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All Journal Binus Business Review Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis AL ISHLAH Jurnal Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Akuntansi Kompetif Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Economica: Media Komunikasi ISEI Riau ASEAN Marketing Journal Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
Zulia Khairani
Universitas Lancang Kuning
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust? Nofrizal Nofrizal; Sucherly Sucherly; Undang Juju; Zulia Khairani; Efrita Soviyanti; Hadiyati Hadiyati; Arizal N
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8800

Abstract

The in online sales transactions have continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify different types of direct and indirect influences that caused customers to make purchase decisions for fashion products and determine more dominant group (women or men) on e-commerce platforms and social media. The research applied a quantitative method. The research respondents were 244 customers who bought fashion products in e-commerce and social media. The analytical tools were Structural Equation Modelling (SEM) with SmartPLS 4.0, convergence and discrimination invalidity for the validity test, composite reliability for the reliability test, and structural model evaluation (inner model). The findings indicate that all aspects of product quality, trust, and customer loyalty have a huge impact on buying fashion products in e-commerce and social media. Moreover, in the indirect effect, product quality affects customer loyalty through trust. Similarly, product quality impacts purchase choices through customer loyalty. Trust also affects purchase choices through customer loyalty. Then, product quality affects purchase decisions through trust. Last, product quality has an impact on purchase decisions through customer loyalty and trust. Additionally, the results of PLS-MGA show that women are more dominant in buying fashion products on e-commerce and social media than men.
DAMPAK KONTEN PEMASARAN DI MEDIA SOSIAL TERHADAP CITRA DAN PENGARUHNYA PADA KEPUTUSAN MENDAFTAR DI PERGURUAN TINGGI Khairani, Zulia; Kamilah, Faizah; Soviyanti, Efrita
Jurnal Ekonomi Bisnis Kompetif Vol 2 No 3 (2023): Analisis Komprehensif Tren Bisnis
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v2i3.1611

Abstract

This research was conducted to determine and analyze the impact of marketing on social media on image and its influence on the decision to enroll in college. This research conducted a survey of students at private universities with b and excellent accreditation. The sample in this research was 100 people using a quota sampling method and this research used a quantitative approach with an inductive descriptive method, namely collecting, presenting, analyzing and testing hypotheses and compiling marketing content, institutional image and students' decisions to enroll in higher education according to their perceptions. first year student at a private university in Pekanbaru City. Quantitative analysis includes: validity and reliability tests and SEM analysis. Qualitative analysis is an interpretation of the data obtained in research as well as the results of data processing that has been carried out by providing information and explanations. The research results found that marketing content had a positive and significant influence on the decision to register, marketing content had a positive and significant influence on the institutional image, institutional image had a positive and significant influence on the decision to register, and institutional image was able to mediate the influence of marketing content on the decision to register at a private university in Pekanbaru city Keywords: Content Marketing, Institution Image, Student Decisions
UPAYA PENINGKATAN DAYA TARIK WISATA BERBASIS EDUKASI DI TAMAN BUNGA OKURA Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 1 (2024): Kolaborasi Inovasi, Edukasi, dan Pemberdayaan Menuju Penguatan Kapasitas Masyar
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i1.1740

Abstract

This community service activity aims to provide knowledge about how to increase education-based tourist attraction so that visitors are more interested in seeing and finally decide to visit the tourist attraction.The method of this community service activity uses the lecture method, as well as questions and answers. The lecture method is used to convey general knowledge about what efforts might be made to increase tourist attractiveness and increase the number of visitors. Questions and answers are used to complement things that have not been accommodated by the lecture method. This training involved lecturers from the Department of Accounting and Management in collaboration with the okura flower garden group in rumbai barat village as the target subjects. Keywords: education, tourists and tourism
PENINGKATAN KEWIRAUSAHAAN DALAM PENGOLAHAN PRODUK BAKSO IKAN PATIN Khairani, Zulia; Soviyanti, Efrita; Kamilah, Faizah
Jurnal Pengabdian Kompetitif Vol. 2 No. 2 (2023): Strategi Pengembangan Usaha dan Literasi Digital untuk Pemberdayaan Masyarakat
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdian_kompetif.v2i2.1644

