saputra Undang Juju Wardi , Jeni Widya Triana Putri Wita Dwika Listihana