Abstract

by the signing of MOU No. 025/FE/Ks/2022 concerning Cooperation in Implementing the Tri Dharma of Higher Education by the Dean of the Faculty of Economics and the Head of Rumbai Bukit Village. Based on the results of previous service activities regarding increasing mothers' knowledge about nutritious food for toddlers, information was found that one of the problems faced by the Rumbai Bukit sub-district was the problem of stunting in children. As a result of the excavation of natural potential in Rumbai Bukit, information was found that there is potential for cassava, papaya, oil palm, catfish, catfish, etc. Based on the completeness of food sources in the Rumbai Bukit sub-district, there should be no under-fives experiencing stunting in this sub-district. This service activity is a continuation of the previous service activity, namely about increasing entrepreneurship in processing catfish meatballs. Patin is a food source that is easy to obtain and at affordable prices in the Riau area, especially the Rumbai Bukit sub-district. The hope is that by increasing mothers' skills in processing nutritious food for children, stunting rates can be reduced and the community's welfare and economy can be improved. The results of this service activity found an increase in community knowledge and skills in processing products made from patin raw materials and as an idea for entrepreneurship Keywords: products, catfish, entrepreneurship
PENGARUH PERSONAL CONTROL DAN CULTURAL CONTROL TERHADAP EMPLOYEE PERFORMANCE PADA RUMAH SAKIT JIWA KOTA PEKANBARU Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Jurnal Daya Saing Vol. 10 No. 3 (2024): Inovasi SDM, Kinerja Organisasi, dan Transformasi Bisnis di Era Digital dan Pe
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i3.1813

Abstract

This research aims to analyze the influence of the Management Control System (personal control and cultural control) on Employee Performance at the Pekanbaru City Mental Hospital. The data analysis method used is multiple linear regression, F test and t test are used to analyze the data. Data was obtained through a questionnaire method with a Likert scale. The independent variables in this research are personal control and cultural control. Meanwhile, the dependent variable is organizational performance. Data obtained with the help of SPSS 23 software. The results of this research are that personal control and cultural control have a significant influence on organizational performance Keywords: personal control, cultural control, employee performance
PENINGKATAN MOTIVASI KEWIRAUSAHAAN WISATA TAMAN BUNGA OKURA Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita; Erica, Deliana; Oktaviani, Dina Suri
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024): Penguatan Literasi Keuangan, Inovasi UMKM, dan Transformasi Pembelajaran pada E
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1809

Abstract

Kegiatan Pengabdian Masyarakat ini bertujuan untuk memberikan pengetahuan mengenai bagaimana pengetahuan masyarakat dalam pengembangan objek wisata Taman Bunga Okura Pekanbaru mengenai kewirausahaan dan karakteristik kewirausahaan sehingga pengunjung lebih tertarik untuk melihat dan akhirnya memutuskan untuk mengunjungi objek wisata tersebut. Metode kegiatan pengabdian masyarakat ini menggunakan metode ceramah, serta tanya jawab. Metode ceramah digunakan untuk menyampaikan pengetahuan secara umum mengenai upaya-upaya apa saja yang mungkin akan dilakukan untuk meningkatkan daya tarik wisata dan menambah jumlah pengunjung. Tanya jawab digunakan untuk melengkapi hal-hal yang belum terakomodasi oleh metode di ceramah. Pelatihan ini melibatkan dosen Jurusan Akuntansi dan Manajemen yang bekerja sama dengan kelompok taman bunga okura di kelurahan rumbai barat sebagai subyek sasaran.
Peningkatan Produksi Kripik Singkong melalui Penggunaan Alat Tepat Guna dan Pelatihan Manjemen Keuangan di KUB Sejahtera Nizar, Rini; Ihsan, Fikratul; Khairani, Zulia; Anggraini, Anna
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 5 No. 1 (2025)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v5i1.1374

Abstract

Kelompok Usaha Bersama (KUB) Sejahtera merupakan salah satu UMKM yang telah memproduksi kripik singkong dari tahun 2017. KUB Sejahtera belum pernah mendapatkan pembinaan dari pemerintah, sehingga pengetahuan dan keterampilan yang diterapkan dalam pembuatan keripik singkong masih sangat terbatas terutama dari segi penerapan teknologi dan manajemen pengelolaan keuangan. Tujuan dari kegiatan pengabdian masyarakat ini adalah (1) meningkatkan kapasitas produksi dengan menerapkan IPTEKS dan (2) peningkatan kemampuan manajemen melalui pelatihan manajemen pengelolaan keuangan. Metode yang digunakan adalah Participatory Rural Appraisal (PRS) yang memungkinkan mitra berpartisipasi aktif dalam kegiatan sejak identifikasi masalah sampai akhir kegiatan. Tahapan dalam pengabdian ini meliputi: tahap sosialisasi dan pelatihan manajemen pengelolaan keuangan dan pemberian alat tepat guna (alat perajang singkong, spinner dan sealer), tahap pendampingan, tahap monitoring dan tahap evaluasi. Berdasarkan testimoni mitra terjadi peningkatan produksi setelah penggunaan alat baru sebesar 50% dan mampu mengefisiensi waktu proses pengolahan ±2 jam. Selain itu, terjadi peningkatan pengetahuan mitra sebesar 60-100% mengenai manajemen pengelolaan keuangan.
PENGARUH MANAGEMENT CONTROL SYSTEM PACKAGE TERHADAP ORGANIZATIONAL PERFORMANCE PADA RUMAH SAKIT JIWA KOTA PEKANBARU Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.1820

Abstract

This research aims to analyze the influence of the Management Control System Package (personal control, cultural control, action control and result control) on Organizational Performance at Rumah Sakit Jiwa Pekanbaru. The data analysis method used is multiple linear regression, F test and t test are used to analyze the data. Data was obtained through a questionnaire method with a Likert scale. The independent variables in this research are personal control, cultural control, action control and result control. Meanwhile, the dependent variable is organizational performance. Data obtained with the help of SPSS 23 software. Statistical test results show that personal control, cultural control, action control and result control influence organizational performance. Data obtained with the help of SPSS 23 software.
PELATIHAN DAN PENDAMPINGAN PENDAFTARAN MEREK DAGANG BAGI PELAKU USAHA MIKRO KECIL MENENGAH (KUB SEJAHTERA) DI PEKANBARU Nizar, Rini; Khairani, Zulia; Ihsan, Fikratul
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 9 No. 1 (2025): Penguatan Pendidikan, Pemberdayaan Masyarakat, dan Transformasi UMKM di Era Ber
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v9i1.2077

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's national economy. Despite contributing significantly to GDP and employment, MSMEs face challenges in protecting their intellectual property rights (IPR), particularly in registering trademarks. This community engagement activity aimed to enhance the understanding and capabilities of MSMEs in the Sejahtera Business Group (KUB) in Pekanbaru regarding trademark registration and packaging design as essential elements of branding and product competitiveness. The method employed was Participatory Rural Appraisal (PRA), emphasizing active participation from the identification of challenges to the implementation of solutions. The training involved theoretical sessions, interactive discussions, and practical demonstrations focusing on trademark registration procedures, intellectual property rights protection, and the role of packaging in strengthening market appeal. Post-training, participants were provided with intensive mentoring to address technical barriers in trademark registration. Evaluation results revealed significant improvements in participants’ knowledge and confidence in registering trademarks and designing effective packaging. More than 95% of participants reported satisfaction with the program, highlighting its practicality and relevance to their business needs. The findings suggest that comprehensive and sustained interventions in branding and IPR protection can enhance the competitiveness and sustainability of MSMEs. This program serves as a model for empowering small businesses through education and mentorship in intellectual property management
INOVASI PRODUK RAMAH LINGKUNGAN : PELATIHAN DAUR ULANG LIMBAH PAKAIAN BEKAS MENJADI PERABOT RUMAH TANGGA UNTUK MENDUKUNG BISNIS KREATIF Soviyanti, Efrita; Kamilah, Faizah; Khairani, Zulia
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 9 No. 1 (2025): Penguatan Pendidikan, Pemberdayaan Masyarakat, dan Transformasi UMKM di Era Ber
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v9i1.2094

Abstract

This Community Service Activity aims to provide knowledge about the use of used and used clothes at home into various products that have economic value, in addition to providing training in making household equipment mat products from used clothes. The method of this community service activity uses lecture methods, questions and answers and training with product making tutorials. The lecture method is used to convey general knowledge about the impact of used clothes which can also become waste that decomposes over a long period of time. In addition, the lecture method also conveys various products that can be used as ideas for making other products. The question and answer method is used to complete things that have not been accommodated by the lecture method. Training method with direct tutorials on making household furniture mat products from used clothes. This training involves lecturers from the Accounting and Management Department who work together with the Dasawisma mothers' group in Meranti Pandak Village as target subjects. Keywords: inovasi produk, eco friendly, entrepreneurship,baju bekas
Co-Authors Anggraini, Anna Arizal N Arizal N Arizal N Aznuriyandi Aznuriyandi Aznuriyandi, Aznuriyandi Dwika Lodia Putri efrita soviyanti efrita soviyanti, efrita Erica, Deliana faizah kamilah, faizah hadiyati hadiyati Idel Waldelmi Ihsan, Fikratul Indarti Indarti Irwanda, Ahmad Ade Jeni Wardi Juliani, Fitri Junaidi Junaidi masirun masirun, masirun Muhammad Rasyid Abdillah Murnawati Murnawati, Murnawati Nasution, Imran Al Ucok Nizar*, Rini nofrizal nofrizal Nofrizal Nofrizal nurhayani lubis, nurhayani Oktaviani, Dina Suri Putri, Librina Tria Reni Farwitawati, Reni Rini Nizar Setiarini, Tutut Sofianti, Efrita Soviyant, Efrita Sucherly Sucherly Trio Saputra Undang Juju Wardi , Jeni Widya Triana Putri Wita Dwika Listihana